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  406. <span class="fl-heading-text">什麽是SEO優化？2025年了解谷歌Google能讓更多人Find You！</span>
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  434.                <a class="yf-link">什麽是SEO優化？2025年了解谷歌Google能讓更多人Find You！</a>                            </li>
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  440. <div class="fl-module-content fl-node-content">
  441. <h2 class="fl-heading">
  442. <span class="fl-heading-text">什麽是SEO優化？2025年了解谷歌Google能讓更多人Find You！</span>
  443. </h2>
  444. </div>
  445. </div>
  446. <div class="fl-module fl-module-fl-post-content fl-node-wf3u84ytjlh5" data-node="wf3u84ytjlh5">
  447. <div class="fl-module-content fl-node-content">
  449. <figure class="wp-block-image aligncenter"><img src="https://china-cms.oss-cn-hongkong.aliyuncs.com/863c445ad04e5d2b/seo.png?x-oss-process=image/format,webp" alt="什麽是SEO？了解Google能讓更多人Find You！" loading="lazy"></figure>
  450.  
  451.  
  452.  
  453. <p class="has-text-align-center"><span style="color: #4b4f58; font-family: Poppins, sans-serif; font-size: 15px; text-align: center;">影響網站SEO的主要因素</span></p>
  454.  
  455.  
  456.  
  457. <p>很多人覺得<a href="https://www.youfind.hk/blog/what-is-seo.html">seo</a>的賣點就是排名，這點並沒有錯，但他們太注意成果而忽略了過程。單從字面來看，大家都能理解Search Engine Optimization所強調的就是優化，可是優化並不能一步登天，而是要逐步滿足Google的各種要求。那麼，是否滿足Google所有的要求，就能排第一名呢？答案是不可能的！就連Google旗下的一些網頁都做不到百分百的優化，更何況是其他網站。影響網站<a href="https://www.youfind.hk/blog/what-is-seo.html">seo</a>的因素實在太多，簡潔準確的代碼、清晰的架構、PC及移動端的響應、服務器設置、合理的內鏈建設、網站的訪問速度、關鍵詞佈局、語言設置、<a href="https://developers.google.com/search/docs/advanced/crawling/consolidate-duplicate-urls"><span style="color: #3333ff;">Canonical設置</span></a>、有安全證書、足夠的社媒曝光、優質的外鏈、做過<a href="https://www.youfind.hk/blog/236827.html">內容行銷</a>、網站有固定更新頻率、內容保持原創度、<a href="https://developers.google.com/search/blog/2020/11/timing-for-page-experience"><span style="color: #3333ff;">用戶體驗</span></a>、訪問者的行為等等，都會影響Google的評分。</p>
  458.  
  459.  
  460.  
  461. <h3><span style="box-sizing: border-box; color: #cc0000;">1 –什麼是SEO？</span></h3>
  462.  
  463.  
  464.  
  465. <p><a style="box-sizing: border-box; background-color: transparent; transition: all 0.2s linear 0s; text-decoration-line: none !important;" href="https://www.youfind.hk/cn/services/seo">SEO</a><span style="box-sizing: border-box; vertical-align: inherit;">（Search Engine Optimization）是搜尋引擎針對網站的各項指標的優化所作的綜合評分，這個評分是即時計算出來的，會影響自然排序結果，所以網站的搜尋排名隨時都會上下波動。獲得好的排名不代表可以一勞永逸。 seo好像一場沒有終點的賽跑，Google就是你和無數競爭對手的裁判。你可能在上半場落後別人，但只要繼續按著比賽規則奔跑，你絕對有機會在下半場從後趕上。這場比賽除了比技術，還要比爆發力和耐力。</span></p>
  466.  
  467.  
  468.  
  469. <p>用最通俗的話來理解<a href="https://www.youfind.hk/blog/google-seo-ranking-optimization.html">谷歌SEO優化</a>：在谷歌優化出好排名，就能獲得好的流量，從而轉化為銷售以及品牌曝光。</p>
  470.  
  471.  
  472.  
