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<p><br /></p>]]></content:encoded></item><item><title><![CDATA[7 eCommerce m ...
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<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Wix Blog]]></title><description><![CDATA[Wix Blog]]></description><link>https://www.wix.com/blog/explore</link><generator>RSS for Node</generator><lastBuildDate>Thu, 25 Apr 2024 18:30:28 GMT</lastBuildDate><atom:link href="https://www.wix.com/blog/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Painting marketing strategies to prime your business for growth]]></title><description><![CDATA[Dive into various painting marketing strategies you can implement whether you have an established marketing plan or are just starting.]]></description><link>https://www.wix.com/blog/painting-marketing</link><guid isPermaLink="false">6627936f1cf9f5cdd97878fb</guid><category><![CDATA[Marketing Insights]]></category><pubDate>Thu, 25 Apr 2024 18:22:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/41e17b_0b782569536d4eaa921378f53b4f1bc0~mv2.png/v1/fit/w_1000,h_822,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Asaf Or Shenhav</dc:creator><content:encoded><![CDATA[Get started by:<a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/painting-marketing" target="_blank"> Creating a website →</a> |<a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/painting-marketing" target="_blank"> Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/41e17b_0b782569536d4eaa921378f53b4f1bc0~mv2.png/v1/fit/w_1000,h_822,al_c,q_80/file.png"alt="Painting marketing"></figure>
 
When it comes to running a successful painting business, implementing effective marketing strategies is key. Painting marketing is a <a href="https://www.wix.com/blog/types-of-marketing" target="_blank">type of marketing</a> that is not just about promoting your services; it's about creating a connection with your potential clients, establishing trust, and setting the foundation for long-term business growth.
 
In this article, we’ll dive into various painting <a href="https://www.wix.com/blog/marketing-strategies" target="_blank">marketing strategies</a> you can implement whether you have an established <a href="https://www.wix.com/blog/marketing-plan-template" target="_blank">marketing plan</a> or are just starting a business in the industry. From leveraging <a href="https://www.wix.com/encyclopedia/definition/social-media-platforms" target="_blank">social media platforms</a> to showcase your work and gather testimonials, to employing SEO techniques that ensure your business ranks high on search engine results, each strategy is designed to enhance your visibility and credibility in the market.
 
 
<h2>9 painting marketing ideas</h2>
 
To grow your painting business, you need to employ a variety of marketing strategies that will help you attract new clients and keep your current ones engaged. Here are nine actionable marketing ideas, complete with examples and tips on how to implement them effectively.
 
<ol>
<li><a href="#q5eup530" rel="noopener noreferrer">Create and optimize your real estate website</a></li>
<li><a href="#3kxve565" rel="noopener noreferrer">Use social media marketing</a></li>
<li><a href="#3yqpo570" rel="noopener noreferrer">Utilize local SEO and Google My Business</a></li>
<li><a href="#ah32v574" rel="noopener noreferrer">Email marketing campaigns</a></li>
<li><a href="#5h0r6584" rel="noopener noreferrer">Referral programs and word-of-mouth marketing</a></li>
<li><a href="#uyg2m594" rel="noopener noreferrer">Networking and partnerships </a></li>
<li><a href="#c7t12600" rel="noopener noreferrer">Direct mail and traditional advertising</a></li>
<li><a href="#ofaq6606" rel="noopener noreferrer">Content marketing and blogging</a></li>
<li><a href="#jt5i5616" rel="noopener noreferrer">Community involvement and sponsorships</a></li>
</ol>
 
 
<h3>01. Create and optimize your real estate website</h3>
 
To jumpstart your painting marketing, begin by <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">making a website</a> that showcases your portfolio, services, and expertise. Consider using a <a href="https://www.wix.com" target="_blank">website builder</a> like Wix to create a visually appealing and user-friendly site for your painting business.
 
Your painting website will need:
 
<ul>
<li>Homepage: Feature high-quality images of your painting projects and a gallery of your work. Include clear navigation to different sections of the website for easy browsing.</li>
<li>Portfolio: Display detailed galleries of your work, including images and descriptions of different projects. Adding before-and-after photos can highlight your skills and transformation capabilities.</li>
<li>Team page: Introduce yourself and any team members with profiles that share your background, expertise, and experience in painting. Including client testimonials or reviews can boost credibility.</li>
<li>Services information: Provide detailed information about the painting services you offer, from residential to commercial projects, and explain what clients can expect when working with you.</li>
<li>Contact information: Make it easy for potential clients to reach out by including a contact form, your email, and phone number prominently on the site.</li>
</ul>
 
Learn more: <a href="https://www.wix.com/seo" target="_blank">Wix SEO</a>
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_6d3cde5b02944cd8a0bf43ce1a642601~mv2.png/v1/fit/w_1000,h_873,al_c,q_80/file.png"alt="Wix website template"></figure>
 
 
<h3>02. Use social media marketing</h3>
 
<a href="https://www.wix.com/blog/social-media-marketing" target="_blank">Social media marketing</a> is a powerful tool for reaching potential clients and promoting your painting business. Create profiles on popular social media platforms such as Facebook, Instagram, and Twitter to showcase your work, share updates and promotions, and interact with potential clients. Post images of recent jobs, share customer testimonials, and execute targeted ads that showcase your services through effective social media marketing strategies. Raise customer engagement by responding to comments, sharing before-and-after photos of projects, and offering paint maintenance tips.
 
 
<h3>03. Utilize local SEO and Google My Business</h3>
 
For service-based businesses such as painting contractors, local searches play a crucial role. Start by claiming and optimizing your Google My Business listing to boost your visibility in local search results. Encourage your happy customers to share their positive experiences on Google My Business, enhancing your reputation and drawing in more local clientele. To further increase your chances of appearing in local search results, weave local keywords into your website content and meta tags.
 
 
<h3>04. Email marketing campaigns</h3>
 
Creating targeted <a href="https://www.wix.com/features/email-marketing" target="_blank">email campaigns</a> is a potent tool to keep your audience engaged and interested in your painting services. Start by creating an email list. Encourage website visitors to subscribe to your newsletter by offering enticing incentives. Once you have a subscriber list, segment it based on customer interests, previous projects, or their interactions with your website. This strategy enables you to tailor your communication, ensuring each email resonates with its recipient.
 
For showcasing your latest projects, consider creating a visually appealing newsletter that includes high-quality images of the before and after states of your projects, along with brief descriptions that highlight the challenges faced and the solutions you provided. This not only demonstrates your expertise but also inspires potential customers to envision the transformation that your services can bring to their own spaces.
 
In addition to showcasing your work, email campaigns can also be used to promote special offers or discounts. This can entice customers who may have been considering your services but were hesitant due to budget constraints. By offering limited-time promotions, you create a sense of urgency and encourage potential customers to take advantage of the opportunity before it's gone.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_c6e1ec4e1797429bb47167bc3112c0a7~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="Marketing automation"></figure>
 
 
<h3>05. Referral programs and word-of-mouth marketing</h3>
 
One of the most powerful ways to generate new business is through word-of-mouth recommendations. People are more likely to trust a service or product that has been recommended by someone they know and trust.
 
To tap into this effective marketing strategy, consider implementing a referral program for your existing customers. This can be as simple as offering them discounts or rewards for referring their friends and family to your services.
 
You can also ask satisfied customers to leave reviews or testimonials on your website or social media platforms. These positive reviews can serve as social proof and help attract new customers who are researching your services.
 
 
<h3>06. Networking and partnerships </h3>
 
Building relationships within the community not only helps expand your customer base but also allows for potential collaborations and growth opportunities in the future. Partner with local hardware stores or interior designers who can refer <a href="http://clients.You" target="_blank">clients.You</a> can also attend industry events, conferences, and trade shows to connect with potential collaborators or clients. Additionally, consider joining professional associations or online communities related to your industry. These platforms can provide opportunities for networking, learning from others, and sharing your expertise.
 
 
<h3>07. Direct mail and traditional advertising</h3>
 
While <a href="https://www.wix.com/blog/what-is-digital-marketing" target="_blank">digital marketing</a> is crucial in today's market, traditional marketing methods continue to hold value. Designing brochures and flyers allows businesses to produce visually appealing print materials that showcase their services effectively. Additionally, targeted mail campaigns enable companies to distribute these materials directly to areas where they have previously succeeded or aim to broaden their market presence.
 
 
<h3>08. Content marketing and blogging</h3>
 
Sharing your expertise through content marketing is an effective way to build trust with potential clients. By <a href="https://www.wix.com/blog/how-to-start-a-blog" target="_blank">starting a blog</a>, you can offer valuable tips on selecting the right paint colors or explain the importance of regular home maintenance. Additionally, focusing on topics that interest your audience, such as the latest trends in paint technology or showcasing successful projects you've completed, can further engage and inform potential customers.
 
Learn more: <a href="https://www.wix.com/blog/what-is-content-marketing" target="_blank">What is content marketing</a>
 
 
<h3>09. Community involvement and sponsorships</h3>
 
Participating in local events is a strategic way to boost your brand's visibility and demonstrate your commitment to the community. This approach not only helps in fostering a positive image but also in building meaningful connections with potential customers who value community engagement. By showing that your brand cares about and invests in local initiatives, you can significantly enhance your reputation and deepen your connection with the community.
 
 
<h2>Launching your painting marketing strategy</h2>
 
Once you have a grasp of the various marketing ideas available, it's time to put them into action. A well-planned painting marketing strategy can be the difference between a thriving business and one that struggles to find clients.
 
 
<h3>Identify your target audience</h3>
 
Knowing who needs your services is key to crafting messages that resonate. Each segment has unique needs and preferences. For instance, residential customers might prioritize quality and trustworthiness, while commercial clients could focus on efficiency and scalability. Tailoring your marketing approach to address these specific requirements will make your efforts more successful.
 
Your <a href="https://www.wix.com/blog/target-audience" target="_blank">target audience</a> may include:
 
<ul>
<li>Homeowners: Often require interior or exterior painting to maintain or increase the value of their homes.</li>
<li>Real estate agents: May need painters to help prepare properties for sale.</li>
<li>Commercial property owners: Look for reliable contractors who can handle larger projects.</li>
<li>Builders and developers: Seek partnerships with painters for new construction projects.</li>
</ul>
 
 
<h3>Set clear objectives</h3>
 
Once you have identified your target audience, it's crucial to set clear objectives for your marketing efforts. These objectives should align with your overall business goals and be measurable so that you can track the success of your campaigns. Some common objectives for a painting business may include:
 
<ul>
<li>Increasing brand awareness: Making potential customers aware of your business and services.</li>
<li>Generating leads: Getting potential customers to express interest in your services.</li>
<li>Driving sales: Converting leads into paying customers.</li>
<li>Building customer loyalty: Encouraging repeat business and positive word-of-mouth referrals.</li>
</ul>
 
 
<h3>Identify your budget and tactics</h3>
 
Before you start any marketing initiatives, it's important to determine how much you can afford to spend on marketing and allocate your resources wisely across different channels. Low-cost options for a painting business may include:
 
<ul>
<li>Social media marketing: Utilizing platforms like Facebook, Instagram, and Pinterest to showcase your work and connect with potential customers.</li>
<li>Email marketing: Sending newsletters or promotions directly to interested customers' inbox.</li>
<li>Referral programs: Offering discounts or incentives for customers who refer others to your business.</li>
<li>Local partnerships: Collaborating with other local businesses or organizations to cross-promote each other's services.</li>
</ul>
 
 
<h3>Create a timeline</h3>
 
Develop a schedule for when each aspect of your marketing plan will be implemented. Break down your goals into actionable steps and assign realistic deadlines to each task. This approach helps in prioritizing your marketing activities and allocating resources more efficiently. Additionally, a well-structured timeline allows you to monitor progress and make necessary adjustments along the way, keeping your marketing strategy agile and responsive to market dynamics or customer feedback. Remember to factor in key dates that are significant for your painting business, such as local community events or holiday seasons, to maximize the impact of your marketing efforts.
 
 
<h3>Set goals to measure success of your marketing efforts</h3>
 
It's crucial not only to set goals but also to have systems in place to measure whether those goals are being met. By regularly reviewing metrics, you can fine-tune your strategy for better results. Flexibility is key; what works today may need adjustment tomorrow as markets and technologies evolve. 
 
Consider these metrics:
 
<ul>
<li>Lead generation: Track how many new inquiries or potential clients each <a href="https://www.wix.com/encyclopedia/definition/marketing-channel" target="_blank">marketing channel</a> brings in.</li>
<li>Conversion rates: Monitor how many leads turn into paying customers.</li>
<li>Customer acquisition cost: Calculate how much it costs you, on average, to gain one new customer.</li>
<li>Return on investment (ROI): Measure the profitability of your marketing efforts by comparing the revenue generated to the cost of the campaigns.</li>
</ul>
 
 
<h3>Execute your plan</h3>
 
Launch your campaigns in alignment with the planned timeline, ensuring to make adjustments as needed based on their performance metrics. It's crucial to monitor the results closely and be flexible in your approach, allowing for timely tweaks or shifts in strategy to optimize outcomes. This dynamic process will enable you to respond to market changes or audience feedback swiftly, maximizing the effectiveness of your campaigns and achieving your desired goals.
 
 
<h2>Why invest in painting marketing?</h2>
 
Investing in marketing for your painting business is not just about spending money on <a href="https://www.wix.com/encyclopedia/definition/advertising" target="_blank">advertising</a>; it's about strategically <a href="https://www.wix.com/blog/how-to-build-a-brand" target="_blank">creating a brand</a> and growing your customer base.
 
A solid marketing strategy can yield numerous long-term benefits, including:
 
<ul>
<li>Sustainable business growth: Consistent marketing efforts can lead to steady increases in business and revenue.</li>
<li>Brand recognition: Developing strong brand recognition over time can serve as a significant <a href="https://www.wix.com/encyclopedia/definition/competitive-advantage" target="_blank">competitive advantage</a>, leading people to trust and choose your services over competitors.</li>
<li>Customer loyalty: Effective marketing keeps you connected with customers, encouraging repeat business and referrals.</li>
<li>Market adaptability: A good marketing strategy allows you to quickly adapt to market changes and customer needs.</li>
</ul>
 
 
<h2>Painting marketing FAQs</h2>
 
<ul>
<li><h3>How do I get clients for my painting business?</h3>To attract clients to your painting business, a multi-faceted approach is key. Start by networking with local businesses, real estate agents, and contractors who can refer potential clients to you. Pair this with a strategic advertising campaign that blends both digital and traditional methods to maximize your visibility to prospective customers. Don't overlook the importance of Local SEO; ensuring your business ranks well in local search results for painting services can significantly boost your visibility. Additionally, getting involved in community events is a great way to raise brand awareness and connect with the community.</li>
<li><h3>What are some tips and tricks for marketing myself as a house painter?</h3>Marketing yourself as a house painter involves several key strategies. First, showcasing your work is crucial; use high-quality photos of completed projects in all your marketing materials. Next, leverage customer testimonials. Sharing reviews from satisfied customers can significantly build trust with potential clients. Additionally, attracting new customers with special offers, such as promotions or discounts for first-time services, can be very effective. Finally, providing educational content on topics like paint maintenance or color selection can help position you as an expert in the field.</li>
<li><h3>What are effective strategies for expanding my painting business?</h3>To expand your painting business, consider diversifying your services. By offering extra options like wallpaper removal or deck staining, you can attract a broader customer base. This strategy not only enhances your service portfolio but also opens up new revenue streams, making your business more appealing to a wide range of clients.</li>
</ul>
]]></content:encoded></item><item><title><![CDATA[7 eCommerce merchandising techniques to try (with examples)]]></title><description><![CDATA[Discover 7 eCommerce merchandising tactics to captivate shoppers and boost sales.]]></description><link>https://www.wix.com/blog/ecommerce-merchandising</link><guid isPermaLink="false">6627ea8a5ea26a6a5b7ed7b0</guid><category><![CDATA[Website Essentials]]></category><pubDate>Tue, 23 Apr 2024 20:28:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a77aa0_0c1838e91f614a82b9d27169c6f5995d~mv2.png/v1/fit/w_740,h_489,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Allison Lee</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/a77aa0_24db25eb3f534c6ab20d697fd294b72a~mv2.webp/v1/fit/w_740,h_489,al_c,q_80/file.png"alt="eCommerce merchandising best practices"></figure>
 
In the same way that retailers dress up their store windows, there’s a reason why eCommerce sellers invest in smart merchandising strategies. Whether in the real world or the online world, the goal is to be able to stop people in their tracks. 
 
Below, we’ll discuss eCommerce merchandising strategies that can keep shoppers on your site longer and guide them toward a purchase. Keep reading for practical tips and real-world examples to learn from. 
 
Looking to revive your online store? Try Wix’s <a href="https://www.wix.com/ecommerce/website" target="_blank">eCommerce website builder</a>.
 
 
<h2>What is eCommerce merchandising? </h2>
 
Ecommerce merchandising is the practice of organizing and displaying products attractively throughout your online store to entice a sale. 
 
Unlike traditional retail merchandising, which relies heavily on physical store layouts and displays, eCommerce merchandising relies on your website layout and interactive elements. For example, when <a href="https://www.wix.com/blog/how-to-make-an-ecommerce-website" target="_blank">building your eCommerce site</a>, you may choose to display your newest products on your homepage while making personalized recommendations throughout your product pages. Ecommerce merchandising techniques can (and should) be applied all across your site, from your homepage to your checkout page.
 
 
<h2>The evolution of eCommerce merchandising and how it works today</h2>
 
When it comes to eCommerce merchandising, we’ve come a long. 
In the early days of eCommerce, merchandising simply involved uploading your products to your website (which alone was an arduous process). Today, it's a much more dynamic process that involves engaging with customers through various touchpoints and personalizing the shopping experience.
 
Technology has been a game-changer in how merchandising strategies across all <a href="https://www.wix.com/blog/types-of-websites" target="_blank">types of sites</a> are developed and applied. Modern analytics provide an in-depth look at customer behaviors, allowing for more targeted marketing efforts. Tools like AI and machine learning offer predictive insights into shopping trends, making it possible to anticipate customer needs before they express them.
 
In short, eCommerce merchandising is much more agile and data-driven today, entailing techniques like: 
 
<ul>
<li>Product selection </li>
<li>Product placement</li>
<li>On-site navigation and search </li>
<li>Pricing and promotions </li>
<li>Upselling and cross-selling </li>
<li>Personalized recommendations </li>
<li>Social proof and reviews</li>
<li>Content marketing</li>
</ul>
 
 
<h2>7 eCommerce merchandising techniques to improve sales</h2>
 
There are infinite ways to set up your website to help shoppers out. For starters, here are several best practices to keep in mind. 
 
 
<h3>01. Think like a curator</h3>
 
The job of any curator—be it for a museum, art gallery, library or eCommerce site—is to thoroughly research a topic and ensure that information is presented in a compelling, easy-to-understand way. In the same vein, you’ll want to become an expert on your audience and industry, and then curate your online products in a logical way. 
 
Group similar products together, while being intentional about how you create categories and subcategories. For instance, jewelry brand <a href="https://www.yamnyc.com/" target="_blank">Yam</a> groups its products in a few different ways: by jewelry type (necklaces, earrings, bracelets & rings), popular collections (silver edit, flowers, hoops, collaborations) and appeal (new, best sellers).
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_ae57fd740bd0420eb2e5aeacad462f09~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Yam product merchandising example"></figure>
 
 
This allows shoppers with varying interests to find what they need quickly. Meanwhile, a typical clothing store may group products by gender or age group first, then by clothing type. On the other hand, a furniture store might group products by room, then material or aesthetic. 
 
 
<h3>02. Think mobile</h3>
 
As you’re <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">making a website</a>, it’s easy to become fixated on the desktop experience. But given that “mcommerce” is expected to make up <a href="https://www.forbes.com/advisor/business/ecommerce-statistics/" target="_blank">62% of all retail sales by 2027</a>, you’ll want to pay attention to how your site displays on smaller screens.
 
While you might be able to promote several products side by side on your desktop site, you may only be able to show one product at a time on mobile devices. So, be deliberate about how products are arranged across your mobile homepage, category pages and <a href="https://www.wix.com/blog/ecommerce/2020/06/product-page-examples" target="_blank">product pages</a>.
 
Prioritize your most important content first, and adjust your navigation menus so that shoppers can easily move around your site without getting distracted or fat-fingering anything. 
 
Did you know? With Wix’s mobile editor, you can adjust your layout, remove certain elements from view and make other customizations specifically for mobile screens. <a href="https://users.wix.com/signin/signup/password?view=sign-up&sendEmail=true&postSignUp=https%3A%2F%2Fwww.wix.com%2Fnew%2Fintro%2F&postLogin=https%3A%2F%2Fmanage.wix.com%2Faccount%2Froute&originUrl=https%3A%2F%2Fwww.wix.com%2F&loginDialogContext=signup&forceRender=true" target="_blank">Create a free Wix account</a> and try it out yourself.
 
 
<h3>03. Don’t skimp on your visuals </h3>
 
When customers can’t touch and physically examine your products, visuals like product photos, videos and user-generated content (UGC) become ever more important. For this reason, you’ll want to pay extra attention to how visual cues are used throughout your site to keep visitors engaged. A few pointers:
 
<ul>
<li>Put your best foot forward in all of your product photos, bearing in mind that the quality of your photos may reflect the quality of your products and the professionalism of your brand. Offer multiple photos for each product, showing all its variations and angles. </li>
</ul>
 
<ul>
<li>Provide visual confirmation, e.g., show product photos in addition to their names in on-site search results or dropdown menus so shoppers know that they’re searching for the right things. </li>
</ul>
 
<ul>
<li>Validate purchase decisions via visuals, e.g., UGC, star ratings and photos of influential brands or people who’ve shopped at your store. 
</li>
<li>Tell a story with your pictures, e.g., use lifestyle photos or videos that demonstrate who your brand is for and how your products can be used. For example, <a href="https://www.chairigami.com/" target="_blank">Chairigami</a> uses inviting imagery to flaunt the strength and cleverness of its cardboard furniture. </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_ed5dd45e2c5141d3a9bdbebfb131a75f~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Chairigami product merchandising example"></figure>
 
 
<ul>
<li>Be consistent in your branding. Think of your website as a showroom where your layout, logo, colors and fonts all make up your brand and make it easier for people to remember you.
</li>
<li>Don’t sacrifice user experience for style points. Keep the UX simple and clean, so shoppers don’t have to expend too much effort trying to find what they’re looking for.</li>
</ul>
 
 
<h3>04. Less searching, more showing</h3>
 
For your customers, the best shopping experiences are easy and enjoyable. They don’t involve too much clicking or scrambling around to find the right products. 
 
Just like how a salesperson might help you find the right shoe size while you’re shopping in stores, you can connect your online shoppers with the right products in various ways. As ideas: 
 
<ul>
<li>On your homepage, feature the best-selling, highest-rated or newest product above the fold.
</li>
<li>On your category pages, prominently display subcategories, filters and sort bars that help shoppers quickly narrow their options and avoid <a href="https://www.wix.com/blog/ecommerce/2022/07/choice-paralysis" target="_blank">choice paralysis</a>.
</li>
<li>On your product pages, offer product comparisons or ways to style your product, so buyers don’t have to look elsewhere for inspiration and/or validation. Also, show crucial product details, such as size charts, care instructions, fit details and more.
</li>
<li>On your checkout pages, recommend add-ons or other products that are frequently purchased with the products in a visitor’s shopping cart. </li>
</ul>
 
Draw inspiration from Chairigami’s product pages, which included a “related products” section and “trade show booth sets.” Both of these sections present how products can be used and purchased together, without requiring customers to click off the original product page. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_f9125b54dacd4831b062b9f2d639d26e~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Chairigami related products section"></figure>
 
 
You can further assist customers through things like autocomplete or auto-suggestions in the search bar, or through pop-up promotions and more. 
 
 
<h3>05. Get personal</h3>
 
Take advantage of the data and technology at your fingertips; personalize the shopping experience to your customers’ unique tastes, values and behaviors. 
 
You can use tools like Wix’s AI-powered product recommender to showcase related products based on various factors—like products from the same categories, items that are frequently bought together or those that are frequently viewed together. 
 
 
<a href="https://youtu.be/NPGKi4aPQP8?si=q-QVi2kNt6owiNbh"><img src="https://i.ytimg.com/vi/NPGKi4aPQP8/maxresdefault.jpg" width="1280" height="720"></a>
 
Try Wix's <a href="https://www.wix.com/" rel="noreferrer" target="_blank">website builder</a> for free.
 
 
Help customers shop more efficiently by personalizing your recommendations and promotions in these ways. Utilize the space on your product pages, checkout pages, emails and more to highlight them. 
 
 
<h3>06. Let your brand advocates do the talking </h3>
 
Give your satisfied customers a space to champion your brand. Invite and incorporate customer reviews, social proof and/or star ratings across your site to build credibility. 
 
If you’ve collaborated with other brands or influencers, or have been featured in prominent publications—show that off. For example, <a href="https://www.koketit.com/" target="_blank">Koketit</a> (a brand started by artist Shira Barzilay) gives visitors a way to admire all the recognition that the artist has received over the years. In both the hero image and farther down on the homepage, the brand features its latest collaboration with Polish brand TATUUM.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_bab3fa436dcf4229809416edc2e375f7~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Koketit product merchandising example"></figure>
 
 
<h3>07. Remember off-site techniques </h3>
 
Your work doesn’t end when a shopper exits your site. Rather, every touchpoint should be optimized for engagement, from the moment customers land on your homepage to the moment they leave. 
 
No matter if a shopper leaves with or without a purchase, follow up with tailored emails, engaging blogs, creative social media posts, retargeting ads and more. Aim to provide real value as opposed to simply shoving your products in people’s faces. 
 
This can be done by offering thoughtful discounts and promotions. You can even set up a loyalty program, where buyers are incentivized to continue engaging with your brand. For instance, <a href="https://www.juledancewear.com/" target="_blank">Jule Dancewear</a> offers “Jules Rewards.” Frequent shoppers can expect special discounts every time they refer another shopper. Or, they can rack up points by ordering a product, following the brand on Instagram or celebrating their birthday.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_5191dfd776f941f8bfbdb7a0345572a4~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Jule Dancewear loyalty program"></figure>
 
 
<h2>Challenges in eCommerce merchandising</h2>
 
Navigating the world of online retail comes with its own set of hurdles. As an eCommerce business, you'll face challenges that can stall or impact your merchandising efforts. 
 
One significant challenge is staying ahead of the competition. The digital marketplace is crowded, and standing out requires a mix of creativity, marketing savvy and a deep understanding of your customers. Another hurdle is managing inventory effectively to avoid overstocking or stockouts, which can hurt your margins or credibility. Beyond this, it’s nearly impossible to avoid issues with shipping or other unexpected events when you’re selling online.
 
To minimize these obstacles, take these preventative measures: 
 
<ul>
<li>Leverage data analytics: Use customer data to make informed decisions about your inventory. Study up on different demand forecasting and inventory management strategies, perhaps even testing things like accepting preorders to right-size your inventory.
</li>
<li>Have a contingency plan: If you still wind up with too much or too little stock, what will you do? Will you sell excess inventory at a lower price or bundle them with more popular products? How will you respond if you accidentally oversell a product?
</li>
<li>Keep customers in the know: The last thing your customers want is to feel duped. Create an atmosphere of transparency. When the unexpected happens, find a way to communicate with customers without raising alarms or throwing mud over your issues. 
</li>
<li>Streamline the checkout process: Minimize cart abandonment by keeping the checkout process simple. Accept multiple payment options (which solutions like <a href="https://www.wix.com/payments" target="_blank">Wix Payments</a> make possible) and only ask for essential information.
</li>
<li>Optimize for search engines: Invest in long-term organic marketing strategies like SEO. Check that your site pages are SEO-friendly, and consider other content marketing methods for <a href="https://www.wix.com/blog/ecommerce/2018/10/how-to-drive-traffic-to-online-store" target="_blank">driving traffic to your online store</a>.
</li>
<li>Sell on multiple channels: Avoid becoming over-reliant on a single channel for your sales. Explore opportunities to sell on other marketplaces or social channels to diversify your sales strategy.
</li>
<li>Monitor market trends: Stay updated on industry trends so you can quickly adapt your merchandising strategy as needed. Stay open to integrating tools like chatbots, AI-driven analytics and AR into your online store (as examples).
</li>
<li>Invest in training: Encourage your team to stay current with digital marketing skills and eCommerce best practices.</li>
</ul>
 
 
<h2>Trends shaping the future of eCommerce merchandising</h2>
 
Ecommerce merchandising is constantly evolving. What works today may not necessarily work tomorrow, and new technologies regularly shape how customers discover and experience products online. Future-proof your business by looking into these emerging trends. 
 
 
<h3>Artificial intelligence (AI) technologies </h3>
 
You can expect AI to open up even more opportunities to hyper-personalize product recommendations, search results and marketing messages (among other things). Not to mention that AI will continue to refine the efficiency of inventory management systems, reducing waste and ensuring that popular items are restocked promptly. Other advancements, like <a href="https://www.wix.com/ai-website-builder" target="_blank">AI website builders</a>, will further simplify and evolve the web design process.
 
 
 
<h3>Augmented reality (AR), virtual reality (VR) and omnichannel </h3>
 
Already, we see AR and VR shaping a new reality for eCommerce and taking omnichannel concepts to new heights. HOKA, as an example, allows buyers shoppers to virtually try on sneakers or view them in AR, mimicking a real-world shopping experience. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_378ff09b8bb140f9859e6b78992ff391~mv2.png/v1/fit/w_924,h_486,al_c,q_80/file.png"alt="HOKA VR and AR example"></figure>
 
 
Meanwhile, more and more DTC brands are using their brick-and-mortar stores as showrooms. <a href="https://www.nbcnews.com/tech/tech-news/retailers-use-augmented-reality-high-tech-lure-shoppers-n745131" target="_blank">Reformation is one brand that has been using AR</a> to upgrade the in-store shopping experience for years; customers can explore different sizes, colors and styles of any item from touchscreens placed throughout the store.
 
 
<h3>Virtual influencers</h3>
 
Virtual influencers are staking their claim, with brands like IKEA and Calvin Klein hiring these virtual models for creative ad campaigns. In the same vein, you’ve got companies like Meta, hoping to push the envelope with AI chatbots—even buying the rights to <a href="https://about.fb.com/news/2023/09/introducing-ai-powered-assistants-characters-and-creative-tools/" target="_blank">model AI characters after cultural icons</a> like Tom Brady and Kendall Jenner.
 
“Once you are digitized, you are immortalized,” says Cameron Wilson, CEO of <a href="https://www.thediigitals.com/" target="_blank">The Diigitals</a> and the creator of Shudu, the world’s first digital supermodel. 
 
 
]]></content:encoded></item><item><title><![CDATA[How to make a website for bookkeeping to tally up more clients]]></title><description><![CDATA[Ensuring you create a website that serves as a welcoming introduction is key in building a meaningful connection with your target clients. ]]></description><link>https://www.wix.com/blog/how-to-make-a-website-for-bookkeeping</link><guid isPermaLink="false">66278790aeb01e36e40d3cb9</guid><category><![CDATA[Website Essentials]]></category><pubDate>Tue, 23 Apr 2024 10:45:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/41e17b_3e06e986d696473db4a2c518c7d4aaa2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Bistricer</dc:creator><content:encoded><![CDATA[Get started by:<a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-make-a-website-for-bookkeeping" target="_blank"> Creating a website →</a> |<a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-make-a-real-estate-website" target="_blank"> Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/41e17b_3e06e986d696473db4a2c518c7d4aaa2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="How to make a website for bookkeeping"></figure>
 
With more than 1.5 million bookkeepers across the United States, <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">creating a website</a> can significantly boost your business and retain clients. Unlike retail, most accounting and bookkeeping firms don't benefit from high street visibility. Instead, potential clients often discover your services through online reviews or word-of-mouth referral, with your website being their next stop. Ensuring you create a website that serves as a welcoming introduction is key in building a meaningful connection with y clients.
 
Whether you're just <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">starting a business</a> in the bookkeeping industry or looking to revamp your current bookkeeping website, this guide will walk you through the essential steps to <a href="https://www.wix.com" target="_blank">create a website</a> that stands out in the competitive field of bookkeeping. From selecting the perfect domain name to designing a friendly <a href="https://www.wix.com/encyclopedia/definition/user-interface-ui" target="_blank">user interface</a>, we'll help you tally up more clients in no time.
 
Ready to make a website for bookkeeping? Get started with an <a href="https://www.wix.com/ai-website-builder" target="_blank">AI generated website</a> today.
 
 
<h2>What is a website for bookkeeping?</h2>
 
A website for bookkeeping is a digital platform that showcases your business and services related to bookkeeping. It serves as a virtual storefront where potential clients can learn more about your firm, its offerings and how to contact you. By focusing on clear, approachable content that speaks directly to the needs and challenges of your audience, you position yourself as a supportive, knowledgeable guide. This approach not only demonstrates your expertise but also builds trust, encouraging visitors to engage with your services.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_b4510ed594da4eb990768e0f2d10158d~mv2.png/v1/fit/w_924,h_533,al_c,q_80/file.png"alt="Blue calculator on a yellow background"></figure>
 
 
<h2>How to make a website for bookkeeping in 10 steps</h2>
 
<ol>
<li><a href="#filx6195" rel="noopener noreferrer">Define your website audience and goals</a></li>
<li><a href="#299lg204" rel="noopener noreferrer">Pick a domain name and website host</a></li>
<li><a href="#580mn227" rel="noopener noreferrer">Choose a website builder and template</a></li>
<li><a href="#2pgef249" rel="noopener noreferrer">Customize your bookkeeping website</a></li>
<li><a href="#orir3274" rel="noopener noreferrer">Plan and prepare your pages</a></li>
<li><a href="#noke3320" rel="noopener noreferrer">Craft a compelling homepage</a></li>
<li><a href="#j3bbi382" rel="noopener noreferrer">Build a customer area</a></li>
<li><a href="#02ui9415" rel="noopener noreferrer">Optimize your website for SEO</a></li>
<li><a href="#8oekh451" rel="noopener noreferrer">Start a blog (optional)</a>
</li>
<li><a href="#x086d485" rel="noopener noreferrer">Promote your bookkeeping website</a></li>
</ol>
 
 
<h3>01. Define your website audience and goals</h3>
 
Understanding your audience and setting clear goals are key steps in building a successful website. By identifying who your target audience is, you can tailor the tone, design and content to meet their specific needs. Whether your website focuses on small business accounting or offers diverse bookkeeping services, knowing your audience allows you to effectively address their requirements and provide valuable solutions.
 
Knowing your goals will guide you in creating an effective website that meets your business objectives. You may look to draw in new clients, offer valuable resources to current ones or highlight your expertise. Identifying these objectives early guides your site’s structure and content, ensuring it aligns with your business objectives and audience expectations. This clarity will also help in measuring the success of your website once it's live, allowing for more targeted improvements over time.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_1bc18c0874744734b9f7867bd4181435~mv2.png/v1/fit/w_1000,h_908,al_c,q_80/file.png"alt="Wix finance website template"></figure>
 
 
<h3>02. Pick a domain name and website host</h3>
 
Next, you need to select and register your <a href="https://www.wix.com/domain/names" target="_blank">domain name</a>. You may have already used a <a href="https://www.wix.com/tools/business-name-generator" target="_blank">business name generator</a> to choose a name that reflects your bookkeeping firm's identity or you're considering using your last name for a touch of personal branding. Use a <a href="https://www.wix.com/domain/domain-name-search" target="_blank">domain name search</a> tool to verify the availability of your desired domain.
 
Learn more about <a href="https://www.wix.com/blog/what-is-a-domain" target="_blank">what is a domain</a>.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_95ee4c4b375047a487183d747a4a50e2~mv2.png/v1/fit/w_924,h_678,al_c,q_80/file.png"alt="How to buy a domain name"></figure>
 
 
With a domain name picked, you’ll want to find a <a href="https://www.wix.com/blog/web-hosting" target="_blank">hosting website</a>. Hosting providers offer the server space where your future website will live. Picking the right provider is important because it will have an impact on your website speed, uptime and security. As a bookkeeping firm, it is crucial to prioritize your <a href="https://www.wix.com/website-security" target="_blank">website security</a>. Your clients will be trusting you with sensitive financial information and it is your responsibility to keep it safe from any potential cyber attacks. This means choosing a hosting provider that offers strong security measures such as SSL encryption and regular backups. By taking these precautions, you can ensure the safety of your clients' data and build trust in your business.
 
 
<h3>03. Choose a website builder and template</h3>
 
Now that you have your domain and hosting provider sorted out, it's time to start building your website. One of the easiest ways to build these <a href="https://www.wix.com/blog/types-of-websites" target="_blank">types of websites</a> is by using a website builder. These tools offer pre-designed <a href="https://www.wix.com/website/templates" target="_blank">website templates</a> and drag-and-drop features, making it simple for anyone to create a professional-looking website without any coding knowledge.
 
Similar to templates, some hosting providers offer a wide selection of free plugins and extensions as part of their package, while others may charge for more advanced options or unique features. It's important to research and compare the available plugins and extensions when choosing a hosting provider to ensure they meet your website's needs. The <a href="https://www.wix.com/app-market" target="_blank">Wix App Marketplace</a> offers options to enhance your site features such as Quickbooks Connector to integrate QuickBooks Online to your site.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_7024bb3b0cfe45ac82ad46971be384d7~mv2.png/v1/fit/w_1000,h_953,al_c,q_80/file.png"alt="Wix AppMarket accounting apps"></figure>
 
 
Find a website template that resonates with your brand and the services you provide. Clients seeking an accountant or bookkeeper typically expect a mature, professional appearance that instills confidence and trust. To achieve this, don't hesitate to experiment with various layouts, fonts and color schemes. Take the time to explore different options until you find the combination that perfectly embodies your brand and appeals to your target audience. This meticulous approach will not only enhance your online presence but also significantly contribute to building a strong and recognizable brand identity.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_46459bafe3a14ce7aa615af3e1e63206~mv2.png/v1/fit/w_1000,h_908,al_c,q_80/file.png"alt="Wix bookkeeping website template"></figure>
 
 
When seeking a bookkeeping firm, many turn to their mobile devices. Mobile users are more likely to go to a competitor’s site when your page loads slowly. Prioritize your user's experience by optimizing your site for mobile. This means considering the size of images, the spacing and the text among other elements. Once you create your <a href="https://www.wix.com/business/website" target="_blank">business website</a>, you can use Google’s Mobile-Friendly Test to double-check its accessibility for your smartphone-savvy clients.
 
 
<h3>04. Customize your bookkeeping website</h3>
 
Take the time to customize your bookkeeping website with tailored <a href="https://www.wix.com/blog/web-design" target="_blank">web design</a> elements. This will not only make your website visually appealing but also help establish a sense of professionalism and credibility. Consider the following items to create a cohesive look.
 
<ul>
<li>Layout: Choose a clean and organized layout that is easy to navigate. Use common design elements such as menus, headers and footers to ensure consistency throughout your website.</li>
<li>Color scheme: Select a color scheme that aligns with your brand and conveys the tone of your business. Cool colors like blue and green can create a sense of trust and reliability, while warmer tones like orange and yellow can evoke feelings of energy and creativity.</li>
<li>Font selection: Stick to 2-3 fonts throughout your website for a cohesive look. Make sure the font is legible on both desktop and mobile devices.</li>
<li>Images: Photos, infographics and statistics can effectively persuade prospective customers. By incorporating images of your workplace, you foster a sense of community. </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_2942cb2dc8eb4e7c8df96e53b7ca650c~mv2.png/v1/fit/w_1000,h_908,al_c,q_80/file.png"alt="Wix bookkeeping website template"></figure>
 
 
<h3>05. Plan and prepare your pages</h3>
 
With your website goals and audience in mind, start building your website by planning its structure, a landing page or a multi-page website. A <a href="https://www.wix.com/builder/one-page" target="_blank">one page website</a> can efficiently present key information, making it easy for your audience to grasp your message quickly. Alternatively, a multi-page website allows you to dive deeper, offering detailed information across various subpages. This structure enables you to cater to your customers' needs more specifically—be it through a services page with a clear price list or a contact page with an accessible <a href="https://www.wix.com/tools/form-builder" target="_blank">online form</a>.
 
If you choose a multi-page website, here are some important <a href="https://www.wix.com/encyclopedia/definition/webpage" target="_blank">web pages</a> to include on your website for bookkeeping:
 
<ul>
<li>Services page: This page should highlight the services you offer, including bookkeeping and any additional services, such as tax preparation or consulting. Be sure to include clear descriptions of each service, their prices and a call-to-action (CTA) button for <a href="https://www.wix.com/scheduling-software" target="_blank">online scheduling</a> of your services. Consider adding a range of prices for different services and mention if they are customizable based on individual client needs.
</li>
<li>About page: Share your story and what sets you apart from other bookkeeping businesses. This is also a great place to showcase any certifications or credentials you may have.</li>
</ul>
 
<ul>
<li>Testimonials page: Featuring positive reviews from satisfied clients can help build trust with potential customers. Consider asking for testimonials from current clients and featuring them on this page.</li>
</ul>
 
<ul>
<li>Contact page: Make it easy for potential customers to get in touch with you by including an accessible contact form, as well as your <a href="https://www.wix.com/business/email-address" target="_blank">professional email address</a> and <a href="https://www.wix.com/business-phone-number" target="_blank">business phone number</a>. You may also want to include your business's physical location if applicable.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_092f0ec0c77d44ddad616f79ecab8f3b~mv2.png/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="Popular types of web pages"></figure>
 
 
Make sure your <a href="https://www.wix.com/blog/website-navigation-tips" target="_blank">website navigation</a> is intuitive. Always keep the menu bar prominently displayed at the top of every page and keep the menu options easy to understand. By doing so, you help visitors find the information they need quickly and efficiently, Improving user experience.
 
 
<h3>06. Craft a compelling homepage</h3>
 
<a href="https://www.wix.com/blog/how-to-build-a-homepage" target="_blank">Making homepages</a> that leave a lasting impression is vital , as your <a href="https://www.wix.com/encyclopedia/definition/homepage" target="_blank">homepage</a> is the first thing your potential customers will see when they visit your website. If you use a <a href="https://www.wix.com/encyclopedia/definition/landing-page" target="_blank">landing page</a> structure it is the only page your visitors will see. Use high-quality visuals, concise and engaging language and clear call-to-action buttons to capture their attention and entice them to explore further.
 
Here’s what a good homepage should have:
 
<ul>
<li>Banner image: Position the banner prominently at the top of your homepage and incorporate photos of your team in action to add a personal touch. Adding a clearly labeled button, such as "Contact" or "Explore Our Offer," will guide visitors to key areas of your site. </li>
</ul>
 
<ul>
<li>Catchy headline: Include a short text that conveys the main benefits or value of your product or service. For bookkeeping offices, this can be a motto that highlights key benefits like security and financial control. Use a headline generator if you need help crafting a headline for your bookkeeping website.</li>
</ul>
 
<ul>
<li>Photos: Visuals capture visitors’ attention before text. Feature high-quality and engaging photos on your website. Consider investing in a professional photo session. Showcasing your team at work not only enhances your website's appeal but significantly builds trust with potential customers. Stock photos are a viable alternative. Just make sure to select images that feel authentic and resonate with your audience.</li>
</ul>
 
<ul>
<li>About details: Offering insights into your company's culture and the people behind it enhances trust and connection. Include team photos with brief professional and personal insights to deepen customer relationships. This approach not only fosters trust but also positions your company as a transparent, approachable partner committed to empowering clients for success.</li>
</ul>
 
<ul>
<li>Service offering and pricing: Clearly lay out your services and packages, along with pricing information. This makes it easier for potential customers to understand what you offer and how much they can expect to pay. Show them that you understand their problems and can solve them. </li>
</ul>
 
<ul>
<li>Client reviews: Share testimonials and reviews from past clients to showcase your company's track record of success. This social proof can help build trust and confidence in potential customers, as they can see how others have benefited from your services.</li>
</ul>
 
<ul>
<li>Contact: Make it easy for potential customers to get in touch with you. Provide multiple methods of contact, such as email, phone and social media. This shows that you are accessible and responsive, which is important for building strong client relationships. Consider adding a contact form, whether in the header, footer, through a link or a popup, for lead generation. They are a great way to create a subscription list for email marketing and make it easy to contact potential clients. </li>
</ul>
 
<ul>
<li>Google maps: Integrate Google maps into your website so that customers can easily find your location. This is especially important for brick and mortar businesses, as it allows customers to see how close you are to them and plan their visit accordingly. It also adds a level of credibility, as users trust Google maps for accurate locations.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_291b0840b1f24fb4aa9376c8c9d5407e~mv2.png/v1/fit/w_1000,h_792,al_c,q_80/file.png"alt="Wix finance website templates"></figure>
 
 
<h3>07. Build a customer area</h3>
 
Your website can generate new customers and serve your regular, loyal customers. By creating a <a href="https://www.wix.com/blog/how-to-create-membership-sites" target="_blank">membership website</a>, you can provide exclusive content and resources for your loyal customers. Additionally, having a dedicated customer area can also attract potential new customers by showcasing the benefits of being a part of your client base.
 
Here are some things you should consider:
 
<ul>
<li>Membership account: Your clients can log in to their account to see their invoices, settlements and submit documents. </li>
<li>Payment processing: Provide secure and convenient options to <a href="https://www.wix.com/payments" target="_blank">accept payments</a></li>
<li> from your clients, such as credit card or PayPal.</li>
<li>Loyalty programs: Reward your loyal customers and encourage repeat business with loyalty programs. When a referral becomes a new client, you can thank your client with a discount on your services, gift card or a charitable donation in their name.</li>
<li><a href="https://www.wix.com/features/crm" target="_blank">CRM</a>: This application will allow you to divide contact details on the website, such as telephone numbers of your office employees dealing with specific matters. </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_b92584d1fdef4bdcb8f2b88557c51682~mv2.png/v1/fit/w_1000,h_792,al_c,q_80/file.png"alt="Wix website payments activity overview"></figure>
 
 
<h3>08. Optimize your website for SEO</h3>
 
When you create your website, search engine optimization should be among your top priorities. Search engine optimization or SEO, is the process of improving your rankings in online searches that are relevant to your business. The goal is to appear as high as you can on the first page of a keywords search engine results page or SERP.
 
When launching your website, prioritizing search engine optimization (SEO) should be among your top priorities. SEO is your key to improving your visibility in online searches that matter to your business by securing a top spot on the first page of search engine results for your chosen keywords. This strategic position can significantly enhance your online presence, driving more traffic to your site. 
 
You can utilize the power of SEO for marketing your business by:
 
<ul>
<li>Using relevant keywords naturally throughout your content</li>
<li>Managing your business listings and profiles, like Google Business Profile</li>
<li>Gathering healthy backlinks </li>
<li>Producing fresh content‌</li>
</ul>
 
Once you’ve implemented your keywords into your website and content, it is essential that you track your progress. Websites built on Wix come with <a href="https://www.wix.com/manage/analytics" target="_blank">Wix analytics</a> to track valuable insights into your <a href="https://www.wix.com/performance" target="_blank">Wix website performance</a> and user behavior, empowering you to make informed decisions for your business.
 
Learn more: <a href="https://www.wix.com/seo" target="_blank">Wix SEO</a>
 
 
<h3>09. Start a blog (optional)</h3>
 
You can show your qualifications by <a href="https://www.wix.com/blog/how-to-start-a-blog" target="_blank">starting a blog</a> where you'll post accounting articles. When used correctly, a blog is a creative way to connect with potential clients and position yourself as an industry expert. Apart from providing useful information, a blog can also generate interest in the website and to rank better on search engine results, through well-calibrated SEO.
 
The key to launching a successful blog is to plan out your content, always keep your target audience in mind and provide engaging and useful content for your community. Your blog should serve as one piece of your <a href="https://www.wix.com/blog/marketing-strategies" target="_blank">marketing strategies</a>. 
 
Good content could include:
 
<ul>
<li>Interviews with people of interest to your client base</li>
<li>Hints and tips to save your customers time and money</li>
<li>Relevant news stories to keep your readers up to date</li>
<li>Frequently asked questions about important topics</li>
<li>Industry analysis and insights from experts</li>
<li>Customer success stories to showcase the benefits of your product or service</li>
</ul>
 
 
<h3>10. Promote your bookkeeping website</h3>
 
To effectively engage with your audience and enhance your online presence, it's essential to incorporate various tools and strategies on your website. Each element will play a different role in building a stronger connection with your customers and standing out in the digital landscape. Here are some key features to consider:
 
<ul>
<li>Newsletters: Create <a href="https://www.wix.com/features/email-marketing" target="_blank">email marketing campaigns</a> with interesting content that your customers will want to read, then ask them to sign up to receive your newsletters. </li>
<li>Social media integration: If your firm has social media profiles, link to them from your site. By doing so, you’re inviting your audience into a more engaging and interactive relationship with your brand. </li>
<li>Calculators: These can provide a quick way to compare loans, check debt consolidation rates and calculate salaries or tax refunds. A web search by a potential customer will bring up firms that have them on their website.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_3a0e48f13de04acab19a53e708a410fb~mv2.png/v1/fit/w_1000,h_953,al_c,q_80/file.png"alt="Wix email marketing campaign"></figure>
 
 
As your firm changes, so should your website. Regularly update contact information, introduce new services and refresh staff profiles. A current and dynamic website not only captures the essence of your business but also signals to customers and prospects your commitment to excellence and innovation. An outdated website may deter potential business, while a well-maintained one reinforces your market leadership. Embrace these updates as opportunities to showcase your firm's growth and dedication to serving your clients' needs effectively.
 
 
<h2>Bookkeeping website examples to learn from</h2>
Before you start building your own site, check out your peers' websites on Wix for <a href="https://www.wix.com/blog/website-ideas" target="_blank">website ideas</a> to discover what you like, what you don’t like and how you can stand out.
 
 
<h3><a href="https://www.solutionsbk.net/contact" target="_blank">Solutions Bookkeeping</a></h3>
 
Solutions Bookkeeping was founded on the mission to offer premium professional bookkeeping services, specifically designed for small and medium-sized enterprises. The homepage presents an overview of their services, coupled with a call to action encouraging visitors to schedule a free consultation. They prominently display client testimonials to underscore the positive impact their services have had on various businesses.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_5d42a0d213584a6180a3cfd7a6847372~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Wix user Solutions bookkeeping website homepage"></figure>
 
 
<h3><a href="https://nicole1021.wixsite.com/website" target="_blank">Visual Bookkeeping</a></h3>
 
Visual Bookkeeping, a comprehensive bookkeeping firm, is dedicated to simplifying communication for its clients. Through its secure client portal, individuals can effortlessly send and receive messages, upload and download critical documents and stay updated on their financial matters, ensuring a streamlined and efficient bookkeeping experience.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_e26ff8bdc72c4c5f8f935f0cd27b4e30~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Wix user Visual bookkeeping website homepage"></figure>
 
 
<h3><a href="https://www.thebookkeepingcollective.com/" target="_blank">The Bookkeeping Collective</a></h3>
 
Since 2013, The Bookkeeping Collective has offered bookkeeping and accounting services to clients throughout Central Florida, empowering small businesses with the necessary confidence to successfully operate their companies. Their blog, linked to the homepage, contains posts replete with tips tailored for their small business clientele, offering valuable insights to help them thrive.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_bcc0a85f52214acc96a24186aecee5d2~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Wix user The Bookkeeping Collective website homepage"></figure>
 
 
<h3><a href="https://www.zenbooksllc.com/" target="_blank">Zen Bookkeeping Services</a></h3>
 
Zen Bookkeeping Services offers customized virtual bookkeeping solutions to businesses nationwide, ranging from emerging startups to well-established enterprises. Their website includes a live chat for immediate assistance and features an integrated calendar to simplify scheduling for clients.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_9885287006df4d26b7c8f809b2f0f7c5~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Wix user Zen Bookkeeping Services website homepage"></figure>
 
 
<h2>Read more for your bookkeeping business:</h2>
 
<a href="https://www.wix.com/blog/what-is-a-bookkeeping-website" target="_blank">What is a bookkeeping website and why do you need one</a>
<a href="https://www.wix.com/blog/how-to-start-a-bookkeeping-business" target="_blank">How to start a bookkeeping business</a>
<a href="https://www.wix.com/blog/bookkeeping-business-names" target="_blank">Bookkeeping business names to impress clients</a>
 
 
<h2>How to make a website for bookkeeping FAQ</h2>
 
<ul>
<li><h3>How can I ensure the security and privacy of client data on my bookkeeping website?</h3>To ensure the security of data transmission, it's crucial to use secure protocols such as HTTPS and SSL certificates. Additionally, implementing strong password policies and two-factor authentication for client accounts can significantly enhance security measures. Regular updates to your website software and plugins are vital to address any security vulnerabilities that may arise, contributing to better <a href="https://www.wix.com/manage/privacy-security-hub" target="_blank">website privacy</a>. Lastly, choosing a reputable and secure web hosting provider is a key step in maintaining the overall security of your website.</li>
<li><h3>What is the typical cost of creating a bookkeeping website?</h3>The cost of creating a bookkeeping website can vary depending on the specific features and design elements you want to include. Generally, you can expect to spend anywhere from $16 to $5000 for a basic website with standard features. However, if you require more advanced functionality or custom design work, the cost can increase significantly.</li>
</ul>
]]></content:encoded></item><item><title><![CDATA[How to start an LLC in Indiana in 7 steps]]></title><description><![CDATA[Starting a Limited Liability Company (LLC) in Indiana presents an exciting opportunity for entrepreneurs. ]]></description><link>https://www.wix.com/blog/how-to-start-an-llc-in-indiana</link><guid isPermaLink="false">65e44630876ee9f96b26d54f</guid><category><![CDATA[Business Strategies]]></category><pubDate>Thu, 18 Apr 2024 12:59:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/84b06e_a00f450b049643ecbcf72165a46bcca4~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Tomasis</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/84b06e_a00f450b049643ecbcf72165a46bcca4~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="how to start an llc in indiana"></figure>
 
 
<a href="https://www.wix.com/blog/how-to-start-an-llc" target="_blank">Starting a Limited Liability Company (LLC)</a> in Indiana presents an exciting opportunity for entrepreneurs. This article is designed to guide you through the process of forming an LLC in the Hoosier State, from <a href="https://www.wix.com/blog/how-to-name-a-business" target="_blank">coming up with a business name</a>, to understanding the costs and benefits involved. Whether you're a seasoned business owner or new to the entrepreneurial world, understanding how to go about forming an <a href="https://www.wix.com/encyclopedia/definition/limited-liability-company-llc" target="_blank">LLC</a> for your business idea is crucial.
 
As we delve into the details of <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">how to start a business</a>, remember that incorporating an LLC is not simply completing legal documents the ultimate aim is establishing a stable, profitable business.
 
 
<h2>How to start an LLC in Indiana in 7 steps</h2>
 
<ol>
<li><a href="#wrj191438686" rel="noopener noreferrer">Pick your business name</a></li>
<li><a href="#8ad5s1438724" rel="noopener noreferrer">Choose your registered agent</a></li>
<li><a href="#8t65g1438750" rel="noopener noreferrer">Obtain relevant state business permits</a></li>
<li><a href="#mw8tr1438783" rel="noopener noreferrer">File Articles of Organization</a></li>
<li><a href="#xg9cd1438806" rel="noopener noreferrer">Draft your LLC operating agreement</a></li>
<li><a href="#zkxm81438832" rel="noopener noreferrer">Apply for an EIN and pay relevant taxes</a></li>
<li><a href="#1jgsz1438855" rel="noopener noreferrer">Organize your annual reports</a></li>
</ol>
 
 
<h3>01. Pick your business name</h3>
 
To <a href="https://www.wix.com/blog/how-to-start-a-business-in-Indiana" target="_blank">start a business in Indiana</a>, the first thing you need to do is choose a name for your LLC. This is not just a creative process but a legal one as well. It's important to ensure that your chosen name ends with "LLC," "L.L.C.," or "Limited Liability Company" to comply with state requirements. Your business name should be unique and not too similar to other names on record with the <a href="https://www.in.gov/sos/" target="_blank">Indiana Secretary of State</a>.
 
If you plan on <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">building a website</a>, you'll also need to secure a domain name for your business. You can use a <a href="https://www.wix.com/domain/domain-name-search" target="_blank">domain finder</a> to do this. For branding it's best if your domain and business name are the same, or very similar.
 
Tip: If you're having trouble coming up with a unique name for your business, consider using a <a href="https://www.wix.com/tools/business-name-generator" target="_blank">business name generator</a>.

 
<h3>02. Choose your registered agent</h3>
 
Every LLC in Indiana must have a registered agent, an individual or company that agrees to accept legal papers on behalf of your LLC. Your registered agent must be available during regular business hours and have a physical address in Indiana in order to fullfill the role requirements. They'll be expected to handle important and confidential business documents, so making sure they're reliable is paramount.
 
 
<figure><img src="https://static.wixstatic.com/media/185337_b49db5575a724816a0793588ec75772f~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="how to start an llc in indiana with legalzoom"></figure>
 
 
Need help setting up your LLC? Wix has partnered with <a href="https://www.legalzoom.com/business/partners/wix/llc?utm_source=how-to-start-an-llc&utm_medium=wix&utm_campaign=blog_post" rel="noreferrer" target="_blank">LegalZoom</a><a href="https://www.legalzoom.com/business/partners/wix/llc?utm_source=how-to-start-an-llc&utm_medium=wix&utm_campaign=blog_post" rel="noreferrer" target="_blank">,</a> the No. 1 choice for online business formation to help you start, run and grow your business.
 
 
<h3>03. Obtain state business permits</h3>
 
Depending on the nature of your business, you may need specific permits or licenses to operate legally in Indiana. These could range from general business licenses to industry-specific permits.
 
To obtain the necessary permits in order to <a href="https://www.wix.com/blog/how-to-register-a-business" target="_blank">register your business</a>, you'll need to check with your local and state agencies to determine what exact permits you need. The next step is to fill out all required paperwork accurately and then submit them to the appropriate authorities. Finally, you'll need to pay all relevant permit and licensing fees.
 
Let’s say you want to<a href="https://www.wix.com/blog/how-to-start-a-courier-business" target="_blank"> </a><a href="https://www.wix.com/blog/how-to-start-a-courier-business" target="_blank">start a courier business</a> in the state. First, you’ll need a permit to operate. You may also need additional permits depending on the nature of your courier business, for example, if you plan to transport hazardous materials.
 
Learn more: <a href="https://www.wix.com/blog/how-to-get-a-business-license" target="_blank">How to get a business license</a>
 
 
<h3>04. File Articles of Organization</h3>
 
The Articles of Organization is a critical document that officially creates your LLC in Indiana. You'll file this with the Indiana Secretary of State, either online or by mail, along with the required filing fee. To file it you'll need important details such as your LLC's name, registered agent information and management structure. Then fill out <a href="https://forms.in.gov/Download.aspx?id=5674" target="_blank">Form 49459</a>, this is the specific form used for filing an LLC's Articles of Organization in Indiana. Complete the process by paying the $95 filing fee.
 
LLC's in Indiana must also file a <a href="https://www.fincen.gov/boi" target="_blank">Beneficial Ownership Information Report (BOIR)</a> with FinCEN. For LLCs created in 2024 or after, the report must be filed within 90 days of it's creation or registration. Or from 90 days of the Secretary of State’s public notice of its registration. The earlier date is the one that must be followed. For any LLCs created after January 1st, 2025 you must file a BOIR within 30 calendar days of its formation.
 
 
<h3>05. Draft your LLC operating agreement</h3>
 
Although not legally required in Indiana, creating an operating agreement is highly recommended. This internal document outlines ownership structures, member roles and operational procedures for your LLC. It's especially important in the event of future conflicts within your LLC members, as anything related to the operation and management of the company should be laid out in this agreement.
 
 
<h3>06. Apply for an EIN and pay relevant taxes</h3>
 
An <a href="https://www.irs.gov/businesses/small-businesses-self-employed/employer-id-numbers" target="_blank">Employer Identification Number (EIN)</a> is similar to a social security number for your LLC. It’s necessary for hiring employees, opening bank accounts and filing taxes. To apply for an EIN you'll need to request one through the IRS website or via mail.
 
Once you've done this it's important to understand the state-specific taxes that apply to your LLC, such as franchise tax or sales tax. In Indiana for an LLC owner this includes a 15.3% self-employed tax (12.4% social security, 2.9% Medicare). For more information, visit the <a href="https://www.in.gov/dor/" target="_blank">Indiana Department of Revenue website</a>.
 
 
<h3>07. Organize annual reports</h3>
 
Indiana requires LLCs to file biennial reports to keep their information up-to-date with the state. These reports include current contact information and details about your business operations over the past two years. 
 
To ensure you’re compliant with this make sure to: 
 
<ul>
<li>Know due dates: Your Indiana Annual Report is required biennially by the end of your registration anniversary month.
</li>
<li>Maintain proper records: Keep accurate records throughout the year to simplify report preparation when due dates approach.
</li>
<li>Submit and pay fees: Complete the submission process by paying the filing fee, $32 online or $50 by mail.</li>
</ul>
 
 
 
<h2>How much does it cost to start an LLC in Indiana</h2>
 
Understanding the costs involved in forming an LLC in Indiana is crucial for budgeting and financial planning. Here's a breakdown of the main expenses you can expect during the process:
 
<ul>
<li>Filing fee for Articles of Organization: This is the fee paid to the Indiana Secretary of State to officially register your LLC. This is a one-time cost that is mandatory for all new LLCs. <a href="https://inbiz.in.gov/Inbiz/FeeCalculator/Index" target="_blank">For an LLC it costs $95</a>.
</li>
<li>Registered agent fee: If you hire a professional registered agent service, they'll charge a variable fee for their services.
</li>
<li>State business permits and licenses: The cost varies depending on the type and number of permits and licenses your specific business requires.</li>
</ul>
 
<ul>
<li>Operating agreement: While drafting an operating agreement isn't associated with a state fee, you may incur costs if you hire an attorney or use a professional service.
</li>
<li>Employer Identification Number (EIN): Obtaining an EIN from the IRS is free of charge.
</li>
<li>Annual report filing fee: There is an annual fee for filing your LLC's report with the state. In Indiana this is $32 online or $50 by mail.
</li>
</ul>
Additional costs may include:
 
<ul>
<li>Legal or financial consulting fees: If you seek professional advice during the formation process, these services will add to your startup costs.
</li>
<li>Domain registration and website creation: Making a website is crucial. Costs might include <a href="https://www.wix.com/domain/names" target="_blank">domain registration</a> and potentially hiring a web designer or using a <a href="https://www.wix.com/" target="_blank">website builder </a>like Wix.
</li>
<li>Business insurance: Depending on your industry, you might need insurance to protect your LLC, including your assets, staff and resources.
</li>
</ul>
 
<h2>Who can start an LLC in Indiana</h2>
 
To form an LLC in Indiana, there are specific eligibility criteria that need to be met. It's crucial to understand who can start an LLC in the state before you begin the process.
 
<ul>
<li>You must be at least 18 years old to form an LLC in Indiana.</li>
<li>There's no residency requirement, meaning you don't have to live in Indiana to start an LLC there.</li>
<li>You don't need to be a US citizen or permanent resident to form an LLC in Indiana.</li>
<li>Almost any type of business can form an LLC, except for certain professional services that may require a different business structure.</li>
</ul>
 
 
<h2>Benefits of starting an LLC in Indiana</h2>
 
Forming an LLC in Indiana offers a range of benefits that resonate with many new or small business owners. These advantages encompass legal protection and tax perks, making it a popular choice among entrepreneurs.
 
Learn more: <a href="https://www.wix.com/blog/llc-benefits" rel="noreferrer" target="_blank">Benefits of an LLC</a>
 
 
<h3>Limited liability protection</h3>
 
As the name suggests, LLCs protect your personal assets from business debts and lawsuits.
 
 
<h3>Pass-through taxation</h3>
 
Profits go directly to the LLC members, who then report them on their personal tax returns, avoiding the double taxation faced by some corporations.
 
 
<h3>Flexibility in management</h3>
 
Unlike corporations, LLCs have fewer formalities and can be managed by their members or appointed managers, providing flexibility in how the business is run.
 
 
<h3>Credibility with customers and partners</h3>
 
Having 'LLC' after your business name can enhance your credibility with potential customers, suppliers and financial institutions. You can then choose an<a href="https://www.wix.com/encyclopedia/definition/llc-domain" target="_blank"> .llc domain</a> for your website to reinforce this credibility.
 
 
<h3>Ease of formation and maintenance</h3>
 
Compared to corporations, LLCs have fewer formalities and requirements for starting and maintaining them. 
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_82eb5984f430417eb585412e52ae6809~mv2.png/v1/fit/w_924,h_666,al_c,q_80/file.png"alt="benefits of starting an llc in indiana"></figure>
 
 
<h2>Potential disadvantages of starting an LLC in Indiana</h2>
 
When thinking about setting up an LLC in Indiana, it's crucial to carefully assess the pros and cons. Recognizing any potential cons is key to deciding if an LLC suits your business needs. Here are potential challenges you might face with an LLC in Indiana:
 
 
<h3>Self-employment taxes</h3>
 
Members of an LLC are considered self-employed and must pay self-employment taxes on their share of the profits.
 
 
<h3>Annual fees</h3>
 
LLCs must pay an annual report fee and may have other recurring fees that vary by state.
 
 
<h3>Limited growth potential</h3>
 
Some businesses may outgrow the LLC structure, as it can be more difficult to raise capital compared to a corporation.
 
 
<h2>Why start an LLC over another business entity in Indiana?</h2>
 
Choosing the right business structure is crucial for all entrepreneurs. In Indiana, forming an LLC is often preferred because of its advantages for new and small business owners. But it's important to compare it with other types of business structures to understand why an LLC might be the best choice for your business.
 
Here's how an LLC stacks up against other business entities:
 
<ul>
<li><a href="https://www.wix.com/encyclopedia/definition/sole-proprietorship" target="_blank">Sole proprietorship</a>: Unlike a sole proprietorship, an LLC provides personal asset protection, separating your personal liabilities from those of your business.</li>
<li><a href="https://www.wix.com/encyclopedia/definition/partnership" target="_blank">Partnership</a>: An LLC offers more protection for each member compared to a partnership, where each partner can be personally liable for the debts of the business.</li>
<li><a href="https://www.wix.com/encyclopedia/definition/corporation" target="_blank">Corporation</a>: While corporations provide limited liability protection, they’re also subject to double taxation (taxes on both corporate profits and shareholder dividends). An LLC avoids this with pass-through taxation.</li>
</ul>
 
 
 
<h2>You've formed your LLC in Indiana, now what?</h2>
 
Building and expanding your firm is only the beginning when starting an LLC in Indiana. You should take a number of post formation actions to guarantee that your LLC runs properly and continues to abide by state rules. Some of these include:
<h3></h3>
<ul>
<li>Keep your personal and business finances separate by opening a dedicated bank account for your LLC.</li>
<li>Depending on your business type, you may need various insurance policies to protect your company.</li>
<li>Make sure to file your annual reports on time and renew any permits or licenses as needed.</li>
<li>Familiarize yourself with federal, state and local tax requirements to avoid any surprises during tax season.</li>
<li>Update your operating agreement as needed to reflect changes in management or ownership structure.</li>
</ul>
<ul>
<li>Create a logo with a <a href="https://www.wix.com/logo/maker" target="_blank">logo maker</a>, establish a brand identity and build a professional website to present a cohesive image to customers. </li>
<li>Good financial management is essential for any business. Set up an accounting system that allows you to track expenses, profits and financial growth accurately.</li>
</ul>
 
 
<h2>How to start an LLC in Indiana FAQ</h2>
 
<ul>
<li><h3>How long does it take to form an LLC in Indiana?</h3>The time it takes can vary. Once the Articles of Organization is filed, it typically takes about 5 to 7 business days for the state to process.</li>
<li><h3>Do I need a physical address in Indiana to start an LLC?</h3>Yes, your registered agent must have a physical address within the state. P.O. Boxes are not acceptable.</li>
<li><h3>What's required to start an LLC in Indiana?</h3><ul>
<li>A unique business name that compiles with state guidelines for registration</li>
<li>Filing of Articles of Organization with the Indiana Secretary of State and paying the required fee</li>
<li>Obtain an Employer Identification Number (EIN) from the IRS</li>
<li>Fulfill any additional state and local requirements such as permits or licenses relevant to your business activities</li>
</ul></li>
<li><h3>Do I need to pay taxes as an LLC in Indiana?</h3>Yes, LLCs in Indiana are generally subject to certain taxes. While Indiana does not levy a separate state tax on LLCs, they may be subject to other taxes depending on their activities and income.<ul>
<li>State income tax: LLCs in Indiana are pass-through entities, meaning the income "passes through" to the owners' individual tax returns. Owners report their share of the LLC's income on their personal state income tax returns.</li>
<li>Employment taxes: If your LLC has employees, you'll need to withhold and pay state income tax, as well as unemployment insurance tax and workers' compensation insurance.</li>
<li>Sales and use Tax: If your LLC sells goods or certain services, you may need to collect and remit sales tax to the state.</li>
<li>Local taxes: Depending on the location of your LLC's operations, you may also be subject to local taxes such as local income tax or business property taxes.</li>
</ul>Always consult with a tax professional or the Indiana Department of Revenue to understand your specific tax obligations based on your LLC's activities and structure.</li>
</ul>
 
<h3></h3>
<h3></h3>
<h3></h3>
<h3></h3>]]></content:encoded></item><item><title><![CDATA[How to make an artist website to further your career]]></title><description><![CDATA[An artist website is a great way to put yourself out there in the art world. ]]></description><link>https://www.wix.com/blog/how-to-make-an-artist-website</link><guid isPermaLink="false">6620bf3361e75152f268c3fe</guid><category><![CDATA[Website Essentials]]></category><pubDate>Thu, 18 Apr 2024 07:23:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5af200_16909dc3217d48cc8a5384f5530fffde~mv2.png/v1/fit/w_1000,h_912,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jenna Romano</dc:creator><content:encoded><![CDATA[Get started by: <a href="https://www.wix.com/start/blog?utm-campaign=toplink-blog" rel="noreferrer" target="_blank">Creating a blog →</a> | <a href="https://www.wix.com/domain/names?utm-campaign=toplink-domain" rel="noreferrer" target="_blank">Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/5af200_16909dc3217d48cc8a5384f5530fffde~mv2.png/v1/fit/w_1000,h_912,al_c,q_80/file.png"alt="how to make an artist website"></figure>
 
Whether you’re considered an emerging, mid-career or established artist, an artist website is a great way to put yourself out there in the art world. A website is an effective networking and business tool, making your work publicly available for potential curators, gallerists and collectors to see. 
 
If you’re an artist reading this, you've most likely wondered if you should make an artist website of your own. The answer is an enthusiastic “yes,” and if you don’t know <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">how to make a website</a>, don’t let that stop you. Below, we’ll show you how to make a website for an artist in nine steps, and how you can streamline the process using a <a href="https://www.wix.com" target="_blank">website builder</a>.
 
 
<h2>What is an artist website? </h2>
 
An artist website serves as a link between you and the professional art community, designed to catch the eye of prospective gallerists, curators and collectors. This <a href="https://www.wix.com/blog/types-of-websites" target="_blank">type of website</a> acts as your own virtual art gallery, portfolio and CV to effectively showcase the best of your artistic practice to visitors.
 
On top of basic <a href="https://www.wix.com/encyclopedia/definition/webpage" rel="noreferrer" target="_blank">web pages</a>, such as a homepage, an artist website typically features a comprehensive gallery to engage visitors, accompanied by details about each completed work. It’s important to include your professional background and contact details to foster important connections, too.
 
As traffic grows, an artist website can evolve into an online store for selling directly to interested clients. This is a great way to benefit from the online market, expand your reach and generate revenue. 
 
 
<h2>How to make an artist website in 9 steps </h2>
 
<ol>
<li><a href="#fbk6b503" rel="noopener noreferrer">Establish goals for your artist website </a></li>
<li><a href="#k9fm2533" rel="noopener noreferrer">Choose a website builder </a></li>
<li><a href="#pjewh597" rel="noopener noreferrer">Pick a template </a></li>
<li><a href="#wpvog606" rel="noopener noreferrer">Register a domain name </a> </li>
<li><a href="#kliyq630" rel="noopener noreferrer">Set up your website pages </a></li>
<li><a href="#f6i76700" rel="noopener noreferrer">Showcase your artwork </a></li>
<li><a href="#5y5rm748" rel="noopener noreferrer">Make your site mobile friendly </a></li>
<li><a href="#r39e4755" rel="noopener noreferrer">Review and publish </a></li>
<li><a href="#9kroh779" rel="noopener noreferrer">Maintain your artist website </a></li>
</ol>
 
 
<h3>01. Establish goals for your artist website </h3>
 
In the art world, you are your own brand—and your artist website will be an extension of it. That’s why it's important to set your own goals and expectations before you make your site. Clear goals will help define the purpose of your website, giving you a better idea of which design elements and features you need to achieve success. 
 
Depending on the career stage, the goals of making a website for an artist include: 
 
<ul>
<li>Expand your audience </li>
<li>Connect with galleries and collectors </li>
<li>Sell artwork online </li>
<li>Apply for grants and exhibitions </li>
</ul>
 
 
This is also a great time to look around at some of the best <a href="https://www.wix.com/blog/artist-websites" target="_blank">artist websites</a> to gain inspiration. As you go, take note of what features and visual elements you like, and how these can help your website achieve your goals.
 
 
<figure><img src="https://static.wixstatic.com/media/72c0b2_3e954789fc9f47b3aca05e94d9141bf1~mv2.jpg/v1/fit/w_924,h_548,al_c,q_80/file.png"alt="make an artist website, choose a goal"></figure>
 
 
<h3>02. Choose a website builder </h3>
 
You’re probably wondering <a href="https://www.wix.com/blog/how-long-does-it-take-to-build-a-website" target="_blank">how long it takes to build a website</a>, and how you’ll balance this task with the time you spend in the studio. That's why we recommend using a website builder, which isn’t just time-saving technology, but also gives you design freedom and management tools to succeed.
 
Using professional templates and custom design features, a website allows novice users to design their own site and publish it without hiring a developer. Platforms like Wix provide user-friendly drag-and-drop technology, even offering <a href="https://www.wix.com/ai-website-builder" target="_blank">AI website builder</a> options to speed-up the creation process.
 
Learn more: <a href="https://www.wix.com/blog/best-website-builders-for-artists" rel="noreferrer" target="_blank">Best website builders for artists</a>
 
<figure><img src="https://static.wixstatic.com/media/5af200_e4a8345fc48b495ba68307f956ce0d94~mv2.png/v1/fit/w_924,h_624,al_c,q_80/file.png"alt="how to make an artist website: website builder"></figure>
 
Here are some important things you want to look out for when choosing a website builder: 
 
 
Cost efficient
 
Be aware of <a href="https://www.wix.com/blog/how-much-does-a-website-cost" target="_blank">how much it costs to build a website</a> before you choose which platform and plan you’ll use. An average website builder will cost up to $200 per month. Most website creators like Wix include a variety of plans and pricing tiers to choose from, and often offer a free plan to get you started.
 
 
Reliable website infrastructure 
 
<a href="https://www.wix.com/blog/website-infrastructure" target="_blank">Website infrastructure</a> includes the hardware, software, network and server components that work together to deliver the website's content and provide a smooth user experience. You’ll want a website building software that has a reputation for reliability, and includes features like <a href="https://www.wix.com/free/web-hosting" target="_blank">web hosting</a>, content management, security and monitoring.
 
 
Solid website performance
 
Do your diligence and be sure to choose a builder with a reputation for good <a href="https://www.wix.com/performance" target="_blank">website performance</a>. This means healthy core web vitals like quality media optimization and fast loading times. 
 
 
Professional templates 
 
Website templates are a helpful tool for getting started with an already pre-design website layout and integrations. These are completely customizable and are a great way to kick-start the website creation process. If you’re thinking about selling your artwork online one day, you might want to choose an art template that already includes an<a href="https://www.wix.com/website/templates/html/online-store/arts-crafts" target="_blank"> online store template</a> within it.
 
 
E-commerce and marketing tools 
 
If one of your goals is sales, choose a platform that includes <a href="https://www.wix.com/ecommerce/website" target="_blank">eCommerce functionality</a> and marketing tools. Look for a website builder that tracks your website analytics (like <a href="https://www.wix.com/manage/analytics" rel="noreferrer" target="_blank">Wix Analytics</a>) and SEO and offers marketing integrations such as email marketing and social media sharing.
 
 
<h3>03. Pick a template </h3>
 
Once you have a website builder, choose a <a href="https://www.wix.com/website/templates/html/creative-arts" target="_blank">creative arts template</a> that’s especially set up for displaying your art work and putting it in center stage. Something with a built-in gallery and an easy-to-view format is a great start for sharing your artistic vision. You can refine your <a href="https://www.wix.com/website/templates" rel="noreferrer" target="_blank">website template’s</a> design as you go along and customize it with your own colors, fonts and website backgrounds.
 
 
<h3>04. Register a domain name </h3>
 
No professional website is complete without securing a <a href="https://www.wix.com/domain/names" target="_blank">domain name</a>, which is typically a service offered using a platform like Wix. A domain name is the address you will give visitors to find and interact with your website.
 
Domain names should be concise and easy to remember, and since it's a long term investment, we recommend using a simple format such as, <a href="http://www.namesurname.com" target="_blank">www.namesurname.com</a>. Your domain will include a top-level domain, too (that’s the .com in <a href="http://Wix.com" target="_blank">Wix.com</a>), and there are several you can choose from. From the classic .com to newer ones that may be prevalent in the art world, like <a href="https://www.wix.com/encyclopedia/definition/art-domain" rel="noreferrer" target="_blank">.art,</a> .<a href="https://www.wix.com/encyclopedia/definition/studio-domain" rel="noreferrer" target="_blank">studio</a>, .<a href="https://www.wix.com/encyclopedia/definition/design-domain" rel="noreferrer" target="_blank">design</a>, .photography, .gallery, or .artwork.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_a951cc22e0444d379e0e491d668c18b5~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="make an artist website, choose a domain name"></figure>
 
 
<h3>05. Set up your website pages </h3>
 
Now, it's time to enter the backend of your website creator’s dashboard to start adding and customizing your website pages. Keep in mind that because website design is an iterative process, you'll likely modify details as you build your site. 
 
Each page should serve a specific purpose. You’ve likely chosen a template that includes the foundational pages you need, but to make an artist website that will succeed, we recommend that you absolutely include the following: 
 
 
Homepage 
 
Think of your homepage as the introduction to your site. It’s the first page visitors will see when they arrive, so it needs to make a strong impression, set the right tone, and include a navigation menu to launch visitors into your portfolio or shop. 
 
Your homepage should display prudent information that communicates who you are as an artist, including images of your work and your name. Don’t forget to include contact details here, too—adding these or a contact form to the footer of your homepage is also a seamless way to encourage visitors to inquire about your work. 
 
If you have an upcoming exhibition, your homepage is the perfect spot to promote it. You can invite visitors to attend by including a digital flier or adding a pop-up with relevant details. 
 
 
Contact and email sign-up forms 
 
These lead-generating tools are often included on the homepage footer, but can also exist as a pop-up or stand alone webpage. Contact forms allow visitors to contact you directly from your site, bypassing the need for a separate email and saving time. A sign-up form will allow you to connect emails from visitors—even if you don’t have a newsletter just yet, it’s never too early to start building your mailing list with interested fans.
 
 
About page
 
An About page provides visitors with more information about your professional background and practice. This is an opportunity to highlight your education, experience and talk about your inspiration and approach. 
 
An About page should include an image of yourself, preferably in-action at the studio or a professional headshot. You’ll also want to tell your story, writing out a short biography and explanation of your artistic approach. 
 
For exhibiting artists, your About page can also include a CV or updated list of exhibitions you’ve participated in. This is a great opportunity to post your artist statement if you have one. 
 
 
Seamless navigation 
 
Intuitive navigation is a necessary element when making a website for an artist. With a clear menu and well-structured user journey, it will be easier for visitors to identify exactly what they need. Include your main pages on the website main menu, making sure they are labeled clearly, and create an uncomplicated hierarchy that leads visitors to any subpages of your artist website. 
 
 
<figure><img src="https://static.wixstatic.com/media/5af200_fc6cdbea4b7f4b03bc83c2d6fdb953c8~mv2.png/v1/fit/w_924,h_624,al_c,q_80/file.png"alt="make an artist website - webpages"></figure>
 
 
Your own logo 
 
If you don’t already have a logo, you can use a <a href="https://www.wix.com/logo/maker" target="_blank">logo maker</a> to create one of your own. For artists, this isn’t a must-have, but it's a great way to brand your art website and amplify professional appearance.
 
 
Galleries 
 
Your artwork will be the heart of your website, hence it’s a must to have dedicated gallery pages for visitors to experience them. At this stage, you can choose the portfolio pages or image galleries that you want to start with. Be sure to use a gallery layout that leaves ample white space and large enough photos that will help viewers be immersed in the works. 
 
In the next step, we’ll show you how to design these galleries to best showcase your artwork. 
 
 
<h3>06. Showcase your artwork </h3>
 
Now that you’ve got your gallery pages set up, you can start curating them to display on your website. With <a href="https://support.wix.com/en/article/wix-pro-gallery-an-overview" target="_blank">Wix Pro Gallery</a>, it's easy to import your photos into the editor. From there you can edit, add and rearrange the photos into categories.
 
Here’s how to curate an eye-catching gallery for your site: 
 
 
Choose your best artworks 
 
It’s easy to overwhelm visitors with too much imagery, which is why it's important to select a concise and powerful collection of your art. You’ll want to reflect a relevant but diverse body of work, honing in on past projects, recently completed artworks, and stand-out accomplishments such as award-winning pieces. 
 
Occasionally, it's good to show off your artistic process with an image of a “work in progress,” but seasoned gallerists and collectors will mostly focus on complete works. 
 
 
Use high quality photos 
 
When performing a search on Google, <a href="https://www.onthemap.com/blog/google-search-statistics" target="_blank">29% of users prefer using images</a> over written content. Since your own site will be abundant with images, that leaves a lot of potential for reaching more traffic with SEO. But in order for visitors to click on your photo, it needs to stand out with excellent quality.
 
Using quality visuals can not only attract new visitors, it also impacts the user experience of your website. Visitors want an experience that will closely resemble viewing your work in real life, and for that you need high resolution images (today, this can be achieved using a smartphone camera). If you’re using Wix, each image added to your site will automatically be <a href="https://support.wix.com/en/article/site-performance-optimizing-your-media" target="_blank">optimized for the web</a> to ensure images look their best and download speedily.
 
 
Organize your portfolio gallery 
 
Visitors will have a better time browsing through your portfolio with organized categories and descriptions. Your artworks within the galleries can be arranged by date, medium or collection, giving visitors a clear map to view your collection, and making it easier to find specific works. 
 
 
Describe your art 
 
Your descriptions should at least include the title of the artwork, medium and date created. You can add a bit more detail, such as the inspiration behind the piece—just be sure to keep it brief and impactful. 
 
 
<h3>07. Make your site mobile friendly </h3>
 
You want to be confident that your artwork looks amazing for visitors, especially when they view it on a small screen. Wix provides an automated mobile-friendly version and an adaptive gallery for your images, ensuring they maintain high resolution even on mobile devices. While this feature simplifies the process, regularly reviewing the mobile editor is essential to confirm that the generated mobile site accurately reflects your design vision.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_20335afded864c72a4014a6f7f1202fe~mv2.png/v1/fit/w_924,h_541,al_c,q_80/file.png"alt="how to make an artist website: benefits of a mobile website"></figure>
 
 
<h3>08. Review and publish </h3>
 
Before your site goes live, there are a number of things you should review. First, is the experience of the website itself. Put your site into preview mode and have family or friends use it for feedback on the user experience. You should also share the site with someone who has a good eye, taking note of design flaws and having them proof-read for grammar and spelling errors. 
 
This is a perfect time to run a <a href="https://www.wix.com/accessibility" target="_blank">web accessibility</a> audit. Website accessibility involves making your site inclusive and user-friendly for individuals with disabilities, including visual, motor, hearing, cognitive, or situational challenges. You can also do an <a href="https://www.wix.com/seo" target="_blank">SEO</a> audit, which can help your site reach broader audiences and maximize its performance in search results.
 
Once you're satisfied with how your artist website looks, functions and performs, it’s time to press publish and make it live. 
 
Pro tip: Use this <a href="https://www.wix.com/blog/website-launch-checklist" target="_blank">website launch checklist </a>for a reminder of essential steps to complete before and after publishing. 
 
 
<h3>09. Maintain your website </h3>
 
Moving ahead to the post publishing stages, there are several <a href="https://www.wix.com/blog/website-maintenance" target="_blank">website maintenance </a>practices that will help your website improve over time. To make sure your site’s content is up-to-date and keeps up optimal performance, regularly check in on: 
 
Content updates: Continuously add new artworks and update your professional details. 
 
Website performance: If you're using Wix, utilize the <a href="https://support.wix.com/en/article/understanding-your-site-speed-dashboard" target="_blank">Wix Site Speed Dashboard</a> to test, analyze, and optimize your website's performance on desktop and mobile devices.
 
User experience: Consistently check your site’s mobile version, speed and user-friendliness. Promptly fix any bugs or glitches to provide a smooth user experience.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_8ddae67926c84be6bfea8b965deda727~mv2.png/v1/fit/w_925,h_528,al_c,q_80/file.png"alt="make an artist website: website maintenance"></figure>
 
 
<h2>How to promote your artist website </h2>
 
Now that your site is live, it’s time to share it with the world. Whether your goals involve gaining sales, networking or visibility, there are plenty of cost-effective ways to promote your artist website: 
 
Social media: People will interact with your social media accounts more frequently than your website. This makes social media platforms a great space for promoting your website and advertising new works. 
 
Email marketing: With well-crafted email campaigns, you can regularly engage with your followers and drive visitors to your site. On Wix, an integrated <a href="https://www.wix.com/features/email-marketing" target="_blank">email marketing tool</a> makes it easy to build your mailing list, create optimized emails, automate campaigns and track your results.
 
Art blog: <a href="https://www.wix.com/blog/how-to-start-an-art-blog" target="_blank">Starting an art blog</a> is a powerful tool for establishing authority in the art realm by writing about your work, techniques and or the dynamic landscape of the industry. Optimize blog posts for search engines by using relevant keywords, meta descriptions and proper formatting to increase visibility.
 
 
<figure><img src="https://static.wixstatic.com/media/452a6a_2daf1bd057394cfcaa8b075f437e7d26~mv2.png/v1/fit/w_1000,h_608,al_c,q_80/file.png"alt="promote your artist website"></figure>
 
 
<h2>How to sell your art online </h2>
 
With the popularity of <a href="https://www.wix.com/blog/what-is-ecommerce" rel="noreferrer" target="_blank">e-Commerce</a>, it’s never been more relevant or achievable to <a href="https://www.wix.com/blog/how-to-sell-art-online" target="_blank">sell art online</a>. Once your artist website is up and running, you can add an <a href="https://www.wix.com/ecommerce/online-store" target="_blank">online store</a> to showcase your products, manage inventory, receive payments and more. If you’re using a website builder like WIx, all of this is included in a single platform.
 
Now’s the time to set up shop and develop your digital storefront. Whether you choose an <a href="https://www.wix.com/website/templates/html/online-store" rel="noreferrer" target="_blank">e-Commerce template</a> or add the Wix Stores integration to your website, customize your shop’s pages using professional imagery, clear descriptions and prices. Finally, set up a smooth checkout process for visitors: keep required fields to a minimum and make sure each step of the process is clearly numbered.
 
 
<h2>Benefits of an artist website </h2>
 
An artist website is much more than a place to show off photos of your work—it’s a place where interested buyers and followers can go to learn more about you, and dive deeper into your practice. While social media is a great platform for building a following, having a website makes it easier to manage your growth and opens up more possibilities. 
 
Artists websites have the following benefits: 
 
 
Encourages networking 
 
Successful networking in the art world depends on getting your name out there whenever the opportunity strikes. But these opportunities don’t present themselves overnight.Whenever you encounter an interested gallerist, curator, or collector in person, sharing your website is a professional strategy that keeps their attention and fosters engagement. 
 
 
Showcases your talent 
 
With a portfolio gallery, you can ensure visitors see images of your artwork in more detail. When curated properly, it allows visitors to easily browse through a diverse collection of works, getting a comprehensive view of your talent. 
 
 
Reaches a wider audience 
 
By utilizing digital tools like email marketing, SEO, and blogging, your website has the potential to expand its reach beyond your local art community. These tools can connect you with collectors from around the globe, allowing you to broaden your audience and increase your exposure.
 
 
<h2>Five artist website examples </h2>
 
From illustrator websites to fine art and photography, the following are examples of artist websites that make the best use of online features. As you review these, take note of why each design stands out and what elements you should incorporate when you make an artist website of your own. 
 
 
<h3>Jennifer Xiao </h3>
 
<a href="https://www.jenniferxiao.com/" target="_blank">Jennifer XIao</a>’s illustration website greets visitors with an intriguing splash page that showcases her site's menu. This creative approach captivates and engages users, making them eager to explore further. Incorporating customized icons on the menu allows Xiao to showcase her custom vector art, enhancing the overall design and elevating the user experience.
 
 
<h3>Miranda Sofroniou </h3>
 
The homepage of <a href="https://www.mirandasofroniou.com/" target="_blank">Miranda Sofroniou</a>'s website features a full-screen image of an original watercolor print, immersing visitors in a tangible experience of her work. The design of the site is kept simple and subtle, creating a cohesive backdrop that complements her illustrations. A strong CTA at the bottom of Sofroniou’s homepage calls attention to her online shop, encouraging visitors to purchase prints.
 
 
<h3>Sharon Radisch </h3>
 
<a href="https://www.sharonradisch.com/" target="_blank">Sharon Radisch</a> has a portfolio website that’s incredibly user friendly thanks to well-organized navigation and a clear website structure. When hovering over an image within the portfolio, the title of the category appears, which is a great way to save space and enhance the user experience. Included on her homepage is a list of clients, showcasing her collaborations and profound professional experience.
 
 
<h3>William LaChance </h3>
 
<a href="https://www.williamlachance.com/" target="_blank">William LaChance</a> is not afraid to inject personality and color onto his website homepage. He skillfully employs scrolling effects to separate content and captivate users. This is an easy feature to apply, and yields impressive visual results. By placing the website menu on the left side, LaChance deviates from the conventional, but combined with ample white space, this menu design attracts attention and enhances navigability.
 
 
<h3>Shayda Campbell </h3>
 
Having an online shop is essential for commercial artists. <a href="https://www.shaydacampbell.com/" target="_blank">Shayda Campbell</a> has set an excellent example of how to do this. Creating a cohesive brand identity, the incorporates a logo and favicon onto her site. Campbell also connects it to regularly updated social media accounts like Pinterest and YouTube to help engage customers and grow her audience. Additionally, she includes a captivating biography and a striking portrait on her About page, adding a personal and inviting touch.
 
 
<h2>How to make an artist website FAQ</h2>
 
<ul>
<li><h3>How can I make a free artist website?</h3>Many website builders like <a href="https://www.wix.com" target="_blank">Wix</a> offer free plans, which include everything you need to create a website and get it live. You can always update your plan in the future to get more benefits and features. To get started, visit the website of your chosen platform and sign up for a free account. You'll need to provide some basic information like your name, email address, and a password.</li>
<li><h3>Do artists need their own website?</h3>Making an artist website is not a necessity, but there are many advantages to having one. It can open up opportunities like audience engagement, building your visibility and even increasing sales. It’s also a professional asset that can enhance your credibility and help you network. Making your own website requires some time, effort, and possibly financial investment. Therefore, it's important to assess your goals, resources, and preferences to determine whether a website aligns with your artistic practice and professional objectives.</li>
<li><h3>Is a website worth it for an artist?</h3>Many artists find that the benefits of having an artist website outweigh the costs of making it. Ultimately, whether a website is worth it for an artist depends on your individual circumstances, preferences, and goals. The decision to create an artist website should align with your overall strategy for promoting your artwork and advancing your professional career.</li>
</ul>
 
 
 
 
 
 
 
 
 
 
 
 
]]></content:encoded></item><item><title><![CDATA[53 website ideas to make money in 2024]]></title><description><![CDATA[If you want to build a website but don’t know where to start, these 53 website ideas will inspire you.]]></description><link>https://www.wix.com/blog/website-ideas</link><guid isPermaLink="false">6441292ccb37f19f5735c250</guid><category><![CDATA[Website Essentials]]></category><category><![CDATA[Website Essentials on Home Page]]></category><category><![CDATA[KB API]]></category><pubDate>Wed, 17 Apr 2024 15:13:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a77aa0_a66e5bf6fcd04dbc87ed8026bf04845c~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Tomasis</dc:creator><content:encoded><![CDATA[Get started by: <a href="https://www.wix.com?utm_campaign=https://wix.com/blog/website-ideas_group2" target="_blank">Creating a website →</a> | <a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/website-ideas_group2" target="_blank">Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_a66e5bf6fcd04dbc87ed8026bf04845c~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="profitable website ideas"></figure>
 
There’s nothing more exciting than coming up with an idea then building it into the next big thing. When you <a href="https://www.wix.com/" target="_blank">create a website</a>, the possibilities are almost limitless. To help you decide the best site for you, we’ve put together a list of 53 website ideas that’ll put you on the road to success. 
 
 
To increase your chances of making a profit from your website, make sure you create high-quality content that people will be drawn to and promote it through social media, SEO and other channels. Use effective monetization strategies, from advertising and <a href="https://www.wix.com/blog/what-is-affiliate-marketing" rel="noreferrer" target="_blank">affiliate marketing</a> to selling products and services that will help you pivot from creating a website to <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">starting a business.</a>
 
 
<a href="https://www.youtube.com/watch?v=y-wEIWAecFcsite-with-the-wix-editor"><img src="https://i.ytimg.com/vi/y-wEIWAecFc/maxresdefault.jpg" width="1280" height="720"></a>
 
 
<h2>9 profitable website ideas</h2>
 
Whether your aim is to establish a professional online presence, display your portfolio or share your interests, these website ideas will inspire you and make you money. 
 
<ol>
<li><a href="#2dpgr" rel="noopener noreferrer">Blog</a> </li>
<li><a href="#9ungt" rel="noopener noreferrer">eLearning website</a> </li>
<li><a href="#4t13c" rel="noopener noreferrer">eCommerce website</a> </li>
<li><a href="#51aud" rel="noopener noreferrer">Portfolio website</a> </li>
<li><a href="#5eaii" rel="noopener noreferrer">Resume website</a> </li>
<li><a href="#4jmso" rel="noopener noreferrer">Nonprofit website</a> </li>
<li><a href="#cq93m" rel="noopener noreferrer">Event website</a> </li>
<li><a href="#3ct72" rel="noopener noreferrer">Business website</a> </li>
<li><a href="#b5uh2" rel="noopener noreferrer">Personal website</a> </li>
</ol>
 
 
<h3>01. Blog</h3>
 
A blog can be a valuable feature within most types of websites, but <a href="https://www.wix.com/blog/how-to-start-a-blog" target="_blank">starting a blog</a> website can open up a wealth of opportunities. People use blogs to connect with others, showcase their writing chops or share their expertise. Eventually, some even figure out how to monetize a blog and make writing their full-time job. These <a href="https://www.wix.com/website/templates/html/blog" target="_blank">blog templates</a> are helpful plug-and-play options, but you can also use them to spark your own website design ideas.
 
The most common way to turn your blog into a money-making venture is to advertise. Work with ad networks to display ads on your site so that when a visitor clicks on an ad, you earn a commission. You can also earn money from referring visitors to other websites in a strategy called affiliate marketing. 
 
At the same time use keyword research to plan blog posts that can get you ranking on search engines, generate traffic and increase your visibility to readers.

Read <a href="https://www.abodebyestie.com/about" target="_blank">Abode by Estie Kessler</a> to get some inspiration from a successful blog.
 
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_9358082f0e0c4d6791c4d0f516c8a50f~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="blog website example idea"></figure>
 
 
<h3>02. eLearning website</h3>
 
If you’re an expert in a particular area, consider creating an eLearning website so that you can teach others about it. This type of website can include a series of videos on any topic of your choice. Draw in viewers by offering some videos for free, then charge for access to longer, more in-depth content. Creating these tutorials can be an effective way to make money online. You can start your eLearning site with one of these professional <a href="https://www.wix.com/website/templates/html/education/online-education-education" target="_blank">online education website templates</a>.
 
The most common way to make money from an eLearning website is by selling courses, either by creating your own or selling courses created by others. You can also charge a monthly or annual fee to access premium content or features on your website. Want to build on this? Develop courses that people can enjoy on the go from a mobile app. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_75949d8ba83f4d6db1d2a1ef8620d652~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="An eLearning website called Watch & Learn that teaches people to speak with confidence."></figure>
 
Check out this <a href="https://www.wix.com/website-template/view/html/1920" rel="noreferrer" target="_blank">online language school template</a>.
 
 
<h3>03. eCommerce website</h3>
 
Whether you want to sell your handmade items or you want to give dropshipping a try, an <a href="https://www.wix.com/ecommerce/website" target="_blank">eCommerce website</a> would be the best website for you. Starting an online store and your own online marketplace can be a relatively painless process if you have the right tools at your disposal. Wix has hundreds of <a href="https://www.wix.com/blog/ecommerce/2017/10/9-ecommerce-templates-thatll-make-your-customers-buy" rel="noreferrer" target="_blank">online store themes</a> for <a href="https://www.wix.com/blog/how-to-make-an-ecommerce-website" rel="noreferrer" target="_blank">building an eCommerce website</a>, each of which has all the necessary features to get people shopping with you—such as secure payment processing and multichannel selling capabilities—built right in so that you don’t need to do any of your own coding.
 
→ Browse all<a href="https://www.wix.com/website/templates/html/online-store" rel="noreferrer" target="_blank"> eCommerce website templates</a>
 
The most common way to make a profit on your eCommerce website is to sell products. You can either sell products you own or products that you dropship from other retailers, clothing is often a popular choice. Another popular electronic business idea is a subscription business - where customers sign up and pay to recieve products on a monthly, or other time conditioned schedule. You can also earn a commission for referring visitors to other eCommerce websites.
 
See <a href="https://www.izzywheels.com/" target="_blank">Izzy Wheels</a> for a great example of a profitable eCommerce website.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_04f10b695d0b4be1a4b6e6f2fa4c3f5a~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="izzy wheels ecommerce website example"></figure>
 
 
<h3>04. Portfolio website</h3>
 
An <a href="https://www.wix.com/portfolio-website" target="_blank">online portfolio website</a> is a great way to showcase your visual work, particularly if you’re an artist, photographer, writer, fashion model, photojournalist or <a href="https://www.wix.com/blog/interior-design-portfolio" target="_blank">interior designer</a>. A beautiful online portfolio will help you gain professional opportunities (<a href="https://www.wix.com/blog/architecture-portfolio-website" target="_blank">architecture portfolios</a>, for example), and it can even help you develop a fan base. When you create an online portfolio, take inspiration from the <a href="https://www.wix.com/blog/best-portfolio-websites" target="_blank">best portfolio websites</a> and consider linking from the site to your social media profiles and from your social media profiles to the site.
 
The goal of a portfolio website is to offer your services, whether it’s in graphic design, photography or writing. You can also make money by offering relevant products on your website. If you are a photographer, you can feature mugs with your photos displayed on them, for example. 
 
Head to <a href="https://www.g1yoon.com/" target="_blank">g1yoon</a> for an impressive example of a portfolio website.
 
 
<h3>05. Resume website</h3>
 
A CV or resume website serves a similar function as a portfolio website, as it allows you to put your experience and expertise on display. You can think of a resume website as an in-depth business card that tells the public who you are, what you do, and why they should pay attention to you when it comes to new recruitment and employment opportunities. This type of website is valuable for professionals in every field, as it boosts your credibility among potential clients, business partners and employers. If you’re wondering how to make a resume website that embodies your personality and profession, check out these <a href="https://www.wix.com/website/templates/html/portfolio-cv" target="_blank">resumes and CVs website templates</a> for some smart website design ideas.
 
If you are a freelancer or consultant, you can use your resume website to sell your services. You can also use it to showcase your work and attract potential clients.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_3cc4db2c1e144ee4bbba66421496d0a3~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Wix's creative CV template"></figure>
 
Try this <a href="https://www.wix.com/website-template/view/html/2846" rel="noreferrer" target="_blank">creative CV template</a> on for size. 
 
 
<h3>06. Nonprofit website</h3>
 
A <a href="https://www.wix.com/blog/best-nonprofit-websites" target="_blank">nonprofit website</a> can help you raise awareness about a cause, attract volunteers, and gather donations. <a href="https://www.wix.com/blog/how-to-create-an-effective-non-profit-website" target="_blank">Creating a nonprofit website</a> is doable for any organization in the field, even those that lack a professional web designer. Check out this list of the best <a href="https://www.wix.com/website/templates/html/communities/non-profit" target="_blank">nonprofit website templates</a> for some website design ideas.
 
When it comes to making money for your nonprofit, the most important way is to rely on donations. After that, you can sell merchandise with your nonprofit's logo or branding. This is a good way to raise awareness for your cause and generate revenue.
 
Check out <a href="https://www.housinghope.org/" target="_blank">Housing Hope</a> to see an inspiring example of a nonprofit website.
 
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_b6a79cf42f8443eaa30adebc8db3a5e6~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="non profit housing hope website example"></figure>
 
 
<h3>07. Event website</h3>
 
From company meetups and music festivals to neighborhood block parties and retirement celebrations, a promotional <a href="https://www.wix.com/event/website" target="_blank">event website</a> will help you provide guests with all the information they need. With <a href="https://support.wix.com/en/article/about-wix-events" target="_blank">Wix Events</a>, you’ll be able to manage your event calendar, update event details and sell tickets. Browse these designer-made <a href="https://www.wix.com/website/templates/html/events" target="_blank">event website templates</a> and select one that you think will excite your guests the most.
 
If you are hosting an event, you can sell tickets to visitors. This is the most common way to make money from an event website. You can also sell sponsorships to businesses that want to be associated with your event and display ads.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_e7579635fd7142d4a0fb9a44f01bcc2f~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="The event website for the 2023 Dew Festival."></figure>
 
Get creative with this <a href="https://www.wix.com/website-template/view/html/2332" rel="noreferrer" target="_blank">music festival template</a>.
 
 
<h3>08. Business website</h3>
 
Every business needs a strong <a href="https://www.wix.com/business/website" target="_blank">business website</a>, regardless of its industry or niche. If you’re a business owner, create a website for business with an online presence that mirrors the look and feel of your brand with relevant content and a coordinated visual style. Take a look at these <a href="https://www.wix.com/website/templates/html/business" target="_blank">business website templates</a> for some profitable website ideas. <a href="https://www.wix.com/blog/consulting-websites" target="_blank">Consulting websites </a>are also a great fit for professionals looking to extend their reach online.
 
Monetizing your business website depends on what you are trying to promote. This can range from selling products and services to affiliate marketing and sponsorships. 
 
Scroll through <a href="https://www.helloadme.com/" target="_blank">ADME | Social Media Agency</a> for a buzz-worthy example among the business websites out there.
 
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_b456241a00f246ccb8cae40e11374061~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="business website example/idea social media agency"></figure>
 
 
<h3>09. Personal website</h3>
 
Out of all the website ideas, this one is truly for anyone. No matter our hobbies, professions or goals, all of us can benefit from a personal website. Use your site to tell your personal story, showcase your latest projects or simply build your presence on the web.
 
If you want to make money from your personal website, it will depend on your skills and audience. You can offer services based on your talents through your personal website. You can also create and sell digital products, such as eBooks, online courses, or templates. 
 
If you have a large and engaged audience, you can leverage that audience to make money through promoting affiliate products, getting sponsorships or charging for access to premium content, such as exclusive articles, videos, or webinars.
 
Browse <a href="https://www.tabithaqassom.com/" target="_blank">Simply Tabitha</a> for a lovely example of a personal website.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_e95af05b9b484f8cb79333bc093eea36~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="personal website example of simply tabitha"></figure>
 
 
<h2>44 good website topics that’ll spark some ideas</h2>
 
Once you know what type of website you want to make, you need to decide what the focus is going to be. Here are 44 website ideas to inspire you.
 
 
<h3>01. Fashion website</h3>
 
If you’ve got a passion for fashion, consider building your blog around it. A model portfolio, as seen in these <a href="https://www.wix.com/blog/model-portfolio-examples" target="_blank">model portfolio examples</a> can showcase your professional work and help garner clients. If you’re more of a hobbyist, fashion blogging might be more up your alley. You can use a fashion blog to highlight your personal style and help readers curate their own closet. These customizable <a href="https://www.wix.com/website/templates/html/fashion-and-style" target="_blank">fashion and style website templates</a> can help you get started.
 
Get to know <a href="https://www.lissabrandon.com/" target="_blank">Lissa Brandon</a> to get some style points for a fashion website.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_bfecd4f8d92847b8a799283ab4de2eee~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="fashion website ideas/example"></figure>
 
 
Learn <a href="https://www.wix.com/blog/how-to-make-a-fashion-website#viewer-g7uhs255" rel="noreferrer" target="_blank">how to make a fashion website</a>.
 
 
<h3>02. Beauty website</h3>
 
If your friends are always asking you about your skincare routine or how you drew your siren eyeliner so perfectly, consider creating a beauty website. You can create tutorials using Wix’s <a href="https://www.wix.com/tools/video-maker" target="_blank">video maker</a> or <a href="https://support.wix.com/en/article/wix-video-displaying-videos-on-your-site" target="_blank">upload videos</a> you’ve already made. This selection of <a href="https://www.wix.com/website/templates/html/beauty-and-hair/makeup-and-cosmetics" target="_blank">makeup and cosmetics website templates</a> offers an array of stylish website design ideas to fuel your inspiration. You can also use your website as a review site for beauty products and techniques.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_8e595c2847e84b19a013e966ccbd7d86~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="beauty website idea and example"></figure>
 
Give your website a makeover with this <a href="https://www.wix.com/website-template/view/html/1752" rel="noreferrer" target="_blank">beauty salon template</a>.
 