  473. <figure class="wp-block-image aligncenter"><img src="https://china-cms.oss-cn-hongkong.aliyuncs.com/5b1f422037127613/racing_car.jpg?x-oss-process=image/format,webp" alt="" loading="lazy"></figure>
  474.  
  475.  
  476.  
  477. <p></p>
  478.  
  479.  
  480.  
  481. <p><span style="box-sizing: border-box; vertical-align: inherit;">網路上有不少對seo的解釋，這裡不必多說，本文只是用顯淺易明的例子加深你對seo的理解。</span></p>
  482.  
  483.  
  484.  
  485. <p><span style="box-sizing: border-box; vertical-align: inherit;">經過十多年的蛻變，Google越來越完善，那些瞞著Google的日子已經過去了。想做好網站的SEO，請老實的按著Google的優化指南去改善網站。身為seo教學專家，我們不應把Google的優化指南丟給客戶便了事。 Google的每個評分因素要如何實現，正是我們存在的意義。</span></p>
  486.  
  487.  
  488.  
  489. <p><span style="box-sizing: border-box; vertical-align: inherit;">搜尋引擎優化（Search Engine Optimization）包括站內優化和站外優化，經過優化使網站符合搜尋引擎的運算規則，從而得到認可和自然排名。這兩個優化都是SEO的重點。</span></p>
  490.  
  491.  
  492.  
  493. <h3><span style="box-sizing: border-box; color: #990000;">2 –現在社群媒體那麼多，還需要做網站SEO嗎？</span></h3>
  494.  
  495.  
  496.  
  497. <p><span style="box-sizing: border-box; vertical-align: inherit;">手機用家應該都留意到，自己曾經在apps用過的搜尋字眼，會不時在你常用的社群媒體軟體中出現。這其實是媒體根據你的搜尋歷史所發出的推薦資訊，即使你已沒有留意那些搜尋字眼，系統仍會在一段時間內會持續推薦。在這種社群媒體行銷模式中，客戶是處於被動的，​​網站流量的質素不會太好。但SEO卻剛好相反，它吸引顧客主動上門。你要做的事就是為產品和品牌做好排名，讓客戶能透過搜尋全面了解產品詳情，甚至是顧客評價。這樣的網站訪客是高質素的。無論是做B2B或B2C，SEO都是最佳的推廣途徑。</span></p>
  498.  
  499.  
  500.  
  501. <p><span style="box-sizing: border-box; vertical-align: inherit;">PPC是點擊付費廣告，短期內只要花錢便會見效。它就像水龍頭，只要打開了，流量便源源不絕，但只要關掉龍頭，水源便立即停止。如果沒有一定實力，將難以承受高額的競價；有時會因為惡意點擊而蒙受損失，流量也較單一。</span></p>
  502.  
  503.  
  504.  
  505. <p><span style="box-sizing: border-box; vertical-align: inherit;">SEO不像PPC那樣立竿見影，前期花的時間可能比較長，投入的成本也比較多。不過，只要提升了排名，往後只需做好SEO更新和維護，以及留意Google的最新轉變，便能夠長時間保持自然排名。除了增加品牌收益，SEO還能獲得Google的信任。長遠而言，SEO的費用其實比PPC更低。如果有充足的預算，你也可以同時做PPC和SEO，前期以PPC為輔助帶動網站流量，待SEO提升網站排名後，再慢慢降低PPC的開支。</span></p>
  506.  
  507.  
  508.  
  509. <figure class="wp-block-image aligncenter"><img src="https://china-cms.oss-cn-hongkong.aliyuncs.com/430f7d2c4f723dfd/seo_socialmidia_ppc.jpg?x-oss-process=image/format,webp" alt="" loading="lazy"></figure>
  510.  
  511.  
  512.  
  513. <p class="has-text-align-center"></p>
  514.  
  515.  
  516.  
  517. <p class="has-text-align-center"><span style="box-sizing: border-box; vertical-align: inherit;">網站流量來源管道對比</span></p>
  518.  
  519.  
  520.  
  521. <h3><span style="box-sizing: border-box; color: #990000;">3 -影響網站Google SEO的重要因素</span></h3>
  522.  
  523.  
  524.  