 
<h3>03. Finance website</h3>
 
When it comes to websites that make money, websites that teach budgeting techniques and economical lifestyle tips are hugely popular these days. If you’re a personal finance guru, create a content-rich website with blog posts, video tutorials and eBooks to teach followers your strategies. To share a fresh perspective and create a buzz in a crowded field, offer finance management advice to specific audiences, such as college students or entrepreneurs.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_29379571423247a1a5ced4924632a37e~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Wix financial coaching template"></figure>
 
Try out this <a href="https://www.wix.com/website-template/view/html/2309" rel="noreferrer" target="_blank">financial coach template</a>.
 
 
<h3>04. Fitness website</h3>
 
If you’re a fitness professional, a <a href="https://www.wix.com/fitness/website" target="_blank">fitness website</a> can help you reach customers, grow your business and make money. The best fitness websites often include video tutorials, a blog that is chock-full of expert tips and an <a href="https://www.wix.com/online/booking-system" target="_blank">online booking system</a> for classes or personal training. At the end of the day, effective business websites should help you manage your bookings and schedule, communicate with clients, handle payments and, of course, inspire your clients to be their best selves.
 
Run through <a href="https://www.thefightersclub.com.hk/" target="_blank">The Fighters Club</a>, which sets a powerful example for other fitness websites and personal trainers.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_077f783007f247e4b7ef90763d081b14~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="fighters club fitness website example"></figure>
 
 
<h3>05. Counseling website</h3>
 
If you’re a counselor or therapist, you can create a website that both highlights your expertise and makes it easier for prospective clients to find you. Include a <a href="https://www.wix.com/scheduling-software" target="_blank">bookings feature</a> to make it simple for clients to set up appointments online and easy for you to manage your schedule. Since counseling is a highly sensitive experience and prospective clients will approach it carefully, it’s also a good idea to include testimonials that establish your credibility.
 
Sift through <a href="https://www.neighborscounseling.com/" target="_blank">Neighbors Counseling</a> to get ideas for a counseling website.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_fc732845a3e242caa2ed832ffef954e4~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="counseling website example, Neighbors Counseling"></figure>
 
 
<h3>06. Self-help website</h3>
 
Self-help websites can help people build confidence, nurture relationships, develop healthy coping skills or achieve their goals. A key feature of this type of website is a blog with recommendations and suggestions. If writing isn’t your forte, you can set up online bookings for personal consultations, create informative videos and point people to useful resources.
 
See <a href="https://www.kidzcancope.com/" target="_blank">Kidz Can Cope</a>, which is a great example of a self-help website.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_33c1ec4b008c4e778b436c891948e8d2~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="self-help website example Kidz Can Cope"></figure>
 
 
<h3>07. Health website</h3>
 
If you have a medical background, consider creating a health website. Your website can include a blog that provides evidence-based explainers, lifestyle tips, or nutritious recipes. For added value, you can even incorporate a podcast or vlog that guides your audience along their health journey.
 
Check out <a href="https://www.citydietitians.co.uk/" target="_blank">City Dietitians</a> for a helpful example of a health website.
 
 
<h3>08. Music website</h3>
 
Creating a <a href="https://www.wix.com/music/website" target="_blank">music website</a> can help musicians promote their music, keep fans engaged and serve as a portfolio for those looking for gigs. There are plenty of <a href="https://www.wix.com/website/templates/html/music" target="_blank">music website templates</a> available to get you started and provide you with website design ideas. To give people access to your songs, consider setting up <a href="https://support.wix.com/en/article/adding-wix-music" target="_blank">Wix Music</a>.
 
Head to <a href="https://www.rossmcreynolds.com/home" target="_blank">Ross McReynolds</a> to see an exciting example of a music website. 
 
 
<h3>09. Photography website</h3>
 
When you’re just starting out as a photographer, it’s crucial that you create a <a href="https://www.wix.com/photography/website" target="_blank">photography portfolio</a> that best showcases your work. Your site will need to feature high-resolution images that load quickly and are fun to scroll through. Your work should be the star, so flashy graphic design isn’t necessary and might even be distracting. These photography portfolio templates will give you an idea of what works well. A photography site where you also offer images for sale, can be a great way to generate passive income from photos you've already taken.
 
View <a href="https://www.facunruiz.com/" target="_blank">facunruiz</a> for a beautiful example of a photography website.
 
 
<h3>10. Wedding website</h3>
 
The first thing people want to do when they get engaged is to tell their loved ones. A <a href="https://www.wix.com/wedding/websites" target="_blank">wedding website</a> can help you share the exciting news and keep guests informed of your upcoming celebrations. It can serve as a useful platform for sending invites, managing your wedding calendar, sharing your gift registry, and collecting RSVPs. After the big day, the site can serve as an online photo album for your guests can enjoy. If you’re looking for website design ideas, check out these gorgeous wedding website examples and <a href="https://www.wix.com/website/templates/html/events/weddings" target="_blank">wedding website templates</a>.
 
Meet <a href="https://www.emilyandari2023.com/" rel="noreferrer" target="_blank">Emily and Ari</a> for a stunning example of <a href="https://www.wix.com/blog/how-to-make-free-wedding-website" target="_blank">how to make a wedding website</a>.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_e06e776ceaa04156b889dacd2ddeba75~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="wedding website example Emily and Ari"></figure>
 
 
<h3>11. Artist website</h3>
 
Portfolio websites are a great way to showcase your artwork. Feeling intimidated? These illustration portfolio websites show how simple it is to share art with the world. Experiment with <a href="https://www.wix.com/website/design" target="_blank">website design</a> to create one that resonates with your style.
 
Gaze at <a href="https://www.soupiestudios.com/" target="_blank">Soupie Studios</a> for a gorgeous example of an artist website.
 
 
<h3>12. Poetry website</h3>
 
Artists who prefer the written word can use a website to attract readers and show off their favorite poems. Consider coupling your work with interesting illustrations or images to add visual appeal.
 
Read <a href="https://www.jimmysantiagobaca.com/" target="_blank">Jimmy Santiago Baca</a> for a solid example of a poetry website.
 
 
<h3>13. Law firm website</h3>
 
A law firm website is essential for reaching clients and establishing the firm’s credibility. Using a <a href="https://www.wix.com/website/templates/html/business/finance-law" target="_blank">law website template</a>, any firm can create an impressively designed professional site within a relatively short amount of time.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_4abbb31ae9a140a9bbb48e0dc4517544~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="law firm template"></figure>
 
Like what you see? Try out this <a href="https://www.wix.com/website-template/view/html/2267" rel="noreferrer" target="_blank">law firm template</a>. 
 
 
<h3>14. Restaurant website</h3>
 
For a restaurateur, a <a href="https://www.wix.com/restaurant/website" target="_blank">restaurant website</a> is just as essential as tasty food and a pleasant ambience. This type of website can help you attract customers by displaying your menu alongside mouthwatering food photography. Don’t forget to include your location and contact details so that customers can easily get in touch with you. Consider including the story of your business as well as reservation and online ordering systems.
 
Browse <a href="https://www.flatbushcounter.com/" target="_blank">Flatbush Counter</a> for a delicious example of a restaurant website.
 
 
<h3>15. Food website</h3>
 
Maybe you aren’t a restaurant owner or professional chef, but you love to cook at home. Or maybe you just love to eat and document your culinary excursions. Either way, you can create a website dedicated to food. Try creating a food blog to share recipes and delicious discoveries with your reader. Be sure to spice it up with gorgeous, mouthwatering food photography.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_1fe83188caca4902a7142bf1d354d7eb~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="A food website called Deina's Bites, which sells homemade cookies."></figure>
 
Sample this <a href="https://www.wix.com/website-template/view/html/2008" rel="noreferrer" target="_blank">chocolate shop template</a>. 
 
 
<h3>16. Meditation website</h3>
 
Share your tips for achieving inner peace by creating a meditation website. This website could include a blog with important insights, advice and motivation. If you ‌garner a large following, you can even try offering your own meditation classes.
 
Putter around <a href="https://www.haveninspired.com/" target="_blank">Haven Inspired</a>, a positive example of a meditation website.
 
 
<h3>17. Humor website</h3>
 
While some website ideas are quite serious, others are just plain fun. Try creating a website dedicated to entertainment. You could compile a collection of funny GIFs, memes or tweets that you group by theme. Anyone who loves a good laugh can create this type of website, regardless of their area of expertise.
 
 
<h3>18. Quizzes website</h3>
 
For a light, entertaining website, try putting together a quizzes website. Personality quizzes, in particular, are widely popular among young audiences. To build up your site’s content, you can encourage users to create and post quizzes of their own.
 
 
<h3>19. Statistics website</h3>
 
Far from being monotonous, statistics websites can take advantage of a wide range of content formats. Focus on writing blog posts that contain infographics or charts. These websites can generate a high amount of traffic because the information is so valuable to writers and bloggers; just be sure to vet and cite your sources in order to maintain credibility.
 
 
<h3>20. Quotes website</h3>
 
Create a website that compiles quotes from figures in history, literature, science and entertainment. A good website with quotes can be an excellent resource for bloggers, influencers and social media marketers. Try grouping your quotes by theme so that users can find those that are most relevant quickly and easily.
 
 
<h3>21. Freelancing website</h3>
 
For those who work solo, a freelance website is essential for obtaining clients. Your site should include information about your services and a portfolio of your best work. Add a social bar to your website and share a link to your site on all your social media profiles. This works well regardless of the type of freelancing skills you offer, whether its as a virtual assistant, writer or babysitter or dog walker. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_a323e8a53794401b9ac42347118838a4~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="The freelance website of Sofia Franco, a digital activist, writer and consultant."></figure>
 
Check out this <a href="https://www.wix.com/website-template/view/html/1885" rel="noreferrer" target="_blank">UX designer site template</a>.
 
 
<h3>22. Life hacks website</h3>
 
Everyone loves to learn new ways of getting stuff done. Life hacks of all sorts—productivity hacks, cooking hacks, Instagram hacks, you name it—are popular and easily shareable on social media. Keep your content lighthearted and consider repurposing some of your blog content into videos.
 
 
<h3>23. Buying guide website</h3>
 
These days, nearly every consumer researches and compares products online before buying. Create a buying guide website that provides recommendations with photographs of the products, their pros and cons and links to where you can buy them. 
 
 
<h3>24. Design website</h3>
 
Whether you specialize in branding, animation or another field within the realm of design, having a website serves as a valuable portfolio of your work and boosts your online presence. A website can also help you build brand awareness, particularly if you choose a web design that reflects the look and feel of your brand. If you’re not sure how to get started, browse these <a href="https://www.wix.com/website/templates/html/design" target="_blank">different templates</a> for inspiration.
 
Pop over to <a href="https://www.bilgenursaltik.com/" target="_blank">Bilge Nur Saltik</a> for an exciting example of a design website.
 
 
<h3>25. Film website</h3>
 
Are you a filmmaker or TV producer? If so, this website idea is for you. Create a website centered on your film content, and place a favorite clip on your homepage to capture the attention of your site visitors. To improve your video content, check out Wix’s <a href="https://www.wix.com/tools/video-maker" target="_blank">online video editor</a> and stay up-to-date with the latest video trends.
 
View <a href="https://www.mattlaroche.tv/" target="_blank">Matt Laroche</a> for a glossy example of a film website.
 
 
<h3>26. Theater website</h3>
 
If you manage a theater, you should definitely have a theater website. Not only is such a website important for attracting showgoers, but it also offers potential customers access to your calendar so that they know which shows are coming up. You can also use your website to take bookings and payments online, making it easier than ever for customers to purchase tickets.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_2957721e2a064644bfb2043bc3803f2f~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="The theater website of the Anthony Miller Acting Studio."></figure>
 
See this <a href="https://www.wix.com/website-template/view/html/2497" rel="noreferrer" target="_blank">acting studio template</a> up close.
 
 
<h3>27. Dance website</h3>
 
Whether you manage a dance company or are a dancer yourself, consider creating a dance website. For dancers, this can act as a resume you can use to put your work on display and supplement your auditions. For dance companies, a website is a great place to display your performance calendar, sell tickets online and provide more details about your organization.
 
Move through <a href="https://www.studio19uk.com/" target="_blank">Studio 19</a>, an inspiring example of a dance website.
 
 
<h3>28. Memorial website</h3>
 
Creating a <a href="https://www.wix.com/blog/how-to-create-a-beautiful-meaningful-memorial-website" target="_blank">memorial website</a> can be a beautiful and meaningful way to honor someone’s memory. Such a website can serve as an online photo album where you can share pictures and touching anecdotes about your loved one. This will allow close friends and family members to pay their respects to your loved one from wherever they are in the world.
 
 
<h3>29. Community website</h3>
 
For neighborhoods and small towns, having an <a href="https://www.wix.com/blog/online-community" target="_blank">online community website</a> is a helpful way for residents to stay up-to-date with local happenings. Include features such as a forum where residents can post questions and comments. Add a blog and newsletter to share neighborhood stories and provide a more personal look at the community.
 
Get started with a <a href="https://www.wix.com/website/templates/html/communities" target="_blank">community website template</a> that'll make everyone want to join.
 
 
<h3>30. Education website</h3>
 
Whether it's a kindergarten, university, middle school or high school, having a <a href="https://www.wix.com/blog/school-website-design" target="_blank">school website</a> is a good idea. It can play an important role in keeping students and their parents up-to-date with vacations, sports events, school dances, fundraisers and more. If you're an educator teaching online, consider creating a dedicated website for your class. Check out these <a href="https://www.wix.com/website/templates/html/education" target="_blank">education website templates</a> for creative website design ideas.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_5049181509d845bab5bc901393ce5d2a~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="education website - daycare and nursery"></figure>
 
Test out this <a href="https://www.wix.com/website-template/view/html/2536" rel="noreferrer" target="_blank">daycare site template</a>.
 
 
<h3>31. Animals website</h3>
 
Some website ideas are loved by everyone, irrespective of personality or age. A cute animals website is one such idea. Whether you opt for photos of dogs, cats, sloths or pandas, you’re sure to melt the hearts of users—and drive traffic to your website as a result. If you’d prefer to get a little more scientific, you can also create a wildlife website where you document and display photographs of local critters.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_f18b6b31ab5e45769cf9ea9d19d633ee~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="The nonprofit website for Last Chance, a wildlife protection organization."></figure>
 
Take a peek at this <a href="https://www.wix.com/website-template/view/html/2500" rel="noreferrer" target="_blank">environmental NGO template</a>.
 
 
<h3>32. Sports team website</h3>
 
You don’t need to be in the NBA to have a website for your team. A sports website is an asset to any team, whether it’s a school team, a Little League team or a neighborhood sports club. Be sure to include a calendar with the time and location of your upcoming games. As a bonus, try incorporating some sports photography.
 
 
<h3>33. Tourism website</h3>
 
If you’re a professional tour guide, you can’t go without a tourism website. This kind of website should include a calendar, bookings feature and a bit of information about your background as a guide. To draw in even more customers, sync your site with your Instagram feed to show users just how much fun people have on your tours. To start yours, check out these designer-made <a href="https://www.wix.com/website/templates/html/travel-tourism" target="_blank">tourism website templates</a>.
 
Visit <a href="https://www.charactours.org/" target="_blank">CharacTours</a> for a playful example of a tourism website.
 
 
<h3>34. Travel website</h3>
 
Turn your past vacations into a productive—and even profitable—endeavor by creating a travel website. Including travel photography and blog posts about your travels is a great way to document your favorite moments and share them with family and friends. If your travel website is successful, you can even become a digital nomad, harnessing your travel expertise to make money from your site.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_15bce3c39a5e4cfebf2f976ab56e07bd~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="A travel website example"></figure>
 
Get a closeup of this <a href="https://www.wix.com/website-template/view/html/1756" rel="noreferrer" target="_blank">travel photographer template</a>.
 
 
<h3>35. Real estate website</h3>
 
For real estate agents, having a website is a must. To get started <a href="https://www.wix.com/blog/how-to-make-a-real-estate-website" rel="noreferrer" target="_blank">creating a real estate website</a>, choose one of these <a href="https://www.wix.com/website/templates/html/business/real-estate" target="_blank">real estate website templates</a> and customize it according to your needs. Be sure to pair your listings with impactful photographs to attract new customers.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_ae77ac00aaac4c52bb6dca0d7151c3bf~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="real estate website ideas"></figure>
 
Take a tour of this <a href="https://www.wix.com/website-template/view/html/1793" rel="noreferrer" target="_blank">real estate firm template</a>.
 
 
<h3>36. How-to website</h3>
 
Create a website with detailed how-to posts that delve deeply into a specific subject area. Choose a theme that many readers will benefit from in order to increase the number of visitors to your site. Play around with different formats, such as how-to videos, infographics, eBooks and blog posts. This can be a creative way to make money, too. 
 
Read <a href="https://www.dreamgreen.earth/" target="_blank">Dream Green</a>, a lovely example of a how-to website.
 
 
<h3>37. Influencer website</h3>
 
If you’re a social media influencer, your social media pages aren’t enough to solidify your online presence; you also need your own website. Your website can serve as the bridge between your various profiles, allowing users to navigate seamlessly between your Instagram, TikTok, YouTube and Twitter. It should also be a one-stop shop for businesses and brands that want to hire you for some influencer marketing. Your media kit, contact information and a collection of your greatest hits should all be easy to access.
 
Follow <a href="https://www.danidmc.com/" target="_blank">Dani DMC</a> for a cool example of an influencer website.x
 
 
<h3>38. Reviews website</h3>
 
Learn <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">how to make a website</a> dedicated to reviewing certain items or products. You can critique tech gadgets, movies, pet toys or anything else that interests you. You can monetize the site by implementing affiliate marketing.
 
 
<h3>39. Digital marketing website</h3>
 
Digital marketing blogs are hugely popular these days, so why not create one yourself? They’re a great platform discussing things like SEO, content marketing and social media marketing to help your readers boost their online presence. For added value, try creating a podcast, vlog or weekly email newsletter.
 
 
<h3>40. Entrepreneurship website</h3>
 
Whether you’re a business owner, consultant or something in between, you can create an entrepreneurship website with a blog as its main feature. Just like digital marketing blogs, this type of blog can be a rich source of knowledge for business owners and aspiring entrepreneurs. You can write articles about how to become an entrepreneur, how to manage time and more.
 
 
<h3>41. Leadership website</h3>
 
Entrepreneurship and leadership blogs are similar website ideas, but with one key difference. While the former caters specifically to business owners and entrepreneurs, leadership blogs speak to leaders in every field, from business to activism. If you’re creating a leadership blog, use an inspirational tone and provide clear, actionable advice. Potential blog topic ideas are team motivation tips and motivational podcasts.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_5391540cd783438b8b9ece5f448ec4df~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="A sports website called The Halftimers."></figure>
 
Get a good look at this <a href="https://www.wix.com/website-template/view/html/2378" rel="noreferrer" target="_blank">motivational speaker template</a>.
 
 
<h3>42. Startup website</h3>
 
A <a href="https://www.wix.com/blog/startup-websites" target="_blank">startup website</a> is essential for getting the word out about your new business. Use your homepage to represent your company’s forward thinking and make sure that you’re not overloading the site with too much copy. 
 
Explore <a href="https://www.v-labs.co/" target="_blank">V-labs</a>, a clean example of startup websites.
 
 
<h3>43. Membership website</h3>
 
If you’re ready to monetize your content, look into setting up a <a href="https://www.wix.com/blog/how-to-create-membership-sites" target="_blank">membership website</a>. These types of websites host gated content so that only people who sign up can access it. Free memberships are useful for customer retention until they’re interested enough for a paid membership. 
 
Visit <a href="https://www.wordtoniccommunity.com/" target="_blank">Word Tonic</a> for a quintessential example of a community website.
 
 
<h3>44. LGBTQ website</h3>
 
Create an <a href="https://www.wix.com/blog/lgbtq-friendly-website" target="_blank">LGBTQ website</a> that serves as a valuable resource and a supportive platform for the queer community and their allies. Offer informative articles on topics like LGBTQ history, rights and activism, coming out stories and LGBTQ-friendly businesses and organizations. Maintain an inclusive and empowering tone, providing clear guidance and actionable advice. Additionally, consider featuring motivational podcasts and stories that highlight the experiences and achievements of LGBTQ individuals in different fields. By fostering a sense of community and offering valuable content, your LGBTQ website can become a go-to destination for individuals seeking information, support, and connection.
 
Check out some of the <a href="https://www.wix.com/blog/lgbtq-websites-and-leaders" target="_blank">best LGBTQ websites</a> for inspiration.
 
 
<h3>45. DIY Crafts Website</h3>
 
<a href="https://www.wix.com/blog/ecommerce/2014/11/beautiful-websites-that-sell-handmade-goods" target="_blank">Websites that sell homemade goods</a> open up a world of possibilities for those with a knack for creating handmade items. You can feature step-by-step tutorials, share innovative craft ideas, and offer unique DIY kits for purchase. With the growing interest in personalized and handmade products, a DIY crafts website can attract a wide audience of hobbyists, craft enthusiasts, and individuals seeking one-of-a-kind gifts or home decor items. By providing engaging content, inspiring projects, and offering quality craft supplies or kits through your website, you can monetize your passion for crafting and build a thriving online business.
 
The DIY crafts niche offers various avenues for revenue generation. You can monetize your website through advertising partnerships with relevant brands or by participating in affiliate programs, earning a commission from sales made through your referral links. Another option is to <a href="https://www.wix.com/blog/ecommerce/2021/01/how-to-sell-crafts-online" target="_blank">sell your crafts</a> directly through your website, either as individual products or as part of craft kits. You can also explore collaborations with other crafters or artists, offering their creations on your platform and earning a percentage of the sales. By nurturing a community of craft enthusiasts through your website and actively engaging with your audience, you can establish yourself as an authority in the DIY crafts space and create a sustainable income stream while doing what you love.
 
<h2>What kind of websites are in high demand?</h2>
 
The demand for different types of websites varies depending on current market trends and user needs. However, some types of websites tend to be more popular and in demand than others.
 
Here are some examples of websites that are currently in high demand:
 
<ol>
<li>eCommerce websites</li>
<li>Business websites</li>
<li>Personal blogs</li>
<li>Portfolio websites</li>
<li>Educational websites</li>
<li>News websites</li>
<li>Health and wellness websites</li>
<li>Social media websites</li>
</ol>
 
In addition to these specific types of websites, there is also a growing demand for websites that are:

<ul>
<li>Mobile-friendly: Websites that are designed to look good and function properly on smartphones and other mobile devices are essential in today's mobile-first world.
</li>
<li>Accessible: Websites that are accessible to people with disabilities are becoming increasingly important as businesses and organizations strive to be more inclusive.
</li>
<li>Secure: Websites that protect user data and privacy are essential in today's digital world.</li>
</ul>
 
The specific demand for different types of websites will continue to evolve as technology and user needs change. However, the types of websites listed above are likely to remain in high demand for the foreseeable future.
 
 
<h2>What beginners need to know about starting a website</h2>
 
Starting a website can be a huge endeavor, but you’ll love the journey if the website concerns your passions. First, think about what you hope to achieve with your website. Whether it is starting a side hustle, sharing your story or indulging in a hobby, your goal will determine what <a href="https://www.wix.com/blog/types-of-websites" target="_blank">type of website</a> you should start. Next, consider your skills, interests and expertise to determine your website’s content. 
 
Once you’ve come up with a website idea, it’s time to figure out which website builder best suits your needs. The builder you choose should not only give you the freedom to design the website to fit your branding, but it should also have the tools you need to establish your online presence. For example, Wix has tools for SEO, email marketing, selling products, booking services, and social media marketing, among others. Relying on one software provider for all your digital business needs will streamline your work and reduce expenses.
 
Once you’ve gathered ideas and inspiration, it’s time to create your own professional website. To help you get started, browse through these designer-made<a href="https://www.wix.com/website/templates" target="_blank"> website templates.</a> They’re ready for you to adapt and customize, no matter which type of website you’re creating. Using a template will allow you to pay attention to the important details, such as choosing your <a href="https://www.wix.com/domain/names" target="_blank">domain name</a>, selecting an appropriate website color scheme and <a href="https://www.wix.com/logo/maker" target="_blank">creating a logo</a> for your brand.
 
 
<h2>Website ideas FAQ</h2>
<ul>
<li><h3>What are the best website ideas for beginners?</h3>As a beginner, it's advisable to start with a website that aligns with your interests, skills, and goals. This can end up being your most profitable business option. Consider the following options:
<ul>
<li>eCommerce website: Set up an online store to sell products directly to customers.</li>
<li>Blog: Share your thoughts, experiences, or expertise on a specific topic through regular blog posts. This allows you to build a loyal audience and potentially earn money through advertisements, sponsored content or affiliate marketing.</li>
<li>Portfolio website: Showcase your work and skills as a photographer, designer, writer, or any other creative profession. This type of website helps you establish an online presence and attract clients or employers.</li>
<li>Affiliate website: Create a website focused on a specific niche or industry and monetize it through affiliate marketing. You can promote products or services related to your niche and earn a commission for every referral or sale generated through your website.</li>
</ul></li>
<li><h3>What are some good website ideas for students?</h3><ul>
<li>Study buddy matching: A platform where students can find compatible study partners based on their courses, interests, and schedules. It could include features like chat rooms, study group creation and virtual study sessions.</li>
<li>Education resources swap: A website for students to exchange textbooks, notes, and study materials. Users can list items they no longer need and browse for items they require, fostering a sustainable and cost-effective way to access educational resources.</li>
<li>Skill share hub: An online marketplace for students to offer and seek tutoring services in various subjects. It could include profiles with ratings and reviews, scheduling tools and video conferencing capabilities for virtual tutoring sessions.</li>
<li>Campus events central: A centralized platform for students to discover and RSVP to campus events, including club meetings, guest lectures, workshops and social gatherings. Users could customize their preferences and receive personalized event recommendations.</li>
<li>Student discount directory: A comprehensive database of discounts and deals specifically curated for students, covering everything from textbooks and software to entertainment and dining options. Users could search by location and category to find the best deals near them.</li>
</ul></li>
<li><h3>What's some fun website ideas?</h3><ul>
<li>Random adventure generator: A website that generates spontaneous and fun activity ideas based on user preferences and location. It could suggest things like local hidden gems, quirky challenges or themed scavenger hunts to inspire unique experiences.</li>
<li>Virtual escape room hub: An online platform offering a variety of virtual escape room experiences for individuals or groups to enjoy from the comfort of their own homes. Users could choose from different themes and difficulty levels and compete against friends or strangers.</li>
<li>DIY Creativity corner: A website dedicated to DIY projects and crafts, providing step-by-step tutorials, inspiration and a community forum for users to share their creations and ideas. It could cover various categories like home decor, fashion and upcycling.</li>
<li>Online karaoke lounge: A virtual space where users can sing their hearts out to their favorite songs, either solo or in duets/groups. The website could offer a vast library of karaoke tracks, customizable avatars and features like live chat and competitions.</li>
<li>Fantasy Sports Simulation: A website that allows users to create and manage their own fantasy sports leagues but with a twist—it simulates games and seasons based on statistical algorithms rather than real-life events. Users can draft players, make trades, and compete against friends or AI opponents.</li>
</ul></li>
</ul>
]]></content:encoded></item><item><title><![CDATA[9 best website builders for designers]]></title><description><![CDATA[The ideal website builder for designers should have a rich selection of templates and design elements.]]></description><link>https://www.wix.com/blog/best-website-builders-for-designers</link><guid isPermaLink="false">661fa93f4e137910e2f3a55a</guid><category><![CDATA[Website Essentials]]></category><pubDate>Wed, 17 Apr 2024 11:52:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5af200_5214c616fc0944adad8c6f7350c4d96d~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Milstein</dc:creator><content:encoded><![CDATA[Get started by: <a href="https://www.wix.com/?utm-campaign=toplink-website" rel="noreferrer" target="_blank">Creating a website →</a> | <a href="https://www.wix.com/domain/names?utm-campaign=toplink-domain" rel="noreferrer" target="_blank">Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/5af200_5214c616fc0944adad8c6f7350c4d96d~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="best website builders for designers"></figure>
 
Designers who are looking to <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">build a website</a> require a <a href="https://www.wix.com" target="_blank">website builder</a> that offers aesthetic capabilities, flexibility and functional design tools. The ideal website builder for designers should have a rich selection of templates and design elements to choose from. It should be user-friendly and support design customizations. With the many available options, designers can select a platform that aligns with their creative vision and needs.
 
There are a lot of website builders that are tailored to the unique needs of designers, ranging from code-free website builders to builders that offer complete control over the design process and coding elements. Some focus on providing extensive <a href="https://www.wix.com/ecommerce/website" target="_blank">eCommerce features</a> for professionals looking to sell their work, while others prioritize powerful visuals and dynamic interactions for creators who aim to showcase portfolios.
 
 
<h2>9 best website builders for designers</h2>
 
<ol>
<li><a href="#iny501399" rel="noopener noreferrer">Wix</a></li>
<li><a href="#wdur81443" rel="noopener noreferrer">Wix Studio</a></li>
<li><a href="#xv8co1467" rel="noopener noreferrer">GoDaddy</a></li>
<li><a href="#f5g6l1491" rel="noopener noreferrer">Weebly</a></li>
<li><a href="#two5r1516" rel="noopener noreferrer">Duda</a></li>
<li><a href="#oef5v1541" rel="noopener noreferrer">Site123</a></li>
<li><a href="#im8hh1566" rel="noopener noreferrer">Strikingly</a></li>
<li><a href="#4jtti1593" rel="noopener noreferrer">Webflow</a></li>
<li><a href="#5n8i41624" rel="noopener noreferrer">Adobe Portfolio</a></li>
</ol>
 
 
<h3>01. Wix</h3>
 
Wix is a highly popular website builder known for its versatility and ease of use, making it a top choice for designers of all skill levels. It offers a <a href="https://www.wix.com/builder/drag-and-drop" rel="noreferrer" target="_blank">drag-and-drop interface</a> that allows designers to create custom websites without needing to code. Wix’s extensive range of templates caters to various industries, including <a href="https://www.wix.com/blog/best-portfolio-websites" rel="noreferrer" target="_blank">design portfolios</a>, providing a strong starting point for creative projects.
 
Wix is also known for its robust design features and advanced <a href="https://www.wix.com/website/design" rel="noreferrer" target="_blank">web design capabilities</a> like video backgrounds, gradients and animation effects. These features give designers the creative freedom to make distinctive and dynamic websites.
 
For designers looking to expand their services, Wix offers an integrated <a href="https://www.wix.com/app-market" rel="noreferrer" target="_blank">App Market</a> that includes various business tools and applications to enhance website functionality. SEO tools, social media integrations and eCommerce capabilities are readily available, making it a comprehensive platform for designers to not only showcase their work but also drive their business forward.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_c383a1eaf09e483a962e1d78c234de3d~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="website builders for designers"></figure>
 
 
Why we picked it:
 
<ul>
<li>Easy-to-use drag-and-drop interface</li>
<li>Wide range of customizable templates</li>
<li>Advanced design features for creative freedom</li>
<li>Comprehensive app market for added functionality</li>
</ul>
 
Ideal for: Beginners and professionals looking for easy customization.
 
Pricing: $0-$159/month. Paid plans available. 
<ul>
<li>Free plan ($0): Limited features and ads.</li>
<li>Light ($17/month): Basic plan for simple sites.</li>
<li>Core ($29/month): Basic eCommerce features and marketing suite.</li>
<li>Business $36/month): Geared towards growing your brand. </li>
<li>Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities.</li>
<li>Enterprise: Custom plan for large corporations. </li>
</ul>
 
 
<h3>02. Wix Studio</h3>
 
<a href="https://www.wix.com/studio" target="_blank">Wix Studio</a> is an advanced platform offering from Wix that focuses on providing professional designers with greater control and advanced functionalities for creating more sophisticated web designs. This platform is ideal for designers who require more bespoke solutions and are looking for tools that extend beyond standard templates and layouts.
 
With Wix Studio, designers can leverage more complex design tools, collaborate with clients and team members and access enhanced project management features. The platform also supports extensive customization including code input, allowing designers to build unique websites that stand out from the crowd while maintaining an intuitive and accessible user experience.
 
Wix Studio is particularly beneficial for those involved in web design at a professional level. It offers higher-end services like multi project management for agencies, responsive website templates and capabilities, design libraries and no code animations. This makes it a viable solution for high-demand projects that require meticulous attention to detail and scalability.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_b27bc8519ac745ac86f5ddcfbd83327d~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="website builder for designers"></figure>
 
Why we picked it:
 
<ul>
<li>Enhanced control for professional designers</li>
<li>Built-in collaboration and project management tools</li>
<li>Tailored for handling complex design projects</li>
</ul>
 
Ideal for: Professional designers needing advanced design features.
 
Pricing: Plans start at $19 per month for basic features and scale to a custom quote.
 
 
<h3>03. GoDaddy</h3>
 
GoDaddy is primarily known for its <a href="https://www.wix.com/domain/names" rel="noreferrer" target="_blank">domain registration</a> and <a href="https://www.wix.com/free/web-hosting" rel="noreferrer" target="_blank">hosting services</a> but it also offers a user-friendly website builder aimed at non-tech savvy designers. The GoDaddy website builder is designed to be intuitive, with a focus on helping users get online quickly. It features a variety of pre-designed templates that can be easily customized to suit different design needs.
 
The builder includes basic SEO tools and social media integration, making it easy for designers to create websites that are not only visually appealing but also optimized for search engines and social platforms. GoDaddy’s website builder is particularly well-suited for small businesses and individuals looking to establish a straightforward online presence without delving into complex design features.
 
GoDaddy also offers marketing and eCommerce tools as part of its website builder for designers package. This makes it a practical option for designers who want to sell products or services directly through their websites. The platform’s support and reliability are backed by GoDaddy’s extensive experience as a web hosting provider, ensuring that websites are secure and accessible.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_ac523d14cfe04cbfa5a73d77b6e07e86~mv2.png/v1/fit/w_924,h_483,al_c,q_80/file.png"alt="website builders for designers"></figure>
 
Why we picked it:
 
<ul>
<li>Beginner-friendly with quick setup</li>
<li>Integrated marketing tools for SEO and social media</li>
<li>Reliable hosting with strong performance</li>
<li>Simple eCommerce solutions for small businesses</li>
</ul>
 
Ideal for: Small businesses and individuals seeking simplicity.
 
Pricing: Starts with a free plan; paid plans begin at $10.99 per month.
 
 
<h3>04. Weebly</h3>
 
Weebly is another popular choice among designers due to its clean interface and powerful editing tools. It offers a range of attractive templates that are especially appealing for portfolio sites and creative businesses. Weebly's templates are highly customizable, allowing designers to tweak them to their preferences while maintaining high usability and modern design standards.
 
The platform supports drag-and-drop functionality, which simplifies the process of website creation. This feature is complemented by advanced site stats, an integrated <a href="https://www.wix.com/start/blog" rel="noreferrer" target="_blank">blog platform</a>, and responsive design capabilities, which are critical for modern web design. Weebly also integrates well with third-party applications, enhancing its functionality with additional features like appointment scheduling and customer feedback forms.
 
Weebly is also a solid option for designers who also handle online sales, offering features such as inventory management, a tax calculator, and a mobile app for managing the store on the go, making it a versatile platform for a variety of design-focused websites.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_4a2bf7e694dd42a39acd6c15f6ac05a8~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="website builders for designers"></figure>
 
 
Why we picked it:
 
<ul>
<li>Modern, customizable templates ideal for creatives</li>
<li>User-friendly editor with drag-and-drop functionality</li>
<li>Extensive eCommerce tools for store management</li>
<li>Third-party app integrations to expand capabilities</li>
</ul>
 
Ideal for: Creatives wanting easy, attractive customization.
 
Pricing: Free plan available; professional plans start from $10 per month.
 
 
<h3>05. Duda</h3>
 
Duda is specifically tailored for web design professionals and agencies who need a platform that can handle the demands of multiple client projects. It is known for its powerful collaboration tools and sophisticated design capabilities, which allow designers to create high-quality, responsive websites with minimal effort.
 
Duda stands out due to its focus on speed and efficiency. The platform offers a wide array of templates that are not only modern and aesthetically pleasing but also optimized for performance and SEO. Moreover, Duda allows designers to save custom templates, which can be reused for multiple projects, enhancing productivity and brand consistency across client websites.
 
Another significant advantage of Duda is its client management system, which facilitates smooth interactions between designers and their clients. This includes permissions settings, client billing and white-label options, making it ideal for professionals looking to scale their operations and maintain control over the design process. Duda’s emphasis on automation tools also helps streamline workflow, such as auto-publishing and page duplication.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_783fc4e5b1df4a018d0a722be1df03af~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="website builders for designers"></figure>
 
Why we picked it:
 
<ul>
<li>Scaled for agencies with multiple client projects</li>
<li>Highly customizable templates and reusable designs</li>
<li>Efficient client management and interaction tools</li>
<li>Productivity-enhancing automation features</li>
</ul>
 
Ideal for: Design agencies needing efficient project management.
 
Pricing: No free tier, plans start at $19 per month for basic features.
 
 
<h3>06. Site123</h3>
 
Site123 is designed for simplicity and ease of use, making it an excellent choice for designers who need to launch a website quickly without compromising on design quality. It offers a straightforward approach to website building, where users can choose from a variety of pre-made styles and layouts that can be customized to fit specific branding needs.
 
Despite its simplicity, Site123 includes all the essential features such as responsive design, free hosting, and SEO tools. It is particularly appealing to less tech-savvy users and those new to web design, as it removes the complexity often associated with building a website from scratch. The platform also supports multiple languages, which is a significant plus for designers working with international clients.
 
While not as feature-rich as some other builders, Site123 is perfect for small projects and portfolios. It also includes eCommerce capabilities, though somewhat limited, which are enough for designers looking to sell a few products or showcase their work. Site123’s support system is robust, offering 24/7 live chat to assist users with any issues they might encounter.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_fc9a31e924be4c00963aff60f15e304f~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="website builders for designers"></figure>
 
Why we picked it:
 
<ul>
<li>Very easy to use, perfect for quick setups</li>
<li>Multilingual support for global reach</li>
<li>Basic eCommerce tools for small-scale selling</li>
<li>24/7 support to quickly resolve issues</li>
</ul>
 
Ideal for: Beginners who want quick, straightforward setups.
 
Pricing: Free version available, upgraded plans begin at $12.80 per month.
 
 
<h3>07. Strikingly</h3>
 
Strikingly is unique in that it specializes in the creation of one-page websites, which are becoming increasingly popular due to their simplicity and ease of navigation. This focus makes Strikingly an ideal choice for designers who want to create sleek, modern websites that provide all the necessary information on a single page.
 
The platform offers a variety of templates that are optimized for <a href="https://www.wix.com/blog/beautiful-one-page-websites" rel="noreferrer" target="_blank">one-page websites</a>, with intuitive sections that are easy to edit and customize. This can include sections for about info, services, portfolio, and contact details, all accessible through a scrolling interface. Strikingly’s templates are responsive, ensuring that websites look great on both desktops and mobile devices.
 
Strikingly also includes an eCommerce option, though it is more basic compared to other platforms. This is suitable for designers who wish to sell a limited amount of merchandise or services directly from their site. Additionally, Strikingly provides basic SEO tools and analytics, which are essential for tracking visitor behavior and optimizing site performance.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_e6e6b8b4e6eb40e581aaa1ecd1bf99fd~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="website builders for designers"></figure>
 
Why we picked it:
 
<ul>
<li>Specializes in sleek, one-page websites</li>
<li>Quick and efficient website creation process</li>
<li>Basic eCommerce and SEO functionality</li>
<li>Minimal setup needed</li>
</ul>
 
Ideal for: Users needing simple, stylish one-page sites.
 
Pricing: Free plan offered, premium versions start at $8 per month.
 
 
<h3>08. Webflow</h3>
 
Webflow is a powerful platform that combines website building with advanced web design features, making it a top choice for professional designers and developers. It provides the flexibility of front-end coding without requiring you to write the code manually, thanks to its visual editor which translates design choices into clean, standards-compliant <a href="https://www.wix.com/encyclopedia/definition/html-hypertext-markup-language" target="_blank">HTML</a> and <a href="https://www.wix.com/encyclopedia/definition/cascading-style-sheets-css" target="_blank">CSS</a>.
Designers appreciate Webflow for its control over HTML5, CSS3 and <a href="https://www.wix.com/encyclopedia/definition/javascript" target="_blank">JavaScript</a>. The platform supports complex interactions and animations, allowing for the creation of highly interactive and visually appealing websites. Additionally, Webflow is highly scalable, supporting everything from simple landing pages to complex eCommerce sites with numerous integrations.
 
Webflow also stands out due to its hosting capabilities, which include automatic scaling, fast content delivery and top-tier security. This is important for designers who manage websites that experience varying levels of traffic. The platform’s emphasis on design and development integration makes it a preferred choice for those looking to closely collaborate on projects and push the boundaries of web design.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_5d33aa9e993f41c59dbd98fa64b30473~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="website builders for designers"></figure>
 
Why we picked it:
 
<ul>
<li>Detailed control over design without coding</li>
<li>Integrates design and development seamlessly</li>
<li>Scalable hosting for varied traffic needs</li>
<li>Comprehensive CMS for complex functions</li>
</ul>
 
Ideal for: Professionals desiring complete design control.
 
Pricing: Starts with a free tier, paid plans begin at $14 per month.
 
 
<h3>09. Adobe Portfolio</h3>
 
Adobe Portfolio is designed specifically for creative professionals who need to showcase their work. It is a part of the Adobe Creative Cloud, which allows it to integrate seamlessly with tools like Photoshop and Lightroom. This integration is particularly beneficial for photographers, graphic designers, and artists who want to create portfolios that reflect their skills and aesthetics.
 
The platform is straightforward to use, focusing on providing designers with a quick way to build an online presence. Adobe Portfolio offers a selection of layouts that emphasize visuals, making it ideal for displaying high-quality images and designs. Each layout is customizable to ensure it fits the designer’s personal brand and style preferences.
 
For Adobe Creative Cloud subscribers, Adobe Portfolio is an excellent value as it comes as part of the subscription. This integration not only simplifies the workflow but also provides a cost-effective solution for designers looking to maintain a professional online portfolio. Additionally, the platform supports responsive design and is optimized for all devices, ensuring that portfolios look impressive on any screen.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_c0449a67f41842a5b37f15c6bede91a6~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="website builders for designers"></figure>
 
Why we picked it:
 
<ul>
<li>Seamless integration with Adobe tools</li>
<li>Designed for high-quality visual portfolios</li>
<li>Included with Adobe Creative Cloud subscriptions</li>
<li>Responsive design for optimal display on all devices</li>
</ul>
 
Ideal for: Creative professionals using Adobe Creative Cloud.
 
Pricing: Free with any Adobe Creative Cloud subscription, which starts at $9.99 per month.
 
 
<h2>How to select a website builder as a designer</h2>
 
Selecting the right website builder for designers relies on several considerations. A suitable platform should offer intuitive navigation, robust customization tools, <a href="https://www.wix.com/website/templates" target="_blank">diverse website templates</a> and if required, comprehensive eCommerce capabilities.
 
 
<h3>Ease of use</h3>
 
You should look for a website builder that simplifies the design process. A <a href="https://www.digitalproductsdp.com/blog/user-interface-design-ui-in-website-development" target="_blank">user-friendly interface</a> allows designers to manage their work with efficiency, regardless of their technical expertise. Features such as drag-and-drop functionalities provide a smooth workflow for creative professionals.
 
 
<h3>Customization options</h3>
 
Designers need a platform that accommodates creativity and a personal feeling. This means the website builder must have good customization options, enabling you to tailor every aspect of a site to fit the unique vision of its creator.
 
 
<h3>Templates and design flexibility</h3>
 
A rich library of templates gives a head start in the design process while ensuring a professional look. Flexibility within these templates is important as it allows designers to adjust layouts, incorporate brand elements and alter aesthetic details to their liking.
 
 
<h3>Advanced design features </h3>
 
<ul>
<li>Multimedia content: The inclusion of multimedia content, such as high-quality images, videos and audio, helps the visitor's experience and makes it better. </li>
<li>Animation tools: Animation tools bring a website to life. Whether it's subtle hover effects or complex sequence animations, these tools help to guide users through the site, highlight important information or simply add a layer of polish to the design.</li>
<li>Code access: Designers often need direct access to the website's code or wish to use custom scripts for unique features or integrations. A website builder that provides this freedom allows for endless customization and functionality, catering to intricate design requirements. Velo by Wix is a good example of a blend of an easy-to-use website builder that gives you the capability to add custom code to the website.</li>
</ul>
 
 
<h3>Integrations and plugins</h3>
 
Designers appreciate website builders that offer a variety of integrations and plugins, as these tools enhance website functionality and user experience. Advanced SEO tools, comprehensive social media integration, extensive marketing plugin options and detailed analytics are needed for designers to create successful websites.
<h3></h3>
<ul>
<li>SEO tools: Designers can greatly benefit from website builders with <a href="https://www.wix.com/seo" target="_blank">SEO tools</a> that automate and streamline on-page optimizations. For example, Wix comes with its own SEO capabilities, such as a personalized SEO plan tailored to improve visibility on search engines. </li>
<li>Social media integration: Effective social media integration is great for designers to increase engagement and drive traffic. Integration features range from simple share buttons to embedding live social feeds on the site and sharing videos from social media sites.</li>
<li>Analytics: Analytics plugins help the website builder with real-time data on website performance. Google Analytics can be integrated into most website builders, offering insights into user behavior and traffic patterns. For a more hands-on approach, website builders like Wix offer their own <a href="https://www.wix.com/manage/analytics" target="_blank">analytics tools</a> to monitor and analyze website effectiveness directly from the platform's dashboard.</li>
</ul>
 
 
<h3>Pricing and plans</h3>
 
Before you choose a builder you need to understand <a href="https://www.wix.com/blog/how-much-does-a-website-cost" target="_blank">how much a website costs</a> to build and what they offer. Designers should consider their budget and needs when looking at free versus paid options, subscription models, trial periods and upgrade potentials.
 
<ul>
<li>Free vs paid plans: Many website builders offer free plans to help users get started without upfront costs. These typically include basic features suitable for personal projects or small portfolios. On the other hand, paid plans offer advanced functionalities such as custom domains, eCommerce capabilities, and increased storage necessary for professional designer websites.</li>
<li>Subscription models: Subscription models for website builders generally come in monthly or annual payments. Discounts are often available for users who commit to long-term subscriptions. Designers should evaluate the long-term cost implications of these subscriptions, as well as the flexibility offered by various payment intervals. Comparing different subscription models ensures users find a balance between cost-efficiency and their specific website requirements.</li>
<li>Trial periods: Trial periods are opportunities to test a website builder's features before purchase. Most trials range from 14 to 30 days, sufficient time for designers to assess if a platform meets their design needs. They should take advantage of these trials to explore the builder's design flexibility, templates, and user interface without financial commitment.</li>
<li>Upgrade options: As projects grow, designers may find the need to access more powerful tools and features not available in their current plan. Upgrade options allow for scalability. Designers should consider the ease with which they can move between tiers and whether upgrades can happen right away or require waiting until the next billing cycle. Knowing the potential costs and process of upgrading will help them plan for the future development of their sites.</li>
</ul>
 
 
<h3>Platform usability and support</h3>
 
The effectiveness of a website builder for designers depends on its ease of use and the level of support provided. These facets determine how fast a designer can go from a concept website to a live website.
<h3></h3>
<ul>
<li>User friendly interface: Designers favor website builders with intuitive interfaces that streamline the design process. Great builders are known for clean layouts and customizability, which are important for designers that are looking for creative freedom without complexity.</li>
<li>Customer support: Reliable customer support is a necessity for solving technical issues quickly. Builders like Wix provide multiple assistance channels, ensuring that designers can get help whenever they encounter a roadblock, whether through live chat, email, phone, or helpful guides.</li>
<li>Community and resources: A strong design community and a wealth of online resources helps a designer's ability to utilize a website builder to its full potential. </li>
</ul>
<h3></h3>
 
<h3>Mobile optimization</h3>
 
Designers must consider how each platform handles mobile optimization. This is a must have aspect for any modern web design, as a large portion of internet traffic is mobile.
<h3></h3>
<ul>
<li>Mobile-first design: Designers often take a mobile-first approach, which means that the <a href="https://www.wix.com/blog/how-to-make-website-mobile-friendly" target="_blank">website is designed for mobile devices</a> before desktop versions. A builder that offers mobile templates ensures that sites are accessible and perform well on smaller screens.</li>
<li>Mobile support: The ability to update website content on the go is an important feature for designers. Some website builders offer this functionality through mobile apps.<a href="https://www.hostinger.com/tutorials/best-mobile-website-builders" target="_blank"> </a>Wix, for instance, provides a <a href="https://www.wix.com/mobile/wix-app" rel="noreferrer" target="_blank">mobile website builder app</a> to help manage all the aspects of the website's content, contacts, live chat and much more, to help make changes directly from smartphones.</li>
</ul>
<h3></h3>
 
<h3>Security and reliability</h3>
 
Designers should prioritize <a href="https://www.wix.com/website-security" rel="noreferrer" target="_blank">web security</a> and <a href="https://www.wix.com/site-reliability" rel="noreferrer" target="_blank">reliability</a> features to ensure their websites operate smoothly and to keep user data safe. These features are foundational to maintaining the integrity and trustworthiness of a website.
<h3></h3>
<ul>
<li>SSL certificates: <a href="https://www.wix.com/encyclopedia/definition/secure-sockets-layer-ssl" target="_blank">SSL (Secure Socket Layer) certificates</a> are critical for website security. They <a href="https://www.digitalproductsdp.com/blog/data-encryption-strategy" target="_blank">encrypt data</a> transmitted between the user's browser and the <a href="https://www.wix.com/encyclopedia/definition/web-server" rel="noreferrer" target="_blank">web server</a>, offering protection against interception. Website builders like Wix include free SSL certificates as a standard part of their service.</li>
<li>Backups and restore: Regular backups ensure that website content is preserved and can be quickly restored in case of data loss. Designers should look for website builders that offer automated backup and restore options, enhancing contingency planning.</li>
<li>Uptime: <a href="https://www.wix.com/encyclopedia/definition/uptime" target="_blank">Uptime</a> is a measure of system reliability, expressed as the percentage of time a website is available and operational. Designers should consider providers with high uptime guarantees, which reflect the provider's confidence in their ability to keep websites running with minimal downtime.</li>
</ul>
 
 
<h3>Designer collaboration and workflow</h3>
 
Designers benefit from website builders that have streamlined teamwork and efficient processes. Modern website builders offer robust features to help collaborative efforts and manage workflows effectively.
<h3></h3>
<ul>
<li>Team accounts: Website builders offering team accounts allow multiple users to access and contribute to a project. For instance,<a href="https://www.wix.com/studio/blog/design-collaboration-tools" target="_blank"> </a><a href="https://www.wix.com/studio" target="_blank">Wix Studio</a> enables teams to work together by assigning roles and permissions, ensuring a secure and organized collaboration space.</li>
<li>Design collaboration: Effective design collaboration is achieved through tools that allow real-time feedback and version control. </li>
<li>Workflow management: Workflow management is integral for maintaining the efficiency of design projects. Features that include task assignments, progress tracking and deadline scheduling are common among top builders. </li>
</ul>
 
 
All prices were verified as of April 16, 2023]]></content:encoded></item><item><title><![CDATA[How to make a church website that will grow with your community]]></title><description><![CDATA[Your church website serves as a vital tool for attracting potential worshipers. ]]></description><link>https://www.wix.com/blog/how-to-make-a-church-website</link><guid isPermaLink="false">661f64468d26fcee15b0bc35</guid><category><![CDATA[Website Essentials]]></category><pubDate>Wed, 17 Apr 2024 07:34:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/46e2e0_0c774f5de2eb46198bd01e8ae2f49eab~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jenna Romano</dc:creator><content:encoded><![CDATA[Get started by: <a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Creating a website →</a> | <a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_0c774f5de2eb46198bd01e8ae2f49eab~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="how to make a church website"></figure>
 
In today's world where digital technology like AI is in the spotlight, church remains a significant tradition. With <a href="https://churchtrac.com/articles/the-state-of-church-attendance-trends-and-statistics-2023" target="_blank">20% of Americans attending weekly church services</a>, a church website serves as a vital tool for attracting potential worshipers and spreading your community’s message online. It can also help your church thrive by encouraging attendance, engagement and online giving.
 
In this article, we’ll show you <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">how to make a website</a> for your church that will reflect your church’s values, resonate with visitors and embolden them to connect. With the right <a href="https://www.wix.com" target="_blank">website builder</a>, our step-by-step guide, and a little bit of faith—you’ll learn how to make a church website on your own in no time.
 
 
<h2>What is a church website? </h2>
 
A church website is a platform that inspires its community and facilitates engagement with current members. It also serves as a means to attract prospective members interested in learning more about the church's services. 
 
With a church website, your members can access information such as worship schedules, special events and donation options, while prospective members can explore the church's mission and find details on how to join. This <a href="https://www.wix.com/blog/types-of-websites" target="_blank">type of website</a> often operates as a non-profit or community website, highlighting the organization's mission and providing pages for service details and events, as well as serving as a platform for collecting donations.
 
Making a church website is a valuable opportunity to connect more people and spread your church's message effectively. It establishes an online presence for your religious community, keeping members excited and encouraging growth and activity. 
 
Learn more: <a href="https://www.wix.com/blog/what-is-a-church-website" rel="noreferrer" target="_blank">What is a church website?</a>
 
 
<h2>How to make a church website in 9 steps </h2>
 
<ol>
<li><a href="#tgr4f350" rel="noopener noreferrer">Establish goals for your church website </a></li>
<li><a href="#xbxuk381" rel="noopener noreferrer">Choose the right website builder </a></li>
<li><a href="#i91c4435" rel="noopener noreferrer">Register a domain name </a></li>
<li><a href="#0p6gq450" rel="noopener noreferrer">Pick a professional template</a> </li>
<li><a href="#v0p5d461" rel="noopener noreferrer">Add pages and content </a></li>
<li><a href="#gtxg9559" rel="noopener noreferrer">Customize your church website’s visuals</a></li>
<li><a href="#mok8i590" rel="noopener noreferrer">Optimize for mobile </a></li>
<li><a href="#fjxvk601" rel="noopener noreferrer">Review and publish </a></li>
<li><a href="#551k0627" rel="noopener noreferrer">Promote your church website </a></li>
</ol>
 
 
<h3>01. Establish goals for your church website </h3>
 
Before you start building your site, think about its purpose. Some common goals of having a church website include: 
 
<ul>
<li>Bringing in new members</li>
<li>Inspiring existing members</li>
<li>Collecting donations </li>
<li>Keeping church goers up-to-date</li>
<li>Increasing attendance at events</li>
</ul>
 
With a clear list of goals at hand, you can decide which pages you and features you want to include on your website. This will help you pick a website template and will continuously guide how you craft your website content. 
 
It's also beneficial to create a plan with time-oriented goals and deadlines. Building a website can take anywhere from one day to several months, so setting expectations upfront is crucial. Consider <a href="https://www.wix.com/blog/how-long-does-it-take-to-build-a-website" target="_blank">how long it will take to build a website</a> for your church and plan accordingly.
 
 
<h3>02. Choose the right website builder </h3>
 
If you don’t have someone in your church with a web design, or the budget to hire a professional designer, a website builder like Wix is a great choice to get started. A website builder is a software that will streamline the website creation process, giving you the tools to make a church website on your own. 
 
Website builders offer a range of professional features, including drag-and-drop technology and <a href="https://www.wix.com/ai-website-builder" target="_blank">AI website builder</a> assistance. This empowers you to manage your website's design and content independently, saving time and money.
 
When selecting a website builder, be sure to prioritize user experience and performance. Look for a platform with the following key qualities:
 
 
Dependable infrastructure 
 
<a href="https://www.wix.com/blog/website-infrastructure" target="_blank">Website infrastructure</a> is the foundation of a site’s performance, security and functionality. It comprises several parts, including <a href="https://www.wix.com/free/web-hosting" target="_blank">web hosting</a>, <a href="https://www.wix.com/encyclopedia/definition/content-management-system-cms" rel="noreferrer" target="_blank">content management systems</a> and distribution networks, that work together seamlessly. To ensure a smooth user experience, it's essential to choose a platform recognized for its ability to deliver content rapidly and efficiently to visitors.
 
 
Cost efficient 
 
<a href="https://www.wix.com/blog/how-much-does-a-website-cost" target="_blank">How much it costs to build a website</a> depends on what platform you choose and the features you require. It’s important to evaluate the best website platforms and select a plan that aligns with your church’s needs and budget.
 
If it’s in your church’s best interest, you can also make a church website for free. Many website builders like <a href="https://www.wix.com" target="_blank">Wix</a> offer free and paid plans which include everything necessary to create and publish a church website. 
 
 
High performance 
 
Choose a website builder that optimizes Core Web Vitals for quality <a href="https://www.wix.com/performance" target="_blank">performance</a>. This ensures efficient content delivery, enhanced media and ongoing backend optimization. With a website building tool like this, you can focus on enjoying the benefits of creating your website instead of worrying about performance issues.
 
 
Professional templates 
 
<a href="https://www.wix.com/website/templates" rel="noreferrer" target="_blank">Website templates</a> will be a valuable tool, providing a pre-designed layout and integrations that makes it easier to create a website. Religion website templates offer a great starting point for your church website and are fully customizable, allowing for a personalized and unique web presence.
 
 
<figure><img src="https://static.wixstatic.com/media/5af200_87b9b3a8b1bd46d0a1c913de57e1e406~mv2.png/v1/fit/w_924,h_576,al_c,q_80/file.png"alt="how to make a church website"></figure>
 
 
<h3>03. Register a domain name </h3>
 
A <a href="https://www.wix.com/domain/names" target="_blank">domain name </a>is the web address people will use to get to your site. To keep it relevant and professional, should include your church’s name and a relevant top-level domain. A top-level domain (TLD) is the final part of your website’s address (e.g. the “.com” in “<a href="http://Wix.com" target="_blank">Wix.com</a>”). Popular TLDs for church websites include <a href="https://www.wix.com/encyclopedia/definition/com-domain" rel="noreferrer" target="_blank">.com</a>, .org, .church, and .faith.
 
When using a website builder like Wix, a domain name is included in your paid package. It takes only a matter of minutes to search for and register the name. Then, once your website is ready, you’ll connect it without involving a separate domain host, ensuring a streamlined and hassle-free experience. 
 
 
<h3>04. Pick a professional template </h3>
 
Choose a professional <a href="https://www.wix.com/website-template/view/html/1822" target="_blank">church website template</a> that aligns with the goals you outlined in step one. Look for a design that incorporates a user-friendly menu, effortless navigation and an intuitive user journey. You’ll also want to start with a <a href="https://www.wix.com/website/templates/html/communities/religion" target="_blank">religion website template</a> that has features and pages you want, such as photo galleries, an event calendar and a <a href="https://www.wix.com/donation-website" rel="noreferrer" target="_blank">donations page</a>. If you can’t find all of these elements in a single template, you can always customize it later by adding new pages or plugins.
 
 
<h3>05. Add pages and content </h3>
 
Once you have a template ready, it’s time to start adding relevant pages and content. This is the most time-consuming part of making a website for a church. 
 
Here are some common pages found on church websites that you’ll want to include: 
 
 
Homepage 
 
The homepage of your church website is the first thing worshippers will see when visitors arrive. Ensure it contains fundamental details about your parish, such as its name, captivating images, a concise introduction, a user-friendly navigation menu, and prominent links to crucial pages. 
 
The key objective is to create a welcoming and informative homepage. It should resonate with visitors, pique their interest to explore further, and provide essential details they might seek, whether that’s upcoming events or the donation page.
 
 
<figure><img src="https://static.wixstatic.com/media/5af200_f87054a9226b46c6a3f3bdf36169a274~mv2.png/v1/fit/w_924,h_550,al_c,q_80/file.png"alt="how to make a church website"></figure>
 
 
About Us page
 
An About Page is an opportunity to provide more comprehensive information about your church to potential members. While the homepage primarily focuses on attracting visitors, the About page dives deeper into the essence of your church. 
 
This will often include a history of your church and its mission statement. Additionally, the About page may include visual elements such as images, profiles of key parish members, and relevant contact details for those interested in attending services. 
 
 
Services and events page
 
Adding a page that lists your services and events is a great way to keep the community together and updated. Some elements you should consider adding include: 
 
<ul>
<li>Services and workshop times: List the various church services offered, along with their respective times.</li>
<li>Calendar of events: Maintain a calendar showcasing upcoming church events, keeping the community informed and allowing members to plan their schedules accordingly.</li>
<li>Google Calendar integration: Offer a convenient integration with Google Calendar, enabling easy synchronization and reminders for upcoming events.</li>
<li>Showcase of activities: Highlight the diverse activities and programs offered within the church community, attracting interested churchgoers.</li>
<li>Sign-up Forms: Include online sign-up forms for events, allowing individuals to directly register from the church's website.</li>
</ul>
 
 
Online donation page 
 
A dedicated donations page is a perfect way to encourage support for your church. This will make it easier for church members to learn about and support your cause, while offering a secure and efficient donation process. With Wix, apps like Stripe and PayPal allow contributors to donate directly online into your church’s bank account. 
 
 
Contact page 
 
This simple addition will make it easier for potential members to get in touch with you. Be sure your church’s contact page includes the following:
 
<ul>
<li>A well-designed contact form for visitors who want to get in touch quickly. </li>
<li>Your church’s email address </li>
<li>A current phone number</li>
<li>Links to your relevant social media accounts</li>
</ul>
 
 
A church blog 
 
Incorporating a <a href="https://www.wix.com/start/blog" target="_blank">blog</a> into your church website is a great way to connect with your community and inspire potential new members. 
 
Whether with transcripts of your latest sermons or unique articles about religion, spirituality and prayer—or both—this can provide an additional avenue for your community to engage with your church. With an blog SEO strategy in place it may also increase your site’s traffic and increase donations, too. 
 
Learn more: <a href="https://www.wix.com/blog/how-to-start-a-nonprofit-blog" rel="noreferrer" target="_blank">How to start a nonprofit blog</a>
 
 
<h3>06. Customize your church website’s visuals</h3>
 
Your church website should be inspiring, uplifting and represent your community. Much of this can be achieved on your website by customizing your site’s visual elements. 
 
At this stage, you should consider adding the following details to your website: 
 
<ul>
<li>Use your church colors: Use colors that already represent your church, so that members of the church community will recognize it and your design will look cohesive. </li>
<li>Choose an inspiring background: Whether it's a solid background, an image of your church, or an inspiring video of nature, your background is an opportunity to captivate visitors and set the visual tone for your church website. </li>
<li>Add photo galleries: Your church likely hosts many activities outside of Sunday and holiday services. It’s a great idea to capture these moments and add them to your church website to encourage future participation. </li>
<li>Create your own church logo with a <a href="https://www.wix.com/logo/maker/category/church" rel="noreferrer" target="_blank">church logo maker</a>: If you don’t already have one, a <a href="https://www.wix.com/logo/maker/category/church" target="_blank">church logo</a> is a great addition to your website. The small symbol can emphasize the values of your church, while adding an official tone that will resonate with community members. </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/5af200_0a73b4d66b1642c7bfe398999c357919~mv2.png/v1/fit/w_924,h_550,al_c,q_80/file.png"alt="how to make a church website"></figure>
 
 
<h3>07. Optimize your church website for mobile devices </h3>
 
Believe it or not, more people will view your website on their mobile device rather than on a desktop or laptop screen. so it’s incredibly important to make sure your mobile website looks and functions just as good. 
 
With Wix, you'll benefit from an automated mobile-friendly version and an adaptive gallery for your images. While this simplifies the process, regularly checking the mobile editor is crucial to ensure the mobile site generated accurately reflects your design vision. 
 
 
<h3>08. Review and publish your church website </h3>
 
Before you publish, run through our <a href="https://www.wix.com/blog/website-launch-checklist" target="_blank">website launch checklist</a> and make sure your church site has all of the essentials covered.
 
Put your site in “preview mode,” looking out for a smooth user experience, clean written copy and a cohesive design. We recommend passing your website to other church stakeholders to review the site’s design and functionality, too. Be sure to fix any errors, glitches and bugs you discover.
 
Now’s also the time to do a basic <a href="https://www.wix.com/seo" target="_blank">SEO</a> check, making sure your content includes details like meta descriptions, alt text and optimized headings where it matters. With strong SEO foundations, your site will perform better in local search results. 
 
Last but not least, run a <a href="https://www.wix.com/accessibility" target="_blank">web accessibility</a> audit to make sure people with disabilities can interact with your site. Making your site accessible supports inclusion and diversity on the web, and can enhance performance while minimizing legal risks. 
 
Once you’re satisfied with the overall quality of your church website, it’s time to press “publish.” 
 
 
<figure><img src="https://static.wixstatic.com/media/5af200_0c3dbfa39faa46f494cce5b320bfaa65~mv2.png/v1/fit/w_924,h_550,al_c,q_80/file.png"alt="how to make a church website"></figure>
 
 
<h3>09. Promote your church website </h3>
 
Now that your site is live, you can start promoting it to gain new visitors from your church community and beyond. There are a few ways you can do this. First, start with good old word-of-mouth at your next Sunday service and encourage church-goers to share it. 
 
If your church already has active social media accounts, that’s a great strategy for spreading the word. You dedicated posts or ads that lead to your new site, and include the link in your profile details, too. 
 
Another great idea is to set up an email marketing campaign announcing your new website. On Wix, an integrated <a href="https://www.wix.com/features/email-marketing" target="_blank">email marketing tool</a> makes it easy to build your mailing list with member details, create optimized emails, automate campaigns and track your results. on your website.
 
 
<h2>How do I maintain my church website after publishing?</h2>
 
To make the best impression on visitors, we recommend monitoring your church website on a monthly or bi-monthly basis. Good <a href="https://www.wix.com/blog/website-maintenance" target="_blank">website maintenance</a> is achievable by continuous assessment of your site’s performance, user experience and content quality.
 
This process includes: 
 
<ul>
<li>Tracking website performance to ensure high speed and functionality. This may involve <a href="https://support.wix.com/en/article/understanding-your-site-speed-dashboard" target="_blank">checking your website’s speed</a> and making necessary changes for optimization. </li>
</ul>
 
<ul>
<li>Security updates to make sure your site is protected from any threats. Wix websites are managed by <a href="https://www.wix.com/website-security" target="_blank">website security</a> experts who monitor threat prevention, detection and rapid response. </li>
</ul>
 
<ul>
<li>Content updates to keep your site fresh and relevant, including your latest events, current services hours and new announcements or images. The frequency of these updates will depend on the nature of your church’s activities. </li>
</ul>
 
<ul>
<li>Backups to prevent loss of data, depending on how often you update your church website’s content. </li>
</ul>
 
 
<h2>What are the benefits of a church website? </h2>
 
As a place for members to connect online, your website will provide many benefits for your community. Its accessible format means you can provide meaningful interactions beyond the church walls. 
 
By following the steps of how to make a website listed above, you can provide the following benefits to your church: 
 
<ul>
<li>Engage members by uploading past sermons or inspirational blog posts. </li>
<li>Encourage sign-ups for events and volunteering </li>
<li>Keep members up-to-date </li>
<li>Provide service details, such as church location and times </li>
</ul>
 
 
Practically speaking, a church website can help your organization grow. <a href="https://www.prnewswire.com/news-releases/nearly-all-consumers-97-now-use-online-media-to-shop-locally-according-to-biakelsey-and-constat-87221242.html" target="_blank">97% of consumers</a> search for local organizations online, and over time your parish may be discovered by spiritual seekers who want to join your community.
 
 
 
<h2>Church website examples </h2>
 
We’ve rounded up some inspiring <a href="https://www.wix.com/blog/beautiful-church-websites" target="_blank">church website examples</a> for you to get a visual picture of what this process can achieve. As you go through these examples, take note of what features will be beneficial to your own church community. 
 
 
<h3>Strengthening the Church </h3>
 
<a href="https://www.tkogmission.org/" target="_blank">Strengthening the Church</a> offers a user-friendly website that serves multiple purposes. The website features a captivating video background of the ocean, a design choice that serves as an inspirational element, immersing visitors in imagery and enhancing the overall user experience. 
 
 
<h3>Bibleway Baptist Church </h3>
 
Members of <a href="https://www.biblewaybaptistga.com/" target="_blank">Bibleway Baptist Church</a> can access information about services on the church's website. The site’s homepage prominently displays the church’s mission statement, and includes a schedule of weekly events with contact details. For an official stamp, the church also created a custom logo that appears in the website header—this further enhances church’s identity making the website recognizable to visitors.
 
 
<h3>Spring Valley Baptist Church </h3>
 
<a href="https://www.svbaptchurch.com/" target="_blank">Spring Valley Baptist Church</a>’s website homepage is a treasure trove of useful information. From service hours and uplifting quotes to strategic calls to action for Sunday School registration and donations, the homepage has it all. To further educate and engage members, the church has its own podcast, which can be easily accessed from the website. On Wix, podcasts are easily integrated by setting up the <a href="https://support.wix.com/en/article/wix-podcast-player-setting-up-your-player" target="_blank">Wix Podcast Player</a>.
 
 
<h3>Beckley Church of God </h3>
 
<a href="https://www.beckleychurchofgod.org/" target="_blank">Beckley Church of God</a> has a cohesive and visually appealing church website, using a carefully chosen color scheme and pairing of fonts. The site’s navigation menu is seamlessly integrated into the website header, and ensures a user-friendly experience. Additionally, a prominent call-to-action button labeled "Give Now" effectively draws attention and encourages visitors to support the church.
 
 
<h2>How to make a church website FAQ </h2>
 
<ul>
<li><h3>How do I make a free church website?</h3>Many website builders like <a href="https://www.wix.com" target="_blank">Wix</a> offer plans which include everything necessary to create and publish a free website. All you have to do is sign up with an email address, choose a free package and start customizing a template. You can always upgrade your package and add new features when it becomes necessary for your church website. </li>
<li><h3>How much does it cost to make a church website?</h3>The cost of making a church website depends on what platform you choose and the features you require. It’s important to evaluate the best website platforms and select a plan that aligns with your church’s needs and budget. A simple website can be free, paid plans cost as little as $16 per month if you’re creating it yourself but more complex sites or sites involving the help of an expert (designers, copywriters, photographers, etc.) can cost more than $10,000 in total. </li>
<li><h3>What does a church website need?</h3>The pages and features your website needs depend on your church’s goals. Some of the most essential elements to include are: a homepage, a services page, contact details, events pages, a donation page and an About Us page. Your church website should include the essential elements needed to create a valuable resource for your community while connecting members and encouraging engagement. </li>
</ul>
 
 
 
 
 
 
 
 
. 
 
]]></content:encoded></item><item><title><![CDATA[Partners for life: 7 things to look for in a B2B partnership]]></title><description><![CDATA[B2B partnerships have emerged as catalysts for innovation and growth. Consider these factors.]]></description><link>https://www.wix.com/blog/b2b-partnership</link><guid isPermaLink="false">661d16a030a0cb35a5555259</guid><category><![CDATA[Business Strategies]]></category><pubDate>Wed, 17 Apr 2024 07:27:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/84b06e_71c831fe7b1143d6a8fd04e3b450de23~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Paul Donlan</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/84b06e_71c831fe7b1143d6a8fd04e3b450de23~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="B2B partnership ideas from Paul Donlan"></figure>
 
When it comes to servicing SMBs, enterprise B2B <a href="https://www.wix.com/blog/added-value-strategic-partnerships" target="_blank">strategic partnerships</a> have emerged as catalysts for innovation and growth. They unlock added value for SMB customers at a significantly reduced cost compared to developing new products in-house, while also massively contributing to overall revenue.
 
With 95% of Microsoft’s revenue, for example, flowing <a href="https://blogs.microsoft.com/blog/2019/02/05/inspired-and-powered-by-partners/" target="_blank">directly through partners</a>, businesses large and small can benefit from this strategy. However, not all partnerships are created equal. It’s important to consider what the agreement will bring to your SMB customers, your business and your B2B partner, in both the short and long term. To ensure mutual benefit and longevity, it's crucial to carefully select the right business partners.
 
Empower SMB customers with all the crucial steps to <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">start a business</a>.
 
 
<h2>Choosing a B2B partner</h2>
 
Here are seven key factors to consider in choosing a B2B partner.
 
<ol>
<li><a href="#jjplx273" rel="noopener noreferrer">Industry leadership</a></li>
<li><a href="#ia9p2299" rel="noopener noreferrer">Brand reputation</a></li>
<li><a href="#rve8c312" rel="noopener noreferrer">Custom partnership</a></li>
<li><a href="#qkj01330" rel="noopener noreferrer">Audience expertise</a></li>
<li><a href="#yenl6343" rel="noopener noreferrer">Extensive product offering</a></li>
<li><a href="#d2ju0361" rel="noopener noreferrer">Support infrastructure</a></li>
<li><a href="#oz47w381" rel="noopener noreferrer">Commitment to growth</a></li>
</ol>
 
 
<h3>01. Industry leadership</h3>
 
A B2B partner should be a market leader both you and your customers can rely on. Opt for a partner with a proven track record of success, looking at things like the number of years in the industry, size of customer base and market share. Ideally, it’s best to find your match in a different industry.
 
“Combining the strengths of two industry leaders can unleash exponential value for customers,” says Kevin Nolan, CEO at GE Appliances, on their partnership with <a href="https://cloud.google.com/transform/ge-appliances-recipe-for-generative-ai-faster-innovation-manufacturing" target="_blank">Google Cloud</a>.
 
A strong B2B partner should always be on the cutting edge in their field. They should be a product/service-focused trailblazer, consistently releasing updates and <a href="https://www.techradar.com/pro/website-building/could-ai-build-your-next-website-for-you-we-talked-to-wix-about-its-new-ai-website-builder" target="_blank">new developments</a>. Ensure a solid foundation for collaboration by selecting a partner who stands out in the industry, bringing unparalleled expertise and resources to the table.
 
 
 
<figure><img src="https://static.wixstatic.com/media/84b06e_8489b9185e764cd3aac9edb8eac2ec5a~mv2.png/v1/fit/w_924,h_499,al_c,q_80/file.png"title="A solid product roadmap and consistent new releases are signs of an industry leader."alt="Product Roadmap"></figure>
 
<h3>02. Brand reputation</h3>
 
Reputation speaks volumes. Aligning with a B2B partner renowned for their brand integrity and commitment to excellence enhances your credibility and instills trust among customers. Co-branded campaigns and industry reports can have an amplified effect. According to PartnerPath, <a href="https://www.partner-path.com/partner-program-benchmark-data?_iub_cs-43941214=%257B%2522timestamp%2522%253A%25222024-03-18T10%253A48%253A03.366Z%2522%252C%2522version%2522%253A%25221.56.0%2522%252C%2522consent%2522%253Atrue%252C%2522id%2522%253A43941214%257D" target="_blank">68% of consumers</a> can make buying decisions simply after seeing a co-branded campaign.
 
How do you assess brand reputation for a partnership? For the greatest impact, your partner’s brand should speak for itself and be nearly synonymous with their offering. Try this: When you think of the respective market, what are some of the first brand names that come to mind?
 
 
<h3>03. Custom partnership</h3>
 
Seek a B2B partner that’s not only willing but eager to tailor their offering to meet a partner’s needs. A cookie-cutter approach rarely yields the desired results.
 
Prioritize partners who take the time to understand your business objectives and adapt their strategies accordingly. Flexibility should be core to the process. A <a href="https://www.wix.com/channels/casestudies/name-com" target="_blank">custom partnership</a> ensures alignment on values and goals, and maximizes mutual benefit.
 
 
<figure><img src="https://static.wixstatic.com/media/84b06e_296764002c334f8588bc7d75e92a0c6d~mv2.png/v1/fit/w_924,h_499,al_c,q_80/file.png"title="A B2B partner must be able to build a tailored offer that fits your business and audience."alt="Wix AI website builder"></figure>
 
<h3>04. Audience expertise</h3>
 
Partnering with a team that has developed a deep knowledge and understanding of your specific target audience can be a huge benefit. Sometimes sharing part of a customer base isn’t enough. It’s best to find a company that has invested time and energy into your particular audience. Partnering with experts ensures that solutions are finely tuned to address unique business challenges and capitalize on opportunities.
 
As Tom Priore, Executive Chairman and CEO at Priority Technology Holdings, explains: “Wix is on the front end of generating revenue for <a href="https://www.wix.com/blog/smb-online-commerce" target="_blank">small merchants</a> like our customers. That’s why we knew they’d be a great partner.”
 
 
<h3>05. Extensive product offering</h3>
 
Seek a B2B partner with a comprehensive ecosystem: a wide range of products and/or services to empower SMBs of any <a href="https://www.wix.com/blog/types-of-businesses" target="_blank">business type</a>.
 
Products and services should be verticalized and tailored to the specific industries of your audience. And the offering shouldn’t stop at one particular thing. It should expand to include related services that your SMB customers will inevitably need in order to achieve success. Agree on an offer that empowers you to deliver end-to-end solutions.
 
SMBs can learn <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">how to create a website</a> using Wix’s complete business solutions.
 
 
<figure><img src="https://static.wixstatic.com/media/84b06e_92b7186aab28458e95ad9cc85b8a1787~mv2.png/v1/fit/w_924,h_496,al_c,q_80/file.png"title="Digital commerce solutions can include online selling, reviews, social promotions and more."alt="Digital commerce solutions with Wix"></figure>
 
<h3>06. Support infrastructure</h3>
 
Reliable support is paramount for both customers and partners. Prioritize partners who offer multichannel, <a href="https://www.wix.com/blog/how-to-get-in-touch-with-the-wix-support-team" target="_blank">multilingual support</a> to customers: from email to phone to chat, along with resources like written and video tutorials. SMB customers should have 24/7 access to some type of support.
 
And don’t neglect your own support, either. Make sure your partnership includes an <a href="https://www.linkedin.com/posts/moshelivne_wixb2b-customersuccess-accountmanagement-activity-7095355800633651200-CkFZ?utm_source=share&utm_medium=member_desktop" target="_blank">intentional approach to B2B customer success</a>. You and your business deserve a dedicated, experienced account manager to take the journey with you throughout technical and business processes.
 
 
<figure><img src="https://static.wixstatic.com/media/84b06e_bb9a1e9f5ffb4b23aca228d976254bcf~mv2.png/v1/fit/w_924,h_499,al_c,q_80/file.png"title="SMB customer support should include multiple communication channels."alt="SMB customer support channels"></figure>
 
<h3>07. Commitment to growth</h3>
 
Make sure to have a long-term view when establishing a B2B partnership. Choose a partner that’s committed to ongoing innovation and growth, that will collaboratively develop an all-encompassing strategy, implement routine analysis and identify new opportunities and revenue streams. Don’t just think about immediate benefits. Make sure your B2B partner is in it to win it with you.
 
In a nutshell—when picking a B2B partner, it’s best to consider those that are poised for sustained growth and innovation, capable of evolving in step with your business. I always prioritize factors like industry leadership, product portfolio and long-term vision for a sustainable and fruitful partnership.
 
Remember: It's not just about choosing a B2B partner for now, but for 5, 10 or even 20 years from now. A strong B2B partner is a partner for life.
 
Learn how a <a href="https://www.wix.com/channels?utm_source=blog&utm_campaign=financial_article&utm_medium=" target="_blank">channel partnership</a> with Wix can drive growth for your business and your SMB customers.
]]></content:encoded></item><item><title><![CDATA[Your always up-to-date guide to Wix’s AI tools]]></title><description><![CDATA[View the full menu of Wix’s AI tools for web design, site creation, marketing and more.]]></description><link>https://www.wix.com/blog/wix-ai-tools</link><guid isPermaLink="false">65a845f8afb699bbb0c105e4</guid><category><![CDATA[AI Knowledge Hub]]></category><category><![CDATA[Secondary Featured Post]]></category><category><![CDATA[KB API]]></category><pubDate>Tue, 16 Apr 2024 20:43:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a77aa0_ecf711f8f32f441fbeeab5c2af48a580~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brielle Gordon</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/a77aa0_ecf711f8f32f441fbeeab5c2af48a580~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="roundup of Wix's AI tools"></figure>
 
AI is taking the world by storm these days, ushering in a wave of ground-breaking innovation across thousands of industries. The release of open-source AI tools like ChatGPT have changed the way we receive information, create technology and produce content—with new, exciting applications of AI cropping up every day. 
 
The truth is, however, AI is not brand new technology. And, it’s fair to say that Wix has been in the AI game long before it was ‘cool.' In 2016, Wix released Artificial Design Intelligence—a <a href="https://www.wix.com/blog/website-development" rel="noreferrer" target="_blank">web development</a> tool that uses AI to create custom websites for people much faster than what was previously thought possible.
 
 
Since that time, Wix has continued to innovate, integrating AI-based tools into its web platform. Read on for a complete and up-to-date list of Wix’s AI tools, and for information on <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">how to make a website</a> using the latest AI features. 
 
See Wix's <a href="https://www.wix.com/" rel="noreferrer" target="_blank">free website builder</a> up close today. 
 
 
<h2>Wix’s AI tools for web design </h2>
 
<ul>
<li><a href="#a46ph88711" rel="noopener noreferrer">AI website builder</a></li>
<li><a href="#a46ph88711" rel="noopener noreferrer">AI text creator</a></li>
<li><a href="#0br8s1492" rel="noopener noreferrer">AI section creator</a></li>
<li><a href="#3uzxq1497" rel="noopener noreferrer">Switch layouts tool</a></li>
<li><a href="#4bayf1506" rel="noopener noreferrer">Image auto-enhancement </a></li>
<li><a href="#pcssu1515" rel="noopener noreferrer">Auto-background removal</a></li>
<li><a href="#w26qu1520" rel="noopener noreferrer">AI image creator</a></li>
<li><a href="#6qh9v1524" rel="noopener noreferrer">Upscale resolution</a></li>
<li><a href="#9ok5z1219" rel="noopener noreferrer">Object eraser</a></li>
</ul>
 
 
<h3>AI website builder</h3>
 
Wix's <a href="https://www.wix.com/ai-website-builder" rel="noreferrer" target="_blank">AI website builder</a> promises a custom, fully functional site that doesn't just look good, but also includes the tools you need to run your business effectively. The AI will ask you questions about your business and goals before designing a site—complete with the pages, business apps and content you need to get started. Make adjustments to your design via the chat or the Wix Editor. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_e65845653cdc4103bffa196b99043ca3~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="Wix AI website builder chat example"></figure>
 
 
<h3>AI text creator </h3>
 
Wix's <a href="https://support.wix.com/en/article/wix-editor-creating-ai-generated-text" rel="noreferrer" target="_blank">AI text creator</a> is the ultimate solution to writer’s block: simply answer a few questions about your desired text, and receive custom content for your site that takes user intent and character limits into account. Create anything from catchy titles to detailed text that is automatically optimized to your brand and business needs. The <a href="https://www.wix.com/encyclopedia/definition/artificial-intelligence" rel="noreferrer" target="_blank">AI</a> text creator saves you time by instantly creating content, without compromising on quality.
 
After you've generated and chosen your text, you can make additional edits to fit your brand voice and site look. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_0ded1eab1e804ffbb5e8d8a06ed24428~mv2.png/v1/fit/w_924,h_683,al_c,q_80/file.png"alt="Wix's AI text creator"></figure>
 
 
<h3>AI section creator</h3>
 
Wix’s <a href="https://support.wix.com/en/article/wix-editor-generating-page-sections-with-ai" rel="noreferrer" target="_blank">AI section creator</a> helps you quickly add a new section to your site. Let’s say you’d like to add an "About Us" section to your site, for example. From your editor, simply describe what you’d like this new section to include, and AI will generate a section for you—complete with design, content and images that match your site's look and feel. You can continue to edit the elements of your AI-generated section directly from the editor until you’re happy with the results.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_51e760cefc534191a88ce83d905ddfcf~mv2.png/v1/fit/w_924,h_965,al_c,q_80/file.png"alt="Wix's AI section creator"></figure>
 
 
<h3>Alternative layouts tool</h3>
 
The alternative layouts tool gives you the ability to redesign the composition of your website in a single click. This feature allows you to shuffle through several ready-made layout alternatives from the menu bar that optimize your page’s content for user experience and visual flow. Once you’ve selected one of the preset layout options, watch as your site is updated with the new look in seconds.
 
 
<a href="https://www.youtube.com/watch?v=SGMnH5RCf8E"><img src="https://i.ytimg.com/vi/SGMnH5RCf8E/maxresdefault.jpg" width="1280" height="720"></a>
 
 
<h3>Image auto-enhancement </h3>
 
<a href="https://support.wix.com/en/article/wix-media-using-the-wix-photo-studio-tools" rel="noreferrer" target="_blank">Image auto-enhancement</a> improves your site images by analyzing and tweaking the color, contrast, brightness and sharpness of your photos. This feature enhances your images without the need for any manual editing. Use auto-enhancement to create a consistent aesthetic and professional look across all your images.
 
 
<h3>Auto-background removal</h3>
 
Auto-background removal uses AI to identify the key element of an image, like a logo, and remove its existing background. After using the tool, you’ll receive a version of your key element on a transparent background, offering you the ability to place your image on new backgrounds and create many images from one source. Use auto-background remover to create focused visuals quickly and effortlessly. 
 
 
<h3>AI image creator </h3>
 
Produce high-quality, unique images through written prompts with the text-to-image creator. Describe what the image should contain, choose the style you want for your image and watch as the image creator generates a custom image for you in seconds. If you’d like to see more options, you can select "Create Again" until you get an image you are happy with. Once you’ve selected "Use Image" you can crop, resize, add filters and more in the Photo Studio.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_b08f8850cd2942cc81e887c9fef2f545~mv2.png/v1/fit/w_924,h_611,al_c,q_80/file.png"alt="Wix text-to-image creator"></figure>
 
 
<h3>Upscale resolution </h3>
 
Increase the clarity of your images with the upscale resolution feature. From the Photo Studio, go to the "Crop & Resize" option to access the auto-upscale tool. Upload your image and within moments you’ll get a version of your image with higher pixelation. Use this tool to turn dull, blurry images into professional-looking photos. 
 
 
<h3>Object eraser </h3>
 
Quickly remove unwanted objects from your images. When editing a photo in the Photo Studio, click "Object Eraser" and highlight the item you want to delete. Click "erase objects," and the AI will automatically remove the item and fill the gap. You can undo your changes at any time or adjust the eraser size as desired. 
 
 
<h2>Wix’s AI tools for eCommerce</h2>
 
<ul>
<li><a href="#kcs6m1532" rel="noopener noreferrer">AI product descriptions</a></li>
<li><a href="#m6kt61542" rel="noopener noreferrer">Product recommender</a></li>
</ul>
 
 
<h3>AI product descriptions</h3>
 
Make well-crafted product descriptions that highlight the benefits and unique selling points of your products with AI text creator. From the product page, input the name of your product, the type of store you run, and select "Create with AI" in the description field. You'll receive three versions of product descriptions that adhere to SEO best practices, and include keywords that will optimize your product pages for search engines.
 
 
<a href="https://youtu.be/1xHHD7t1B-A"><img src="https://i.ytimg.com/vi/1xHHD7t1B-A/maxresdefault.jpg" width="1280" height="720"></a>
 
 
<h3>Product recommender</h3>
 
Boost sales by recommending products to users on your site. As your customers are browsing, the AI product recommender suggests related products that your customers might be interested in, increasing your up-sell and cross-sell opportunities. Select if you’d like to display products that are frequently bought together, frequently viewed together or from the same category, and let AI decide which products will appear in the gallery. 
 
 
<a href="https://youtu.be/NPGKi4aPQP8"><img src="https://i.ytimg.com/vi/NPGKi4aPQP8/maxresdefault.jpg" width="1280" height="720"></a>
 
 
<h2>Wix’s AI tools for online marketing and advertising </h2>
 
<ul>
<li><a href="#46asm1553" rel="noopener noreferrer">Auto-generated trailers</a></li>
<li><a href="#q6t401562" rel="noopener noreferrer">AI email generator</a></li>
<li><a href="#s5g7p1566" rel="noopener noreferrer">SEO meta tags</a></li>
<li><a href="#roweo1579" rel="noopener noreferrer">AI for Google Ads</a></li>
<li><a href="#zmawa1586" rel="noopener noreferrer">AI text for social captions</a></li>
</ul>
 
 
<h3>Auto-generated trailers</h3>
 
Elevate your marketing for video content with <a href="https://support.wix.com/en/article/adding-information-to-your-videos" rel="noreferrer" target="_blank">auto-generated trailers</a>. This tool analyzes your footage, curates the most impactful moments, and crafts compelling trailers for your videos in minutes. Drum up excitement for online courses, create buzz around your product releases and maximize audience engagement in just a few steps.
 
 
<a href="https://youtu.be/Cfz-jSkKmb4"><img src="https://i.ytimg.com/vi/Cfz-jSkKmb4/maxresdefault.jpg" width="1280" height="720"></a>
 
 
<h3>AI email generator </h3>
 
Create engaging emails in a flash with AI email generator. From the email marketing tab of your dashboard, select "Generate with AI." From there, you’ll first be prompted to indicate the main intent of your email, like promote a sale or welcome a new subscriber. You’ll then indicate your business name, business type, your preferred tone of voice and any important information that you’d like the email to include. AI email generator will present you with a ready-to-send email, complete with relevant images taken from Wix's extensive media library.
 
 
<figure><img src="https://static.wixstatic.com/media/5af200_3eef4675c80243fc96af575b4b9268fa~mv2.png/v1/fit/w_924,h_668,al_c,q_80/file.png"alt="Wix's AI tool for email "></figure>
 
 
<h3>SEO meta tags</h3>
 
The <a href="https://support.wix.com/en/article/creating-seo-tags-using-ai" rel="noreferrer" target="_blank">AI meta tag creator</a>, located in the SEO settings tab of the Marketing and SEO tab of your dashboard, suggests SEO-optimized title tags and meta descriptions based on your site content and business goals. This tool offers three suggestions to you that are unique, attention-grabbing and meet SEO best practices. You can choose from one of the presented options, or edit one of the suggestions until it best matches your unique voice.
 
 
<h3>AI for Google Ads </h3>
 
<a href="https://support.wix.com/en/article/google-ads-with-wix-tips-for-improving-your-campaign-performance" rel="noreferrer" target="_blank">Google Ads with Wix </a>allows you to create and manage Google Ad campaigns directly from your Wix Dashboard. The added layer of AI for Google Ads now helps you by creating high-quality, effective titles and descriptions for your Google Ads. Quickly create content that fits within Google’s required character counts, and that includes the key words you are targeting.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_af60bcf052274fec8215a65bebf8eeea~mv2.png/v1/fit/w_924,h_702,al_c,q_80/file.png"alt="Wix's AI tool for Google Ads"></figure>
 
 
<h3>AI text for social captions</h3>
 
With Wix’s social media marketing tools you can create and publish unique posts for Instagram, Facebook, Twitter, LinkedIn and YouTube directly from your Wix Dashboard. AI text now helps you complete your posts with strategic captions that adhere to platform guidelines, and that weave in best practices. Generate social media captions, complete with emojis and relevant hashtags, based on a prompt. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_eabf01a70a2d4a249e967bc49eb33c06~mv2.png/v1/fit/w_924,h_814,al_c,q_80/file.png"alt="Wix's AI tool for social captions"></figure>
 
 
<h2>Wix’s AI tools for analytics</h2>
 
<h3>Wix Benchmarks</h3>
 
Understand how your website's performance stacks up against websites of similar size in your industry with the <a href="https://support.wix.com/en/article/using-benchmarks-to-measure-and-compare-your-site" rel="noreferrer" target="_blank">Benchmarks</a> tool. Get insights into the traffic and sales of your competitors, along with tailored tips for improving on areas in which your site is underperforming. Use this tool to track the number of unique visitors to your site, bounce rate, average session duration and more compared to other sites.
 
Ready to get started with Wix? <a href="https://users.wix.com/signin" rel="noreferrer" target="_blank">Sign up</a> for free today to get started with the <a href="https://www.wix.com/ai-website-builder" rel="noreferrer" target="_blank">AI website maker.</a> ]]></content:encoded></item><item><title><![CDATA[4 effective healthcare marketing strategies]]></title><description><![CDATA[Healthcare marketing is essential for the growth and sustainability of any medical practice.]]></description><link>https://www.wix.com/blog/healthcare-marketing</link><guid isPermaLink="false">6613d232a8fbc1d4b411e057</guid><category><![CDATA[Marketing Insights]]></category><pubDate>Tue, 16 Apr 2024 09:45:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f6616_68f1d66cfebe479395b4f31085cb62ba~mv2.png/v1/fit/w_921,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Asaf Or Shenhav</dc:creator><content:encoded><![CDATA[
 
<figure><img src="https://static.wixstatic.com/media/1f6616_68f1d66cfebe479395b4f31085cb62ba~mv2.png/v1/fit/w_921,h_608,al_c,q_80/file.png"alt="Healthcare marketing strategies"></figure>
 
Healthcare marketing is a unique and critical field that bridges the gap between healthcare services and the patients who need them. It involves <a href="https://www.wix.com/blog/marketing-strategies" target="_blank">marketing strategies</a> and tactics used to attract, inform and retain patients, as well as to promote health services and products. Healthcare marketing, as a <a href="https://www.wix.com/blog/types-of-marketing" target="_blank">type of marketing</a>, is essential for the growth and sustainability of any medical practice or healthcare organization.
 
 
<h2>Healthcare marketing and the 4P’s</h2>
 
Traditionally, marketing strategies are built around the 4 P's: Product, Price, Place and Promotion. In healthcare, this translates to:
 
<ul>
<li>Product: The health services or products you offer.</li>
<li>Price: The cost for patients or insurers.</li>
<li>Place: Where your services are provided, which could be a physical location or online platforms.</li>
<li>Promotion: How you communicate your services to your audience.
</li>
</ul>
The healthcare industry has also evolved to include a fifth P – People. This addition emphasizes the importance of understanding and addressing the needs of both patients and healthcare providers in marketing efforts.
<h2></h2>
<h2>Healthcare marketing and its evolution</h2>
 
Healthcare marketing has undergone significant changes over the years. Primarily it’s shifted from a traditional, product-focused approach to one that is patient-centric, recognizing the importance of the patient's journey and experience.
 
In the past, healthcare marketing was more about promoting the features of medical services or products. Today, it's about understanding and meeting the needs and preferences of patients. This shift is a response to increased competition and the consumerization of healthcare.
 
The term "healthcare consumer" reflects this new focus. Patients are now viewed as informed consumers who have choices and who seek value in their healthcare experiences. They expect convenience, transparency and personalization.
 
Enhancing patient experience is at the heart of modern healthcare marketing. It involves every touchpoint a patient has with your healthcare system—from scheduling appointments to receiving care and follow-up communication.
 
Understanding this evolution is not just about staying relevant with your business; it's about building trust and loyalty with patients who are increasingly taking an active role in their health decisions.
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_98c99147a3ba4b01aff4dfd49d2adfd3~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="healthcare marketing"></figure>
 
<h2>4 strategies for effective healthcare marketing</h2>
 
Today, healthcare marketing requires using a blend of traditional approaches and innovative strategies to reach and engage patients effectively. Here are six strategies that can help you as a healthcare provider connect with your audience and enhance your marketing efforts.
 
<ol>
<li><a href="#kgyxt67506" rel="noopener noreferrer">Build a user friendly health website</a></li>
<li><a href="#gypx6210087" rel="noopener noreferrer">Embrace marketing automation</a></li>
<li><a href="#vkw27212426" rel="noopener noreferrer">Focus on digital marketing</a></li>
<li><a href="#znl05214900" rel="noopener noreferrer">Encourage reviews and testimonials</a></li>
</ol>
 
 
<h3>01. Build a user friendly website
</h3>
Your <a href="https://www.wix.com" rel="noreferrer" target="_blank">website</a> is often the first point of contact between your healthcare service and potential patients. Make sure it's easy to navigate, mobile-friendly and provides all the necessary information a patient might be looking for. Remember to include clear calls to action, such as <a href="https://www.wix.com/scheduling-software" target="_blank">booking appointments</a> or contacting your office.
 
Be inspired by these <a href="https://www.wix.com/blog/health-and-wellness-websites" target="_blank">health and wellness websites</a> before <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">making your website</a>.
With more people using smartphones to access information, your website must be mobile-friendly. A mobile-friendly design ensures that your site looks great and functions well on any device.
 
Provide valuable content through your website that educates and informs your audience. This can include blog posts, health guides and FAQs related to your services and specialties. All of this content can help you build up a trustworthy reputation which is crucial for a health related business.
 
Use high-quality images and videos to showcase your facilities, staff and the services you offer. Visuals can help potential patients feel more connected to your healthcare brand before they even step foot in your office. Make sure the images you use are true to your services and facilities. 
 
 
<h3>02. Embrace marketing automation
</h3>
<a href="https://www.wix.com/blog/marketing-automation" target="_blank">Marketing automation</a> tools can streamline your marketing processes, making it easier to reach out to patients with timely and relevant information. This technology can help manage email campaigns, social media posts and other marketing tasks.
 
Examples might include:
<ul>
<li>Personalizing lead follow up and engagement</li>
<li>Paid ad management, including budget limits and ad scheduling</li>
<li>AI content creation </li>
<li>Automated social media posting and tracking</li>
<li>Automated SEO optimizations, such as updating sitemaps, optimizing pages for speed
</li>
</ul>
Marketing automation platforms can help you automate repetitive tasks such as appointment reminders, patient follow-ups and targeted email campaigns. This not only saves time but also ensures consistent communication with your patients.
 
A <a href="https://www.wix.com/features/crm" target="_blank">CRM system</a> can centralize patient information, allowing for a more personalized approach to patient care and marketing. It helps track interactions, preferences, and history, enabling you to deliver tailored messages and services.
 
Use analytics tools, like <a href="https://www.wix.com/manage/analytics" target="_blank">Wix Analytics</a>, to measure the effectiveness of your marketing campaigns. These insights can help you understand what's working, what isn't, and where you can improve your strategies.
 
Implement chatbots on your website or social media channels to provide instant responses to common patient inquiries. AI can also help personalize content delivery based on user behavior
 
 
<h3>03. Focus on digital marketing
</h3>
Use various <a href="https://www.wix.com/blog/what-is-digital-marketing" target="_blank">digital marketing channels</a> such as search engines, social media platforms and email to promote your services. Digital marketing can mean targeted campaigns that can reach specific demographics and audiences more effectively.
 
Digital marketing is also effective at engaging with patients through personalized communication and by providing valuable content. This could include health tips, news about advancements in medical treatments or updates about your healthcare facility. These can all then be distributed online, via a blog or social media accounts. 
To learn more:
 
<ul>
<li><a href="https://www.wix.com/blog/social-media-marketing" target="_blank">Social media marketing</a></li>
<li><a href="https://www.wix.com/blog/what-is-email-marketing" target="_blank">Email marketing</a></li>
<li><a href="https://www.wix.com/blog/internet-marketing" target="_blank">Internet marketing</a></li>
<li><a href="https://www.wix.com/blog/ppc-for-beginners-basic-guide-for-pay-per-click-advertising" target="_blank">PPC advertising</a></li>
</ul>
 
 
<h3>04. Encourage reviews and testimonials
</h3>
Positive reviews from satisfied patients can greatly enhance your credibility. Encourage patients to leave feedback on various platforms, including your website and social media accounts and respond professionally to both positive and negative reviews. These are also a great way to encourage <a href="https://www.wix.com/encyclopedia/definition/word-of-mouth-wom-marketing" target="_blank">word of mouth marketing</a>, meaning more repeat and returning customers.
 
 
<h2>Personalization and healthcare marketing</h2>
 
To stand out within the healthcare industry, it's essential to personalize your marketing efforts and actively engage with your patients. Personalization can lead to better patient experiences and increased loyalty. Here are some successful ways you can use personalization:
 
<ul>
<li>Collect and analyze patient data to understand their preferences and behaviors. Use this information to tailor your communications, services and patient interactions to meet their individual needs. Make sure to follow all laws and regulations concerning the use of patient data in your operating country. </li>
<li>Foster long-term relationships with patients by keeping in touch through personalized emails, birthday greetings and reminders for check-ups or health tips. This shows patients that you care about their well-being beyond the clinic or hospital walls.</li>
<li>Implement a patient portal that allows individuals to access their health records, schedule appointments, and communicate with healthcare providers. Portals empower patients and make managing their health more convenient.</li>
<li>Encourage feedback from your patients through surveys or comment sections on your website. Use this feedback to improve your services and show patients that their opinions are valued. You can also use positive feedback as part of your use of reviews and testimonials, with each contributors permission of course. </li>
</ul>
 
 
]]></content:encoded></item><item><title><![CDATA[Top gym marketing strategies for a healthier business]]></title><description><![CDATA[Gym marketing is a specialized approach to promoting fitness businesses and services.]]></description><link>https://www.wix.com/blog/gym-marketing</link><guid isPermaLink="false">6613a7f214605a07045b73ad</guid><pubDate>Tue, 16 Apr 2024 09:16:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f6616_73cc724514ea41809621b8a6e2163610~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Asaf Or Shenhav</dc:creator><content:encoded><![CDATA[Get started by: <a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Creating a website →</a> | <a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/1f6616_73cc724514ea41809621b8a6e2163610~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="gym marketing strategies"></figure>
 
Gym marketing is a specialized approach to promoting fitness businesses and services. It's about reaching out to potential gym members and convincing them that your gym is the perfect place for their fitness journey. Understanding and implementing effective gym marketing strategies is crucial for the growth and success of your <a href="https://www.wix.com/blog/how-to-start-a-fitness-business" target="_blank">fitness business</a>.
 
Marketing isn't just about selling; it's about creating value for your customers. For gyms, this means offering a unique experience that goes beyond just equipment and classes. It's about building a community, providing exceptional service and ensuring that every interaction with your brand is positive.
 
In this article, you'll discover the top gym <a href="https://www.wix.com/blog/marketing-strategies" target="_blank">marketing strategies</a> that can help elevate your <a href="https://www.wix.com/blog/how-to-start-a-gym-business" target="_blank">gym business.</a> These strategies are designed to attract new clients, retain existing ones and differentiate your gym in a crowded industry. Whether it's through social media campaigns, referral programs, or innovative technology, these ideas will give you the tools you need to boost your gym's profile and increase membership numbers.
 
 
<h2>What is gym marketing?</h2>
 
Gym marketing refers to the various strategies and tactics used to promote fitness centers, health clubs, and gyms. It aims to attract new members, retain existing ones and build a strong brand presence within the fitness industry. This involves a mix of advertising, promotions, digital presence, events and customer service—all tailored to create a compelling image of your gym that resonates with your target audience.
 
 
<figure><img src="https://static.wixstatic.com/media/05de7a_4241b94c4ce8479b9c26f25caa6bd5ec~mv2.png/v1/fit/w_345,h_220,al_c,q_80/file.png"alt="gym marketing"></figure>
 
 
<h2>The 4Ps of marketing for gyms</h2>
 
The classic marketing mix, also known as the 4Ps—Product, Price, Place, Promotion—is a useful framework for gym owners to structure their marketing strategy:
 
<ul>
<li>Product: This refers to what you're offering. In the context of a gym, it's not just the physical space and equipment but also the quality of personal training services, group classes, amenities and any additional products like supplements or fitness apparel.</li>
<li>Price: Pricing strategies can greatly influence how potential members perceive your gym. Competitive pricing, discounts for long-term memberships, or premium pricing for exclusive services are all considerations that affect how you position yourself in the market.</li>
<li>Place: This is where your gym is located and how accessible it is to your target demographic. It also encompasses where you promote your gym—be it local advertising or online platforms—and how easily potential members can find information about your services.</li>
<li>Promotion: Promotion involves all the ways you communicate with your audience. This includes traditional advertising methods like flyers and local newspapers as well as <a href="https://www.wix.com/blog/what-is-digital-marketing" target="_blank">digital marketing efforts</a> such as email campaigns, social media promotion and search engine optimization (SEO) to increase visibility online.</li>
</ul>
 
 
<h2>8 gym marketing strategies and ideas</h2>
 
To stand out in the fitness industry, it's essential to have a robust gym marketing strategy. Here are ten innovative and effective marketing ideas that can help your gym attract new members and keep them coming back.
 
<ol>
<li><a href="#a9kl748303" rel="noopener noreferrer">Create and optimize a fitness website</a></li>
<li><a href="#6ctuu131253" rel="noopener noreferrer">Write a marketing plan</a></li>
<li><a href="#d0obn134385" rel="noopener noreferrer">Partner with a fitness marketing agency</a></li>
<li><a href="#kgg8e137731" rel="noopener noreferrer">Offer unique promotions and offers</a></li>
<li><a href="#zbopx143001" rel="noopener noreferrer">Build an engaged community</a></li>
<li><a href="#gvs2f147336" rel="noopener noreferrer">Develop a referral network</a></li>
<li><a href="#dooef48423" rel="noopener noreferrer">Make use of content marketing</a></li>
<li><a href="#dailo152262" rel="noopener noreferrer">Focus on customer service</a></li>
</ol>
 
 
<h3>01. Create and optimize a fitness website
</h3>
Having a great fitness website is non-negotiable. <a href="https://www.wix.com/blog/best-fitness-websites" target="_blank">Fitness websites</a> can help with your gym marketing as long as you:
 
<ul>
<li>Optimize your website: Ensure your website is user-friendly, mobile-responsive and optimized for search engines. Consider using a <a href="https://www.wix.com" target="_blank">website builder</a>, like Wix, so all of this is included in your site’s infrastructure. </li>
<li>Design with the user in mind: Start with <a href="https://www.wix.com/website/templates/html/health-wellness/sports-fitness" target="_blank">sports and fitness website templates</a> to get <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">creating your website</a>. </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_544a6d3e59394f29bbabe513953f890e~mv2.webp/v1/fit/w_924,h_608,al_c,q_80/file.png"alt="gym marketing - build a website"></figure>
 
<h3>02. Write a marketing plan</h3>
 
A strategic marketing plan is the backbone of all marketing efforts. Make sure you use it to:
 
<ul>
<li>Set clear objectives: Define what you want to achieve with your marketing efforts for your gym, such as increasing membership sign-ups or improving brand awareness.</li>
<li>Analyze your market: Understand your local market and target audience to tailor your marketing messages effectively. It may be that your audience is very diverse and you’ll have to consider different messages to appeal to it. For example younger gym goers might respond to different campaigns, than older users. </li>
<li>Measure results: Use analytics to track the success of your campaigns and make data-driven decisions. This allows you to improve them or pivot them completely if they’re not doing what they’re supposed to. </li>
</ul>
<h3></h3>
 
<h3>03. Partner with a marketing agency </h3>
 
If you’re new to the business world and marketing, professional help can make all the difference at least in the beginning while you’re still building out your gym. Some reasons to go with an experience agency include: 
 
<ul>
<li>Expertise: A specialized agency brings knowledge of best practices and innovative strategies.</li>
<li>Focus: Outsourcing allows you to concentrate on running your gym while experts handle the marketing.
</li>
</ul>
However, using an agency can be a costly option, so make sure your budget allows for it and that you can measure its impact compared to how much it costs you. 
<h3></h3>
 
<h3>04. Offer unique promotions and offers</h3>
 
Gyms are often very community centered businesses. This makes gym users sensitive to unique promotions and offers. Some examples of these that you could try as part of your gym marketing efforts include: 
 
<ul>
<li>Seasonal deals: Offer special rates during New Year’s or summer when people are more motivated to start their fitness journey.</li>
<li>Referral discounts: Encourage members to bring friends by providing incentives for both parties. For example, if a current user refers a set number of friends, they can get 10% of their membership and so can their friends. </li>
</ul>
<h3></h3>
 
<h3>05. Build an engaged community </h3>
 
When it comes to gym marketing, the nature of this business makes building a community crucial to your marketing efforts and their success, especially in the long term. Some popular community focused marketing efforts include: 
 
<ul>
<li>Hosting events: Organize fitness challenges or health fairs to engage with potential members. You can run these from your gym, which also allows potential users to see your facilities in person. </li>
<li>Support local causes: Sponsor local sports teams or charity events to show you care about the community and in order to get your name out there and in front of fitness enthusiasts. </li>
<li><a href="https://www.wix.com/blog/social-media-marketing" target="_blank">Social media marketing</a>: Building a community online is also important when it comes to marketing your gym. Start off by choosing the social media platform where your target audience is most likely to be found. You might have to conduct some research to uncover this. Then focus on creating the content which will resonate most closely with them - be this workout videos, gym tours or other ideas. </li>
</ul>
 
 
<h3>06. Develop a referral network</h3>
 
<a href="https://www.wix.com/encyclopedia/definition/word-of-mouth-wom-marketing" target="_blank">Word-of-mouth marketing</a> is a powerful tool when running a gym. For this reason consider using.
 