  525. <h3><span style="box-sizing: border-box; color: #990000;">3.0.1 – 簡潔準確的程式碼</span></h3>
  526.  
  527.  
  528.  
  529. <p><span style="box-sizing: border-box; vertical-align: inherit;">現在的建站公司為了快速低成本建站，像電商客戶很多時候會考慮shopify, wix，shopline，weebly, ueeshop……這種saas可視化的自助建站平台。如果需要對後台原始碼第二次開發需求的網站多數用開源的網站架設平台像wordpress, Magento, Woocommerce, Opencart…。像一些偏向提供服務技術類或解決方案類的企業類官網，一般是自主開發網站，即不依賴任何建站平台，自行開發網站後台和前端代碼。網站出現html代碼缺失的情況，最常見的是h標籤和p標籤。如下圖：</span></p>
  530.  
  531.  
  532.  
  533. <figure class="wp-block-image aligncenter"><img src="https://cms-site.oss-accelerate.aliyuncs.com/youfindconsultancy/sites/2/2023/11/20231123033458837.png?x-oss-process=image/format,webp" alt="2" class="wp-image-1185" title="2" loading="lazy"></figure>
  534.  
  535.  
  536.  
  537. <figure class="wp-block-image aligncenter"><img src="https://cms-site.oss-accelerate.aliyuncs.com/youfindconsultancy/sites/2/2023/11/20231123033603598.png?x-oss-process=image/format,webp" alt="3" class="wp-image-1186" title="3" loading="lazy"></figure>
  538.  
  539.  
  540.  
  541. <p><br style="box-sizing: border-box;"><br></p>
  542.  
  543.  
  544.  
  545. <h3><span style="box-sizing: border-box; color: #990000;">3.0.2 – 清晰的架構</span></h3>
  546.  
  547.  
  548.  
  549. <figure class="wp-block-image aligncenter"><img src="https://cms-site.oss-accelerate.aliyuncs.com/youfindconsultancy/sites/2/2023/11/20231123033802874.png?x-oss-process=image/format,webp" alt="4" class="wp-image-1187" title="4" loading="lazy"></figure>
  550.  
  551.  
  552.  
  553. <div style="box-sizing: border-box; font-family: Poppins, sans-serif; color: #4b4f58; font-size: 15px;">
  554. <span style="box-sizing: border-box; color: #990000;"></span><p></p>
  555. <p style="box-sizing: border-box; border: 0px; font-style: inherit; font-weight: inherit; margin: 0px 0px 1.75em; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: var(--ast-global-color-5); font-weight: inherit;">對於網站的架構，一定要做到結構清晰，讓訪客來造訪網站時有一個明確路徑指示（tour guide），若有二級或以上的目錄選單，需要加Breadcrumb明確上下級層次關係，這樣搜尋引擎也能讀懂頁面之間的邏輯關係。主架構選項確保在每個頁面都有，博客和案例展示還可以創建一些標籤，把同類屬性的頁面關聯在一起。</span></p>
  556. </div>
  557.  
  558.  
  559.  
  560. <h3><span style="box-sizing: border-box; color: #990000;">3.0.3 – 響應式網站</span></h3>
  561.  
  562.  
  563.  
  564. <figure class="wp-block-image aligncenter"><img src="https://cms-site.oss-accelerate.aliyuncs.com/youfindconsultancy/sites/2/2023/11/20231123033954426.png?x-oss-process=image/format,webp" alt="5" class="wp-image-1188" title="5" loading="lazy"></figure>
  565.  
  566.  
  567.  
  568. <figure class="wp-block-image aligncenter"><img src="https://cms-site.oss-accelerate.aliyuncs.com/youfindconsultancy/sites/2/2023/11/20231123040820365.png?x-oss-process=image/format,webp" alt="" class="wp-image-1189" loading="lazy"></figure>
  569.  
  570.  
  571.  
  572. <div style="box-sizing: border-box; font-family: Poppins, sans-serif; color: #4b4f58; font-size: 15px;"><span style="box-sizing: border-box; color: #990000;"><br style="box-sizing: border-box;"><br></span></div>
  573.  
  574.  
  575.  