<ul>
<li>Referral programs: Create a system where current members can easily refer friends and family.</li>
<li>Incentivized referrals: Offer rewards such as free merchandise, discounts, or membership upgrades for successful referrals.</li>
</ul>
<h3></h3>
 
<h3>07. Make use of content marketing</h3>
 
Content is king in attracting new gym members and <a href="https://www.wix.com/blog/what-is-content-marketing" target="_blank">content marketing</a> is what makes this possible. Consider <a href="https://www.wix.com/blog/how-to-start-a-fitness-blog" target="_blank">starting a fitness blog</a> where you share fitness tips, nutrition advice and success stories on your blog. You can use this to create a community and then lead them to sign up for tours of your gym.
 
Content marketing can also include the creation of videos, to be distributed on YouTube or social media. This can include workout videos, gym tours, real gym users working out in your gym, short sessions on using your equipment and any number of ideas. 
 
 
<h3>08. Focus on customer services
</h3>
Excellent customer service is what will make potential users sign up for your gym and what will retain them too. You’ll need to make sure that your team provides excellent service at every touchpoint while you maintain a clean, welcoming environment with up-to-date equipment. It’s also recommended to regularly ask for member input to understand their needs and preferences better.
 
 
<h2>How to get started with gym marketing</h2>
 
Embarking on gym marketing as an effective <a href="https://www.wix.com/blog/types-of-marketing" rel="noreferrer" target="_blank">type of marketing</a> requires a structured approach. Here's a step-by-step guide to help you initiate an effective gym marketing strategy that resonates with your target audience and aligns with your business goals.
 
<ul>
<li>Identify Your Unique Selling Proposition (USP): Determine what sets your gym apart from competitors. It could be your state-of-the-art equipment, unique classes, experienced trainers,or community atmosphere.</li>
<li>Define your target audience: Understand who your ideal members are. Consider factors like age, fitness level, interests and location. All of these factors will influence where you target them and how you speak to them. </li>
<li>Set specific marketing goals: Establish clear, measurable objectives for what you want to achieve with your marketing efforts, such as increasing membership by a certain percentage or boosting engagement by x percentage on social media platforms.</li>
<li>Develop your branding: Create a strong brand identity that includes a memorable logo, consistent color scheme, and an overall aesthetic that reflects the ethos of your gym.</li>
<li>Analyze your competitors: Keep an eye on what other gyms are doing so you can identify gaps in the market and opportunities to differentiate yourself.</li>
<li>Monitor and adjust your strategy: Regularly review the performance of your marketing activities using analytics tools to understand what's working and what isn't so you can make informed adjustments as needed.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_236ea85615a14129a94f12372972022b~mv2.webp/v1/fit/w_987,h_592,al_c,q_80/file.png"alt="how to get started with gym marketing"></figure>
 
 
<h2>Why start gym marketing?</h2>
 
Investing in a dedicated marketing approach for your gym business can lead to significant business benefits. Here's why you should prioritize gym marketing and the advantages it can bring to your fitness venture.
 
<ul>
<li>Increase membership and retention rates: Effective marketing strategies can attract new members and keep them engaged, leading to higher retention rates. This then means you can put more effort into improving your core offering, your gym, rather than marketing strategies. </li>
<li>Enhance brand awareness: Consistent marketing efforts help build brand recognition, making your gym the first choice for those looking to start their fitness journey.</li>
<li>Gain a competitive advantage: A strong marketing plan can set you apart from competitors, showcasing your unique offerings and drawing in clients who are looking for something different.</li>
<li>Improve your <a href="https://www.wix.com/encyclopedia/definition/roi-return-on-investment" rel="noreferrer" target="_blank">Return on Investment (ROI)</a>: By targeting the right audience with the right message, you can see a better return on your marketing spend compared to more scattergun approaches.</li>
</ul>
 
 
<h2>Gym marketing FAQ</h2>
 
Navigating the world of gym marketing can raise many questions. Here are answers to some common queries that can help clarify the essentials of promoting your fitness business effectively.
 
<ul>
<li><h3>How do I attract clients to my gym?</h3>Attracting clients involves a mix of strategies such as offering compelling promotions, maintaining an active social media presence, hosting community events, providing exceptional customer service, and ensuring your gym stands out through unique branding and services.</li>
</ul>
<ul>
<li><h3>How often should I post on social media for my gym?</h3>Consistency is key. Aim for a regular posting schedule that keeps your audience engaged without overwhelming them. This could be several times a week or daily, depending on your resources and the level of engagement you receive.</li>
</ul>
<ul>
<li><h3>Can digital marketing help increase my gym's membership?</h3>Absolutely. Digital marketing can significantly increase your reach and attract new members through targeted campaigns, SEO, content marketing, email newsletters, and more.</li>
</ul>
<ul>
<li><h3>Are there any specific qualifications required for gym marketing jobs?</h3>While formal qualifications in marketing or related fields can be beneficial, experience in digital marketing tools, creativity in campaign planning, and an understanding of the fitness industry are often more important for these roles.</li>
</ul>
 
 
]]></content:encoded></item><item><title><![CDATA[The modern seller's guide to eCommerce photography]]></title><description><![CDATA[Discover the ins and outs of eCommerce photography, plus tips for getting started. ]]></description><link>https://www.wix.com/blog/ecommerce-photography</link><guid isPermaLink="false">661d825a30a0cb35a5557e85</guid><category><![CDATA[Business Strategies]]></category><pubDate>Tue, 16 Apr 2024 06:27:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/46e2e0_e0fec987fed64903977e173459fe6465~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Allison Lee</dc:creator><content:encoded><![CDATA[Get started by: <a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Creating a website →</a> | <a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_e0fec987fed64903977e173459fe6465~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="ecommerce photography"></figure>
 
Most people won’t buy what they can’t see. 
 
The challenge is, in<a href="https://www.wix.com/blog/what-is-ecommerce" rel="noreferrer" target="_blank"> eCommerce</a>, you have fewer ways to get your products in front of the right people—let alone prove the value of your wares.
 
This is why having high-quality, intentionally shot product photos is vital to your online store’s success. With a growing number of sellers competing for buyers’ attention, you need to nail first impressions, right from the first product photo. 
 
Fortunately, you don’t need to be a professional photographer to capture appealing images. In this guide, we’ll run through the basics of eCommerce photography and give you practical tips for capturing your products in the best light possible. 
 
Ready to start selling? Test drive Wix’s <a href="https://www.wix.com/ecommerce/online-store" target="_blank">online store builder</a>. 
 
 
<h2>The importance of eCommerce photography for your online store: key benefits </h2>
 
Think about the last few times you shopped online. You can likely remember a situation when you stumbled across a new brand and made a split-second decision about whether or not it was worth your time. How many of those decisions were based on the product photos? 
 
The truth of the matter is, photos are probably the most attention-grabbing elements of any product page or ad that your <a href="https://www.wix.com/blog/how-to-start-an-ecommerce-business" target="_blank">eCommerce business</a> creates. (One study reports that a whopping <a href="https://www.retailtechnologyreview.com/articles/2022/10/14/75-of-online-shoppers-rely-on-product-photography-to-make-purchasing-decisions/" target="_blank">75% of online shoppers</a> rely on product photos to make purchasing decisions.)
 
The quality of your images conveys the professionalism and credibility behind your brand while setting the right expectations around the fit, size, material, quality and/or ease of use of your product. Ultimately, strong product photography can serve to: 
 
<ul>
<li>Increase sales</li>
<li>Lower return rates or <a href="https://www.wix.com/blog/ecommerce/2022/08/ecommerce-bracketing" target="_blank">bracketing</a></li>
<li>Improve brand image</li>
<li>Cultivate trust and loyalty </li>
</ul>
 
 
<h2>8 types of eCommerce photography</h2>
 
Your shot list could include many different shots (not all of which are listed here). However, you’ll want to familiarize yourself with eight of the most popular types of product photos among online sellers. 
 
 
<h3>01. Packaging shots </h3>
 
Packaging shots (a.k.a. “packshots”) focus on the “outer garments” of your product. It may showcase the box that your product gets shipped in and/or the labels covering the product itself. Packshots can assure customers that your products will arrive to them safely. 
 
Or, in the case of <a href="https://www.mutedluxe.com/" target="_blank">Muted Luxe</a>, packaging shots can elevate the perceived value of your brand; they can demonstrate the care that your brand puts into every detail, from the packaging to the product itself. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_215470cae48a45fb8b4b693830188252~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"title="Source: Muted Luxe"alt="example of a package shot in ecommerce photography"></figure>
 
Similarly, packshots can teach buyers how to identify authentic products from fake ones.
 
Best for: Premium or fragile products to demonstrate the quality and protectiveness of your branded packaging. 
 
 
<h3>02. 360-degree photography</h3>
 
A 360-photo photo mimics the in-store shopping experience by allowing customers to view a product from every angle. They provide an extra layer of confidence, especially when it comes to high-end products (such as bags, jewelry and watches). 360 photos are large files, so make sure they aren’t dragging down your page speed. 
 
Best for: High-end or customizable products that require a high degree of confidence or persuasion before purchasing. 
 
 
<h3>03. Close-up shots</h3>
 
Close-up shots (a.k.a. “detail” or “macro” shots) zoom into the finer details of your product. They highlight features that may be easily missed in a normal-sized photo. For instance, <a href="https://www.jeromestudio.com/" target="_blank">Jērome Studio</a> magnifies the careful stitching of its leather card holder, drawing attention to the craftsmanship.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_f58ab58b754a49ff93b5bf2f204b141d~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"title="Source: Jērome Studio"alt="example of a close-up shot in ecommerce photography"></figure>
 
In another instance, close-up shots can set realistic expectations (e.g., if you sell second-hand goods and need to point out any blemishes). 
 
Best for: Any type of product to show texture, quality and special features. 
 
 
<h3>04. Scale shots</h3>
 
Scale shots are meant to provide a frame of reference for size by placing your product next to another item. This type of eCommerce photography is often used when the size of an item is a deciding factor in its sale. For example, <a href="https://www.aliceblueflorist.com/" target="_blank">AliceBlue Florist</a> uses scale shots to illustrate the actual size of a “petite” bouquet in relation to the other sizes of bouquets it offers. Within the same shot, the store captures a human model for extra reference.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_1f2cc13af1f14b3f89138d2ee010f7fb~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"title="Source: AliceBlue Florist"alt="example of a scale shot in ecommerce photography"></figure>
 
Best for: Products where size is often a deciding factor or easily confused without seeing in person. 
 
 
<h3>05. Individual shots </h3>
 
As the name suggests, individual shots focus on just one product at a time. This is probably the most common way to photograph items that are sold online, as it leaves no room for confusion; the product that’s featured in the photo is the item that’s available for purchase.
 
Many eCommerce sites will post individual shots of every variation of their product, i.e., if you sell a shirt in various patterns and colors, each variation will have its own shot. You can also create a sense of abundance and choice by displaying these separately on your category pages, as opposed to taking one photo of the full collection. 
 
Best for: Any product, especially when shooting cover photos or banner images for your site. 
 
 
<h3>06. Group shots</h3>
 
Group shots are useful for showing multiple variations of a product in one frame. They can lead to larger purchases by promoting products as sets or demonstrating how multiple items can be used together. This type of eCommerce photography can be especially useful when capturing photos for hero images, social media or ads. 
 
As an example, <a href="https://www.leecooper.com/" target="_blank">Lee Cooper</a> uses a group shot to showcase its denim collection in all of its glory, right at the top of its homepage. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_617c18792f444d07bd211581c7531d6f~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="example of a group shot in ecommerce photography"></figure>
 
 
Best for: Products that are sold as kits or collections. 
 
 
<h3>07. Process shots</h3>
 
Process shots give you a behind-the-scenes look at how you <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">started your business</a> or how products are made. While they’re usually reserved for handmade items, process shots can foster a deeper connection with customers for any <a href="https://www.wix.com/blog/types-of-businesses" target="_blank">business type</a> by spotlighting the humans behind your brand or the care you put into products.
 
Take a page out of <a href="https://www.dannydsmudshop.com/" target="_blank">Danny D’s Mudshop</a>’s book. The site features multiple process shots to show exactly how this Los Angeles-based potter turns “mud into REALLY NICE ceramics.” 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_31da5ab9068244c78d0ed0a27c1c0888~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"title="Source: Danny D Mudshot"alt="example of a process shot in ecommerce photography"></figure>
 
Best for: Handmade or luxury products. 
 
 
<h3>08. Lifestyle shots</h3>
 
Lifestyle images show your products in action and suggest how they can be used in real life. It helps customers visualize themselves using the product, or see the impact items can make on their lives.
 
<a href="https://www.vivietmargot.com/" target="_blank">Vivi et Margot</a> does an exceptionally good job at using lifestyle shots to draw viewers in. In some instances, Vivi’s photos demonstrate how to use products, like in the example below. Other times, they pull buyers into warm kitchen scenes, where a home chef might be donning one of Vivi’s aprons while cooking up a meal. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_228d3bdc794547ef84a035cf835fb596~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"title="Source: Vivi et Margot"alt="example of a lifestyle shot in ecommerce photography"></figure>
 
Best for: Products that are used daily or require demonstration. 
<h3></h3>
 
<h2>Traditional photography vs. computer-generated imagery in eCommerce: which should you use?</h2>
 
Aside from the types of shots you could take, there are two popular ways to generate images: 

<ul>
<li>Traditional photography: The good ol’ point-and-shoot method, requiring physical equipment, lights and human models.
</li>
<li>Computer-generated imagery (CGI): The “new age” method of using specialized tech to create photorealistic content, such as 3D models. 
</li>
</ul>
The two aren’t mutually exclusive. In fact, it’s very common to take a photograph and use computer graphics (a la tools like AI image editors) to add white backgrounds, swap out models and showcase every possible combination of products without exhausting human resources. 
 
In general, CGI allows for greater creativity and consistency across product images. It’s <a href="https://www.fastcompany.com/90549587/ikea-product-shots-have-been-fake-for-years-now-its-taking-cgi-even-further" target="_blank">an approach that IKEA has used for years</a> (chances are, you may have been one of many who were fooled by its coiffed catalog images, 75% of which were discovered to be “fake” 3D renderings). Today, the company continues to work with CGI and virtual influencers to pump out marketing materials quickly for its global audience.
 
 
<a href="https://www.youtube.com/watch?v=s586r8PMlSk"><img src="https://i.ytimg.com/vi/s586r8PMlSk/maxresdefault.jpg" width="1280" height="720"></a>
 
 
But while CGI is on the rise (thanks to the proliferation of AI tools and virtual models), for most, relying entirely on CGI could pose risks as it relates to the accurate portrayal of your products. 
Reserve CGI for things like:
 
<ul>
<li>Lifestyle or creative shots, e.g., promotional photoshoots that would ordinarily require a hefty budget to hire human staff and travel. CGI lets you create any background or environment to match your brand aesthetic. 
</li>
<li>Complex or customizable products like furniture, tech or apparel with lots of variations. CGI allows you to create multiple photorealistic images featuring different variations without needing physical samples for each option.
</li>
<li>Pre-order or soon-to-come products, where CGI can help build anticipation before the real things hit the shelves. Just make sure that it’s clear that your product is still in production.
</li>
<li>Difficult-to-photograph items like fragile or intricate items with features that might be better highlighted digitally.
</li>
<li>360-degree photos. CGI can generate these views quickly and efficiently.</li>
</ul>
 
 
<h2>Factors that impact the cost of eCommerce photography </h2>
 
Before you get down to business, take some time to evaluate your budget and calculate how to get the best bang for your buck. The price of a photo shoot can vary widely depending on several factors, including:
 
<ul>
<li>Your photographer's experience: If you choose to hire a professional, a seasoned professional will typically charge more than beginners. This may also be true if they specialize in a particular product photography niche.
</li>
<li>The number of products: Generally, the more items that need photographing, the higher the cost in terms of resources, props and other required equipment.
</li>
<li>Complexity of shoots: Some products may require intricate setups or additional props, while others can be shot with minimal equipment and props. 
</li>
<li>Post-production editing: Retouching and editing photos to perfection takes time and skill. You may need to afford specific software and/or hire a professional.
</li>
<li>Studio rental: If you don't have an in-house studio, renting a space can be a significant expense.
</li>
<li>Equipment: You may want to invest in high-quality cameras, lenses and lighting equipment, which you can either purchase or rent. If you’re on a budget, a smartphone could suffice.
</li>
<li>Models: If your products require human models, their fees will add to the shoot's cost.
</li>
<li>Location: Shooting on location might involve travel expenses and location fees.
</li>
<li>Usage rights: This comes into play if you plan to supplement your product photos with any stock images or graphics. You may need to pay a licensing fee to use these images for commercial purposes. 
</li>
</ul>
 
<h2>How to take eCommerce photos on your own </h2>
 
Ready to roll your sleeves up and get started? Below are six steps to creating an in-house studio, where you can comfortably snap shots of your products without draining your wallet. Note: this guide focuses on simple studio photography, and does not include instructions for photoshoots requiring models, new locations or additional props. 
 
<ol>
<li><a href="#zfnfr1113" rel="noopener noreferrer">Find the right space and equipment for your studio</a></li>
<li><a href="#snkzn1167" rel="noopener noreferrer">Set up your shooting area</a></li>
<li><a href="#ibzl21185" rel="noopener noreferrer">Prepare your product</a></li>
<li><a href="#y3p2c1198" rel="noopener noreferrer">Prepare your camera</a></li>
<li><a href="#wgjpt1214" rel="noopener noreferrer">Take your shot (and heed eCommerce photography best practices)</a></li>
<li><a href="#2yg111252" rel="noopener noreferrer">Touch up your photos</a> </li>
<li><a href="#t5jfh1288" rel="noopener noreferrer">Add your product photos to your site</a></li>
</ol>
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_cfcdbb9c01a94f29acda63e0ac7e638f~mv2.png/v1/fit/w_924,h_541,al_c,q_80/file.png"alt="how to take eCommerce photos: 7 basic steps"></figure>
 
 
<h3>01. Find the right space and equipment for your studio</h3>
 
First things first, you need to make sure that your space is set up properly. Between finding the right location to staging your products well, here are several things to bear in mind.

 
Background 
 
Find a space in your home or workspace that gets good natural light and is large enough to accommodate your products and any equipment you need while giving you extra space to work. Make sure the area has enough outlets where you can plug in any necessary equipment. 
 
 
Lighting 
 
Lighting is key to clear, high-quality photos. If natural light is limited, invest in proper lighting to ensure consistent photo quality. (Also, consider how natural lighting can shift during a session and whether extra lighting could still help.) 

At a minimum, you’ll want to outfit your studio with:
 
<ul>
<li>One reliable light source (either natural or studio lighting)
</li>
<li>A diffuser (this can be as simple as a white bed sheet or white sheet of paper that you use to cover your windows to soften the light) 
</li>
<li>A white bounce board (e.g., white poster board or foam board for placing on the opposite side of your light source to bounce light back onto your product for even lighting) </li>
</ul>
 
A more complex studio setup may involve other equipment like light stands, lightboxes, light cones (which are especially useful for shooting highly reflective objects), speedlights or strobe lights. 
 
 
Camera 
 
Your camera setup can be as simple or as advanced as you need. The simplest, most budget-friendly way is to use a smartphone with a high-resolution camera. In addition to your phone, you’ll likely want to carry a tripod with a mobile grip that keeps your phone steady. 
Alternatively, you could invest in a DSLR camera. These can be paired with various lenses, such as a macro lens for close-ups, that give you greater control over your image. 
 
 
Backdrop
 
As a general rule of thumb, use a pure white backdrop when shooting your product photos. A white backdrop will reflect light more evenly across your products, plus allow you to more easily adjust the background from your editing software. White-background images are also one of the most universally accepted types of product photos and are required by marketplaces like Amazon. 

You can order a white sweep online or use white craft paper. If you’re in a pinch, you can shoot your product against a white wall or white flat sheet. 
 
 
Table (small objects)
 
When photographing small items, you’ll likely want to set up a table that can provide a stable shooting surface. Alternatively, you can use a chair or stool. 
 
 
Backdrop stands (large objects)
 
If you’re planning to photograph large items, like furniture, you may want to purchase stands that can hold your white backdrop in place. Alternatively, you can tape your backdrop to a wall. 
 
 
<h3>02. Set up your shooting area </h3>
 
For small objects
 
Arrange your table close to your window or other light source. It also helps to put your table against a wall or another sturdy surface that can hold your paper backdrop in place (alternatively, you can use white foam boards that can be propped up). 

If you’re using a window, place your table at a 90-degree angle, so the light is hitting the side of your table for a softer effect. You can always adjust this placement later if you want to achieve a different look, such as a more dramatic effect created by harsh light. 

Affix your white bed sheet (or other diffuse) to your window (or other light source). The goal here is to get as much light on your shooting surface while softening the light so there isn’t any glare or shadow. For this reason, you want to avoid direct sunlight on your table. 

Lastly, arrange your white paper backdrop so that it covers the bottom and backside of your shooting area. Try to avoid any wrinkles or creases, and instead allow the paper to curve as it transitions from wall to tabletop. This will serve as the “stage” for your product, providing a seamless backdrop for your photos.
 
 
For large objects

Set up your stand-mounted sweep or tape your backdrop to a wall that’s adjacent to your main light source. Similar to above, you’ll want to soften your lighting and do what you can to avoid harsh shadows. Some photographers may choose to use overhead lighting instead of angled lighting for a more evenly distributed light. Or, you may find yourself needing at least two sources of light. 
<h3></h3>
 
<h3>03. Prepare your product</h3>
 
Once you’ve got your shooting area set up, get your products ready for their big debut. Start by collecting all the products you want to shoot, including samples of every variation you offer. Check for any blemishes, smudges or creases that need to be addressed before shooting.
 
Pro tip: At this point, it’s helpful to create a shot list cataloging all the products you plan on photographing during your session. This can help you work more efficiently—giving you a clear list of products and photo arrangements to check off as you work. 
 
As it regards placing your product in your shooting area, you may need extra time and a few test shots to position it exactly the way you want. For example, delicate items like jewelry may need to be displayed on a bust. Or, products with prominent labels and packaging may need to be facing a specific way. Similarly, if you’re selling bundled products or pairs of shoes, you may want to explore various ways to arrange your items. 
 
 
<h3>04. Prepare your camera </h3>
 
It’s almost time to start clicking away. Before you do, take a moment to look at your camera’s settings. 
 
If you’re using a smartphone, turn off the flash. Set your phone on a tripod to avoid any camera shake. Note that as you take photos, you’ll want to avoid using the zoom function—which will compromise photo quality—and instead move your phone physically closer to your item as needed. 
 
If you’re using a professional camera, set your camera to a slow shutter speed and a high f-stop (like f/16) to get a greater depth of field (which, in turn, will keep most of the background in focus). Use as low of an ISO as possible (100 to 200) to avoid graininess, and set your camera to the highest image quality option (preferably RAW). 
 
Play around with white balance on your camera. A preset balance may work just fine, or you may choose to set it manually. 
 
 
<h3>05. Take your shot (and heed eCommerce photography best practices)</h3>
 
There are numerous ways to compose your shot, and your technique will vary depending on your particular equipment, product and other factors. 
 
Regardless of how you plan to arrange your shot, make sure to keep your lighting as consistent as possible throughout your shoot, using diffusers and white bounce boards as needed. As noted earlier, a diffuser will help to soften light while bounce boards will reflect light back onto your set to fill shadows. Another important note: turn off all other lights in your room, excluding your studio lights, to avoid discoloring. 
 
 Now, when you’re taking your photos, pay attention to these <a href="https://www.wix.com/blog/ecommerce/2018/05/product-photography-tips" target="_blank">product photography tips</a>: 
 
<ul>
<li>Photograph your items from all angles. While you might start with the classic front shot of your item, you’ll want to test various angles to give your customer a 360-degree view of your product. Test profile shots, high-level angles, low angles and more that help your customers see all the details of your item. Think about how customers might pick up and examine your object in real life, and use this to guide your shots.
</li>
<li>Think about commonly asked questions. Consider the questions customers tend to have before purchasing a product like yours. Do they often ask about the texture of your item? If so, take a close-up of the fabric. Do they want to see the inside of your item? Devote several photos to just capturing the inner details. </li>
</ul>
 
<ul>
<li>Apply the rule of odds. The rule of odds taps into the idea that by displaying an odd number of objects in a photo, you can create a more interesting viewing experience. It’s theorized that an odd number creates tension in viewers’ minds, as opposed to an even number, which can feel predictable and easy to organize. An odd number of objects can simultaneously create more balance by drawing the eye to the item in the middle.
</li>
<li>Test your aperture. Though we advise starting with a large aperture and a greater depth of field, you may, in actuality, prefer a lower aperture. A low aperture and less depth of field means that the object closest to the camera will be in focus; the background objects will be blurrier. This may be good for lifestyle shots, where products are intentionally shot against a more dynamic background.
</li>
<li>Obey the rule of thirds. This time-tested technique describes a type of off-center composition. It starts with dividing your shot into a 3x3 grid, then placing your primary subject or points of interest along the lines and intersections. For example, <a href="https://www.woodpeckerinstruments.com/" target="_blank">Woodpecker Instruments</a> uses this approach in its hero image, where one of its handmade guitars is positioned along a vertical line.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_0f9dd69f5cc74029af3e08688d542fec~mv2.png/v1/fit/w_1000,h_468,al_c,q_80/file.png"title="Background image source: Woodpecker Instruments"alt="Ecommerce photography tactic: rule of thirds"></figure>
 
<h3>06. Touch up your photos </h3>
 
After snapping your shots, make sure they’re publish-ready. 
 
If you use a website builder like Wix for your online store, you already have some built-in photo-editing tools that can help. From the Wix Photo Studio, you can crop photos, swap out backgrounds and make other adjustments—or access <a href="https://www.wix.com/blog/ecommerce/2023/12/ai-in-ecommerce" target="_blank">AI eCommerce</a> tools for erasing objects, enhancing your photos and more.
 
<a href="https://users.wix.com/signin/signup/password?view=sign-up&sendEmail=true&postSignUp=https%3A%2F%2Fwww.wix.com%2Fnew%2Fintro%2F&postLogin=https%3A%2F%2Fmanage.wix.com%2Faccount%2Froute&originUrl=https%3A%2F%2Fwww.wix.com%2F&loginDialogContext=signup&forceRender=true" target="_blank">Create a Wix account</a> for free today. 
 
Outside of Wix, you can use web tools like Canva. There are also mobile apps like Apple Photos or VSCO. Or, you can use more advanced software, such as Adobe Photoshop or Lightroom. 
 
As you finetune your photos, remember these post-production tips:
 
<ul>
<li>Avoid distorting your photos. Remember that, unlike the photos you might be posting to Instagram, your product photos are first and foremost meant to portray your products accurately. Make subtle adjustments rather than applying filters or other changes that distort the image.
</li>
<li>Correct any discoloring. If you notice that your lighting looks a little off in your images, try to balance out the colors at the editing stage so that they appear truer to reality.
</li>
<li>Be consistent. Think about where your photos will be displayed. Prioritize consistency in how you crop or retouch photos, especially among feature and thumbnail images. While promotional photos (e.g., photos for social media or ads) allow for more spunk and creativity, any photos for your product pages should focus on providing a smooth shopping experience. 
</li>
<li>Optimize your photos for faster loading. Raw image files tend to be large and bulky. It’s best to resize and export photos as smaller (yet crisp) files so you don’t end up weighing down your <a href="https://www.wix.com/performance" target="_blank">website performance</a>. The good thing is, the <a href="https://www.wix.com/blog/best-ecommerce-platforms" target="_blank">best eCommerce platforms</a> like Wix will automatically resize your images for optimal quality and loading times so you don’t have to compress images by hand.</li>
</ul>
 
 
<h3>07. Add your product photos to your site </h3>
 
Take your final photos and add them to your online store. As you do so, make sure to pay attention to these best practices: 
 
<ul>
<li>Create a uniform look, particularly on your category and product pages. Make sure your pages are easy on the eyes by committing to a certain style of photos. For example, you’ll notice that many eCommerce sites will use white-background photos as feature images to provide a clean, distraction-free experience.
</li>
<li>Provide multiple images. Each product page should include multiple shots of your product to help buyers make decisions with greater confidence. Think about the assortment of photos that help to address common questions that people have about your product. For instance, scale shots may clear up questions about sizing, while lifestyle shots may demonstrate the practicality of your product.
</li>
<li>Enable photo zoom. Allow customers to zoom in on images to see finer details. On Wix, you can enable visitors to open full-screen images in a pop-up window and/or zoom into photos using a magnifying glass.
</li>
<li>Alt text. Make sure to include alt text for every image, which is crucial for SEO and accessibility. Your alt text should be descriptive without being too lengthy.</li>
</ul>
 
 
<h2>How to hire professional services</h2>
 
Sometimes, a DIY approach to taking photos for your eCommerce site might be impractical, especially if you're dealing with a large volume of products or need images that require specialized photography skills. 

This is when you should consider hiring a professional photographer. Professional photographers bring expertise and high-end equipment that can elevate your product images. They can also offer creative direction for lifestyle shots or provide models if needed.

To find a professional service, start by searching for "eCommerce photography near me" or visit online platforms that connect businesses with freelance photographers. You can search channels like the <a href="https://www.wix.com/marketplace/hire/graphic-designer/professional-photography" target="_blank">Wix Marketplace</a>, Thumbtack and ProductPhotography.com.

When working with professionals, communicate your brand vision clearly, provide examples of what you're looking for and discuss the project scope in detail.]]></content:encoded></item><item><title><![CDATA[8 best personal website builders]]></title><description><![CDATA[Selecting the right website builder can help you design, customize and launch your personal website.]]></description><link>https://www.wix.com/blog/best-personal-website-builders</link><guid isPermaLink="false">661d01b830a0cb35a5554130</guid><category><![CDATA[Website Essentials]]></category><pubDate>Mon, 15 Apr 2024 15:03:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5af200_c28e70a0f5534d4d9bc433ba8756d018~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Milstein</dc:creator><content:encoded><![CDATA[Get started by: <a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Creating a website →</a> | <a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/5af200_c28e70a0f5534d4d9bc433ba8756d018~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="best personal website builders"></figure>
 
Personal websites are a way for individual expression, building a business and personal branding. <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Building a personal website</a> can seem daunting, especially for those without prior coding or design experience. However, with the rise of many different website builders, individuals can create professional-looking personal websites with ease.
 
But this brings the question of what personal <a href="https://www.wix.com" target="_blank">website builder</a> you should use? Selecting the right personal website builder is a needed first step that can help you design, customize and launch your personal website. Features such as <a href="https://www.wix.com/builder/drag-and-drop" target="_blank">drag-and-drop editors</a>, a variety of <a href="https://www.wix.com/website/templates" target="_blank">website </a>
<a href="https://www.wix.com/website/templates" target="_blank">templates</a> and advanced eCommerce tools are among the offerings you can find with Wix and will differentiate one website building service from another. Whether you're looking to <a href="https://www.wix.com/blog/how-to-make-online-design-portfolio-guide" rel="noreferrer" target="_blank">create a portfolio</a>, <a href="https://www.wix.com/blog/how-to-start-a-blog" rel="noreferrer" target="_blank">start a blog</a> or an online store, there are platforms tailored to your needs.
 
 
<h2>8 best personal website builders </h2>
 
<ol>
<li><a href="#imiix661873" rel="noopener noreferrer">Wix</a></li>
<li><a href="#4zb21661920" rel="noopener noreferrer">Weebly</a></li>
<li><a href="#gq43e661947" rel="noopener noreferrer">Strikingly</a></li>
<li><a href="#5t5tu661975" rel="noopener noreferrer">Site123</a></li>
<li><a href="#281ft662002" rel="noopener noreferrer">Ucraft</a></li>
<li><a href="#2u38o662029" rel="noopener noreferrer">Carrd</a></li>
<li><a href="#udl3b662056" rel="noopener noreferrer">GoDaddy</a></li>
<li><a href="#dqq6e662082" rel="noopener noreferrer">Webnode</a></li>
</ol>
 
 
<h3>01. Wix</h3>
 
Wix is a highly versatile personal website builder known for its user-friendly drag-and-drop interface, making it ideal for individuals without coding experience. The platform offers a wide variety of customizable templates tailored to different industries and personal uses. Wix’s robust design flexibility allows you to adjust layouts, add animations and embed media with ease, ensuring each website can be unique and expressive.
 
Beyond its design capabilities, Wix supports a comprehensive range of functionalities including <a href="https://www.wix.com/blog/what-is-ecommerce" rel="noreferrer" target="_blank">e-commerce</a>, <a href="https://www.wix.com/seo" rel="noreferrer" target="_blank">SEO tools</a> and social media integration. This makes it suitable for personal blogs, an <a href="https://www.wix.com/portfolio-website" rel="noreferrer" target="_blank">online portfolio</a> and <a href="https://www.wix.com/business/website" rel="noreferrer" target="_blank">small business websites</a>. Wix also offers an <a href="https://www.wix.com/ai-website-builder" target="_blank">AI website builder</a> that generates a personal site based on user input, which can be further customized.
 
In terms of technical support and resources, Wix provides extensive help through tutorials, forums and 24/7 customer service. The platform operates on a freemium model, offering both free and paid plans, the latter of which includes additional features such as a custom domain name.
 
Why we picked it:
 
<ul>
<li>Intuitive drag-and-drop interface</li>
<li>Diverse and customizable templates</li>
<li>Extensive features including e-commerce and SEO</li>
<li>24/7 customer support with extensive resources</li>
</ul>
 
Ideal for: Self creators, businesses of all sizes, service businesses
 
Pricing: $0-$159/month. Paid plans available. 
<ul>
<li>Free plan ($0): Limited features and ads.</li>
<li>Light ($17/month): Basic plan for simple sites.</li>
<li>Core ($29/month): Basic eCommerce features and marketing suite.</li>
<li>Business $36/month): Geared towards growing your brand. </li>
<li>Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities.</li>
<li>Enterprise: Custom plan for large corporations. </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_c383a1eaf09e483a962e1d78c234de3d~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Wix is a great personal website builder"></figure>
 
 
<h3>02. Weebly</h3>
 
Weebly is known for its simplicity and effectiveness, particularly favored by those looking to create basic yet professional-looking websites. It offers a variety of themes that can easily be customized to suit personal tastes and requirements through a drag-and-drop editor. Weebly’s platform is particularly strong in integrating e-commerce features, making it a good choice for those who want to start an online store.
 
SEO capabilities are another significant aspect of Weebly, as it offers ample guidance and easy-to-use tools to help websites rank better in search engine results. Additionally, Weebly provides options for site statistics to monitor traffic and user engagement, which are critical for growing a site’s presence on the internet.
 
Weebly also stands out with its reasonable pricing structure, which includes a free tier that’s more generous than many competitors. The platform’s community and customer support are robust, providing you with guides, forums and direct support for troubleshooting.
 
Why we picked it:
 
<ul>
<li>Easy-to-use with modern templates</li>
<li>Comprehensive e-commerce tools</li>
<li>Built-in SEO features and tips</li>
<li>Generous free service plan</li>
</ul>
 
Ideal for: eCommerce startups.
 
Pricing: Free basic use, with premium plans beginning at $10 per month.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_4a2bf7e694dd42a39acd6c15f6ac05a8~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Weebly is a good fit for those looking to build personal websites and sell online"></figure>
 
 
<h3>03. Strikingly</h3>
 
Strikingly is designed for simplicity, enabling users to <a href="https://www.wix.com/blog/how-to-create-one-page-website" rel="noreferrer" target="_blank">create stylish, single-page websites</a> that are particularly effective for personal profiles, portfolios and event-specific sites. Its interface is extremely beginner-friendly and users can quickly create a site from numerous templates that emphasize visual content.
 
The platform offers a unique feature set tailored for one-page websites, with sections that are easy to navigate in a linear scroll. This setup is excellent for storytelling or presenting information in a sequential manner. Strikingly also supports basic e-commerce functionality for small online stores.
 
Strikingly’s pricing is competitive, offering both free and paid plans. The free version is adequate for basic use, but upgrading to a premium plan provides benefits like connecting a custom domain and accessing additional site analytics. Customer support includes live chat and email, ensuring users receive timely help when needed.
 
Why we picked it
 
<ul>
<li>Specializes in simple, <a href="https://www.wix.com/blog/beautiful-one-page-websites" rel="noreferrer" target="_blank">one-page websites</a></li>
<li>Ideal for storytelling and personal profiles</li>
<li>Competitive pricing and a strong free option</li>
<li>Quick and effective customer support</li>
</ul>
 
Ideal for: Quick, single-page sites.
 
Pricing: Free version available, plans start at $8 per month.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_e6e6b8b4e6eb40e581aaa1ecd1bf99fd~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Strinkingly is a quick personal website builder "></figure>
 
 
<h3>04. Site123</h3>
 
Site123 excels in providing an efficient way to create a website quickly, particularly through its use of design assists and pre-set layouts that help users start with a structured design. This platform is particularly advantageous for those who want to establish an online presence without delving too deeply into design customization.
 
The platform is also strong in multilingual website support, allowing users to create localized versions of their site for different regions, which is a significant plus for global reach. 
eCommerce tools are integrated seamlessly, allowing for the sale of products on a global scale.
Site123’s customer support is accessible via live chat, and its help center is rich with tutorials and guides. The service operates on a freemium model where the free tier includes basic features but upgrading to premium offers advanced functionalities like domain connection and removal of Site123 branding.
 
Why we picked it:
 
<ul>
<li>Quick setup with pre-set designs</li>
<li>Supports multiple languages</li>
<li>eCommerce integration for global sales</li>
<li>24/7 live chat support</li>
</ul>
 
Ideal for: Rapid website launch.
 
Pricing: Free basic plan, with premium versions starting at $12.80 per month.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_fc9a31e924be4c00963aff60f15e304f~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Site123 is an easy website builder for personal sites"></figure>
 
 
<h3>05. Ucraft</h3>
 
Ucraft is a personal website builder that targets creatives looking to build a professional and visually appealing online presence. Its templates are modern and artistically inclined, suitable for photographers, artists, and designers. The drag-and-drop editor, while intuitive, allows for deep customization, supported by a range of design elements and integrations.
 
This platform stands out with its logo maker tool and the ability to create landing pages, which are essential for marketing purposes. Ucraft also offers integrations with various design tools and platforms, enhancing its utility for users who need more than just a basic website.
Ucraft’s pricing is straightforward, with a free tier that offers basic features and more comprehensive plans that include features like SEO tools, Google Analytics and e-commerce solutions. Customer support is provided through live chat and a detailed knowledge base.
 
Why we picked it:
 
<ul>
<li>Designed for artists and creatives</li>
<li>Includes tools like a <a href="https://www.wix.com/logo/maker" rel="noreferrer" target="_blank">logo maker</a></li>
<li>Allows creation of marketing landing pages</li>
<li>Clear and straightforward pricing</li>
</ul>
 
Ideal for: Artists and designers.
 
Pricing: Free plan included, more features from $10 per month.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_6481487402264f6e9f21169d7ba7bb24~mv2.png/v1/fit/w_924,h_597,al_c,q_80/file.png"alt="Ucraft personal website builder is great for artists"></figure>
 
 
<h3>06. Carrd</h3>
 
Carrd is a specialized personal website builder designed for creating simple, responsive, and single-page sites that are highly effective for personal profiles, resumes, or portfolios. It’s incredibly lightweight and fast, making it ideal for users who need to quickly set up an online presence without complications.
 
The platform is particularly noted for its minimalistic approach, focusing on core functionalities that make setting up a website extremely straightforward. Carrd’s templates are sleek and focus heavily on content delivery, making them perfect for writers, artists, and other creatives.
Carrd operates primarily on a freemium model, with its free version providing substantial features. However, premium tiers are affordable and unlock additional features like Google Analytics integration, custom domains, and no Carrd branding. The platform’s support is mostly self-service, with a rich FAQ and documentation section.
 
Why we picked it:
 
<ul>
<li>Minimalist design for fast loading</li>
<li>Best for personal sites and portfolios</li>
<li>Affordable premium options</li>
<li>Clean templates focused on content</li>
</ul>
 
Ideal for: Single-page personal sites.
 
Pricing: Offers a free plan, with pro versions starting at $9 per year.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_e0bb0f04980846618a4a1151d3973831~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Carrd offers a single-page personal website builder"></figure>
 
 
<h3>07. GoDaddy</h3>
 
GoDaddy’s website builder for personal sites is part of its broader range of internet services including domain registration and hosting. The builder is designed to be exceptionally user-friendly, providing a range of templates and a step-by-step guide that helps users through the process of setting up a website. This makes it suitable for small businesses and individuals who are not technically inclined.
 
The platform includes robust marketing tools such as email marketing, SEO and social media integration, which are essential for businesses looking to expand their reach. GoDaddy also offers eCommerce capabilities, which are integrated into its website builder, making it easy to sell products or services online.
 
GoDaddy provides 24/7 customer support, which is a major advantage for users who may need assistance at any time. The platform’s pricing is competitive and it often runs promotions that make its services more accessible to a wide range of users.
 
Why we picked it:
 
<ul>
<li>Combines website building with domain and hosting</li>
<li>Tools for SEO, social media and marketing</li>
<li>Simple editor perfect for beginners</li>
<li>Constant, round-the-clock support</li>
</ul>
 
Ideal for: Beginners in web development.
 
Pricing: Starts with a free trial, then $10.99 per month for the basic plan.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_ac523d14cfe04cbfa5a73d77b6e07e86~mv2.png/v1/fit/w_924,h_483,al_c,q_80/file.png"alt="GoDaddy website builder homepage"></figure>
 
 
<h3>08. Webnode</h3>
 
Webnode is an easy-to-use personal website builder that enables the quick creation of websites and online stores. Its interface is straightforward, allowing users to choose from a variety of templates that can be customized to suit their needs. Webnode is particularly strong in its multilingual support, enabling businesses and individuals to create multiple versions of their site in different languages.
 
Webnode also provides a good balance of design flexibility and functional simplicity, making it suitable for users who want a no-fuss approach to website building. The platform supports eCommerce capabilities, which are easy to integrate and manage.
 
Pricing for Webnode is reasonable, with various tiers that cater to different user needs, from personal blogs to fully-fledged business sites. The platform provides customer support through email and its help center, which includes tutorials and FAQs for troubleshooting.
 
Why we picked it
 
<ul>
<li>User-friendly website creation</li>
<li>Effective multilingual site support</li>
<li>Good balance of design and functionality</li>
<li>Varied pricing to fit different user needs</li>
</ul>
 
Ideal for: Multilingual website creation.
 
Pricing: Free basic service, premium plans start at $4.50 per month.
 
 
<h2>How to choose a personal website builder</h2>
 
Before choosing a personal website builder, you should consider several key factors to make sure the platform you work with will meet your needs.
 
<h3>Ease of use</h3>
 
A personal website builder should be simple at its core and user-friendly, especially to those who lack technical skills. Features such as drag-and-drop functionality for example allow for intuitive design, making the creation process smoother. Builders that offer guidance on how to create a website from scratch can be very beneficial for beginners.
 
<h3>Customization options</h3>
 
The ability to customize is important to reflect your personal brand or style uniquely. A diversity of templates and the freedom to modify layouts, colors, and fonts enable creators to design a website that stands out. Customization should be straightforward, not requiring extensive coding knowledge.
<h3></h3>
<h3>SEO tools</h3>
 
<a href="https://www.wix.com/seo" target="_blank">SEO tools</a> are necessary to improve a website's visibility in search engine rankings. A personal site builder offering integrated SEO features such as customizable meta tags, sitemaps and social media integration is always advantageous. These tools help website’s be be found easily by their desired audience.
 
 
<h2>Features to look for in personal website builders</h2>
 
Finding the right personal website builder that answers your specific needs is important, and you should get it right from the start. This will help you find the features you need for your <a href="https://www.wix.com/website/design" target="_blank">website design</a> goals.
 
 
<h3>Media galleries</h3>
 
Media galleries are indispensable for those wishing to showcase portfolios or image collections. A robust builder offers a variety of display formats and interactive features. Users should expect seamless uploading and management capabilities to present their work attractively.
 
<h3>Blogging tools</h3>
 
An effective personal website often includes a blog to share updates or insights. Important tools to consider are text formatting options, comment management and scheduling functionality. They should support a streamlined blogging process, from drafting to publication.
 
Learn <a href="https://www.wix.com/blog/how-to-start-a-blog" rel="noreferrer" target="_blank">how to start a blog</a>. 
 
<h3>eCommerce capabilities</h3>
 
For those that are looking to monetize their personal website, integrated <a href="https://www.wix.com/ecommerce/website" target="_blank">eCommerce features</a> are a must. This includes shopping carts, secure payment options, and inventory tracking. You should look for platforms that allow easy management of products and transactions.
 
 
<h3>Social media integration</h3>
 
Social media integration is key for spreading the word about your personal website and content. Your personal website builder should offer tools for linking social profiles and sharing content directly to platforms. This fosters community engagement and increases traffic.
<h2></h2>
<h3>Design flexibility and templates</h3>
 
The ability to customize designs through a range of templates and design tools is important for creating a unique personal website with a builder. It also helps to start your build with a good template that can kick start your website.
<h3></h3>
<ul>
<li>Template variety: Different website builders offer varying numbers of <a href="https://www.wix.com/website/templates" rel="noreferrer" target="_blank">website templates</a>, with some like Wix providing thousands of options. These templates cater to diverse styles and industries, giving users the flexibility to select a design that best fits their personal brand.</li>
<li>Customization: Good personal website builders allow for extensive customization of templates. Users can modify layouts, add new sections and even create designs from scratch, ensuring they can bring their vision to life with precision and creativity.</li>
<li>Stock image access: Many personal website builders come equipped with libraries of high-quality stock images. This provides users with convenient access to professional visuals that can enhance the look and feel of their website without the need for separate image sourcing.</li>
<li>Color and font customization: The ability to tailor fonts and color schemes on your website is fundamental for branding. Look for builders that offer comprehensive typography options and a robust color picker tool, enabling them to fine-tune their site's appearance to align with their personal or professional brand identity.</li>
</ul>
 
 
<h3>User experience and interface design</h3>
 
The user experience (UX) and user interface (UI) are important factors that directly impact the success of a website. They contribute to a visitor's journey through the site, affecting retention and satisfaction.
<h3></h3>
<ul>
<li>Intuitive navigation: The best personal website builders prioritize<a href="https://www.digitalproductsdp.com/blog/how-to-improve-navigation-design-ux" target="_blank"> </a><a href="https://www.digitalproductsdp.com/blog/how-to-improve-navigation-design-ux" target="_blank">intuitive navigation</a>, creating a seamless path for users to explore content. Platforms like<a href="https://www.founderjar.com/best-personal-website-builders/" target="_blank"> </a>Wix stand out by offering simple menu structures and straightforward site layouts. This allows users to find the information they need without confusion or frustration.</li>
<li>User engagement: This depends on delivering an interactive and responsive experience. Features such as media galleries, blogs, and forms should work smoothly to encourage user interaction. Personal website builders that offer customizable content options help maintain a vibrant and inviting website.</li>
<li>Conversion rate optimization: Ultimately, a successfully designed UX/UI aims to improve<a href="https://www.digitalproductsdp.com/blog/ways-to-increase-website-conversion-rates" target="_blank"> </a><a href="https://www.digitalproductsdp.com/blog/ways-to-increase-website-conversion-rates" target="_blank">conversion rate optimization</a>. When using clear call-to-action buttons and simplifying the checkout process, personal website builders enhance the likelihood of turning visitors into active users or customers.
</li>
</ul>
 
<h3>Website security and infrastructure</h3>
 
Security and data protection are significant factors to consider before working with a website builder. You should ensure that the builder you choose has robust security measures to keep both your site and the site data safe.
<h3></h3>
<ul>
<li><a href="https://www.wix.com/blog/best-ssl-certificate-providers" rel="noreferrer" target="_blank">SSL certificates:</a> Secure Socket Layer (SSL) Certificates are fundamental for any website to ensure the safety of data in transit. They encrypt the data exchanged between the user's browser and the website, making it unreadable to third parties. Most reputable personal website builders include SSL certificates at no extra cost, just like the offering at Wix, making it easy for website owners to secure their visitor's data.</li>
<li>Regular updates: Regular software updates are a website builder’s defense mechanism against vulnerabilities. They repair security flaws that could be exploited by cyber threats. A platform such as Wix continuously monitors for security vulnerabilities 34/7 and regularly updates its systems to protect user websites from potential threats.</li>
<li>Privacy compliance: Compliance with privacy laws such as GDPR, CCPA and others ensures that a website is respecting visitors' rights to data privacy. Personal website builders often provide privacy policy generators and compliance guides to assist you in making your website compliant with these regulations.</li>
<li>Data backups: Data loss prevention is needed, and regular backups ensure that a website's content is recoverable in case of any failure or breach. Many personal website builders offer automatic backup services so that one's website data can be restored to a previous state, securing the invested effort and content.</li>
</ul>
<h2></h2>
<h3>Customer support and community</h3>
 
The availability and quality of customer support and the presence of an active community is very important when looking for a personal website builder. These make sure that you receive assistance when needed.
<h3></h3>
<ul>
<li>Support channels: Various personal website builders offer multiple support channels to accommodate user preferences. Wix for instance, provide support via email, live chat and comprehensive help centers.<a href="https://www.founderjar.com/best-personal-website-builders/" target="_blank"> </a>This is very helpful as you have multiple ways to communicate with the service provider.</li>
<li>Response times: You should typically expect quick response times when encountering issues. For example, Wix prides itself on its efficient service, often responding to user inquiries within a few hours, ethier by email ot phone.</li>
</ul>
<h3></h3>
<h2>Mobile editing and website management</h2>
 
Another important factor when choosing a personal website builder is how you are able to manage your website via your computer of mobile device. Many solutions offer various mobile editing tools and site management features to ensure you can update content, integrate apps, respond to consumer needs via chat and edit in real time from anywhere.
<h3></h3>
<ul>
<li>Mobile app availability: Many personal website builders now offer mobile apps that allow you to edit and manage your sites directly from smartphones or tablets. An example is the <a href="https://www.wix.com/mobile/wix-app" rel="noreferrer" target="_blank">Wix Mobile App</a>, which enables your to work on your website away from their computer, providing the flexibility needed for on-the-spot updates or changes.</li>
<li>Site management: Site management extends beyond basic editing. Builders like<a href="https://www.founderjar.com/best-personal-website-builders/" target="_blank"> </a>Wix have tools for monitoring website performance, handling eCommerce functionality, and overseeing marketing campaigns. These features give you full control over your website directly from the website builder's interface.</li>
</ul>
 
 
<h2></h2>
All prices were correct as of April 13, 2024. 
<h3></h3>
 
 
 
]]></content:encoded></item><item><title><![CDATA[7 best website builders for writers and authors]]></title><description><![CDATA[Choosing a platform that offers ease of use and features tailored to literary content is key. ]]></description><link>https://www.wix.com/blog/best-website-builders-for-writers</link><guid isPermaLink="false">661cf9cf30a0cb35a5553b08</guid><category><![CDATA[Website Essentials]]></category><pubDate>Mon, 15 Apr 2024 14:46:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5af200_c28e70a0f5534d4d9bc433ba8756d018~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Daniel Milstein</dc:creator><content:encoded><![CDATA[Get started by: <a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Creating a website →</a> | <a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/5af200_c28e70a0f5534d4d9bc433ba8756d018~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="best website builders for writers and authors"></figure>
 
Authors and writers need an online presence to showcase their work and build a following. Selecting the right <a href="https://www.wix.com" target="_blank">website builder</a> can greatly impact how writers present their <a href="https://www.wix.com/portfolio-website" target="_blank">online portfolio</a> and connect with their audience. With a lot of options available, choosing a platform that offers ease of use, flexibility and specific features tailored to literary content is key for any writer's online success.
 
<a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Building a website from scratch</a> may seem daunting but it's important for writers to leverage a builder that simplifies this process without compromising on the quality or aesthetic of the final product. 
 
A good website builder for authors should provide a range of templates and customization options to help their content stand out, while also ensuring the site is mobile friendly and easy to navigate. Writers can then focus on creating engaging content, knowing their website reflects their personal brand and resonates with readers.
 
 
<h2>7 best website builders for authors and writers</h2>
 
<ol>
<li><a href="#okppi349908" rel="noopener noreferrer">Wix</a></li>
<li><a href="#ejgus349967" rel="noopener noreferrer">Site123</a></li>
<li><a href="#gx4nq349993" rel="noopener noreferrer">Duda</a></li>
<li><a href="#n7bfu350018" rel="noopener noreferrer">Ucraft</a></li>
<li><a href="#39c14350042" rel="noopener noreferrer">Weebly</a></li>
<li><a href="#n28zx350067" rel="noopener noreferrer">Pixpa</a></li>
<li><a href="#6yihm350094" rel="noopener noreferrer">Dorik</a></li>
</ol>
 
 
<h3>01. Wix</h3>
 
Wix is a highly versatile website builder for writers that offers a user-friendly interface with <a href="https://www.wix.com/builder/drag-and-drop" target="_blank">drag-and-drop features</a>, making it ideal for authors and writers who want to <a href="https://www.wix.com/blog/how-to-create-website-step-by-step-guide" target="_blank">create professional-looking websites</a> without needing technical skills. The platform provides a variety of customizable templates specifically designed for portfolios and personal sites, which can be great for showcasing books, blogs and writer bios.
 
Wix includes advanced <a href="https://www.wix.com/seo" target="_blank">SEO tools</a> that help ensure your content reaches your target audience effectively. Writers can benefit from features like social media integration, a <a href="https://www.wix.com/start/blog" target="_blank">blogging platform</a> and <a href="https://www.wix.com/features/email-marketing" target="_blank">email marketing functionalities</a> to engage with their readers and promote their work. Additionally, Wix supports multimedia content, including videos and images, allowing authors to create dynamic content that complements their writing.
 
<a href="https://www.wix.com/website-security" target="_blank">Site security</a> and <a href="https://www.wix.com/performance" target="_blank">website performance</a> are strong points for Wix, with regular updates to keep the platform modern. For writers looking to sell books or merchandise, Wix also offers <a href="https://www.wix.com/ecommerce/website" target="_blank">eCommerce solutions</a> that are easy to manage. Customer support is available 24/7, providing help whenever needed, which is beneficial for authors who prefer focusing on their writing rather than <a href="https://www.wix.com/blog/website-maintenance" rel="noreferrer" target="_blank">website maintenance</a>.
 
Why we picked it:
 
<ul>
<li>User-friendly with drag-and-drop editor</li>
<li>Wide range of customizable templates</li>
<li>Comprehensive SEO and multimedia tools</li>
<li>24/7 customer support</li>
</ul>
 
Ideal for: Authors wanting customizable, feature-rich websites.
 
Pricing: $0-$159/month. <a href="https://www.wix.com/premium-purchase-plan/dynamo" rel="noreferrer" target="_blank">Paid plans</a> available.
<ul>
<li>Free plan ($0): Limited features and ads.</li>
<li>Light ($17/month): Basic plan for simple sites.</li>
<li>Core ($29/month): Basic eCommerce features and marketing suite.</li>
<li>Business $36/month): Geared towards growing your brand. </li>
<li>Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities.</li>
<li>Enterprise: Custom plan for large corporations. </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_c383a1eaf09e483a962e1d78c234de3d~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Wix offers a complete website builder for authors and writers"></figure>
 
 
<h3>02. Site123</h3>
 
Site123 is known for its simplicity and ease of use, making it a good choice for writers who prefer a straightforward approach to website building. This platform offers basic yet functional designs with enough customization options to tailor your site to match a personal brand or book theme without overwhelming users with choices.
 
For authors, Site123's tools include blog integration that supports various content types, from text and photos to videos, all of which can enhance storytelling and reader engagement. SEO tools are available to help increase the visibility of their work, and the platform also offers responsive customer support to assist with any questions that may arise during the building process.
 
Although Site123 may lack some of the advanced features found in more robust website builders, its appeal lies in its clear, no-frills approach, which is perfect for newbies. Additionally, it has an integrated e-commerce platform, which is convenient for authors who wish to sell their books directly from their website. The mobile-optimized design ensures that the website looks good on all devices, which is critical for reaching a broader audience.
 
Why we picked it:
 
<ul>
<li>Simple and straightforward setup</li>
<li>Built-in blogging capabilities</li>
<li>Basic SEO tools included</li>
<li>Mobile-responsive designs</li>
</ul>
 
Ideal for: Beginners needing simplicity and ease of use.
 
Pricing: Free basic plan, with premium versions starting at $12.80 per month.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_fc9a31e924be4c00963aff60f15e304f~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Site123 easy website builder "></figure>
 
 
<h3>03. Duda</h3>
 
Duda is geared towards authors seeking a blend of simplicity and powerful features. It offers a sleek interface and robust design capabilities without requiring deep technical knowledge. 
 
Duda's template collection is designed with responsiveness in mind, ensuring that websites operate flawlessly across all devices, which is particularly important for authors aiming to reach readers on mobile platforms.
 
One of Duda's standout features is its extensive customization tools that allow writers to tweak designs to reflect their personal style or book themes. Additionally, Duda provides strong collaboration tools, which are ideal for authors who work with editors, designers, or co-authors. Users can also access built-in analytics to track visitor behavior and adjust content as needed.
 
Duda focuses on speed and efficiency, with features that support rapid loading times and a focus on SEO best practices to help authors enhance their online visibility. Moreover, it includes specialized functionalities for selling products and services, making it a suitable option for authors who want to manage book sales and related merchandise directly.
 
Why we picked it:
 
<ul>
<li>Modern and responsive templates</li>
<li>High customization potential</li>
<li>Collaboration tools for teams</li>
<li>Fast loading and performance</li>
</ul>
 
Ideal for: Professional writers seeking design flexibility.
 
Pricing: Starting at $19/month for basic features.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_783fc4e5b1df4a018d0a722be1df03af~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Duda professional website builder "></figure>
 
 
<h3>04. Ucraft</h3>
 
Ucraft is a website builder for writers that appeals to creatives, including writers and authors, due to its aesthetically pleasing design options and straightforward user interface. It offers a range of professionally designed templates that are especially useful for portfolios and personal blogs, giving authors the tools needed to create visually appealing sites that can showcase their work effectively.
 
Ucraft's features include a powerful drag-and-drop editor that simplifies the process of website creation. It also offers logo and landing page builders, which are useful for book launches and branding purposes. SEO tools are built-in, ensuring that content is optimized to reach the intended audience, and the platform integrates various social media tools to help promote content across different channels.
 
For authors interested in selling their books or merchandise, Ucraft provides e-commerce capabilities that are easy to set up and manage. The platform also supports multiple languages, which is beneficial for writers who want to reach international audiences. Ucraft offers a responsive customer support team, and the platform is known for its reliable hosting, which ensures websites remain accessible and secure.
 
Why we picked it:
 
<ul>
<li>Aesthetically appealing for creatives.</li>
<li>Multilingual support.</li>
<li>Simple e-commerce integration.</li>
<li>Dependable support.</li>
<li>Ideal for: Creatives focusing on visuals with text.</li>
</ul>
 
Ideal for: Multilingual authors with international audiences
 
Pricing: Free version available, plans from $10/month.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_6481487402264f6e9f21169d7ba7bb24~mv2.png/v1/fit/w_924,h_597,al_c,q_80/file.png"alt="Ucraft website builder homepage"></figure>
 
 
<h3>05. Weebly</h3>
 
Weebly is another popular choice among writers due to its simplicity and the robust functionality it offers. It's particularly known for its strong e-commerce capabilities, which makes it ideal for authors who wish to sell books and other merchandise directly from their websites. Weebly's templates are customizable and designed to be responsive, ensuring they work well on both desktops and mobile devices.
 
Weebly's editor is straightforward, offering a balance between ease of use and customization options. It includes various multimedia features to enrich content, such as video and image galleries, which can enhance author websites by showcasing book covers, author interviews, and more. Additionally, Weebly provides built-in analytics to help authors understand their audience and fine-tune their marketing strategies.
 
For SEO, Weebly offers comprehensive tools that help improve the visibility of content on search engines, crucial for authors looking to gain new readers. The platform also integrates with various marketing tools, including email marketing, social media promotion, and customer feedback tools, which can help authors engage with their community effectively.
 
Why we picked it:
 
<ul>
<li>Robust eCommerce features</li>
<li>Easy-to-use interface</li>
<li>Integrated marketing tools</li>
<li>Comprehensive analytics</li>
</ul>
 
Ideal for: Authors looking to sell books and merchandise online.
 
Pricing: Free version available, plans start at $10/month.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_4a2bf7e694dd42a39acd6c15f6ac05a8~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Weebly is a good website builder for authors looking to sell online"></figure>
 
 
<h3>06. Pixpa</h3>
 
Pixpa is an all-in-one platform tailored for creatives and professionals who need <a href="https://www.wix.com/blog/writing-portfolio-examples" target="_blank">writing portfolio</a> features along with website building. This makes it a perfect choice for authors who also engage in photography or visual arts. Pixpa offers sleek, modern templates that are easy to customize and ideal for showcasing creative work alongside written content.
 
Pixpa stands out for its strong focus on visual presentation, offering excellent gallery options and design flexibility which are great for authors who want to visually complement their writings with high-quality images. The platform includes blogging tools that are easy to integrate, allowing for seamless updates and reader engagement.
 
Additionally, Pixpa provides robust e-commerce solutions designed to handle everything from book sales to subscriptions for exclusive content. SEO features are also built-in, enhancing the ability to attract more site visitors. Pixpa's customer support is well-regarded for being responsive and helpful, providing peace of mind for authors who may not be as tech-savvy.
 
Why we picked it:
 
<ul>
<li>Ideal for visual-heavy content</li>
<li>High-quality image galleries</li>
<li>Blogging and eCommerce support</li>
<li>Straightforward user interface</li>
</ul>
 
Ideal for: Writers needing to display high-quality visual content.
 
Pricing: Free trial available, plans begin at $8/month.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_f688d05afacb4be6be8c9f198d1e891d~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Pixpa website builder is focused on visuals"></figure>
 
 
<h3>07. Dorik</h3>
 
Dorik is a newer entry in the writer website builder market but has quickly gained popularity due to its simplicity and flexibility. It offers a minimalist approach, which is perfect for writers who prefer to let their content take center stage. Dorik provides a clean, easy-to-use interface with a wide range of templates that are both elegant and responsive.
 
The builder is particularly noted for its affordability and the ability to integrate with various third-party tools, making it a versatile choice for authors who use different software for email marketing, analytics, or other functions. Dorik's drag-and-drop editor makes it easy to customize sites without needing extensive technical knowledge.
 
Dorik’s SEO capabilities ensure that writers can optimize their sites for search engines efficiently. Additionally, the platform offers essential e-commerce features, allowing authors to sell books directly from their websites. Customer support is reliable, with resources available to help users troubleshoot any issues they might encounter.
 
Why we picked it:
 
<ul>
<li>Minimalist and content-focused</li>
<li>Cost-effective for beginners</li>
<li>Flexible third-party integrations</li>
<li>Simple customization options</li>
</ul>
 
Ideal for: New authors wanting affordability and simplicity.
 
Pricing: Free tier, personal plan starts at $15/month.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_009f0c429c11438b83cb8a7dfb5ebe3e~mv2.png/v1/fit/w_924,h_635,al_c,q_80/file.png"alt="Dorik website builder is based on prompts"></figure>
 
 
<h2>How to choose a website builder as a writer or author</h2>
 
Writers should consider factors such as ease of use, customization capabilities, <a href="https://www.wix.com/blog/how-much-does-a-website-cost" target="_blank">website cost</a> and integrated marketing tools when trying to choose a website builder. These elements can significantly impact the ability to create and maintain a functional website that effectively reaches the right audience. Some of the most important include:
 
 
<h3>Ease of use</h3>
 
The simplicity of navigating a website builder's interface can be the difference between a smooth creative process and unnecessary frustration. As writing and content creation are the primary goals, a platform that offers an easy, intuitive design process allows authors to construct their website without technical difficulties. Look for builders with drag-and-drop editors, for example Wix, with clear instructional resources that minimize the time from concept to launch.
 
 
<h3>Customization options</h3>
 
An author's website should reflect their unique style and literary voice. This requires a builder that provides diverse customization options, from templates suited for writers to the flexibility to adjust layouts, fonts, and color schemes. A rich library of <a href="https://www.wix.com/website/templates" target="_blank">customizable website templates</a> makes it easier for authors and writers to convey the right tone and personality on their sites.
 
 
<h3>Marketing features</h3>
 
Writers need to ensure their work reaches their target audience. A website builder should include advanced marketing tools, such as SEO features, social media integration, and email marketing campaigns to amplify their presence online. Effective marketing tools help writers attract and retain readers, so selecting a builder that offers these options is important for ongoing engagement and growth.
 
 
<h3>eCommerce capabilities</h3>
 
Authors and writers that are looking to monetize their website can greatly benefit from adding <a href="https://www.wix.com/ecommerce/website" rel="noreferrer" target="_blank">eCommerce capabilities</a> to their websites. Doing so allows them to sell their work directly to readers and<a href="https://www.digitalproductsdp.com/blog/benefits-of-selling-digital-products" target="_blank"> broaden their income streams</a>.
 
<ul>
<li>eBooks: A website builder with integrated eCommerce tools simplifies the process of listing and selling digital books. Wix is noted for its versatile customization features and seamless digital product sales options, respectively.</li>
<li>Merchandise: Writers can <a href="https://www.digitalproductsdp.com/blog/best-platforms-to-sell-digital-products" target="_blank">sell branded merchandise</a> alongside their books to foster a community and increase revenue. It's important to choose a platform that supports inventory management and variations for merchandise like t-shirts and mugs.</li>
<li>Print on demand services: Print on demand services eliminate the need for inventory, as products are printed and shipped only when ordered. To utilize these services effectively, an author's website must integrate with providers like Printful or Printify. </li>
<li>Payment gateways: A secure and reliable payment gateway is needed for processing transactions. Most website builders offer integration with multiple <a href="https://www.wix.com/payments" target="_blank">payment gateways</a> such as PayPal, Stripe and Square. Writers should ensure their selected website builder supports the payment methods preferred by their target audience. Options like Wix are known for providing a range of accessible payment solutions suitable for authors on a budget.</li>
</ul>
 
 
<h3>Content management and blogging</h3>
 
<a href="https://www.wix.com/encyclopedia/definition/content-management-system-cms" rel="noreferrer" target="_blank">Content management systems (CMS)</a> and blogging capabilities are fundamental components of website builders for anyone who wants to write online. These features can dramatically help with management and audience engagement efforts.
 
<ul>
<li>Content strategy: Writers should ensure the website builder provides an intuitive CMS that supports a solid content strategy. The CMS should offer organizational tools like categorization and tagging, as well as functionalities for scheduling posts and managing drafts. </li>
<li>Blog post optimization: Effective blog post optimization increases visibility and attracts more readers. A good website builder for authors will include SEO features that help in optimizing titles, metadata and URLs. For instance, Wix tailors its no-code builder with SEO functionalities particularly useful to authors and writers, enabling content to potentially rank higher in search engine results. Learn more about <a href="https://www.wix.com/blog/how-to-start-a-blog" rel="noreferrer" target="_blank">how to start a blog</a>. </li>
<li>Multimedia content: Incorporating multimedia content such as images, videos and audio not only enriches blog posts but also helps with reader engagement. The ideal website builder for writers should make adding such content seamless, with mobile friendly design for optimal display across devices. Wix is excellent in this regard, offering mobile-optimized website designs that effectively incorporate multimedia for a more compelling experience.</li>
</ul>
 
 
<h3>Website design</h3>
 
Creating a book website requires attention to specific design elements. Authors should focus on visual appeal, user navigation and device adaptability to showcase their work effectively.
 
<ul>
<li>Visual aesthetics: The appearance of a book website can have a profound impact on visitor engagement. High-quality images of book covers and author photos set a professional tone. Incorporate consistent color schemes and fonts that reflect the genre or tone of the writing. Utilize designer-made templates to achieve a cohesive look that captures the spirit of the author's work.</li>
<li>User experience: Navigation on a book website should be intuitive. Organize content with clear headings and a logical structure to help visitors find information with ease. Interactive features, such as reading samples and author blogs, enhance engagement. Prioritize accessibility by ensuring that the website is easy to use for visitors with disabilities.</li>
</ul>
 
 
<h3>Social media integration</h3>
 
Authors and writers benefit significantly from seamless social media integration in their website. It enables them to connect with readers, share content across different platforms and boost their online presence effectively.
<h3></h3>
<ul>
<li>Cross-platform connectivity: They should look for website builders offering robust connectivity options to link their website with various social media accounts. This connectivity allows for a unified presence across platforms like Facebook, X, LinkedIn, and Instagram. By syncing their website with these platforms, authors and writers can have deeper engagement and reach a broader audience.</li>
<li>Social sharing features: Equally important are the social sharing features available within the website builders. These features allow visitors to effortlessly share a writer's content, such as blog posts or new book announcements, on their social media networks. Enabling rapid sharing translates directly to increased visibility and can be a mechanism to turn passion for words into profit. Incorporating social sharing buttons and widgets on their site makes it intuitive for users to spread the word about their favorite authors and publications.
</li>
</ul>
<h3>Analytics and reporting</h3>
 
Analytics and reporting features in author website builders offer writers the ability to gain insights into their site's performance. These tools help writers monitor traffic and understand their readers' engagement with their content. Accurate data tracking helps with decisions about marketing strategies and content optimization.
 
<ul>
<li>Tracking traffic: Website builders often come with integrated features to track the number of visitors, page views, and the source of the traffic. For instance, authors using Wix can utilize its built-in analytics to identify peak traffic times and adjust content release schedules accordingly. The ability to track live traffic also helps authors pinpoint what drives visitors to their site.</li>
<li>Audience behavior: Authors can see which pages are most popular and how much time visitors spend on each page. For example, <a href="https://www.wix.com/manage/analytics" rel="noreferrer" target="_blank">Wix provides in-depth analytics tools</a> that help writers glean detailed information on audience behavior, enabling them to tailor their content to the interests and reading habits of their readership.</li>
</ul>
 
 
<h3>Security and website maintenance</h3>
 
High level website security is essential. This involves not only the protection of the site's data but also ensuring its functionality and accessibility through various means.
 
<h3></h3>
<ul>
<li>SSL certificates: These are the first line of defense, encrypting data transferred between the user's browser and the website. This encryption is critical for protecting sensitive information, such as login credentials and personal details. Websites without SSL certificates are often flagged as insecure, potentially deterring visitors.</li>
<li>Regular updates: The security of a website is significantly enhanced by regular updates. These updates may address vulnerabilities that could be exploited by attackers. Website builders often release these updates to patch security flaws and add new features, making regular maintenance an important routine for website owners.</li>
<li>Data backups: Should be performed frequently to ensure that a website can be restored quickly after an incident. This can include content, databases and configurations. Regular backups protect against data loss and provide peace of mind for website owners, knowing their work can be recovered if necessary.</li>
</ul>
 
 
<h2>Best website builders for writers FAQ</h2>
 
<ul>
<li><h3>How user-friendly are website builders for writers with minimal technical skils?</h3>Website builders for authors like Wix offer incredibly simple editors with advanced language features, which are highly user-friendly for writers who might not have extensive technical experience.</li>
<li><h3>What are the most cost effective website builders for authors?</h3>For self-published authors who need a balance of affordability and functionality, Wix offers a range of plans that cater to varying budgets, from basic blogs to more comprehensive digital platforms.</li>
<li><h3>Are there any website builders that cater specifically to freelance writers?</h3>While many website builders can suit freelance writers, Wix stands out by providing a range of intuitive tools and an AI-powered builder ideal for swiftly creating professional websites. Learn more about <a href="https://www.wix.com/blog/how-to-make-money-as-a-freelance-writer" rel="noreferrer" target="_blank">making </a><a href="https://www.wix.com/blog/how-to-make-money-as-a-freelance-writer" rel="noreferrer" target="_blank">money as a freelance writer</a>. </li>
</ul>
 
 
All prices were correct as of April 13, 2024. 
 
<h3></h3>
<h3></h3>
 
 
 
]]></content:encoded></item><item><title><![CDATA[How to start an online store in 10 steps (2024 guide)]]></title><description><![CDATA[To make your life easier, we’ve put together this guide with step-by-step instructions on how to build an online store. ]]></description><link>https://www.wix.com/blog/how-to-start-an-online-store</link><guid isPermaLink="false">661cd82530a0cb35a55521a6</guid><category><![CDATA[Business Strategies]]></category><pubDate>Mon, 15 Apr 2024 09:16:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/46e2e0_e0fec987fed64903977e173459fe6465~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Allison Lee</dc:creator><content:encoded><![CDATA[Get started by: <a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Creating a website →</a> | <a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_e0fec987fed64903977e173459fe6465~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="how to start an online store"></figure>
 
You think of a brilliant idea for an online store. Or perhaps you read about <a href="https://www.wix.com/blog/ecommerce/category/best-sellers" target="_blank">another successful entrepreneur</a> and got inspired. 
 
You muster up the confidence to pursue your idea—only to wind up wondering “Where do I begin?”
 
To make your life easier, we’ve put together this guide with step-by-step instructions on how to <a href="https://www.wix.com/ecommerce/online-store" rel="noreferrer" target="_blank">build an online store</a>. Whether you’re <a href="https://www.wix.com/blog/how-to-start-a-business" rel="noreferrer" target="_blank">starting a business</a> from scratch or taking your brick-and-mortar business online, we’ll help you get started on the right foot. 
 
Learn more: <a href="https://www.wix.com/blog/what-is-an-online-store" rel="noreferrer" target="_blank">What is an online store?</a>
 
 
<h2>How to start an online store in 10 steps:</h2>
 
<ol>
<li><a href="#6g3k0" rel="noopener noreferrer">Determine your target audience</a></li>
<li><a href="#ecrvi" rel="noopener noreferrer">Choose what to sell online</a></li>
<li><a href="#3v7kt" rel="noopener noreferrer">Decide on your business structure</a></li>
<li><a href="#e4q93" rel="noopener noreferrer">Pick an eCommerce platform </a></li>
<li><a href="#12dv1" rel="noopener noreferrer">Partner with a dropshipper (optional)</a></li>
<li><a href="#c0q6" rel="noopener noreferrer">Connect a payment provider</a></li>
<li><a href="#7bjcu" rel="noopener noreferrer">Name your store and get a domain</a></li>
<li><a href="#1oub7" rel="noopener noreferrer">Design your online store for sales </a></li>
<li><a href="#27frl" rel="noopener noreferrer">Create a strong branding strategy</a></li>
<li><a href="#848di" rel="noopener noreferrer">Start your marketing campaigns </a></li>
</ol>
 
 
<h3>01. Determine your target audience</h3>
 
One of the first things to consider when opening an online store is who you’ll be selling to. The closer you are to your product (or audience), the greater your chances of building a successful business. 
 
If you already have a product idea, use that to determine your ideal customer. If not, consider an audience that you’re most familiar with. What products do you use on a regular basis? What do you value the most about your favorite brands? Or, who in your life are you looking to serve with your products?
 
As with any business, it helps to find a purpose that will keep you motivated in the long run. Ecommerce, after all, isn’t just sunshine and butterflies (see our guide on <a href="https://www.wix.com/blog/what-is-ecommerce" target="_blank">what is eCommerce</a>). There are numerous logistical and financial questions you’ll have to address. 
 
By reminding yourself why you’re running your business and for whom, you can better stay on track. To that end, take the time to establish <a href="https://www.wix.com/blog/ecommerce/2022/11/buyer-personas" target="_blank">buyer personas</a>. Personas help you get into the mind of your buyer and, in turn, make decisions regarding messaging, your <a href="https://www.wix.com/ecommerce/website" target="_blank">eCommerce website</a> design, <a href="https://www.wix.com/blog/marketing-strategies" rel="noreferrer" target="_blank">marketing strategies</a> and more.
 
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_2cd9628f81684b65a4d39e9f39a8475c~mv2.webp/v1/fit/w_1000,h_812,al_c,q_80/file.png"alt="how to start an online store: target audience"></figure>
 
 
<h3>02. Choose what to sell online</h3>
 
Choosing which products to <a href="https://www.wix.com/blog/how-to-sell-online" rel="noreferrer" target="_blank">sell online</a> will require careful consideration.
 
Beyond thinking about what your target audience likes, you’ll need to do a bit of competitive recon and ask yourself some key questions. For starters: which brands are already popular online? What unique pain points can you help to solve? How do you plan on sourcing your products? 
 
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_0cb2225ec62846c8ab9c0703d600f808~mv2.webp/v1/fit/w_1000,h_812,al_c,q_80/file.png"alt="how to start an online store: choose what to sell"></figure>
 
 
To get the ideas flowing, here are a few things to try. 
 
<ul>
<li>Optimize a popular product: Take what you know works and make it better. This is something big retailers do with their<a href="https://www.wix.com/encyclopedia/definition/private-label" target="_blank"> private label products</a>. They’ll check to see what’s popular in stores or online, then create their own versions. Try this out for yourself by using tools like <a href="https://www.junglescout.com/t/v1/" target="_blank">Jungle Scout</a> or checking sites like <a href="https://www.amazon.com/Best-Sellers/zgbs" target="_blank">Amazon’s Best Sellers list</a>. Scour reviews on leading brands to discover what their products are missing.</li>
<li>Look out for an untapped market: Have you ever searched for a product online and realized that nothing really wows you? Did your brother mention something that would be cool to own over dinner? There’s no replacement for an original idea. This is how Wix user <a href="https://www.wix.com/blog/ecommerce/2021/04/divinia-water" target="_blank">DIVINIA Water</a> developed its international business. Founder Steven Sedlmayr realized that there was a gap in the market for drinkable water—particularly pure water with functional benefits. </li>
<li>Follow the trends: Whether born out of necessity or a viral topic, there’s always a plethora of <a href="https://www.wix.com/blog/ecommerce/2022/03/trending-products" target="_blank">trending products</a> to choose from. The key here is to have a system for understanding what’s driving a product’s success. How long will the trend last? What marketing do you need to do to keep the momentum going? Be careful not to commit to a product that will lose interest as quickly as it gained it. </li>
</ul>
 
Once you’ve brainstormed a few good ideas, take some time to make sure that it’s a realistic item to sell. Ask yourself: 
 
<ul>
<li>Is your item easy to ship? With <a href="https://www.wix.com/blog/types-of-ecommerce" rel="noreferrer" target="_blank">eCommerce models</a>, it’s best to stick with products that are non-fragile, lightweight, and don’t have a lot of moving parts. Shipping gets complicated when batteries or magnets are involved, too, so you may want to avoid those. </li>
<li>Where are you planning to sell? You may choose to sell on your website. Or you may choose to take advantage of <a href="https://www.wix.com/blog/ecommerce/2022/01/multichannel-selling" target="_blank">multichannel selling</a> and sell on marketplaces like Amazon as well. Each platform has its own rules of engagement. You’ll do yourself a favor by mapping out your grand plan and considering which products will sell best where. </li>
<li>Can you turn a profit? How much can you sell your product for? How much buffer should you factor in given your competitors, business costs, and any marketing plans? Make sure to calculate your estimated ROI early on so that you’re not caught off guard by your profit margins (or lack thereof). Can you use it for other online selling tactics, like <a href="https://www.wix.com/encyclopedia/definition/cross-sell-vs-upsell" target="_blank">cross-selling</a>, upselling or product bundling. </li>
<li>How, exactly, will you manufacture it? You’ll need to <a href="https://www.wix.com/blog/ecommerce/2020/10/find-manufacturers" target="_blank">find a manufacturer</a> who can create your inventory in a timely, affordable, and consistent manner. It goes without saying that the more complex your item is, the more you’ll likely spend on materials, shipping, and R&D. </li>
<li>Are there any restrictions or regulations to be aware of? Certain product categories—like food and beverages—require special licenses and permits. Not to mention that some products may be prohibited on certain sales channels or ad platforms. </li>
</ul>
 
 
<h3>03. Decide on your business structure</h3>
 
By this point, you’re probably bouncing in your seat, ready to get started. However, there are a few legal things you’ll have to take care of in order to make your business official. This includes an official filing that ensures that your business is recognized by the government. It additionally includes decisions that will affect your eligibility for business funding, tax obligations, personal protections, and more. 
 
First and foremost, you need to decide how your business will be structured. Here are some of the most common <a href="https://www.wix.com/blog/types-of-businesses" target="_blank">types of business</a>: 
 
<ul>
<li><a href="https://www.wix.com/encyclopedia/definition/sole-proprietorship" rel="noreferrer" target="_blank">Sole proprietorship</a>: This means you and your business are legally and financially linked together. This is the simplest form of business to start. That said, you cannot operate as an employer. Rather, you operate and run the business as an individual. </li>
<li><a href="https://www.wix.com/encyclopedia/definition/limited-liability-company-llc" target="_blank">Limited Liability Company (LLC)</a>: This option lets you keep your personal and business assets separate, lowering the risk of starting a business. LLCs are relatively quick to set up and offer various business tax benefits.</li>
<li><a href="https://www.wix.com/encyclopedia/definition/partnership" rel="noreferrer" target="_blank">Partnership:</a> If you’re starting your business with two or more business partners, you’ll need to sign a partner agreement, which determines how you’ll split duties and profits. This agreement will track each partner's roles, responsibilities, investments, and rights.</li>
<li><a href="https://www.wix.com/encyclopedia/definition/corporation" rel="noreferrer" target="_blank">Corporation</a>: A corporation usually refers to an established business that includes shareholders and employees. There are various types of corporations you can create. Corporations can be initiated by an individual or group of people. </li>
</ul>
 
If you’re setting up your business as a sole proprietorship, you can avoid any formal action in order to create your business. Nonetheless, you’ll still need to apply for any relevant license and permits that are relevant to your business and location. Check with the<a href="https://www.sba.gov/business-guide/launch-your-business/apply-licenses-permits" target="_blank"> US Small Business Administration</a> to determine what you’ll need. 
 
Learn more: <a href="https://www.wix.com/blog/how-to-register-a-business" rel="noreferrer" target="_blank">How to register a business</a>, <a href="https://www.wix.com/blog/how-to-get-a-business-license" rel="noreferrer" target="_blank">How to license a business</a> (for your US based business)
 
Moving forward, you’ll need to pay <a href="https://www.irs.gov/businesses/small-businesses-self-employed/estimated-taxes#:~:text=Who%20Must%20Pay%20Estimated%20Tax,when%20their%20return%20is%20filed." target="_blank">estimated taxes</a> each quarter as well, according to IRS standards, and potentially collect and remit <a href="https://www.wix.com/blog/ecommerce/2020/12/online-sales-tax-compliance" target="_blank">online sales tax</a>. 
 
If you’re looking to set up an LLC, partnership or corporation, we suggest you consult a business lawyer. We aren’t legal experts, so while we can offer some advice, we recommend you complete this process with the help of a professional who can make sure that all your i’s are dotted and t’s are crossed.
 
 
<h3>04. Pick an eCommerce platform</h3>
 
If you’ve figured out what products to sell and how to source them, then you’re halfway to the finish line. 
 
The next step is to build a site where you’ll list your products. Your site is the face of your brand. It’s where you’ll have the most control over your branding and the overall buyer journey. It’s also where you’ll be accepting payments and handling essential tasks. It can also be an all in one solution that allows you to handle your selling, marketing, payments, <a href="https://www.wix.com/encyclopedia/definition/logistics" target="_blank">logistics</a> and <a href="https://www.wix.com/encyclopedia/definition/procurement" target="_blank">procurement</a>.
 
So, it’s important to find the <a href="https://www.wix.com/blog/best-ecommerce-platforms" target="_blank">best eCommerce platform</a> to host your site. At this stage, don’t let the bells and whistles of a platform woo you. Make sure to look under the hood and ask all the necessary questions.
 
 
Factors to consider when choosing an eCommerce platform
 
<ul>
<li>Features: No two platforms are the same. Some platforms—like WooCommerce—are like blank canvases but require a developer’s help to set up and maintain. Others—like Wix eCommerce—don’t require former coding experience. Instead, you can pick from existing templates, blocks, and apps to build an online store without fuss. (You can additionally connect your favorite payment solution, track inventory, automate sales tax, and more. Learn how to <a href="https://www.wix.com/blog/ecommerce/2020/01/how-to-set-up-and-manage-your-online-store-with-wix" target="_blank">set up your online store with Wix</a>.) </li>
<li>Specialty businesses: Do you plan on<a href="https://www.wix.com/ecommerce/sell/cbd" target="_blank"> selling CBD</a> or do you have another niche business idea? Check that your platform has the capabilities to support your line of business. </li>
<li>Mobile view: Does your website builder optimize for mobile? Will shoppers be able to comfortably browse your store on their phones? Can you accept mobile payments? Considering how <a href="https://www.wix.com/blog/ecommerce/2022/02/mobile-commerce" target="_blank">mobile commerce</a> has taken the world by storm, it’s especially important for your site to be mobile responsive. </li>
<li>Scalability: Replatforming can be a pain later on, so you’ll want to find a system that can support your business both now and later. To that end, consider if you’ll be able to upgrade your plan easily to access more professional tools, like ads, <a href="https://www.wix.com/blog/ecommerce/2022/03/pre-orders" target="_blank">pre-orders</a>, and discount campaigns. Make sure you’re not being taxed for your success (e.g., having to pay large commission fees as you make more sales). </li>
<li><a href="https://www.wix.com/website-security" rel="noreferrer" target="_blank">Web security</a> and <a href="https://www.wix.com/site-reliability" rel="noreferrer" target="_blank">reliability:</a> This is too often an afterthought or something that sellers think of only after they’ve fallen victim to a disaster. In reality, security and reliability should always be top of mind. How will you avoid a <a href="https://www.wix.com/blog/ecommerce/2022/03/ecommerce-site-crash" target="_blank">site crash</a> if sales suddenly spike? How will you defend your online store from hackers, fraudulent transactions, and potential chargebacks? Make sure your eCommerce platform provides public key certification - either SSL or TLS. This will give your site https at the start of its domain and will help build credibility between you and your potential customers. You'll also need to make sure your platform has reliable and secure <a href="https://www.wix.com/free/web-hosting" target="_blank">web hosting</a>, that can respond to sudden traffic influxes and provide as high uptime as possible. </li>
<li>SEO: You want your site to rank on Google. In order to do so, you need a strong technical SEO foundation to start with, then tools to optimize your site the way you want to. Wix, for instance, offers the ability to customize your meta tags, URLs, structured data markup, and more. Check to see which <a href="https://www.wix.com/seo" rel="noreferrer" target="_blank">SEO capabilities</a> your platform has to offer.</li>
</ul>
 
 
<h3>05. Partner with a dropshipper (optional)</h3>
 
If you want to start selling quickly, you could always give <a href="https://www.wix.com/blog/what-is-dropshipping" target="_blank">dropshipping</a> a whirl. A dropshipping business includes some key perks, like minimal upfront costs and easy management.
 
When you own a <a href="https://www.wix.com/blog/how-to-start-a-dropshipping-business" target="_blank">dropshipping business</a>, you work with a supplier who handles manufacturing, warehousing, and shipping—all on your behalf. Here’s a play-by-play of how it works:
 
<ul>
<li>You choose the products you want to dropship from your supplier’s catalog </li>
<li>You list those products on your <a href="https://www.wix.com/ecommerce/dropshipping" target="_blank">dropshipping website</a> and set your own prices</li>
<li>A shopper purchases the products and pays for it on your site</li>
<li>You forward the customer’s order (plus pay) your supplier</li>
<li>Your supplier ships the product directly to your customer’s address</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/f0f902_d213018c6a904e73875bdba95b0d0773~mv2.png/v1/fit/w_924,h_550,al_c,q_80/file.png"alt="how to start an online store: dropshipping"></figure>
 
 
Wix eCommerce offers direct integrations into popular dropshipping services like <a href="https://www.modalyst.co/" target="_blank">Modalyst</a> and <a href="https://www.wix.com/app-market/spocket-us-eu-dropshipping" target="_blank">Spocket</a>. By using our integrated solution, you can manage and list products from your suppliers without leaving Wix. Any customer orders will also be automatically routed to your software and suppliers, allowing you to easily manage all of your back-office and customer-facing tasks in one place.
 
 
<h3>06. Connect a payment provider</h3>
 
In order to earn your first dollar from eCommerce, you need to decide how you’ll get paid. It’s always a good idea to offer multiple payment methods. Just think about the last time you walked into a store or restaurant. You likely expected them to accept credit cards, or even Apple Pay. However, on occasion you may walk into a store that only accepts cash—in which case, you’re either in or out of luck. 
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_9214a6bf4fe943a882c29bc4ddbf67e4~mv2.webp/v1/fit/w_1000,h_812,al_c,q_80/file.png"alt="how to start an online store - connect payment provider"></figure>
 
The same logic applies online, where you can offer payment options like: 
 
<ul>
<li>Credit/debit cards</li>
<li>Digital wallets (like PayPal)</li>
<li>Bank transfers</li>
<li>In-person payment (if you have a brick-and-mortar store)</li>
<li><a href="https://www.wix.com/ecommerce/buy-now-pay-later" target="_blank">Buy now, pay later solutions</a></li>
<li>NFT</li>
</ul>
 
There are also various payment gateways (aka payment processors or providers) to choose from. Payment gateways are what ensure a safe, successful transfer of funds. Some gateways may be better than others, depending on your location and business type. Whichever you choose, your provider will need to verify your bank account before you can take home the money that you earn. 
 
For U.S.-based businesses, <a href="https://www.wix.com/payments" target="_blank">Wix Payments</a> is a popular solution for accepting credit, debit, Pay Now by Klarna, and other methods at checkout. It’s free and easy to set up on your Wix account. You ultimately benefit from having one, integrated dashboard to personalize your payout cycles and more. 
 
Another option is to select from third-party plugins, which include <a href="https://www.wix.com/payments/payment-gateways" target="_blank">50+ payment gateways</a> worldwide. Wix doesn’t charge additional transaction fees and can immediately be integrated with your gateway-of-choice. 
 
 
 
 
<h3>07. Name your store and get a domain</h3>
 
Finally. It’s time to get working on your brand. Start by thinking of a memorable name for your business. A great name can help give you a competitive advantage in your target market 
 
Brainstorm words associated with your product, industry, values, or unique selling point. Or, use a<a href="https://www.wix.com/tools/business-name-generator/industry/store" target="_blank"> store name generator</a> to gain some inspiration. 
 
To guide your name choice, consider SEO. Identify terms that shoppers are using to find either physical or <a href="https://www.wix.com/blog/ecommerce/2023/02/digital-products-to-sell" target="_blank">digital products</a> like yours. You can use Google Trends or keyword research tools, like Semrush, for help in this area. Plus, you can check out our <a href="https://www.wix.com/seo/learn/resource/wix-seo-guide" target="_blank">SEO guide</a> for additional tips. 
 
It may not be a bad idea to mention your product category or product type directly in the name. This will let shoppers know what you offer right away. For example, if you’re selling hats, you can include the word “accessories,” “fedoras” or “caps” within your name. 
 
But above all, make sure your business name stands out and is not already being used. You can do this in one of several ways:
 
<ul>
<li>Research your direct competitors</li>
<li>Search your name ideas on Google and social media</li>
<li>Check your local business registration service</li>
</ul>
 
After you’ve decided on a business name,<a href="https://www.wix.com/blog/how-to-choose-domain-name" target="_blank"> choose the best domain name</a> for your site from a domain name registrar. Try to match your store name exactly. This will help your customers find and remember your brand online. Note that for any domain name, you’ll likely pay around $10-$15 per year.
 
With Wix eCommerce, you can register and connect a domain name directly from your site. In fact, once you’ve set up your store, you’ll have the option to <a href="https://www.wix.com/domain/names" target="_blank">get your domain name</a> for free for one year.
 
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_a2e5197788594c7da2c1fbda8ed91a78~mv2.webp/v1/fit/w_1000,h_812,al_c,q_80/file.png"alt="how to start an online store - choose a business and domain name"></figure>
 
 
<h3>08. Design your online store for sales</h3>
 
This is the fun part. Here is where your creativity can shine. The trick here is to design a store that’s both well-branded and <a href="https://www.wix.com/blog/ecommerce/2020/09/conversion-rate-optimization" target="_blank">optimized for conversions</a>. Your customers should not only be impressed by the look-and-feel of your store, but should also be able to easily find your products and confidently make a purchase.
 
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_37a0b9c1f83943d9a9abfbc3501dc051~mv2.webp/v1/fit/w_1000,h_812,al_c,q_80/file.png"alt="how to start an online store - optimize for sales"></figure>
 
 
Pointers for designing your site
 
<ul>
<li>Use an eCommerce template: There’s no need to reinvent the wheel. Wix offers plenty of<a href="https://www.wix.com/website/templates/html/online-store" target="_blank"> online store templates</a> that can be adjusted and customized to make sure your store looks entirely unique. At the same time, these templates will include all the key features your store will need so you won’t have to create it all from scratch.</li>
<li>Carefully think through your site’s structure: Observe how other major brands and retailers use navigation menus, filters, breadcrumbs and shopping carts to create a smooth user experience. Avoid cluttering up any nav bar or page, and hone in on the search behaviors and terminology that resonate with your target audience. </li>
<li>Follow the three-click rule: As a general rule of thumb, your products should be accessible within three or less clicks. Meaning, it should be easy for your customers to get from your homepage (or any other landing page) to their desired product page. They shouldn’t have to dig through many layers of your site to find what they’re looking for. Don’t forget about key links—like your shipping information, returns policy, and contact info—which could be included in your footer.</li>
<li>Be clear about what you sell: Your visitors should know what you sell immediately upon arrival. While your off-site advertising and marketing efforts should help with this, you’ll want to reaffirm your area of expertise via clear page headings, clear search menus, and powerful imagery. Pro tip: Update your site’s metadata to include the type of store you are. For example, if you’re a t-shirt business called PlopTee, your site’s meta title should read “PlopTee | T-Shirt Store.”</li>
<li>Write clear calls-to-action (CTAs): At every stage throughout the buying process, your customers should know what they should do next. Create button text and other prompts that are intuitive and compelling. The customer should know exactly where each click will lead (e.g., “Add to cart” or “Explore more products like this”). Learn from these 14 high-converting <a href="https://www.wix.com/blog/ecommerce/2020/06/product-page-examples" target="_blank">product page examples</a>. </li>
<li>Don’t skimp on your product descriptions: It’s easy to get lazy with your descriptions, especially if your manufacturers already provide copy for you to use. But failing to write original descriptions is a big missed opportunity. Between their impact on SEO and on brand trust, your product descriptions can influence your return rates, visibility, and more. See tips for writing strong <a href="https://www.wix.com/blog/ecommerce/2018/10/how-to-write-product-descriptions" target="_blank">product descriptions</a>. </li>
<li>Be intentional with your images: You don’t need us to tell you that product photography is an extremely important aspect to selling online. Customers often sift through images first and sometimes rely heavily on your photos to make their purchase decision. Use professional photos and videos to showcase the product’s looks, feel, size, dimensions, proper use, and more. View more eCommerce <a href="https://www.wix.com/blog/ecommerce/2018/05/product-photography-tips" target="_blank">product photography tips</a>. </li>
</ul>
 
 
<h3>09. Create a strong branding strategy</h3>
 
Branding is a big part of your online success. At a time when an increasing number of shoppers are open to buying from brands they’ve never heard of, it’s critical for you to have a strong<a href="https://www.wix.com/blog/ecommerce/2022/07/ecommerce-branding" target="_blank"> eCommerce branding</a> strategy that leaves a strong impression. Branding includes everything from your business’ name, logo, favicon, typography, color palette and tone of voice. Your business’ brand should strongly relate to the type of company you are and the mood you want to create.
 
Start off by creating your brand palette. You could use blues and greens to match your environmentally friendly water bottles. Or you may use brighter colors to emanate a cheery, energetic mood. Whichever direction you go, make sure you have a reason for why you chose your brand colors rather than arbitrarily selecting them. Save three to four hex color codes to reference moving forward. 
 
Next, create a logo for your business with the help of a designer or <a href="https://www.wix.com/logo/maker" target="_blank">logo maker</a>. Needless to say that it should be strong, memorable, and uniquely yours. A classic example is the Nike swoosh. (Would you be surprised to learn that Nike co-founder <a href="https://marketmatch.com/2016/04/13/the-i-dont-love-it-but-maybe-itll-grow-on-me-brand/" target="_blank">Phil Knight initially reacted</a> to the logo saying “I don’t love it, but maybe it’ll grow on me”?) The success of the logo surely has something to do with the fact that it represents motion and speed, two values of the athletes that Nike sells to. Note: you’re not trying to find a logo that simply speaks to your tastes. You’re trying to find one that speaks to your audience—don’t forget that.
 
Another important aspect to your brand is your tone of voice. This should be taken into account when writing your product descriptions, social media posts, and other communications. Should your tone be playful? Serious? How would you speak to your target buyers if you were talking with them face to face? 
 
All of these branding factors will be important when your building content for your brand, including:
 
<ul>
<li>Your website</li>
<li>Emails</li>
<li>Invoices</li>
<li>Product packaging</li>
<li>Shipping materials</li>
<li>Marketing campaigns</li>
</ul>
 
Consistency is key in creating a brand with credibility that your customers will grow attached to. 
 
 
<h3>10. Start your marketing campaigns </h3>
 
Your store is now ready to take on sales. It’s time to start shouting it from the rooftops. Drive customers to your online store using a variety of marketing strategies. 
 
 
Organic marketing tools 
 
<ul>
<li>Social media marketing: Create a business page for yourself on social platforms like Facebook and Instagram, choose the social platform where your target market is most likely to be found. Update your business information and leverage your channels as both a sales and customer service vehicle. Channels like Instagram and TikTok support checkout directly from their platforms. Learn more about your <a href="https://www.wix.com/blog/ecommerce/2022/02/social-commerce" target="_blank">social commerce</a> options. Consider using influencer marketing to really make impact with your business and drive brand loyalty. You might also want to consider using <a href="https://www.wix.com/encyclopedia/definition/social-proof" target="_blank">social proof </a>as a trust signal on your online store website. </li>
<li><a href="https://www.wix.com/features/email-marketing" rel="noreferrer" target="_blank">Email marketing</a>: Emails are far from dead. In fact, emails grant you direct access to customers who have opted into your communications via your content marketing campaigns. To get started, create a business email address. Then develop an email list by adding a lightbox to your site that encourages sign up, adding signup as an option at checkout, or including a link in your footer. You can additionally offer a special discount or other incentive, like gift cards, if a customer joins your email list. Consider sending regular newsletters, promotions, business updates, product recommendations, and other types of <a href="https://www.wix.com/blog/ecommerce/2021/04/email-marketing-ecommerce" target="_blank">eCommerce emails</a>. Remember to adhere to privacy regulations and laws in your country of business before sending email marketing materials. </li>
<li>SEO: Use this digital marketing strategy to ptimize your site to rank high on Google’s search results and generate more traffic to your store long with long term brand awareness. Optimize your meta titles and descriptions for each site page, and follow other <a href="https://www.wix.com/blog/ecommerce/2021/01/ecommerce-seo" target="_blank">eCommerce SEO</a> best practices. Moreover, take advantage of other free tools like <a href="https://www.wix.com/blog/ecommerce/2021/11/google-shopping" target="_blank">Google Shopping</a> and Google Business Profile (formerly known as Google My Business). Each of these help with local search, in addition to overall visibility on Google. </li>
<li>Loyalty program: A loyalty program can help to secure repeat customers and increase your customer lifetime value rates. While they require thoughts and careful planning, plugins like <a href="https://www.wix.com/app-market/smile-points-rewards?trackingsource=blogpost_smile" target="_blank">Smile</a> can help to streamline the process. Offer rewards for each order placed, or special actions like sharing your product on social media. Drive more attention while taking good care of your existing customers. </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_7736d86f72f24edfb52ce77824ad551e~mv2.webp/v1/fit/w_1000,h_812,al_c,q_80/file.png"alt="how to start an online store - marketing"></figure>
 
 
Paid marketing tools
 
<ul>
<li>Facebook and Instagram ads: Facebook and Instagram offer various ad placements, which help you to target certain demographics or interest groups on their respective platforms. Wix lets you create<a href="https://www.wix.com/features/facebook-ads" target="_blank"> Facebook and Instagram Ads</a> directly from your site dashboard and uses AI to optimize your ads around the clock.</li>
<li>Google Shopping ads: Google Shopping ads are pay-per-click (PPC) ads that help you to skip to the top of relevant search results. When a customer clicks the ads, they’re either sent directly to your website or a Google checkout page, depending on your settings. Discover more about Google Shopping and other types of <a href="https://www.wix.com/blog/ecommerce/2020/03/drive-traffic-to-your-online-store-with-google-ads" target="_blank">Google ads</a>. </li>
</ul>
<h2></h2>
 
<h2>Mistakes to avoid when starting an online store</h2>
 
When starting an online store, it's crucial to avoid common mistakes that can hinder your success. Here are some key errors to steer clear of:
 
<ul>
<li>Lack of planning and research: Before diving into the world of eCommerce, conduct thorough market research and develop a detailed business plan. This includes understanding your target audience, identifying your niche, and analyzing competitors. Think about these questions: why should people buy from you? How can you convey that to your customers? What benefits do you offer that your competitions don't? </li>
<li>Poor product selection: Choose products that are relevant to your target audience, have a good profit margin, and are easy to source or create. Avoid overstocking or offering products with limited demand.</li>
<li>Inadequate website design: Invest in a professional-looking and user-friendly website. Ensure easy navigation, clear product descriptions, high-quality product images and a seamless checkout process.</li>
<li>Ineffective marketing and promotion: Don't rely solely on direct traffic; actively promote your online store through various channels like social media, email marketing, search engine optimization (SEO) and targeted advertising.</li>
<li>Neglecting customer service: Prioritize excellent customer service to build trust and loyalty. Respond promptly to inquiries, address concerns professionally, and handle returns efficiently.</li>
<li>Ignoring shipping and fulfillment: Establish a reliable and cost-effective shipping and fulfillment process to ensure timely delivery and customer satisfaction.</li>
<li>Underestimating financial management: Keep accurate track of expenses, revenue, and inventory. Use financial management tools to make informed decisions and ensure profitability.</li>
<li>Failing to adapt and evolve: Stay up-to-date with eCommerce trends, customer preferences and technological advancements. Continuously improve your <a href="https://www.wix.com" rel="noreferrer" target="_blank">website</a>, marketing strategies and product offerings.</li>
</ul>
 
 
 
 
<h2>Using Wix eCommerce to open an online store</h2>
 
But your online store could be launched within a matter of days. Wix eCommerce provides all the tools for getting set up quickly, including tools for <a href="https://www.wix.com/encyclopedia/definition/inventory" target="_blank">inventory</a> management, payments, website analytics and more. 
 
Your main job is to brew up a solid business plan. Once that’s in place, you can <a href="https://www.wix.com/ecommerce/online-store" target="_blank">create your online store</a> with us and start selling right away. 
 
 
<a href="https://www.youtube.com/watch?v=ldSXKnIFhis"><img src="https://i.ytimg.com/vi/ldSXKnIFhis/maxresdefault.jpg" width="1280" height="720"></a>
 
 
Watch our free video courses to <a href="https://www.wix.com/learn/library/ecommerce/courses" target="_blank">learn more about eCommerce</a> today!
 ]]></content:encoded></item><item><title><![CDATA[10 best eCommerce website builders to get your online business up and running]]></title><description><![CDATA[We've rounded up a list of the best eCommerce website builders that cover a range of budgets and use cases.
]]></description><link>https://www.wix.com/blog/best-ecommerce-website-builders</link><guid isPermaLink="false">661cc93d30a0cb35a5551c30</guid><category><![CDATA[Business Strategies]]></category><pubDate>Mon, 15 Apr 2024 06:48:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/46e2e0_1f32979ffe1243419dcab6cea47bc4d5~mv2.jpg/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Tomasis</dc:creator><content:encoded><![CDATA[Get started by: <a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Creating a website →</a> | <a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_1f32979ffe1243419dcab6cea47bc4d5~mv2.jpg/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="best ecommerce website builders"></figure>
 
With so many options on the market, choosing the best <a href="https://www.wix.com/ecommerce/website" rel="noreferrer" target="_blank">eCommerce website builder </a>can be overwhelming. You need a tool that not only offers flexibility and scalability but also integrates with various payment gateways, provides robust security and delivers an impeccable user experience.
 