  576. <p><span style="box-sizing: border-box; vertical-align: inherit;">響應式網站，指同一個URL在不同的瀏覽設定上瀏覽都有良好的閱讀性，網站結構不會因為瀏覽器視窗的放大或縮小而變形，文字內容也不會因此而變得小而看不清文字。</span>其關鍵技術特徵包含：</p>
  577.  
  578.  
  579.  
  580. <p>1.多終端適配能力</p>
  581.  
  582.  
  583.  
  584. <ul>
  585. <li>視覺元素（圖像/文本/導航）根據設備解析度彈性重組</li>
  586. <li>字型大小智能適配，消除移動端需雙擊放大流覽的體驗障礙</li>
  587. </ul>
  588.  
  589.  
  590.  
  591. <p>2.核心技術實現</p>
  592.  
  593.  
  594.  
  595. <ul>
  596. <li>應用CSS3媒體查詢（Media Queries）技術</li>
  597. <li>構建流體柵格（Fluid Grid）佈局體系</li>
  598. <li>多媒體資源實施回應式加載（Resolution Switching）</li>
  599. </ul>
  600.  
  601.  
  602.  
  603. <p>3.SEO優化核心效益</p>
  604.  
  605.  
  606.  
  607. <ul>
  608. <li>消除多站點架構的內容重複性風險（相同內容分散多個URL）</li>
  609. <li>優化移動端交互體驗，減少頁面abandonment rate（Google將移動設備友好性納入核心排名演算法）</li>
  610. </ul>
  611.  
  612.  
  613.  
  614. <p>社交流量聚合至統一URL，提升頁面權威度（Link Equity集中積累）</p>
  615.  
  616.  
  617.  
  618. <p>Google官方指南建議優先採用自適應設計作為移動優先索引（Mobile-first Indexing）的最佳實踐，因其同時滿足用戶體驗統一性與搜索引擎爬蟲抓取效率。統計表明，自適應網站在移動SERP中的點擊通過率（CTR）較傳統網站平均提升30%基準值。</p>
  619.  
  620.  
  621.  
  622. <h3><span style="box-sizing: border-box; color: #990000;">3.0.4 – 服務器穩定性及設置</span></h3>
  623.  
  624.  
  625.  
  626. <p><span style="box-sizing: border-box; vertical-align: inherit;">網站的服務器如果經常停機或載入速度慢，一方面導致搜尋引擎無法進入或延遲進入，會直接影響網站的權威性。另一方面當訪客無法訪問或開啟網站速度慢而關閉頁面的機會增加，使網站的跳出率增加，兩方面的原因都會促使Google判定為它不是一個受歡迎的網站，進而影響SEO排名。</span></p>
  627.  
  628.  
  629.  
  630. <p><span style="box-sizing: border-box; vertical-align: inherit;">網站頁面向google search console提交一周後，在排除了noindex標籤和robots裡disallow的阻止索引的因素之外，如果索引仍明顯有問題的，比如說網頁的TD與Google索引的TD完全不同或者是怎麼提交也無法索引，那就有可能是服務器的設定不當引起或是多個設定的條件之間起衝突造成，因此而影響SEO排名。</span></p>
  631.  
  632.  
  633.  
  634. <h3><span style="box-sizing: border-box; color: #990000;">3.0.5 – 內鏈建設的邏輯關係</span></h3>
  635.  
  636.  
  637.  
  638. <p><span style="box-sizing: border-box; vertical-align: inherit;">我們雖然會為網站做sitemap，但卻不代表網站能編織成一個漂亮的有利於捕捉搜尋引擎的網狀。網站的主選單是搜尋引擎最容易爬取的，因此主選單是否能為重點的SEO頁面起到好的橋樑作用，這很有必須需要優化一下。在內鏈的規劃上一定要避免搜尋引擎進入死胡同和過獨木橋，如下圖A，假如SEO頁面選取的是show case第三頁目錄下的A頁面，那麼我們就試試想搜尋引擎進入A頁面的路徑是怎樣的？有多少條路？從下圖不難看出搜尋引擎會透過一級選單show case爬到其目錄頁page1，然後再進入Page 3, 最後才能進入SEO頁面。</span></p>
  639.  