It may be tempting to pick the first option that comes up in your Google search. Yet, what works for one person might not be the most suitable <a href="https://www.wix.com/" rel="noreferrer" target="_blank">website builder</a> for your business. To save you time, money and headaches in your search, we've rounded up a list of the best eCommerce website builders that cover a range of budgets and use cases.
 
Ready to <a href="https://www.wix.com/blog/ecommerce/2022/09/how-to-sell-online" rel="noreferrer" target="_blank">start selling online</a>? <a href="https://users.wix.com/signin/signup/password?view=sign-up&sendEmail=true&postSignUp=https%3A%2F%2Fwww.wix.com%2Fnew%2Fintro%2F&postLogin=https%3A%2F%2Fmanage.wix.com%2Faccount%2Froute&originUrl=https%3A%2F%2Fwww.wix.com%2F&loginDialogContext=signup&forceRender=true" rel="noreferrer" target="_blank">Try Wix</a> on for size.
 
 
<h2>10 best eCommerce website builders</h2>
 
Navigating the world of website builders requires more than just a quick glance, especially if you’re looking for a tool that can support your <a href="https://www.wix.com/blog/ecommerce/2021/06/ecommerce-business" target="_blank">eCommerce business</a> at all stages of its growth. Each option in our carefully curated list of the <a href="https://www.wix.com/blog/best-ecommerce-platforms" target="_blank">best eCommerce platforms</a> brings reliable solutions to the table. From specialized features catering to specific industries to versatile builders that suit any <a href="https://www.wix.com/blog/types-of-businesses" target="_blank">type of business</a>, we've got you covered.
 
<ol>
<li><a href="#jdmuw52096" rel="noopener noreferrer">Wix </a></li>
<li><a href="#h2aak60697" rel="noopener noreferrer">Squarespace</a></li>
<li><a href="#nxr5x69061" rel="noopener noreferrer">BigCommerce</a></li>
<li><a href="#6vz4r79161" rel="noopener noreferrer">Big Cartel</a></li>
<li><a href="#wv0ra96027" rel="noopener noreferrer">Shopify</a></li>
<li><a href="#xyjfj90103" rel="noopener noreferrer">WooCommerce</a></li>
<li><a href="#9c2uc115208" rel="noopener noreferrer">Ecwid</a></li>
<li><a href="#5qxxq178982" rel="noopener noreferrer">Weebly</a></li>
<li><a href="#wevdo204160" rel="noopener noreferrer">Shift4Shop</a></li>
<li><a href="#3wid2225056" rel="noopener noreferrer">Volusion</a></li>
</ol>
 
 
<h3>01. Wix </h3>
 
With Wix, learning <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">how to make a website</a> for eCommerce is straightforward. You can browse a library of free, professionally designed <a href="https://www.wix.com/website/templates/html/online-store" target="_blank">online store templates</a> that match your brand's identity. You can then customize your site with the help of our <a href="https://www.wix.com/builder/drag-and-drop" target="_blank">drag-and-drop website builder</a> and all of its built-in editing tools or AI—no coding required. If you do have coding experience, however, Wix’s open platform does allow you to create your own customized website with code.
 
Wix is designed as a comprehensive, end-to-end eCommerce platform with <a href="https://www.wix.com/blog/ecommerce/2024/02/ecommerce-tools" rel="noreferrer" target="_blank">ecommerce tools</a> and others, to help you market, manage and grow your business—from sourcing products to accepting payments, fulfilling orders and more. 
 
For example, from Wix, you can manage product listings across multiple <a href="https://www.wix.com/ecommerce/sell/multichannel" target="_blank">sales channels</a>, including native mobile apps, third-party <a href="https://support.wix.com/en/article/wix-stores-connecting-and-setting-up-an-amazon-shop" target="_blank">eCommerce marketplaces</a> and <a href="https://support.wix.com/en/article/wix-stores-creating-a-facebook-shop" target="_blank">social media</a> There’s even an integrated <a href="https://www.wix.com/pos" target="_blank">physical point-of-sale</a> (POS) system for accepting in-person sales.
 
“Wix is not only an eCommerce website builder,” explains Oren Inditzky, vice president and general manager of online stores at Wix. “It covers all types of business, and as such, it can allow you to further grow and expand your business. In addition to selling products, you can also offer <a href="https://www.wix.com/scheduling-software" target="_blank">services to book</a>, <a href="https://www.wix.com/app-market/wix-events" target="_blank">events to attend</a>, blogs to read and so on.”
 
Once your site is live, you can refine your content to drive more sales, convert more customers and show up higher in search results. Wix’s <a href="https://support.wix.com/en/article/improving-your-pages-seo-with-the-wix-seo-assistant" target="_blank">SEO Assistant</a> automatically recommends ways to improve your content, structure and SEO attributes across Wix Bookings pages, Wix Stores product pages and Wix Blog posts. And, Wix is at the forefront of <a href="https://www.wix.com/blog/ecommerce/2023/12/ai-in-ecommerce" target="_blank">AI in eCommerce</a>: with built-in AI text creation tools, you can instantly refine FAQ pages, About sections and more. Most notably, the AI tool can create hundreds of optimized product descriptions for your store in minutes, saving you countless hours of work.
 
Key <a href="https://www.wix.com/features/main" rel="noreferrer" target="_blank">Wix features</a>
 
<ul>
<li>Custom <a href="https://www.wix.com/website/templates" rel="noreferrer" target="_blank">website templates</a> for various industries</li>
<li>Built-in AI tools for website creation, product descriptions, product recommendations and more</li>
<li>Wide range of built-in eCommerce tools, plus hundreds of third-party integrations (free and paid) through the <a href="https://www.wix.com/app-market" target="_blank">Wix App Market</a></li>
<li>Versatile payment solution, <a href="https://www.wix.com/payments" target="_blank">Wix Payments</a>, offers a seamless checkout experience</li>
<li>Easy integration with social media channels (Instagram, Facebook and TikTok) and advertising channels (Google Ads, Facebook Ads and Instagram Ads)</li>
<li>Support for selling across multiple channels, including native apps, POS systems, external marketplaces and social media</li>
</ul>
 
Pricing
 
<ul>
<li>eCommerce plans start at $27 per month</li>
</ul>
 
See more: Read our handy guide on<a href="https://www.wix.com/blog/ecommerce/2019/10/how-to-start-an-online-store" target="_blank"> how to start an online store</a>.
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_be3a635eedcd48eb9d6d8c66ce8a761d~mv2.png/v1/fit/w_1000,h_953,al_c,q_80/file.png"alt="ecommerce website builders: wix"></figure>
 
 
<h3>02. Squarespace</h3>
 
Squarespace can help all kinds of businesses get online. The website builder offers an assortment of visually appealing templates, making it a good choice for photographers, local stores, restaurants and more.
 
Squarespace combines good looks with versatility and ease of use. Its drag-and-drop site editor is fairly simple to use, allowing you to set up your site in a short amount of time. You don't need any coding know-how to make a great-looking and functional website.
 
Additionally, the platform has many helpful features that will help your online business scale. For example, it has built-in blogging features for SEO visibility as well as merchandising tools like low stock alerts, product waitlists and more. 
 
Key features of Squarespace
 
<ul>
<li>Simplified site-building tools, allowing easy customization without technical expertise</li>
<li>Diverse selection of templates for a wide range of stylistic preferences</li>
<li>Combines aesthetic appeal with practical features, ideal for creative industries and user-friendly online stores</li>
</ul>
 
Pricing 
 
<ul>
<li>Range of plans available, with their Business plan starting at $33 per month; advanced merchandising tools are available under the eCommerce plan at $36 per month</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_307bb3ab7a044700bdd2b2f296e8a1f8~mv2.png/v1/fit/w_1000,h_953,al_c,q_80/file.png"alt="ecommerce website builders: squarespace"></figure>
 
 
<h3>03. BigCommerce</h3>
 
BigCommerce is another popular platform for online stores of all sizes, especially enterprise businesses. As its name implies, this is largely thanks to the eCommerce-specific features available across all of its plans. 
 
You can start building your site from one of 12 free designs, or browse through the library of more than 200 paid templates. If you have technical experience, you can further customize your website down to the CSS and HTML code.
 
One of the nicest features of BigCommerce is that it offers unlimited products and staff accounts across all of its plan tiers. Each tier also offers multichannel sales features, built-in blogs, professional reporting tools, product ratings and more. More advanced features are available in higher-tier plans.
 
Key features of BigCommerce
 
<ul>
<li>Well-suited to businesses looking to scale, offering solutions for small and enterprise businesses; enterprise features include multi-storefront capabilities, leading omnichannel integrations, extensive partner ecosystem and more</li>
<li>No transaction fees across any of its plans</li>
<li>Integration with WordPress to modify an existing website</li>
</ul>
 
Pricing
 
<ul>
<li>Plans start from $39 per month</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_1064c7e0989644ba854d5d1d725ca911~mv2.png/v1/fit/w_1000,h_953,al_c,q_80/file.png"alt="ecommerce website builders: bigcommerce"></figure>
 
 
<h3>04. Big Cartel</h3>
 
If you’re a creative professional, showcasing your work in the best light can be hard. Fortunately, Big Cartel offers a good solution if you're looking for an eCommerce website builder aimed at independent artists and creators. 
 
Big Cartel takes a simple approach to website creation, which is ideal for smaller stores or those just getting started with their business. It is not intended to handle robust eCommerce or enterprise needs like those offered by platforms like Wix, Shopify or BigCommerce. 
 
All of Big Cartel’s 15+ templates are stylish, unique and free across all pricing plans. You can customize each design to your liking, and the platform’s site editor lets you see changes made to your Big Cartel site right away. 
 
As for your store offerings, you can list five products for sale through the free forever plan, or upgrade to a paid plan to list between 50 and 500 products. All plans come with an assortment of basic eCommerce tools, though more advanced features like analytics, inventory management and shipping tracking are available through paid plans.
 
Key features of Big Cartel
 
<ul>
<li>Ideal for independent artists and small creators</li>
<li>Simple, stylish and customizable templates</li>
<li>Affordable pricing plans with a free forever option for eCommerce sellers</li>
</ul>
 
Pricing 
 
<ul>
<li>Paid plans start from $9.99 per month; free forever plan also available</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_7d61e98a123e4f47858febcd81d4cc76~mv2.png/v1/fit/w_1000,h_953,al_c,q_80/file.png"alt="ecommerce website builders: big cartel"></figure>
 
 
<h3>05. Shopify</h3>
 
Shopify’s website builder is designed specifically for eCommerce businesses. The platform offers a wide range of features and customizability options for merchants, making it a popular choice for online selling.
 
To build your online store with Shopify, you can browse more than 170 professionally designed templates from the platform’s theme library. Of this assortment, around a dozen themes are free while more than 160 are paid. Shopify's templates provide the basic framework you need to get started building your online store; you can then add additional functionality and customization to your site via Shopify’s diverse app store, which features more than 8,000 free and paid apps as of this writing.
 
Key features of Shopify
 
<ul>
<li>“Shopify Magic” offers a suite of AI tools to write product descriptions, emails, blog posts and more</li>
<li>Extensive app market to customize the design, functionality and content of your online store</li>
<li>Supports omnichannel selling across online and offline platforms</li>
</ul>
 
Pricing
 
<ul>
<li>Plans start from $39 per month
</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_46847d8129cf4f948781a2719899e7d1~mv2.png/v1/fit/w_1000,h_953,al_c,q_80/file.png"alt="best ecommerce website builders: shopify"></figure>
 
 
<h3>06. WooCommerce</h3>
 
WooCommerce is an open-source plugin that's built for WordPress, giving you tight control over your eCommerce site. Building a store with WooCommerce is a budget-friendly option because the plugin is free. The only caveat is you'll need your own server, domain name and SSL certificate to receive payments. Since the onus is on you, the user, to sort out your website, that also means you'll need to handle your website's upkeep and safety.
 
Since you have full control and autonomy over WooCommerce, you can really make your online store your own. There are hundreds of free and paid extensions you can add to include features like different ways to pay or tools for email marketing.
 
However, bear in mind that you have to keep these plugins and your WordPress up to date to keep your site safe and working right. Other eCommerce website builders on this list manage everything for you (usually at a cost). With you completely at the helm, you’ll want to double-check your site’s functionality after something like a plugin update. 
 
If you’re looking instead for a turnkey solution, Woo, the creator of WooCommerce, also offers Woo Express. These paid plans are designed for folks who want to spend less time building and more time selling. 
 
Key features of WooCommerce
 
<ul>
<li>Plugin is free to download and built for WordPress integration</li>
<li>Ideal for business owners who want full control over all elements of their website</li>
<li>Hundreds of free and paid extensions to round out your online store functionality</li>
</ul>
 
Pricing
 
<ul>
<li>Free to install (must pay for your own hosting provider and domain name)</li>
</ul>
 
See more: Ready to get your venture off of the ground? Read our guide on <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">how to start a business</a>.
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_6353855640194bc5a2ce01d79115f387~mv2.png/v1/fit/w_1000,h_953,al_c,q_80/file.png"alt="ecommerce website builders: woo commerce"></figure>
 
 
<h3>07. Ecwid</h3>
 
<a href="https://www.ecwid.com/wix" rel="noreferrer" target="_blank">Ecwid</a> is a unique option among the best <a href="https://www.wix.com/blog/what-is-ecommerce" target="_blank">eCommerce</a> website builders. Instead of needing to build or redesign an entire site, Ecwid can simply be added to your existing website—including your Wix website—instantly turning it into an online store.
 
The platform proclaims that it can help you “sell anywhere,” offering additional eCommerce integrations for social media, online marketplaces like Esty or Amazon, and even in-person sales via POS and mobile. 
 
If you don’t yet have a website, you can use Ecwid’s “Instant Site” feature to put one together in about 30 minutes. The platform offers hundreds of customizable templates designed to get your store launched as quickly and effortlessly as possible.
 
Ecwid offers a free forever plan with limited functionality. Advanced and even basic eCommerce features—like live chat support, discounts and access to Ecwid’s App Market—are only available through paid plans. 
 
Key features of Ecwid
 
<ul>
<li>“Instant Site” feature for quickly launching an online store; ideal for beginners</li>
<li>Allows you add eCommerce functionality to your existing website, blog, social media channels and more</li>
<li>Free-forever plan, which allows you to sell up to five products from your online store</li>
</ul>
 
Pricing
 
<ul>
<li>Paid plans start from $19 per month; free forever plan also available</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_1abe4279c20046e4a8522ac58b8022be~mv2.png/v1/fit/w_1000,h_953,al_c,q_80/file.png"alt="ecommerce website builders: ecwid"></figure>
 
 
<h3>08. Weebly</h3>
 
Weebly is another good choice for independent contractors or small businesses that want to set up a website, especially if you don't want anything too technical. Weebly is owned by Square, meaning you’ll need a Square Online account to access the site builder. 
 
Weebly offers a range of customizable templates—including free options—that enable you to craft a professional-looking store. Its user-friendly interface makes designing your site straightforward, though it’s a bit more limited in design options than other platforms on this list. Weebly also integrates seamlessly with various payment gateways, providing a smooth transaction experience for both the store owner and the customers. 
 
This simplicity does not come at the cost of functionality, as Weebly includes essential features like inventory management, shipping tools and basic marketing capabilities within its platform.
 
Key features of Weebly
 
<ul>
<li>Offers beginner-friendly templates with simple and practical editing tools</li>
<li>Offers a robust free plan (though you cannot connect a domain name)</li>
<li>Premium plans are fairly budget-friendly</li>
</ul>
 
 
Pricing
 
<ul>
<li>Plans start from $13 per month</li>
</ul>
 
See more: Need some advice in growing your online store? Brush up on these essential <a href="https://www.wix.com/blog/ecommerce/2021/07/ecommerce-strategies" target="_blank">eCommerce strategies</a> to take sales to the next level.
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_c9c77a01f4df44ad9a0eb738e97bd3c8~mv2.png/v1/fit/w_1000,h_953,al_c,q_80/file.png"alt="ecommerce website builders: weebly"></figure>
 
 
<h3>09. Shift4Shop</h3>
 
Shift4Shop, formerly known as 3dcart, is a strong contender in the eCommerce website builder space, particularly for businesses looking for an all-inclusive platform with extensive customization capabilities. 
 
One of Shift4Shop’s most significant advantages is that it offers an “unlimited, enterprise-grade” plan with a full suite of eCommerce tools for the potential cost of $0. If your online store processes at least $500 per month, your end-to-end eCommerce plan is free. If you process less than $500 per month, you’ll still have access to the same tools, but may be charged a monthly software as a service (SaaS) fee. All of Shift4Shop’s 100 website themes are free, too.
 
Key features of Shift4Shop
 
<ul>
<li>Feature-rich plans are suitable for beginners and small-scale online businesses</li>
<li>Offers free domain name registration and renewal</li>
<li>Stores processing over $500 per month pay $0 for the platform</li>
</ul>
 
Pricing
 
<ul>
<li>Free for businesses that process at least $500 per month; monthly SaaS fee may apply otherwise</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_6b090e5fa51e40b4a907e8f43bb28be6~mv2.png/v1/fit/w_1000,h_953,al_c,q_80/file.png"alt="ecommerce website builders: Shift4Shop"></figure>
 
 
<h3>10. Volusion</h3>
 
Volusion is a solid out-of-the-box solution for small- to medium-sized online stores, with a focus on making website creation simple and easily customizable.
The platform offers an assortment of free themes expertly designed with “conversions in mind.” The simple page-building tool allows you to customize each theme with click-to-add functionality for pre-coded content blocks—like blogs, featured products, testimonials and more.
 
Volusion also offers an assortment of sales and marketing tools, but it’s worth noting that they’re only available starting at the second-tier paid plan. This includes useful features like abandoned cart reports, a customer relationship management (CRM) system, ratings, reviews and more.
 
Key features of Volusion
 
<ul>
<li>Simple and effective eCommerce platform for small- and medium-sized online stores</li>
<li>No coding required to customize any of the templates or website features</li>
<li>Offers an assortment of eCommerce sales and marketing tools</li>
</ul>
 
Pricing
 
<ul>
<li>Plans start from $35 per month</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_2fa3f5f213bf41529a79f3d9fe469490~mv2.png/v1/fit/w_1000,h_953,al_c,q_80/file.png"alt="ecommerce website builders: Volusion"></figure>
 
 
<h2>Non-negotiable features of an eCommerce website builder</h2>
 
The best eCommerce website builders should offer a range of features to enable you to create, manage and optimize your online store. Some of the key non-negotiable features you should expect from an eCommerce website builder are:
 
 
<h3>Ease of use</h3>
 
Any platform you use should have an intuitive interface that allows users with varying levels of technical expertise to build and customize their online stores without extensive coding knowledge. Look for features such as drag and drop and low code no code capabilities. 
 
 
<h3>Templates and customization</h3>
 
Access to a variety of professionally designed <a href="https://www.wix.com/website/templates/html/online-store" rel="noreferrer" target="_blank">ecommerce templates </a>should be paramount, catering to different industries and design styles. Additionally, the ability to customize these templates with branding elements, colors, fonts and layouts is essential for creating a unique online store. 
 
Popular ecommerce template categories include:
 
<ul>
<li><a href="https://www.wix.com/website/templates/html/online-store/fashion-clothing" rel="noreferrer" target="_blank">Fashion and clothing templates</a></li>
<li><a href="https://www.wix.com/website/templates/html/online-store/jewelry-accessories" rel="noreferrer" target="_blank">Jewelry templates</a></li>
<li><a href="https://www.wix.com/website/templates/html/online-store/beauty-wellness" rel="noreferrer" target="_blank">Beauty and wellness templates</a></li>
<li><a href="https://www.wix.com/website/templates/html/online-store/food-drinks-ecom" rel="noreferrer" target="_blank">Food and drinks templates</a></li>
<li><a href="https://www.wix.com/website/templates/html/online-store/arts-crafts" rel="noreferrer" target="_blank">Arts and crafts templates</a></li>
</ul>
 
 
<h3>Mobile friendly</h3>
 
The builder should ensure that websites created on the builder are mobile friendly, allowing you to design your site for mobile. Mobile friendly ecommerce website builders prioritize <a href="https://www.wix.com/site-reliability" rel="noreferrer" target="_blank">site reliability</a> and <a href="https://www.wix.com/performance" rel="noreferrer" target="_blank">performance</a>.
 
 
<h3>Product management</h3>
 
Robust product management features are crucial, including the ability to add, edit, and categorize products easily. Users should be able to upload product images, set prices, manage inventory and create product variations (such as sizes or colors) efficiently.
 
 
<h3>Checkout and payment processing</h3>
 
Your ecommerce platform should offer a secure and streamlined checkout process, allowing customers to easily add products to their cart, enter shipping and payment details and complete purchases. Integration with popular payment gateways and <a href="https://www.wix.com/payments" rel="noreferrer" target="_blank">support for multiple payment methods</a> (credit cards, PayPal) is essential.
 
 
<h3>Shipping and tax options</h3>
 
Your ecommerce builder should provide flexible shipping and tax configuration options, allowing users to set shipping rates based on factors like weight, location or order value. It should also support automatic tax calculations based on the customer's location and applicable tax laws.
 
 
<h3>Marketing tools</h3>
 
Built-in <a href="https://www.wix.com/seo" rel="noreferrer" target="_blank">search engine optimization (SEO) features</a> are essential to help you optimize their online stores for better visibility in search engine results. Additionally, marketing tools such as email marketing integration, discount codes, social media sharing and gift cards can help drive traffic and increase sales.
 
 
<h3>Analytics and reporting</h3>
 
A good ecommerce website builder should offer <a href="https://www.wix.com/manage/analytics" rel="noreferrer" target="_blank">built-in analytics tools</a> that provide insights into website traffic, sales performance, customer behavior and other key metrics. Access to detailed reports and data visualization tools can help you make informed decisions to optimize their online stores.
 
 
<h3>Security and compliance</h3>
 
<a href="https://www.wix.com/website-security" rel="noreferrer" target="_blank">Security features</a> such as SSL encryption, PCI compliance and regular software updates are essential to protect customer data and ensure a secure shopping experience. Also look for features like automatic backups and fraud detection/prevention mechanisms, all of which are standard with a Wix ecommerce site. 
 
 
<h3>Customer support and community</h3>
 
Look for responsive customer support channels (such as live chat, email or phone support) and comprehensive documentation/resources to help you troubleshoot issues and get the most out of your builder. An active user community or forum can encourage knowledge sharing and collaboration among all users.
 
 
Editor’s note: all prices and features are current as of January 11, 2024.
 
 
<h2>Best eCommerce website builders FAQ</h2>
<ul>
<li><h3>What is an eCommerce website?</h3><a href="https://www.wix.com/blog/what-is-an-ecommerce-website" rel="noreferrer" target="_blank">An eCommerce website</a> is an online platform where businesses sell goods and services directly to consumers. It acts as a digital storefront, offering a convenient, accessible way for users to browse, select and buy products or services at any time. These websites are equipped with features like shopping carts, product catalogs and secure payment systems. For businesses, they provide a vital channel to reach a wider audience, track consumer behavior and enhance sales. </li>
<li><h3>What is the best eCommerce website builder?</h3>Determining the best eCommerce website builder depends on your business needs, technical skills and budget. For ease of use and versatility, Wix stands out as a top choice, offering a wide range of customizable templates, eCommerce functionality and an intuitive drag-and-drop interface with AI tools built in.</li>
<li><h3>How much does it cost to build an online store?</h3>The cost of building an online store can vary widely depending on several factors, including your paid subscription plan (if applicable), necessary apps and other essential eCommerce features. Additional costs may include purchasing a domain name, which typically costs around $10 to $20 annually, and any premium themes or plugins, which can cost as much as $400. For a more customized, professional store, costs can escalate significantly, especially if you hire web designers or developers, potentially reaching thousands of dollars. Remember, ongoing expenses for maintenance, marketing and platform updates also contribute to <a href="https://www.wix.com/blog/ecommerce-website-cost" target="_blank">how much an eCommerce website costs</a>.</li>
<li><h3>Can I build an eCommerce website for free?</h3>There are several eCommerce website builders that will let you get started with <a href="https://www.wix.com/blog/how-to-make-an-ecommerce-website" rel="noreferrer" target="_blank">building an ecommerce website</a> for free. However, you may quickly discover that you need to factor in other costs in order to grow or market your store. For example, you may need to pay for hosting, a domain name and potentially a subscription fee if you’d like to upgrade your account with your platform of choice. </li>
</ul>
]]></content:encoded></item><item><title><![CDATA[10 best eCommerce platforms of 2024]]></title><description><![CDATA[In this article, we’ll cover 10 different eCommerce platforms and review their features.]]></description><link>https://www.wix.com/blog/best-ecommerce-platforms</link><guid isPermaLink="false">661cbb2d30a0cb35a5551b69</guid><category><![CDATA[Business Strategies]]></category><pubDate>Mon, 15 Apr 2024 05:58:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f6616_5ec309d4e388441b986da10b7ccdf6af~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amanda Bellucco Chatham</dc:creator><content:encoded><![CDATA[Get started by: <a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Creating a website →</a> | <a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_1d732668f6cd43e790a7d7dbdc1cf91c~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="best ecommerce platforms"></figure>
 
It's easy to get lost in the hustle and bustle of <a href="https://www.wix.com/blog/ecommerce/2019/10/how-to-start-an-online-store" rel="noreferrer" target="_blank">starting an online store</a>. But choosing the right <a href="https://www.wix.com/ecommerce/website" rel="noreferrer" target="_blank">eCommerce platform</a> can save you hassle, headaches and time with <a href="https://www.wix.com/blog/how-to-make-an-ecommerce-website" rel="noreferrer" target="_blank">making an ecommerce website</a> that not only looks great but runs well in the background, complete with all the tools you need to grow your business.
 
For entrepreneurs and <a href="https://www.wix.com/blog/what-is-ecommerce" target="_blank">eCommerce</a> aficionados, there’s never been a better time to open an <a href="https://www.wix.com/ecommerce/online-store" target="_blank">online store</a>. There is a wide range of options available to launch your venture, and we’ve curated a list of the best platforms to help you get started in creating a successful eCommerce website.
 
In this article, we’ll cover 10 different eCommerce platforms and review their features to help you decide the best solution for <a href="https://www.wix.com/blog/how-to-start-an-ecommerce-business" rel="noreferrer" target="_blank">starting your eCommerce business</a>.
 
 
<h2>What is an eCommerce platform? </h2>
 
An eCommerce platform is a software application that allows businesses to create and manage online stores, facilitating the buying and selling of goods and services over the internet. These platforms provide a comprehensive set of <a href="https://www.wix.com/blog/ecommerce/2024/02/ecommerce-tools" rel="noreferrer" target="_blank">eCommerce tools</a> and features to support various aspects of your operations, including product catalog management, online payment processing, order fulfillment, inventory management, marketing and customer relationship management.
 
 
<h2>10 best eCommerce platforms of 2024</h2>
 
<ol>
<li><a href="#cbtdq" rel="noopener noreferrer">Wix</a> </li>
<li><a href="#8us0l" rel="noopener noreferrer">BigCommerce</a> </li>
<li><a href="#cugan" rel="noopener noreferrer">Squarespace</a> </li>
<li><a href="#fn09f" rel="noopener noreferrer">Shopify</a> </li>
<li><a href="#evlnk" rel="noopener noreferrer">WooCommerce</a> </li>
<li><a href="#567om" rel="noopener noreferrer">Weebly</a> </li>
<li><a href="#2ba9c" rel="noopener noreferrer">Shift4Shop</a> </li>
<li><a href="#34v53" rel="noopener noreferrer">Big Cartel</a> </li>
<li><a href="#8nr50" rel="noopener noreferrer">Centra</a> </li>
<li><a href="#b70mv" rel="noopener noreferrer">Ecwid</a> </li>
</ol>
 
 
<h3>01. Wix</h3>
 
Having full control over your website isn't just a luxury, it's essential. And Wix ensures that with its intuitive eCommerce interface.
 
To start, Wix's industry-renowned <a href="https://www.wix.com/" rel="noreferrer" target="_blank">website builder </a>makes creating a site simple. It's perfect for those who may not have a technical background, offering hundreds of customizable <a href="https://www.wix.com/website/templates/html/online-store" target="_blank">online store templates</a>, plus a powerful <a href="https://www.wix.com/ai-website-builder" rel="noreferrer" target="_blank">AI website maker</a> for creating a fully functional site in minutes. If you do have a more technical background, you can start from scratch as Wix is built on an open platform that allows you to create your own customized solutions via code.
 
Wix’s eCommerce platform provides you with a comprehensive suite of professional tools to establish, design, manage and grow your online store. You can sell products across multiple <a href="https://www.wix.com/ecommerce/sell/multichannel" target="_blank">sales channels</a>, including native mobile apps, <a href="https://www.wix.com/pos" target="_blank">physical point-of-sale</a> (POS) systems, <a href="https://support.wix.com/en/article/wix-stores-connecting-and-setting-up-an-amazon-shop" target="_blank">external eCommerce marketplaces</a> and <a href="https://support.wix.com/en/article/wix-stores-creating-a-facebook-shop" target="_blank">social media platforms</a>.
 
In addition, Wix’s all-in-one approach to eCommerce goes beyond just <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">how to make a website</a>. It enables you to manage all aspects of running your online store from end to end, covering everything from sourcing products, managing inventory, accepting payments and fulfilling and shipping orders. Plus, built-in marketing and analytics tools mean even less reliance on outside systems. Beyond that, the platform also includes hundreds of native and third-party <a href="https://www.wix.com/app-market" target="_blank">app integrations</a> to further curate a custom eCommerce experience. While many apps are free (or have free plans available), some do come at an additional monthly cost.
 
Another key feature of Wix is that your business model isn’t limited to an online store, as the platform supports all manner of <a href="https://www.wix.com/business/website" target="_blank">business websites</a>. “Wix is not only an eCommerce website builder,” says Oren Inditzky, vice president and general manager of online stores at Wix. “It covers all types of business, and as such, it can allow you to further grow and expand your business. In addition to selling products, you can also offer <a href="https://www.wix.com/scheduling-software" target="_blank">services to book</a>, <a href="https://www.wix.com/app-market/wix-events" target="_blank">events to attend</a>, blogs to read and so on.” No matter how large (or small) your business is, Wix’s infrastructure also promises industry-leading speed, scalability and enterprise-grade security.
 
Thanks to the wide array of features, tools and integrations, Wix is your best overall choice when it comes to launching and maintaining a successful eCommerce store.
 
Key <a href="https://www.wix.com/features/main" rel="noreferrer" target="_blank">Wix features</a>
 
<ul>
<li>Offers comprehensive, built-in end-to-end merchant solutions</li>
<li>Integrates with hundreds third-party apps</li>
<li>Supports omnichannel selling across a variety of marketplaces and social media platforms</li>
<li>Offers hundreds of customizable online store templates</li>
<li>Has advanced AI capabilities for site building, content generation and more</li>
<li>Offers 24/7 support</li>
</ul>
 
Price
<ul>
<li>Free and multi-solution <a href="https://www.wix.com/premium-purchase-plan/dynamo" target="_blank">premium plans</a> available</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_41d17b8211234691b06e406e1fdc5797~mv2.png/v1/fit/w_924,h_547,al_c,q_80/file.png"alt="ecommerce platforms: wix"></figure>
 
 
<h3>02. BigCommerce</h3>
 
BigCommerce is a good option for eCommerce businesses of various sizes and types, including enterprise operations. The platform has the fundamental tools for running a successful eCommerce store, such as SEO tools, setting up a blog and detailed order and inventory management. When you need the extra push to earn more sales, you can easily implement features like discount codes or side-by-side product comparisons to take things to the next level.
 
For small businesses just dipping their toes, the Standard plan is a good place to start. And while it's ready to use straight out of the box with a nifty site builder, the tech-savvy can have fun tweaking the CSS and HTML code for that extra oomph. 
 
When it comes to larger businesses, BigCommerce has been highly focused on building out its suite of enterprise tools, complete with options for wholesaling, international shipping and more. You will need to contact a sales representative to discuss pricing for the Enterprise plan.
 
Key features of BigCommerce
 
<ul>
<li>Advanced sales and marketing tools for enterprise businesses</li>
<li>Includes a "Buy Online and Pick Up in Store” (BOPIS) feature</li>
<li>Offers a 15-day free trial</li>
</ul>
 
Price
 
<ul>
<li>Standard plans start at $39 per month</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_04d344e669214ce4bcebab410a3ff830~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="ecommerce platforms: BigCommerce"></figure>
 
 
<h3>03. Squarespace</h3>
 
Popular amongst sellers whose first priority is creating a handsome, modern-looking site, Squarespace is a website builder with eCommerce functionality, offering options for various business owners, creatives and artists to showcase their work. Getting started is straightforward, with an assortment of elegant website templates that can be customized to your liking via simple drag-and-drop interface.
 
The platform offers two Commerce plans, each coming with a suite of built-in merchandising and analytics tools. For the more advanced plan, you also have access to additional shipping and discount tools, plus the ability to <a href="https://www.wix.com/ecommerce/sell/subscription-boxes" rel="noreferrer" target="_blank">sell subscriptions</a>.
 
One thing of note is that Squarespace does not currently offer multichannel-selling capabilities, so there is no direct integration with other online marketplaces. Users can only use PayPal, Stripe and Afterpay for online store payments. However, you can accept in-person payments via Square if you download the Squarespace app.
 
Key features of Squarespace
 
<ul>
<li>No transaction fees under the Commerce plans</li>
<li>Provides an uncomplicated and beginner-friendly interface</li>
<li>Offers a 14-day free trial</li>
</ul>
 
Price
 
<ul>
<li>Commerce plans start at $36 per month</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_f3037b9de333410cbb558e5ffe141ad1~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="ecommerce platforms: Squarespace"></figure>
 
 
<h3>04. Shopify</h3>
 
In deciding you want to start an eCommerce business, you’ll find there are dedicated eCommerce platforms as well as multi-faceted <a href="https://www.wix.com" rel="noreferrer" target="_blank">website builders</a> with eCommerce capabilities. Shopify falls into the former category.
 
Selecting your store's look is a simple process, courtesy of over 100 professionally-designed templates. While there are free themes available, choosing one of Shopify’s premium themes will come at an additional cost. Shopify's templates offer the basic framework you need to get started, and users can add additional functionality to their store via the platform’s diverse app store.
 
As for the app store, Shopify offers more than 6,000 third-party app integrations to ensure that you can tailor the platform to your specific needs. This includes community support, marketing tools, payment processing options and more. Note that many of these apps also come at an additional monthly cost.
 
Key features of Shopify
 
<ul>
<li>Offers 24/7 support </li>
<li>Integrates with more than 6,000 apps</li>
<li>Supports omnichannel selling across online and offline platforms</li>
</ul>
 
Price
 
<ul>
<li>Basic plans start at $39 per month</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_daa978d39bd24341b736df8f7d493f6b~mv2.jpg/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="ecommerce platforms: shopify"></figure>
 
 
<h3>05. WooCommerce</h3>
 
WooCommerce offers a way to add eCommerce functionality to an existing WordPress site. The plugin is free to install and use, but you'll need to pay for your hosting and domain name, in addition to any extensions you decide to add. WooCommerce offers more than 800 extensions that handle things like return and warranty requests, shipping, accepting online bookings and more. These extensions range in price from free to $299 each.
 
Design freedom is a major plus here, as there are thousands of website themes in the WordPress library that you can customize into your own digital storefront. But if technical know-how isn’t your strong suit, WooCommerce might feel somewhat challenging.
 
After the initial setup, you're on your own. Maintenance and upgrades are all on you. But if you've got the will, WooCommerce is a canvas ready for your masterpiece.
 
Key features of WooCommerce
 
<ul>
<li>Open-source flexibility that works with WordPress</li>
<li>More than 800 eCommerce extensions and integrations</li>
<li>Offers users full control over the design and functionality of their online store</li>
</ul>
 
Price
 
<ul>
<li>Plugin is free; extensions range from free to $299</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_b71250b66f75401b82fdfc319ebdf8e2~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="ecommerce platforms: WooCommere"></figure>
 
 
<h3>06. Weebly</h3>
 
It’s often best to keep things simple when you’re ready to <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">start a business</a>. Weebly, which is owned by Square, is a good option if you’re in that boat.
 
Weebly's drag-and-drop website editor is known for its simplicity; there’s no technical know-how required. The platform intuitively provides all the basics you need to get your eCommerce site up and running fast.
 
While Weebly's simplicity is its strength, it's a bit limited in design options compared to some of the bigger eCommerce and website builders on the market. Where it shines, however, is in the fact that it offers a robust free plan that lets you set up a store without breaking the bank, complete with unlimited items, in-store pick up, automatic tax calculator and more. But, the free plan comes with one caveat: if you want a custom domain name (which you likely will), you’ll have to upgrade to a paid subscription.
 
All in all, for those who want a straightforward, no-frills approach to eCommerce, Weebly is a solid choice.
 
Key features of Weebly
 
<ul>
<li>Very simple interface that works well for beginners</li>
<li>Offers a robust free plan (though you cannot connect a domain name)</li>
<li>Provides budget-friendly premium plans</li>
</ul>
 
Price
 
<ul>
<li>Free and premium plans available starting from $13 per month</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_5f714199d58b4d70813e258b27a1f65a~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="ecommerce platforms: Weebly"></figure>
 
 
<h3>07. Shift4Shop</h3>
 
Ever heard of 3dcart? It's now called Shift4Shop, and it's a good option for folks wanting a free eCommerce solution, no matter what <a href="https://www.wix.com/blog/types-of-businesses/" target="_blank">type of business</a> they run.
 
Shift4Shop is a fully hosted shopping cart, so you won't have to worry about coding or technical setup. You can create as many product pages as you like, plus you have access to a built-in blog, SEO tools, email marketing, coupon system, gift registry setup and more.
 
One of the star features of Shift4Shop is that there are no transaction or setup fees. In fact, you can run your online store entirely for free if your monthly sales are $500 or more. If you process less than that, you may be charged a monthly software as a service (SaaS) fee.
 
Shift4Shop offers free domain name registration for all plans. However, it’s worth noting that this platform is for U.S.-based sellers only.
 
Key features of Shift4Shop
 
<ul>
<li>Does not charge transaction fees (though you may pay a monthly SaaS fee)</li>
<li>Offers free domain name registration for all plans</li>
<li>Stores processing over $500 pay nothing for the platform</li>
</ul>
 
Price
 
<ul>
<li>Free for businesses that process at least $500 per month; $29 per month otherwise</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_9a330f8df3424a9da03dec761effc02c~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="ecommerce platforms: Shift4Shop"></figure>
 
 
<h3>08. Big Cartel</h3>
 
If you’re a creative type, you probably want to spend less time and effort figuring out <a href="https://www.wix.com/blog/ecommerce/2022/09/how-to-sell-online" target="_blank">how to sell online</a> and more time, well, creating. Big Cartel stands out as an affordable option for artists who want to sell their pieces online, making your creations the star of the show.
 
Big Cartel does this by making it really simple to set up a basic site with the essentials. You can list up to five products for free, or upgrade to a paid plan to list between 50 and 500 products. All plans allow you to use a custom domain name and come with an assortment of basic eCommerce tools, including real-time stats, shipment tracking and sales tax automation. 
 
To note, Big Cartel only offers a handful of templates and themes to choose from. But if you're an artist or creative person and want a platform that's simple and straight to the point, Big Cartel is a good choice.
 
Key features of Big Cartel
 
<ul>
<li>Offers a budget-friendly option for creatives</li>
<li>Users can accept payments in-person with the Big Cartel app</li>
<li>Integrates with Facebook Shop for cross-channel selling</li>
</ul>
 
Price
 
<ul>
<li>Free and premium plans available starting at $9.99 per month</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_0fa4a59eaef941709afe7cdce49e749d~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="ecommerce platforms: Big Cartel"></figure>
 
 
<h3>09. Centra</h3>
 
One of the newer kids on the eCommerce block, Centra has already caught the eye of accessory and apparel brands like Nudie Jeans, Ideal of Sweden, Stronger, Eton Shirts and Sandqvist.
 
With Centra being a headless SaaS tool, you can craft any front-end experience you desire without compromising on back-end efficiency. Its user experience and interface are designed not just for looks but for intuition, guiding you through the setup process relatively easily.
 
As for products, whether you're offering bundled deals or individual items, Centra offers robust product and catalog management. Native support ensures that the journey from ideation to product listing is smooth.
 
In the vibrant world of fashion and direct-to-consumer brands, Centra stands out as a quality contender, merging simplicity with efficiency.
 
Key features of Centra
 
<ul>
<li>Provides an effective eCommerce solution for fashion and lifestyle brands</li>
<li>Options for direct-to-consumer and digital wholesale commerce</li>
<li>Offers five-star support</li>
</ul>
 
Price
 
<ul>
<li>Not publicized; contact Centra for a quote</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_8b15b9d60331467a913cf19c3d3f5750~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="ecommerce platforms: Centra"></figure>
 
 
<h3>10. Ecwid</h3>
 
Thinking about <a href="https://www.wix.com/blog/ecommerce/2019/10/how-to-start-an-online-store" target="_blank">how to start an online store</a> for your small business? Or maybe you have a blog and want to add a shop to it? Ecwid might be what you're looking for.
 
At its core, Ecwid is a shopping cart tool for websites. The platform allows you to build an online store that integrates right into your existing website or blog, <a href="https://www.ecwid.com/wix" target="_blank">including your Wix website</a>. There's also a newer feature called "Instant Sites" that allows users to create a standalone landing page quickly, which is useful if you need a special page for a product or an event. 
 
If you're just starting out and have five or fewer products to sell, Ecwid's free plan has you covered, albeit with very basic functionality. Paid plans are available for 100 up to unlimited products and offer additional eCommerce tools such as automated tax calculations, POS integration, an abandoned cart saver and more. 
 
Key features of Ecwid
 
<ul>
<li>Does not charge setup or transaction fees</li>
<li>Offers a simplified approach to online selling</li>
<li>Provides quick integration of an online store into an existing blog or website</li>
</ul>
 
Price
 
<ul>
<li>Free and premium plans available starting at $19 per month</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_d1e585436db54d1eaca916f4014ab0c7~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="ecommerce platforms: Ecwid"></figure>
 
 
Eager to start selling? <a href="https://users.wix.com/signin/signup/password?view=sign-up&sendEmail=true&postSignUp[…]2F%2Fwww.wix.com%2F&loginDialogContext=signup&forceRender=true" target="_blank">Sign up</a> for Wix today and test drive our site builder for free.
 
 
<h2>How to choose the best eCommerce platform</h2>
 
Choosing the best eCommerce platform for your business means identifying your specific needs, budget and long-term goals. Here are some steps to help you make an informed decision about what's right for <a href="https://www.wix.com/blog/how-to-start-a-business" rel="noreferrer" target="_blank">starting your business</a>:
 
<ul>
<li>Define your requirements: Start by identifying your business requirements, including the type of products you sell, expected sales volume, desired features, scalability needs, budget constraints and technical expertise. Consider factors such as ease of use, customization options, integrations and support.</li>
<li>Research available options: Research different eCommerce platforms available in the market, considering factors such as features, pricing, user reviews and industry reputation. </li>
<li>Consider ease of use: Assess the platform's ease of use from both the administrator and customer perspectives. Look for intuitive interfaces, drag-and-drop functionality and user-friendly tools for managing products, orders and other essential tasks. Consider whether the platform offers customizable templates and themes to match your branding.</li>
<li>Evaluate features: Compare the features and flexibility offered by each platform, including product catalog management, payment processing options, shipping and fulfillment capabilities, marketing tools, analytics and scalability. Determine whether the platform supports your desired integrations with third-party apps, payment gateways and shipping carriers.</li>
<li>Assess pricing: Consider the pricing structure of each eCommerce platform, including setup fees, monthly subscriptions, transaction fees and additional costs for add-ons or premium features. Calculate the total cost of ownership over time, factoring in your projected sales volume and growth trajectory. Look for transparent pricing and scalable plans that align with your budget.</li>
<li>Review customer support: Evaluate the level of customer support and resources offered by each eCommerce platform, including documentation, tutorials, community forums and dedicated support channels. Consider whether the platform provides responsive customer support, ongoing updates and training resources to help you succeed.</li>
<li>Test drive: Take advantage of free trials or demo accounts offered by eCommerce platforms to test their features, functionality and user experience firsthand. Use this opportunity to explore the platform's capabilities, experiment with customization options and assess whether it meets your expectations.</li>
<li>Consider long-term scalability: Anticipate your business's future growth and scalability needs when choosing an eCommerce platform. Select a platform that can accommodate increasing traffic, sales volume and product offerings over time without significant disruptions or costly migrations. Look for platforms that offer scalability, flexibility and room for expansion.
</li>
</ul>
<h2>Key features of eCommerce platforms</h2>
 
It's important you make sure you have access to all the features you need to build your eCommerce site. Here are the key ones: 
 
<ul>
<li>Storefront creation: Tools for designing and customizing the look and feel of the online store, including templates, themes and layout options.</li>
<li>Product management: Capabilities for adding, editing and organizing product listings, including descriptions, images, pricing and inventory levels.</li>
<li>Shopping cart: Secure shopping cart functionality that allows customers to add items to their cart, review their selections and complete the purchase process with integrated checkout and payment gateways.</li>
<li>Payment processing: Support for various payment methods, such as credit/debit cards, digital wallets, bank transfers and alternative payment options, ensuring secure and convenient transactions.</li>
<li>Order management: Tools for managing orders, including order tracking, status updates, invoicing and fulfillment processes, to streamline operations and ensure timely delivery.</li>
<li>Inventory management: Features for tracking and managing product inventory levels, including stock alerts, backorders and automatic inventory syncing across multiple sales channels.</li>
<li>Marketing and promotion: Built-in marketing tools, such as <a href="https://www.wix.com/features/email-marketing" rel="noreferrer" target="_blank">email campaigns</a>, discount codes, loyalty programs and <a href="https://www.wix.com/seo" rel="noreferrer" target="_blank">SEO optimization</a>, to attract customers, drive traffic and increase sales.</li>
<li>Analytics and reporting: Reporting and analytics tools, like <a href="https://www.wix.com/manage/analytics" rel="noreferrer" target="_blank">Wix Analytics</a>, to track key performance metrics, monitor sales trends, analyze customer behavior and make data-driven decisions to optimize business performance.</li>
<li>Security and compliance: Built-in <a href="https://www.wix.com/website-security" rel="noreferrer" target="_blank">website security</a> measures, such as SSL encryption, PCI compliance and fraud detection, to protect sensitive customer information and ensure secure transactions.</li>
</ul>]]></content:encoded></item><item><title><![CDATA[How to start a clothing business online in 10 steps]]></title><description><![CDATA[In this guide, we’re going to cover everything you need to know to start your own clothing line business. ]]></description><link>https://www.wix.com/blog/how-to-start-a-clothing-business</link><guid isPermaLink="false">661c24eaa4694d7b5223dc2b</guid><category><![CDATA[Business Strategies]]></category><pubDate>Sun, 14 Apr 2024 19:15:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/46e2e0_120c5b03ba8f4a4facc1ae7836229bf6~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Allison Lee</dc:creator><content:encoded><![CDATA[Get started by: <a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Creating a website →</a> | <a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_120c5b03ba8f4a4facc1ae7836229bf6~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="how to start a clothing business"></figure>
 
While fashion is a highly competitive multi-billion dollar industry, starting a clothing business, especially online, is more accessible than ever before. 
 
Whether you want to design your own clothing line from scratch, customize readymade wholesale garments, start <a href="https://www.wix.com/blog/clothing-dropshipping" rel="noreferrer" target="_blank">clothing dropshipping</a> or launch a small T-shirt business with print-on-demand services, the number of resources available to new businesses like yours are at an all-time high. You can <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">start a business</a>, <a href="https://www.wix.com/blog/how-to-start-an-online-store" rel="noreferrer" target="_blank">build an online store</a>, establish your clothing brand, connect with potential customers and <a href="https://www.wix.com/blog/how-to-sell-online" rel="noreferrer" target="_blank">start selling online</a> in no time.
 
In this 10 step guide, we’re going to cover everything you need to know about how to start your own clothing line—from conceptualization to selling.These steps don’t have to be completed one-by-one in a linear fashion. You can multitask and work on a few steps at the same time. For example, once you’ve decided on your brand identity (Step 2) you can <a href="https://www.wix.com/blog/ecommerce/2019/10/how-to-start-an-online-store" target="_blank">start building your online store</a> (Step 6). Use this guide as a checklist to keep you on track.
 
 
<h2>How to start a clothing business online in 10 steps</h2>
 
<ol>
<li><a href="#fniq0" rel="noopener noreferrer">Choose your brand strategy</a> </li>
<li><a href="#8pqgj" rel="noopener noreferrer">Create your brand identity</a> </li>
<li><a href="#fvd0m" rel="noopener noreferrer">Decide what products to sell</a> </li>
<li><a href="#52h7" rel="noopener noreferrer">Choose a business model</a> </li>
<li><a href="#4np26" rel="noopener noreferrer">Review costs</a> </li>
<li><a href="#1v3p5" rel="noopener noreferrer">Start building your online store</a> </li>
<li><a href="#fm1ns" rel="noopener noreferrer">Write a business plan</a> </li>
<li><a href="#64u75" rel="noopener noreferrer">Gather funding</a> </li>
<li><a href="#8tjb4" rel="noopener noreferrer">Design and create prototypes</a> </li>
<li><a href="#6o2nr" rel="noopener noreferrer">Get your marketing campaign up and running</a> </li>
</ol>
 
 
<h3>01. Choose your brand strategy</h3>
 
Before starting an online clothing business you need to ask yourself the following questions that will help to develop your brand strategy for this <a href="https://www.wix.com/blog/types-of-businesses" rel="noreferrer" target="_blank">type of business</a>:
 
What is your mission? Perhaps you dream of creating a clothing line, using your own bespoke fashion designs. Or it could be as simple as creating a fashion business, offering quality, on-trend clothes you love. You might prioritize selling garments at an affordable price, manufacturing locally or using sustainable materials. Consider what factors are important to you and your clothing business. This is about your brand’s values and your purpose. This is about the product you want to provide. Be inspired by these <a href="https://www.wix.com/blog/clothing-business-ideas" target="_blank">clothing business ideas</a>, if you're not sure.
 
What makes your clothing business different? This is your<a href="https://www.wordstream.com/blog/ws/2014/04/07/unique-selling-proposition" target="_blank"> </a><a href="https://www.wordstream.com/blog/ws/2014/04/07/unique-selling-proposition" target="_blank">unique selling proposition (USP)</a>, and it’s what ultimately tells customers why they should buy from you instead of your competition. This is largely about how you want your business to run. What is missing from the market that you can provide? Think about how you can set your clothing business apart.
 
What is your niche? Is there a gap you can fill? Find your niche and see how you can serve it. Everyone wants to buy clothes that fit well, look great, are within their budget, and serve a purpose where it’s fashionable or practical. If you’re able to figure out which part of the equation is missing from the current market (which can be quality, price, ethics, design, function, or fit), then you have an instant in.
 
Who is your target audience? Who are you creating your clothes for? Will you have direct communication with them by being a<a href="https://www.wix.com/encyclopedia/definition/business-to-consumer" target="_blank"> business-to-consumer (B2C)</a> type of business? Do market research and get an idea of your main customer base. Deep dive into finding your ideal audience and considering ways to serve them. You may not have niched your new clothing line all the way down yet, but you should know upfront whether you’re planning to create politically-driven graphic tees for college students or comfortable slippers marketed to senior citizens. These factors are important, as they’ll shape your decisions moving forward, even if they shift slightly as you progress. Don’t worry, you can always adapt them as your clothing brand develops.
 
A good tactic for determining your target audience is<a href="https://www.wix.com/blog/ecommerce/2022/11/buyer-personas" target="_blank"> </a><a href="https://www.wix.com/blog/ecommerce/2022/11/buyer-personas" target="_blank">creating buyer personas</a>. Think about their pain points that you can solve. 
 
Let’s say that you want to create a clothing line that offers expensive washable silk pajamas. The following might be examples of your audience buyer personas:
 
<ul>
<li>Professional women aged 24-35, with no children but who are high-income earners. They are looking for high-end pyjamas that look and feel great. They want something that will hold up well, while still feeling luxurious.</li>
<li>Mothers aged 30-45 in upper or middle-class families who have elementary-school-aged children. They love silk but need something practical. Silk would typically be out because dry-clean only doesn’t always work for busy schedules, but machine-washable silk opens doors to practicality and convenience.</li>
</ul>
 
You can learn a lot about your niche and target audience through social media. Join forums on <a href="https://www.reddit.com/subreddits/" target="_blank">Reddit</a>, add yourself to <a href="https://www.facebook.com/groups/feed/" target="_blank">Facebook Groups</a> and follow relevant <a href="https://www.instagram.com/" target="_blank">Instagram Pages</a> and influencers to immerse yourself in the niche you are seeking to serve. You can also use social media analytics tools as well as Google Analytics to gain valuable insights into user behavior, engagement patterns and demographic information. This will help you find and create products or styles that uniquely fill a void in the market and create marketing campaigns that speak directly to your audience.
 
Who are your competitors? Before committing to a niche or establishing a business model for your clothing line, you want to take a look at the competition. You can learn a lot from what they’re doing well, plus find ways to outshine them or offer something new. 
 
If you wanted to start a high-end sock business, for example, research might show that plenty of similar companies are using subscription packages to keep reengagement high and sales up long-term.
 
Learn more: <a href="https://www.wix.com/blog/subscription-box-business" rel="noreferrer" target="_blank">How to start a subscription box business</a>
 
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_9fca0c1cbe5d4ded9b3142198c0d45e7~mv2.png/v1/fit/w_924,h_608,al_c,q_80/file.png"alt="how to start a clothing business"></figure>
 
You also want to take a look at your competitor’s pricing and promotions. You don’t necessarily need to beat their pricing; many customers, for example, will pay up to<a href="https://sgbonline.com/consumers-willing-to-pay-up-for-sustainability/" target="_blank"> 25% more for sustainably-made items</a>, and luxury brands can charge more than those opting for affordable selling points. That being said, market pricing does need to be taken into account, especially when you’re looking at direct competitors.
 
During your research, look at customer feedback, including reviews on competitors' product pages. You can learn a lot about what your target audience is looking for and where your competition is falling short.
 
Once you’ve answered these questions, nail it all down by<a href="https://www.wix.com/blog/how-to-write-a-mission-statement" target="_blank"> creating your mission statement</a>. Don’t overlook this step because it’ll help you stay focused as you move forward on this journey to starting your own clothing line.
 
 
<h3>02. Create your brand identity</h3>
 
Once you’ve determined your clothing line’s brand strategy, then you can work on creating your <a href="https://www.youtube.com/watch?v=uqL9BoMaREA&list=PL0y_aclKYoYh1mPYl6ZG4NGflXisrpVnp&index=4" target="_blank">brand identity</a>. When you’re getting your clothing business off the ground, you’ll need all the elements to fit together well to form a strong, cohesive brand that your audience will trust, love and want to continue purchasing from.
 
These are the four pillars to creating a successful brand:
 
<ul>
<li>Quality: What are you offering and who will be buying it? Lower-quality items can be more accessible and reach different markets than higher-end products. Keep all your products targeted toward the same market.</li>
<li>Price: Consider your product quality, materials, manufacturing costs, target audience and competition. Then create a price range that's suitable for your items. Charge more for higher quality or unique items that are currently in-demand.</li>
<li>Brand design and style: Put your unique flavor into your business. Make sure the overall look and feel is consistent across your product collection, <a href="https://www.wix.com/logo/maker/category/fashion/clothing" target="_blank">clothing logo</a>, <a href="https://www.wix.com/blog/what-is-ecommerce" target="_blank">eCommerce</a> website, packaging, social media and marketing campaigns. The style you’re going for should also be in line with everything else on this list. If not, something will feel out of place and customers won’t purchase. Thankfully creating a brand identity for your clothing business is easier and faster than ever before, with AI-powered tools that help you <a href="https://www.wix.com/logo/maker" target="_blank">create a logo</a> and <a href="https://www.wix.com" target="_blank">build a free website</a> just by answering a few simple questions. It's also helpful to use an industry-specific logo maker to give you inspiration and help you fully represent your brand (in this case, a <a href="https://www.wix.com/logo/maker/category/fashion" target="_blank">fashion logo maker</a>). </li>
<li>Brand name: For clothing lines especially, your <a href="https://www.wix.com/blog/clothing-brand-name-ideas" target="_blank">clothing brand name</a> can be a powerful selling feature in and of itself, even if you aren’t a high-end designer label. Brand names can also include mission-focused associations that make your clothing business stand out, like using ethically sourced designers or high-quality materials. This will come into play as you build <a href="https://www.wix.com/blog/ecommerce/2020/05/what-is-brand-trust" target="_blank">brand trust</a> and brand recognition. If you’re struggling with a name, consider using our <a href="https://www.wix.com/tools/business-name-generator/industry/clothing-line" target="_blank">clothing line name generator</a> for some ideas.</li>
</ul>
 
 
When considering how to start a clothing business, create a Pinterest board or build a list of businesses you love and admire. Study how they have created their brand identities. Look at their use of design—logo, typography, color palette and <a href="https://www.wix.com" rel="noreferrer" target="_blank">website</a>—and see how it embodies their brand strategy. 
 
Develop a compelling value proposition to establish your unique brand identity in the competitive fashion market. This will help you communicate the distinct benefits and value that your clothing brand offers to your target customers. Your value proposition can include factors such as the style and quality of the clothing, the brand's mission or story, ethical and sustainable practices, affordability, or a combination of these elements. 
 
 
<h3>03. Decide what products to sell</h3>
 
You’ve analyzed the market, you’ve delved into your niche, so now it’s time to use this knowledge to choose what clothing products you will create and sell. 
 
 
<a href="https://www.youtube.com/watch?v=ReHv2tqPiCk&list=PL0y_aclKYoYh1mPYl6ZG4NGflXisrpVnp&index=4"><img src="https://i.ytimg.com/vi/ReHv2tqPiCk/maxresdefault.jpg" width="1280" height="720"></a>
 
 
There are so many different directions you can go with a clothing line, including the following <a href="https://www.wix.com/blog/ecommerce-business-ideas" target="_blank">eCommerce business ideas</a>:
 
<ul>
<li>Designing your own line of sustainable and ethically made wardrobe basics</li>
<li>Designing custom-made bridal or bridesmaids gowns</li>
<li>Customizing readymade wholesale sweaters with hand-embroidered designs</li>
<li><a href="https://www.wix.com/blog/ecommerce/2020/06/how-to-start-a-t-shirt-business" target="_blank">Starting a T-shirt business</a> using print on demand services</li>
<li><a href="https://www.wix.com/blog/what-is-dropshipping" target="_blank">Dropshipping</a> cold weather items, like gloves and hats. Learn more about <a href="https://www.wix.com/blog/how-to-start-a-dropshipping-business" target="_blank">starting a dropshipping business</a> and creating a <a href="https://www.wix.com/ecommerce/dropshipping" target="_blank">dropshipping website</a> to do this. </li>
<li>Personalizing items, like caps or mugs, with a customer’s dog on the front</li>
<li>Creating artisanal, hand-stitched accessories like scarves or hats</li>
<li>Manufacturing comfortable, high-quality athleisure wear</li>
<li>Hand-painting robes, pajamas, and kimonos</li>
</ul>
 
Based on your target audience and niche, choose a target style, which can include any of the following and more:
 
<ul>
<li>Classic</li>
<li>Modern</li>
<li>Preppy</li>
<li>Comfortable</li>
<li>Sporty</li>
<li>Gothic</li>
<li>Quirky</li>
<li>Funny</li>
</ul>
 
You also want to think about the materials you’re using to create your products, as this can ultimately be a defining feature of your brand just as much as style. These choices may include:
 
<ul>
<li>High-end luxury knits</li>
<li>Eco-friendly options, like organic or recycled materials</li>
<li>Affordable low-cost and widely-available materials like mass-produced cotton</li>
</ul>
 
Remember to start small, especially if you will be manufacturing the products and not using a dropshipper. Design a few products (or even just one) to get started with and then take it from there. You don't want to bite off more than you can chew.
 
 
<h3>04. Choose a business model</h3>
 
There are plenty of different business models you can choose from when it comes to starting your own clothing line. Let’s take a look at the most common business models used.
 
 
Private label
 
If you want to design and create your own unique clothing line and have it manufactured to your specifications, then this is the business model for you. 
 
You’ll need to consider various factors. What will your first collection be? This is how you announce your clothing line to the world. It should reflect your brand’s unique identity. Will you make the clothes yourself? If you don’t have the technical skills to design a garment you could work with a fashion designer to bring your ideas to life. What fabrics will you use? You will need to source the right fabric, in the right amount, to keep your costs down. Do you want to hand sew each item or will you outsource the work and find manufacturers?
 
If using a manufacturer, once you’ve created your designs and placed an order for a set number of products, you will receive the inventory and keep it on hand to ship out as it’s ordered. Sometimes, this means you end up with left-over inventory that doesn’t sell, which can cut into your profits, so take that into account when you set out.
 
You’ll also need to<a href="https://www.wix.com/blog/ecommerce/2020/07/inventory-management" target="_blank"> manage your inventory</a>, which means storing it yourself, renting warehouse space or using a<a href="https://www.wix.com/blog/ecommerce/2020/06/when-to-outsource-fulfillment-to-a-third-party-logistics-provider" target="_blank"> 3PL</a>. Take time to do your research and find the right answers for your business as each factor will impact your pricing and profits. Starting this type of clothing line gives you full creative control, and makes it easier to scale once the right processes are in place.
 
Check out how <a href="https://www.shopashco.com/shop" target="_blank">Ashco</a> created a unique brand that’s trendy, comfortable and serves a specific niche in the market.
 
 
Custom wholesale
 
Custom <a href="https://www.wix.com/encyclopedia/definition/wholesale" target="_blank">wholesale</a> businesses purchase premade wholesale clothing and then customize each garment by hand. Whether you decide to purchase contemporary or vintage wholesale clothing, this type of clothing line is a great way to stand out from the crowd. But remember that hand customizing can take time and labor. You’ll need ample space to work as well as somewhere to pack and store inventory.
 
 
Custom clothing lines
 
If you want to offer made-to-order items, a couture custom clothing line may be an excellent choice. You can specialize in event clothing, tuxedos or custom made suits for prom, wedding dresses or red carpet gowns, and create bespoke pieces made to fit each client. 
 
Custom clothing also includes made-to-order branded products such as dress shirts with a customer’s brand logo printed on them, and even aprons with a customer’s name embroidered across the top. 
 
Custom clothing lines allow you to create something truly unique for your clients as needed, giving you an advantage in the market, but it can be much more difficult to scale than other <a href="https://www.wix.com/encyclopedia/definition/small-medium-business" target="_blank">small medium business</a> models as creating custom items can take time to execute, which can create a backlog overtime if the demand is high.
 
 
Dropshipping
<h3></h3>
If you are interested in curating products from sellers that align with your brand instead of manufacturing them yourself,<a href="https://www.wix.com/blog/ecommerce/2020/02/dropshipping-guide-what-is-dropshipping" target="_blank"> dropshipping</a> can be a good option. It’s low-cost with low overhead, because you don’t need to manufacture, store, manage, or ship any inventory. Instead, when the customer places an order, the third-party seller will ship it directly to the customer.
 
To<a href="https://www.wix.com/ecommerce/dropshipping" target="_blank"> start dropshipping</a>, just<a href="https://www.youtube.com/watch?v=HsDB68JKc-o" target="_blank"> integrate your eCommerce website with a dropshipping company</a>, find great products and start selling. Explore <a href="https://www.wix.com/website/templates/html/online-store" rel="noreferrer" target="_blank">eCommerce website templates</a> to help you figure out what's best.
 
Dropshipping has some downsides, especially considering the overall lack of control. You can’t control who else is selling the products you are, which can drive up competition levels. You also have very little quality control or influence on inventory availability on your end, aside from delivering customer service.
 
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_c17a1407c35f4c5884f3e855e863126c~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="how to start a clothing business: dropshipping"></figure>
 
 
Print on demand
<h3></h3>
<a href="https://www.wix.com/blog/ecommerce/2021/02/print-on-demand" target="_blank">Print on demand</a> is another low-investment option that lets you customize clothing from <a href="https://www.wix.com/blog/print-on-demand-companies" rel="noreferrer" target="_blank">print on demand companies</a> like<a href="https://www.printful.com/custom-products" target="_blank"> Printful</a> of<a href="https://printify.com/app/products" target="_blank"> Printify’s</a> robust catalogs. The<a href="https://www.wix.com/blog/ecommerce/2020/08/print-on-demand-companies" target="_blank"> </a>print-on-demand company makes and fulfills your orders. All you need to do is create designs that you can market and sell directly to consumers.
 
This option, sometimes referred to as “white labeling,” is all about quickly customizing and producing products to create something unique while streamlining the process. And if you choose to integrate with a print-on-demand service, it operates within dropshipping parameters; you market the item and process the sale, and then the printing company creates the product and ships it straight to the consumer.
 
This can work well for items that are quickly produced, like graphic tees, and it prevents you from needing to have an enormous stock of inventory in terms of finished products that might not sell. This can reduce your potential profit loss.
<a href="https://www.worstyearever.com/" target="_blank">Worst Year Ever</a> is expertly using this method to design and sell 2020-themed clothing. While the store focuses on tees, they also make use of other customizable products from the print-on-demand catalog.
 
 
<h3>04. Connect with reliable partners</h3>
 
Building relationships with third-party vendors who can help you create the products, styles and business you envision, is a key part of creating a clothing business. When looking to partner with another company, do everything you can to make sure they are reliable, professional, and responsible. If you’ll need someone to send you 200 yards of delicate white lace every month to make wedding dresses, for example, you’re going to want to make sure you can count on it.
 
As a start-up clothing line you might need to convince some of these third-party vendors, such as manufacturers, to work with you. Be prepared to answer their questions and understand their production process. 
 
Here are some things to look out for before partnering with a company:
 
<ul>
<li>Look for reviews online</li>
<li>Request samples</li>
<li>Use social media to ask if anyone has experience working with them</li>
<li>Seek out recommendations, including businesses you can verify yourself</li>
<li>Ask the company about previous work</li>
<li>Ask to visit their premises and see their process (In person or via video call)</li>
</ul>
 
 
<h3>05. Review costs</h3>
<h2></h2>
Before you make any decisions, the first thing you should do is crunch some numbers. Knowing your expenses at the outset will help you to prepare, monitor expenses with an <a href="https://www.wix.com/encyclopedia/definition/expense-report" target="_blank">expense report</a> and even secure proper funding if needed when you <a href="https://www.wix.com/blog/how-to-create-a-clothing-line-business-plan" target="_blank">create your clothing line business plan</a>.
 
Remember that while starting your own clothing line or online clothing business will always involve some financial investment, it can absolutely pay off.
 
The following are common costs associated with starting an online clothing business:
 
<ul>
<li>Design: These may include any costs of hiring a third-party designer, paying for design software, and any materials you’re using to create designs yourself.</li>
<li>Manufacturing: While you might choose to source your own materials and make your own prototype, most clothing lines will find manufacturers to create a prototype and then produce the inventory. The cost of the raw materials is usually included in the price of the manufacturing. With many manufacturers, the larger the order quantity, the lower the cost per unit. This is because they have set up costs for each design. However this option is not always ideal for a small business on a tight budget with limited space for inventory.</li>
<li>Inventory storage and management: If you aren’t dropshipping, you’ll have a large chunk of inventory that you need to store and manage somewhere. Storage space (which may include a staffed warehouse as you grow) is an essential part of this, but<a href="https://www.wix.com/blog/ecommerce/2020/07/inventory-management" target="_blank"> </a><a href="https://www.wix.com/blog/ecommerce/2020/07/inventory-management" target="_blank">inventory management</a> software can help you keep track of your products.</li>
<li>Packaging: Many clothing lines opt for custom packaging in order to enhance their store’s branding and to create an unboxing experience. This can include branded boxes, tape, and tissue paper. You’ll also want to think about price and brand tags for your different products.</li>
<li>Shipping: Consider the costs to get the inventory to your warehouse as well as the costs to ship it to your customers. You’ll need to make sure you’re charging the customer accordingly so it doesn’t eat into your <a href="https://www.wix.com/encyclopedia/definition/net-profit" target="_blank">net profit</a> margins.</li>
<li>Legal contracts: You may have legal contracts with a manufacturer, third-party marketing company, rental space, or storage space. It’s best to have a lawyer review these contracts first before signing them, so you’ll want to account for legal fees.</li>
<li>Necessary licenses and permits: You’ll likely need a business license, and you may need special permitting depending on where you live and where your business will operate. If you’re in the US, note that these requirements vary by state. You should check your state’s requirements and<a href="https://imprintnext.com/blog/what-are-the-licenses-and-permits-required-to-start-a-clothing-line-business-in-usa/" target="_blank"> </a><a href="https://imprintnext.com/blog/what-are-the-licenses-and-permits-required-to-start-a-clothing-line-business-in-usa/" target="_blank">review the standard licenses you may need</a>.</li>
<li>Website: You can get <a href="https://www.wix.com/free/web-hosting" target="_blank">site hosting</a> and a <a href="https://www.wix.com/domain/names" target="_blank">custom domain</a>, and choosing a platform with strong<a href="https://www.wix.com/ecommerce/features" target="_blank"> </a><a href="https://www.wix.com/ecommerce/features" target="_blank">eCommerce features</a> like Wix can help you do all this at once. Beautiful product photography is key, so invest in a quality camera and some lighting or hire a photographer for a professional look. If you hire someone for site design, SEO work, or site copywriting, this should be factored into your costs, too. </li>
<li>Marketing: Once you’re ready to promote your brand, you’ll need to budget for marketing, which can include paid ad spend, referral fees, affiliate fees, sponsored posts and more.</li>
<li>Taxes: All businesses will need to pay taxes. You can talk to a qualified accountant to determine exactly how much you’ll want to set aside, whether or not you are eligible for certain <a href="https://www.wix.com/encyclopedia/definition/corporate-tax" target="_blank">corporate tax</a> benefits, and find out how often you need to pay. Some businesses may need to pay quarterly instead of annually depending on your business structure.</li>
</ul>
 
<h3></h3>
<h3>06. Start building your online clothing store</h3>
<h2></h2>
Once you’ve refined your brand strategy and identity you can start working on creating a professional website for your new clothing line. Your <a href="https://www.wix.com/ecommerce/online-store" target="_blank">online store</a> should embody the spirit of your brand.
 
When setting out to start your online store, you’ll want to choose an eCommerce-focused platform that has plenty of features. This’ll make it easier to build your business and offer exceptional customer service.
 
A platform like Wix eCommerce offers a large number of key<a href="https://www.wix.com/ecommerce/features" target="_blank"> </a><a href="https://www.wix.com/ecommerce/features" target="_blank">eCommerce features</a> you’ll need to create and grow your business. Use a free designer-made template or build your site from scratch and customize it to fit your brand identity by changing details like color palette, font, and layout.
 
Once you choose the right platform, make sure your site includes the following.
 
 
A strong homepage
 
Here you should feature your key products, and include a tagline that highlights why potential customers should purchase from you. Your tagline should be short and sweet, no more than a single line, while still being clear about what value you can offer your customers.
 
No products yet? No problem. Make an impact with a ‘Coming Soon’ landing page. Add a Subscribe form and use it to build a contact list. When you’re ready to launch, send out an email marketing campaign letting customers know when your first collection will drop.
 
Once you have stock you can make your online store visible and add a clear CTA that directs your customers immediately to the product catalog. Use<a href="https://support.wix.com/en/article/adding-an-announcement-to-your-site#:~:text=Design%20your%20banner%20using%20a,all%20pages%20of%20your%20site.&text=Add%20a%20strip%20to%20your,Attach%20to%20Header%20notification%20appears" target="_blank"> </a>banners to showcase limited time offers or coupon codes.
 
 
An “About Us” page
 
Your “About Us” page is where you can stress your mission and your USP to continue to highlight what makes your clothing brand different. It’s also a great place to share the faces behind your brand to build rapport.
 
<a href="https://www.cherryandmint.com/about" target="_blank">Cherry and Mint</a> uses its about page to highlight the person and values behind the brand. "After creating my brand and being more into things, i [sic] started realising the negative impact fast fashion has to the environment," writes Zoey, founder of Cherry and Mint. "Therefore I try to practice ethical & sustainable views as much as possible."
 
 
High-converting product pages
 
These are some of the criteria to include on your<a href="https://www.wix.com/blog/ecommerce/2020/06/product-page-examples" target="_blank"> </a><a href="https://www.wix.com/blog/ecommerce/2020/06/product-page-examples" target="_blank">product pages</a>:
 
<ul>
<li>Copy that aligns with your brand voice and explains the value of your product</li>
<li>A detailed<a href="https://www.wix.com/blog/ecommerce/2018/10/how-to-write-product-descriptions" target="_blank"> </a>product description, including materials used, sizing information, and care instructions</li>
<li>Multiple high-quality images and potentially a video to show the item from multiple views (or on multiple models)</li>
<li>Customer reviews</li>
</ul>
 
 
A customer service or help page
 
Make it easy for customers to review your store policies, including your return policies, estimated shipping times, and terms and conditions. It can also be helpful to include frequently asked questions, so that customers can find the answers themselves without needing to reach out to you.
 
Regardless, make sure you make it easy for shoppers to receive personalized customer service if needed. High-quality customer service will increase customers’ confidence in your brand and can drive sales.
 
 
Include easy-pay options at checkout
 
Your checkout process must be simple, fast, and easy for customers. If it’s not, you have a much higher chance of ending up with abandoned carts and lost sales.
 
Incorporate easy-pay options like<a href="https://support.wix.com/en/article/connecting-paypal-as-a-payment-provider" target="_blank"> PayPal</a> or Apple Pay on your checkout page to offer multiple fast and secure payments for customers. By reducing clicks in the checkout funnel and by offering different payment options, you make it that much less likely a shopper will abandon their cart.
 
<a href="https://www.stalf.co.uk/" target="_blank">Stalf</a> makes it easy for customers to check out with an additional option to pay with PayPal.
 
 
<h3>07. Write a business plan </h3>
 
Now it’s time to write a business plan for your clothing line. This plan will be the roadmap for your business. It can add structure and help to streamline your goals for the future. It should contain:
 
<ul>
<li>Company description: Include details like the name of your clothing business, your background, your mission statement, information on core products, your company’s goals and how you will achieve them. Include an estimated timeline for meeting these goals.</li>
<li>Company products: List detailed descriptions of the products you will be selling. Add images, or sketches if these are available, and be sure to include information on production costs and expected pricing.</li>
<li>Market analysis: Include your research on current market trends, your competitors and your target audience. Add your conclusions as to how your business will fit into the market.</li>
<li>Marketing and operations plan: This section should contain details of your brand identity, your business model and your plans to market your new clothing line.</li>
<li>Management and organization: Show how your business will be structured. Perhaps it’s just you, for now, but as your clothing line grows you might gain more stakeholders who will need to be included.</li>
<li>Financial projections: Show how you expect to sustain your business financially. Consider start-up costs, whether or not you might seek funding, and how long you think it will take before you turn a profit.</li>
<li>Appendices: Add any other information that helps to create a full picture of your new clothing business. Don’t forget to include additional business documents such as contracts, licenses and insurance here too.</li>
</ul>
 
 
<a href="https://www.youtube.com/watch?v=OuLOuIxQkgM&list=PL0y_aclKYoYh1mPYl6ZG4NGflXisrpVnp&index=3"><img src="https://i.ytimg.com/vi/OuLOuIxQkgM/maxresdefault.jpg" width="1280" height="720"></a>
 
 
<h3>08. Gather funding </h3>
 
After you’ve chosen a business model for your clothing line and started to put together basic cost projections in your business plan, you’ll want to <a href="https://www.wix.com/blog/how-to-raise-money-for-a-business" rel="noreferrer" target="_blank">raise money for your business</a>.
 
First, assess how much cash you’ll need upfront to get everything up and running. Use that market research from early on and apply it now. 
 
Break all your projected costs down, line-by-line, and try to estimate at least 5% over what you think you’ll need. This will allow you to be prepared for unexpected costs that arise. Your business will need to be covering everything from transaction fees, manufacturing costs, marketing spend, and loss of profit from returns.
 
Try to minimize your initial costs as much as possible. Store inventory in your garage instead of a warehouse, for example, and manage it using the <a href="https://www.wix.com/mobile/wix-app" target="_blank">Wix </a><a href="https://www.wix.com/mobile/wix-app" target="_blank">Owner app</a>. There’s also the option to handle customer inquiries yourself using social media or through the live chat function on your site instead of outsourcing to an agency. You can scale when you’re ready, but it’s best to do so once your profit is up. Remember that you yourself likely won’t make a large profit or be able to take a salary right away.
 
Before reaching out for funding, create a detailed business plan. Outline your expenses and why they’re essential, your profit margins, and how you plan to promote your business. Account for everything, because this will help investors feel more confident in investing.
If you need assistance with funding, there are plenty of options to consider.
 
<ul>
<li>If you belong to a credit union, ask about business financing: Credit unions often have competitive financing with low interest rates, and may be able to approve you quickly.</li>
<li>Check out online lenders: <a href="https://www.kabbage.com/" target="_blank">Kabbage</a> and<a href="https://www.lendingtree.com/" target="_blank"> Lending Tree</a> are two excellent examples, as they’ll typically respond quickly and may offer more competitive rates than large banks.</li>
<li>Look for investors: Investors may offer financing in the form of a loan, or they may want a certain percentage of equity in your company in exchange for the financing. Consider what options work best for you, and know that someone who wants equity may be more interested in a collaborative venture.</li>
</ul>
 
Regardless of where you go, there are a few key business financing options to consider:
 
<ul>
<li>Business loans: Business loans offer a one-time, lump-sum payment upfront. You’ll have a set period of time to pay it off (with interest), and have pre-determined monthly payments. Some business loans have penalties for early payment.</li>
<li>Business lines of credit.<a href="https://www.nerdwallet.com/best/small-business/small-business-loans/business-line-of-credit" target="_blank"> Business lines of credit</a> are a type of open, revolving financing. You’re approved for a set amount (like $20,000), and you can draw from any available funds as needed, like a credit card. The draw period will be for periods like five, ten, or even 15 years, and you only pay interest on the funds you’re actively borrowing. This is often more appealing to businesses in early stages, as they can use what they need when they need it without paying interest on the rest.</li>
<li>Business credit cards. These are open lines of credit, and work exactly like personal credit cards but they’re in your business’s name. Be careful not to go too deep into debt here, as the interest rates are often much higher.</li>
</ul>
 
 
<h3>09. Design and create prototypes</h3>
 
If you’re creating your own clothing line, you’ll need to get started on designing your clothes. Sketch out your designs, and create your prototypes. This can be done with the help of a designer or manufacturer, but can also be done in your bedroom alone with just your sewing machine.
 
If you’re creating the prototype yourself, you may want to provide the manufacturer with a tech pack. This is essentially a blueprint for your design and should contain every single detail about your product, such as fabric, measurements, stitching, labelling and packaging guidelines.
 
If you aren’t a designer, rest assured, as many manufacturers will include creating a prototype in their cost. This gives you a chance to see and feel the quality of the product before you commit to ordering a large amount. It can also help you determine their speed, adherence to your design instructions and ultimately if you have chosen a manufacturer that is right for your clothing business. It’s worth noting that if your clothing line contains different garments, for example, you sell both knitwear and jeans, then you might need to use a different manufacturer for each item.
 
Whatever you do, make sure you love what you create. You want to be absolutely certain that you’re happy with every product you’re creating before you order massive quantities of them—whether it’s a scarf or the packaging that the scarf will ship in.
 
Test the items yourself for quality, if possible. You could wash clothing multiple times according to care instructions to make sure they hold up well, and even wear them to see if they stretch, fade, fray, or bleed onto anything. This is your brand reputation on the line, so you can’t be too sure.
 
If you’re dropshipping items or selling with print on demand, you should always order the items that you plan on selling in your own store to ensure that they’re exactly what you think they’ll be.
 
Make sure that your products are up to the standard that you expect, and that they’re consistently high quality. After you’re confident, you can start ordering your inventory. 
 
 
<h3>10. Get your marketing campaigns up and running</h3>
<h2></h2>
It’s time to start creating a marketing plan to promote your business. After all, customers can’t buy from you if they don’t know that you exist. 
 
Here are some options for promoting your new clothing business online:
 
<ul>
<li>Search engine optimization (SEO): Wix sites that complete <a href="https://www.wix.com/seo" rel="noreferrer" target="_blank">SEO setup</a> receive two times more visitors and 1.3 times higher turnover.</li>
<li>Organic social media marketing: Choose the best social platforms to reach your target audience. Create branded profiles and curate your content to attract and engage followers, building brand and product awareness.</li>
<li>Pay-per-click ads: Create<a href="https://www.wix.com/features/facebook-ads" target="_blank"> Facebook Ads</a> and Google Ads to create and capture customer demand. Hundreds of Wix Stores owners have seen over 1,000% return on their ad spend with Facebook and Instagram through the integrated Facebook Ads marketing tool. </li>
</ul>
 
 
<a href="undefined"><img src="undefined" width="1280" height="720"></a>
 
 
<ul>
<li>Sell on multiple sales channels: Set up Facebook and Instagram Shop and start selling on social media. You can also integrate other marketplaces like eBay, Amazon and Etsy to your online store. By adding an additional sales channel to your online store you can increase your sales by up to 12%.</li>
<li>Influencer marketing: Partner with<a href="https://www.sideqik.com/influencer-marketing/choosing-right-clothing-brand-influencer" target="_blank"> </a><a href="https://www.sideqik.com/influencer-marketing/choosing-right-clothing-brand-influencer" target="_blank">clothing brand influencers</a> who have an engaged following from your target audience and who can help you expand your reach quickly.</li>
<li>Brand ambassadors: Find and create fans of your products. Then encourage them to provide recommendations and site reviews.</li>
<li>Partner with another brand: Work with more-established brands that sell to your target audience but aren’t a direct competitor to increase your reach quickly.</li>
<li>Content marketing: Write<a href="https://www.wix.com/start/blog" target="_blank"> </a><a href="https://www.wix.com/start/blog" target="_blank">blogs</a> or create resources, like styling videos, to provide value to your audience.</li>
</ul>
 
Ready to start your own clothing line? <a href="https://www.wix.com/ecommerce/online-store" target="_blank">Create your online store</a> today.
 
 
<h2>How to market your clothing brand</h2>
 
There are many ways to market your clothing brand. Here are a few tips:
 
<ul>
<li>Define your target audience: Who are you designing for? What are their needs and wants? Once you understand your target audience, you can tailor your marketing messages accordingly.</li>
<li>Create a strong brand identity: What makes your clothing brand unique? What values do you represent? Your brand identity should be reflected in everything you do, from your logo and website to your social media presence and marketing materials.</li>
<li>Develop a marketing strategy: What are your marketing goals? What channels will you use to reach your target audience? How will you measure your success? Having a well-thought-out marketing strategy will help you stay focused and achieve your goals.</li>
<li>Use social media effectively: Social media is a great way to connect with your target audience and promote your brand. Be sure to post high-quality content regularly and interact with your followers.</li>
<li>Run targeted ads: Paid ads can be a great way to reach a large audience and generate leads and sales. Be sure to target your ads to your ideal customer.</li>
<li>Partner with influencers: Partnering with influencers in your industry can be a great way to get exposure for your brand and reach a new audience.</li>
<li>Attend trade shows and events: Trade shows and events are a great way to network with other businesses in your industry and promote your brand to potential customers.</li>
</ul>
<h2></h2>
 
<h2>Why start a clothing business?</h2>
 
Starting a clothing business can be a rewarding venture for multiple reasons. If you're a designer already, or looking to get started with a clothing business, some of the following benefits might inspire you further: 
 
<ul>
<li>Creative expression: Designing unique styles and creating fashion trends can be fulfilling for those with a passion for creativity and design. If you have a genuine interest and passion for fashion, starting a clothing business provides an avenue to turn that passion into a profession, allowing you to work in an industry you love.</li>
<li>Entrepreneurial opportunities: The clothing industry offers numerous entrepreneurial opportunities, from designing and manufacturing to retail and online sales. It allows individuals to be their own boss and take control of their business. Starting a clothing business can contribute to job creation, whether by hiring employees for design, manufacturing, marketing, or retail positions. This can have a positive impact on the local economy.</li>
<li>Diverse market: The clothing market is vast and diverse, catering to various demographics, styles, and niches. Whether it's casual wear, activewear or niche markets like sustainable fashion, there are opportunities to find a unique position in the market. On top of that, if you have a knack for spotting trends in fashion, you can capitalize on changing consumer preferences. Staying ahead of trends can set your clothing business apart and attract a fashion-forward audience.</li>
<li>Brand building and customization: Building a clothing brand allows you to establish a distinct identity in the market. A strong brand can create customer loyalty and recognition, contributing to long-term success. The clothing industry also lends itself well to customization and personalization. Creating personalized or custom-designed clothing items allows you to cater to specific customer preferences.</li>
<li>Global reach: With the continuing rise and popularity of <a href="https://www.wix.com/blog/what-is-ecommerce" rel="noreferrer" target="_blank">eCommerce</a>, starting a clothing business provides the potential for a global customer base. </li>
</ul>
 
 
<h2>Looking to start a clothing business in a specific state?</h2>
 
<ul>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-connecticut" target="_blank">How to start a business in Connecticut</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-indiana" target="_blank">How to start a business in Indiana</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-wisconsin" target="_blank">How to start a business in Wisconsin</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-washington" target="_blank">How to start a business in Washington</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-michigan" target="_blank">How to start a business in Michigan</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-utah" target="_blank">How to start a business in Utah</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-virginia" target="_blank">How to start a business in Virginia</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-arizona" target="_blank">How to start a business in Arizona</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-texas" target="_blank">How to start a business in Texas</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-ohio" target="_blank">How to start a business in Ohio</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-georgia" target="_blank">How to start a business in Georgia</a> </li>
</ul>
 
 
<h2>How to start a clothing brand FAQ</h2>
<ul>
<li><h4>Do I need a license to start a clothing line?</h4>The requirements for licensing vary depending on your location. In some jurisdictions, you may need a business license, a permit to sell clothing and a tax ID number. You may also need to comply with certain labeling and safety regulations in order to <a href="https://www.wix.com/blog/how-to-get-a-business-license" rel="noreferrer" target="_blank">license your business.</a> </li>
<li><h4>How much does it cost to start a clothing line?</h4>The cost of starting a clothing line varies depending on the size and scope of your business. However, you can expect to spend at least a few thousand dollars on startup costs. These costs may include:<ul>
<li>Fabric and materials: The cost of fabric and materials will vary depending on the type of clothing you are making.</li>
<li>Labor: You may need to hire a seamstress or tailor to help you create your clothing line.</li>
<li>Shipping: The cost of shipping your clothing to customers will vary depending on the size and weight of your shipments.</li>
<li>Marketing and advertising: You'll need to market and advertise your clothing line to reach potential customers.</li>
<li>Website: You'll need to consider <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" rel="noreferrer" target="_blank">creating a website</a> to sell your clothing line online.</li>
</ul></li>
<li><h4>How do I name my clothing brand?</h4>When <a href="https://www.wix.com/blog/how-to-name-a-business" rel="noreferrer" target="_blank">choosing a name for your business</a>, it's important to choose something that is unique memorable, and relevant to your target market. You should also make sure that the name is available as a<a href="https://www.wix.com/domain/names" rel="noreferrer" target="_blank"> domain name</a> and social media handle.</li>
<li><h4>Can I put my own label on wholesale clothing?</h4>Yes, you can put your own label on wholesale clothing as long as it doesn't go against the wholesaler's policies. This practice is called private labeling or white labeling. Essentially, you purchase wholesale clothing from a supplier, add your branded tags, and then resell directly to your customers under your own brand name.</li>
<li><h4>How can I open a clothing store with no money?</h4>Here are some tips on how to open a clothing store with no money:<ul>
<li>Start small. You don't need to have a big store to be successful. In fact, starting small can actually be an advantage. It will allow you to test the market and see if there is a demand for your products before you invest a lot of money.</li>
<li>Sell online. One of the best ways to save money when starting a clothing store is to sell online. You can set up an online store using <a href="https://www.wix.com/ecommerce/website" target="_blank">Wix eCommerce</a>. This will allow you to reach a wider audience and sell your products without having to invest in a physical store.</li>
<li>Find wholesale suppliers. There are many wholesale suppliers who can provide you with clothing at a discounted price. This will help you keep your costs low and make your products more affordable for your customers.</li>
<li>Market your store effectively. Once you have your products and a website, you need to start marketing your store. There are many ways to market your store, including social media, email marketing, and paid advertising.</li>
<li>Provide excellent customer service. Excellent customer service is essential for any business but it is especially important for clothing stores. Make sure you are responsive to customer inquiries and complaints.</li>
</ul> </li>
</ul>
]]></content:encoded></item><item><title><![CDATA[How to start a subscription box business that sells in 6 steps]]></title><description><![CDATA[Learn how to decide whether a subscription service is the right business idea for you. ]]></description><link>https://www.wix.com/blog/subscription-box-business</link><guid isPermaLink="false">661c206aa4694d7b5223dc07</guid><category><![CDATA[Business Strategies]]></category><pubDate>Sun, 14 Apr 2024 18:40:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a77aa0_de461d3a6b5743908eb0881c8aaed93e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Tomasis</dc:creator><content:encoded><![CDATA[Get started by: <a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Creating a website →</a> | <a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_de461d3a6b5743908eb0881c8aaed93e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="How to Start a Subscription Box Business that Sells"></figure>
 
Subscription businesses have come a long way. These days, weekly subscription boxes are more likely to arrive on your front porch than a newspaper—and during the pandemic, subscriptions became one of the Internet’s most profitable <a href="https://www.wix.com/blog/ecommerce-business-ideas" target="_blank">eCommerce business ideas</a>. 
 
Sales from subscription <a href="https://www.wix.com/blog/what-is-ecommerce" rel="noreferrer" target="_blank">eCommerce</a> according to <a href="https://www.insiderintelligence.com/content/more-us-consumers-ecommerce-subscription-models" target="_blank">eMarketer</a> are expected to grow another 64% by 2023. 
 
The success of the subscription model is due, in part, to a win-win formula: subscribers enjoy fun finds, convenience, and savings. Meanwhile, they spend up to 2.5 times more than regular customers, according to <a href="https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/sign-up-now-creating-consumer-and-business-value-with-subscriptions" target="_blank">McKinsey</a>—a boon for businesses.
 
Read on to learn more about the different types of subscription boxes you can offer, how to decide whether a subscription service is the right <a href="https://www.wix.com/blog/business-ideas" target="_blank">business idea</a> for you and how to get started. 
 
Read Also: <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">How to start a business</a>
 
 
<h2>Subscription box business basics</h2>
 
By now, you’re probably very familiar with subscription services—maybe you even use one (or several) yourself. But it’s worth a closer look at how they work to determine whether they’re a good fit for your business. 
 
 
<h3>What are subscription boxes?</h3>
 
Subscription boxes are a type of recurring order that automatically gets shipped out to customers on a set schedule. Subscriptions are available in a wide range of product categories and prices. 
 
As a <a href="https://www.wix.com/blog/types-of-businesses" rel="noreferrer" target="_blank">type of business</a>, subscription boxes are especially popular among younger shoppers: around 34% of millennials and 22% of Gen Z shoppers are currently trying and are likely to continue using subscription services, according to <a href="https://www.gfk.com/futurebuy-trend-report" target="_blank">GfK’s FutureBuy report</a>.
 
While some brands are built solely on a subscription model, plenty of retailers have leveraged subscription services to encourage repeat business. 
 
 
<h2>How to start a subscription box business in 6 steps</h2>
 
If you’ve determined a subscription box business is right for you, then it’s time to start planning. A successful launch depends on careful planning, goal-setting and advance coordination. 
 
 
<a href="https://youtu.be/ZXvfEdT1K-M"><img src="https://i.ytimg.com/vi/ZXvfEdT1K-M/maxresdefault.jpg" width="1280" height="720"></a>
 
 
<ol>
<li><a href="#ehgm5" rel="noopener noreferrer">Find your subscription box niche</a></li>
<li><a href="#7q1c7" rel="noopener noreferrer">Align subscription price, product and frequency</a></li>
<li><a href="#3rdo2" rel="noopener noreferrer">Develop a prototype subscription box</a></li>
<li><a href="#923t6" rel="noopener noreferrer">Supercharge your customer service</a></li>
<li><a href="#121qs" rel="noopener noreferrer">Launch and promote with strategic marketing</a></li>
<li><a href="#cbj7" rel="noopener noreferrer">Monitor and adjust your business strategies</a></li>
</ol>
 
 
<h3>01. Find your subscription box niche</h3>
 
Start by defining a specific niche for your subscription box service. Are you going to target your top spenders, buyers of a specific product category or a particular demographic?
 
If you’re not sure, start by looking at your most popular or frequently bought products. Who’s buying them? How often do they repurchase your products? What can you simulate via a subscription program?
 
Alternatively, you can take a look at the competitors in your industry. Conduct a competitive analysis of others who are selling subscriptions, and identify any market potential that they’ve left open.
 
You’ll want to get as detailed about your ideal subscriber as possible, understanding their needs, motivations, spending habits, values, and more. After all, an 85-year-old resident in Wyoming will likely want a different snack box than a 23-year-old hipster in New York. Use your persona’s desires and needs to determine your subscription frequency, box contents, and branding.
 
Other ways to hone in on your ideal customer:
 
<ul>
<li>Survey your customers </li>
<li>Look at customer reviews for other subscription services—what do people love or dislike about them? </li>
<li>Identify trending products via social media or tools like <a href="https://trends.google.com/trends/?geo=US" target="_blank">Google Trends</a></li>
<li>Perform keyword research around top products or subscription services in your industry</li>
</ul>
 
 
<h3>02. Align subscription price, products and frequency</h3>
 
Create the parameters for your subscription service itself. Of course, you can adjust your goals and offerings over time, but it’s essential to have concrete metrics in place so you can measure your progress. To start, decide: 
 
 
<h4>What is the overall business goal?</h4>
 
Are you trying to capture a new market, or better retain existing customers? Are you looking to generate the highest possible revenue upfront, or perhaps drive more sales in the off-peak season? By prioritizing your goals, you’ll likely have an easier time deciding on the right pricing, product selection, marketing plan, and more.
 
For example, if your goal is to elevate your brand, you might opt for a curated quarterly assortment of premium products, targeted to your high-value customers. For each shipment you could choose deluxe packaging and include a hand-written note on fine stationery. By contrast, if your aim is to acquire new customers and raise overall brand awareness, you could offer a small assortment of fun low-cost finds, with splashy but inexpensive packaging, marketed primarily on social media. 
 
 
<h4>How often will you ship subscription boxes?</h4>
 
Do you want to offer your subscription box on a weekly, monthly, or yearly basis? This can depend on:
 
<ul>
<li>Products: How often do your customers need your products? How long will your products last? For replenishment subscriptions, calculate intervals between orders from existing customers, if available, to determine what intervals to offer. </li>
<li>Budget: How often can you afford to ship your products, considering the resources involved in logistics, the shipping costs, and the price of your product packaging?</li>
<li>Buzz: To maintain customer enthusiasm, you’ll need to strike the balance between regularity and exclusivity. How often should you ship to remain top-of-mind, while still maintaining anticipation?</li>
</ul>
 
 
<h4>What’s included with a subscription? </h4>
 
If you’re launching a curated subscription service, design shipments to give customers a sense of quality, value, and essence of your brand. A mix of top sellers and lesser-known products in a variety of sizes, colors, or flavors can give your box an “eye candy” appeal.
 
If you’re offering a replenishment box, focus on providing the right amount of items to tie your customers over until your next shipment. How long will a shaving kit last? How many ounces of tea do customers need per week? 
 
For membership subscriptions, consider what perks you can offer that are both practical and luxurious. In addition to free shipping or discounted prices, you could offer VIP consultations, invitation-only classes, or birthday treats. 
 
 
<h4>How much does a subscription cost?</h4>
 
Develop a product pricing strategy that aligns with your goals, customer expectations, and your chosen subscription model. Curated assortments tend to command a premium, while replenishment subscriptions are often value-driven.
 
Prices may also depend on subscription length. You might offer a slight discount for subscribers who commit to an annual subscription versus a month-to-month plan. 
Remember to think through how perks align with existing discounts and loyalty rewards you may offer. For example, if members get 20% off merchandise with every purchase, will you apply that discount to already-slashed prices on Black Friday? 
 
It goes without saying that whatever price you land on, you must ensure that you’re turning a profit. Make sure that you’ve factored in the cost of marketing, packaging, storage, fulfillment, and other fees associated with your program. 
 
 
<h3>03. Develop a prototype subscription box</h3>
 
Once your parameters are set, create a prototype to use for marketing purposes and to serve as an introduction to your subscription service.
 
Prototyping goes beyond finding the ideal product assortment; you need to build and test every aspect of the customer experience. This includes: 
 
<ul>
<li>Suppliers: If you’re outsourcing products for your subscriptions, thoroughly research suppliers and negotiate a price that works for your budget. If you haven’t used a supplier’s products yet, order samples to ensure quality and understand what you’re sending your customers. When you can personally vouch for the products you sell, you can provide better customer service and marketing.</li>
<li>Packaging: When customers open your subscription boxes, you want them to feel delighted. Emotion is a powerful driver for purchase, and a unique unboxing experience also begs to be shared. Consider what type of <a href="https://www.wix.com/blog/ecommerce/2022/04/ecommerce-product-packaging" rel="noreferrer" target="_blank">ecommerce packaging</a> fits your budget and your audience, whether that involves minimalist eco-friendly materials or bright colors and confetti. </li>
<li>The eCommerce site experience: Whether you’re building a new website or adding to your existing one, check that your <a href="https://www.wix.com/website/templates/html/online-store" rel="noreferrer" target="_blank">eCommerce website templates</a> are capable of hosting a subscription service. This goes well beyond attractive site templates—rather, your platform should support product subscription options, recurring payments/auto-renewal, and easy subscription management. <a href="https://www.wix.com/ecommerce/website" rel="noreferrer" target="_blank">Wix eCommerce</a>, for instance, includes <a href="https://www.wix.com/ecommerce/sell/subscription-boxes" target="_blank">subscription box </a>features to simplify everything from fulfillment to self-service subscription tools for your customers. </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_7bb9bb07799940708befb7cdc4759540~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="how to start a subscription box business with wix"></figure>
 
<ul>
<li>Behind-the-scenes logistics: Put your fulfillment center to the test, and establish processes to ensure prompt, reliable subscription fulfillment. Flesh out your plan for dealing with voluntary or involuntary cancellations and customer queries. Consider running a test with friends and family to ensure that these systems interoperate as smoothly as possible prior to offering your subscription publicly. </li>
</ul>
 
 
<h3>04. Supercharge your customer service</h3>
 
When you launch a subscription business, your customer service teams need to deliver on a whole new level. Get ahead of customer questions by building out self-service content, subscription-related information, and various customer service options, backed by well-trained professionals.
 
Clarify your rules for shipping and returns, and include prominent links throughout the subscription onboarding experience. What are your shipping fees? Do you ship internationally? How long after purchasing can a customer return a box? Do you refund subscriptions, and under what circumstances?
 
In addition, prepare for inevitable cancellations with an “offboarding” process (e.g., asking why a subscriber is leaving and/or suggesting options to keep them around). A thoughtful approach can even recoup 15% to 30% of would-be cancellations, according to <a href="https://www.profitwell.com/recur/all/boxedout-bespoke-post" target="_blank">ProfitWell</a>. 
 
 
<h3>05. Launch and promote with strategic marketing</h3>
 
When your subscription box is ready to see, promote it prominently across your site, emails, search ads, and social media. While you should tailor the specific marketing mix to your subscription service’s target persona, consider these tactics to help your program take off:
 
<ul>
<li>Cross-promote and coordinate messaging across your own marketing channels: Include your brands’ social handles on your product packaging and encourage customers to tag your business in their posts. This will help new customers find you and encourage engagement online. </li>
<li>Encourage reviews on your online store and product pages: This creates a bank of word-of-mouth marketing and testimonials you can re-use in promotional campaigns, plus provide actionable feedback.</li>
<li>Consider reaching out to bloggers and influencers to promote your subscriptions: Around 72% of Gen Z and millennial shoppers follow influencers, according to <a href="https://www.deloittedigital.com/content/dam/deloittedigital/us/documents/offerings/offering-20211117-creator-eminence-Authentic-Influence.pdf" target="_blank">Deloitte</a>, and 56% say they’ve purchased a product featured in a post by someone they follow. By partnering with content creators, you can build your brand credibility and expand your commercial reach. </li>
</ul>
 
View a list of 14 <a href="https://www.wix.com/blog/ecommerce/2021/06/ecommerce-marketing" target="_blank">eCommerce marketing</a> strategies for more inspiration. 
 
 
<h3>06. Monitor and adjust your business strategies</h3>
 
Now that your subscription business is up and running, revisit the goals and metrics you established prior to launch. Track performance carefully. Analyze sales performance, customer feedback, product reviews and social posts to optimize your offering.
 
Don’t be afraid to adjust your subscription service—just be transparent with existing customers about what changes are coming, with ample lead time to allow them to cancel or change their subscriptions as needed. If you’re making changes in direct response to subscriber feedback, let them know this; you may earn plaudits and trust for responding to customers' needs.
 
 
<h2>3 types of subscription box business models</h2>
 
Here are three popular ways to structure your subscription service, with examples of how Wix merchants are leveraging them.
 
 
<h3>01. Curation</h3>
 
Under this model, shipments contain a selection of one or more items based on a theme, style, or customer preference. The purpose is usually to introduce subscribers to expert-picked goods and/or new products and brands. Apparel brands like Stitch Fix pioneered the curation concept. But curated boxes are now prevalent in various categories, ranging from wine to wellness to beauty. <a href="https://www.houseofsuppliez.com/" target="_blank">House of Suppliez</a> is one such beauty supplier that offers several types of monthly subscriptions that makes it easy for customers to discover the latest <a href="https://www.wix.com/blog/how-to-start-a-nail-business" target="_blank">nail business</a> trends.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_f49818b1016745d886a6f86e0894638a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="subscription box business example"></figure>
 
 
<h3>02. Replenishment</h3>
 
The replenishment model offers a way for customers to conveniently restock on their most-used items, such as toiletries, food, or household supplies. 
 
For example, online food marketplace <a href="https://www.napawild.com/" target="_blank">Napa Wild</a> offers weekly shipments of fresh produce boxes, with the option to choose a “100% organic” or “organic/conventional mix” of goods. Since Napa Wild boxes contain perishable food, subscription boxes are limited to areas located by the company’s headquarters in Napa County, California. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_ee561d68125841cd83dc8c07293c8fec~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="subscription box business example"></figure>
 
 
<h3>03. Membership (aka access)</h3>
 
A membership model focuses on giving subscribers access to exclusive pricing and other perks with their subscriptions.
 
Amazon Prime and Walmart Plus are two of the most well-known examples of this, but retailers of all sizes offer paid memberships to boost brand loyalty, beef up AOV, and subsidize the cost of free shipping. 
 
For instance, home and wellness retailer <a href="https://mightynest.com/" target="_blank">MightyNest</a> combines its subscription box services with membership perks. MightNest members can enjoy free shipping on all items across its online store, plus up to 35% off everything every day. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_c0f8905bc28f4467a3b18e248011a6dc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="subscription box business example"></figure>
 
 
<h2>Pros and cons of subscription business models</h2>
 
A subscription service may sound like a no-brainer. However, there are various benefits and challenges to be aware of. 
 
 
<h3>The upside: more cash. The challenge: higher costs. </h3>
 
With a subscription offering, you can charge a membership fee right away or incentivize upfront prepayment, resulting in a healthy boost to your bottom line with every signup. Even better, subscription services offer predictable, recurring income.
 
However, running a subscription business also requires thorough planning and investment. It can add an extra layer of complexity to your operations between managing virtual subscriptions (including new signups, late payments, renewals, and cancellations) and managing the <a href="https://www.wix.com/blog/ecommerce/2022/06/ecommerce-logistics" target="_blank">eCommerce logistics</a> behind it. Moreover, you’ll need to plan out your <a href="https://www.wix.com/blog/marketing-strategies" rel="noreferrer" target="_blank">marketing strategies</a> and packaging plan.
 
 
<h3>The upside: built-in loyalty. The challenge: customer churn. </h3>
 
Subscription boxes inherently generate repeat customers and recurring revenue. And by including products that customers may not have tried on their own, subscription boxes can help to build up interest in new and/or higher value items—thereby increasing a customer’s lifetime value. 
 
With that said, the key to generating momentum is keeping subscribers enrolled—and therein lies the challenge. More than a third of consumers cancel their subscriptions in less than three months, and over half cancel within six months, according to <a href="https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/thinking-inside-the-subscription-box-new-research-on-ecommerce-consumers" target="_blank">McKinsey</a>. Higher churn rates makes it harder for you to recoup acquisition costs, so you’ll have to effectively differentiate your box and price competitively.
 
Note: involuntary churn caused by glitches like expired credit cards is another potential headache, accounting for over half of all subscription cancellations, according to billing vendor <a href="https://www.chargebee.com/blog/subscription-box-payment-recovery/" target="_blank">Chargebee</a>. 
 
 
<h3>The upside: less excess inventory. The challenge: personalization rules. </h3>
 
Overstock items that haven’t caught on can be more appealing if packaged with other curated items, or if thrown in as an extra thank-you treat for subscribers. In this way, a subscription service can provide an avenue to keep inventory moving. 
 
However, the potential challenge comes with balancing these practical considerations with customers’ expectations for personalized assortments. More than seven in 10 consumers expect personalization whenever they shop online, <a href="https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying" target="_blank">McKinsey </a>found. That expectation may be heightened when it comes to subscription products, which aim to align shipments with customers’ personal tastes. Undercutting that promise with random inventory can breach trust, leading to cancellations and a tarnished reputation.
 
 
Ready to create a steady cash flow and spark a loyal customer base? Start your own business and <a href="https://www.wix.com/ecommerce/sell/subscription-boxes" rel="noreferrer" target="_blank">sell subscriptions</a> with Wix today.]]></content:encoded></item></channel></rss>

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