  640.  
  641.  
  642. <figure class="wp-block-image aligncenter"><img src="https://cms-site.oss-accelerate.aliyuncs.com/youfindconsultancy/sites/2/2023/11/20231123042541730.png?x-oss-process=image/format,webp" alt="" class="wp-image-1190" loading="lazy"></figure>
  643.  
  644.  
  645.  
  646. <p></p>
  647.  
  648.  
  649.  
  650. <p class="has-text-align-center"><span style="box-sizing: border-box; vertical-align: inherit;">圖A</span></p>
  651.  
  652.  
  653.  
  654. <p><span style="box-sizing: border-box; vertical-align: inherit;">這種路徑就是特別窄，不利於做Google排名優化。雖然說選page 1裡的某一個頁面作為SEO頁面比選Page 3的某一個頁面為SEO頁面更加好，但是我們的showcase目錄一旦更新文章，那麼新的文章就會在最上面，舊的文章往後壓，直到退出Page 1的位置去到Page 2或Page 3，所以這個辦法不是長久之計，那比較好的方法是我們用其它頁面給SEO頁面搭建路徑引導搜尋引擎進來（如下圖B），利用相關文章和熱門分類去給文章做關聯。</span></p>
  655.  
  656.  
  657.  
  658. <figure class="wp-block-image aligncenter"><img src="https://cms-site.oss-accelerate.aliyuncs.com/youfindconsultancy/sites/2/2023/11/20231123042839609.png?x-oss-process=image/format,webp" alt="" class="wp-image-1191" loading="lazy"></figure>
  659.  
  660.  
  661.  
  662. <p></p>
  663.  
  664.  
  665.  
  666. <p class="has-text-align-center"><span style="box-sizing: border-box; vertical-align: inherit;">圖B</span></p>
  667.  
  668.  
  669.  
  670. <h3><span style="box-sizing: border-box; color: #990000;">3.0.6 – 網站的造訪速度</span></h3>
  671.  
  672.  
  673.  
  674. <p><span style="box-sizing: border-box; vertical-align: inherit;">網站打響應速度是多少才是最好？這是一個比較愚蠢的問題，就像是問一人愛美的女人要多美才是最好，答案是沒辦法量化的。網站的回應時間對SEO有很大的影響，它是訪客對網站的第一印象。一項《金融時報》的研究人員對此進行了測試，測試是將媒體類的網站的延遲速度逐漸增加，觀察訪客閱讀文章的數量變化。並得出以下結果：</span></p>
  675.  
  676.  
  677.  
  678. <p><span style="box-sizing: border-box; vertical-align: inherit;">增加1秒，文章閱讀數量下降4.9%</span></p>
  679.  
  680.  
  681.  
  682. <p><span style="box-sizing: border-box; vertical-align: inherit;">增加3秒，文章閱讀數量下降7.9%</span></p>
  683.  
  684.  
  685.  
  686. <p><span style="box-sizing: border-box; vertical-align: inherit;">其它研究測試顯示商城類的網站也有相同的經驗：</span></p>
  687.  
  688.  
  689.  
  690. <p><span style="box-sizing: border-box; vertical-align: inherit;">沃爾瑪網頁載入速度在2.4秒時，轉換率為1.9%，載入速度在3.3秒時，轉換率為1.5%</span></p>
  691.  
  692.  
  693.  
  694. <p><span style="box-sizing: border-box; vertical-align: inherit;">亞馬遜網頁載入速度每100 毫秒的延遲，銷售額就下降1％。</span></p>
  695.  
  696.  
  697.  
  698. <p><span style="box-sizing: border-box; vertical-align: inherit;">由此可見，如果一個網頁因為延遲而使訪問跳出率高或停留時間短，勢必會引起Google重新審視其價值從而降低SEO排名。</span></p>
  699.  
  700.  
  701.  
  702. <h3><span style="box-sizing: border-box; color: #990000;">3.0.7 – 關鍵字佈局</span></h3>
  703.  
  704.  
  705.  
  706. <p><span style="box-sizing: border-box; font-weight: bold;">什麼是關鍵字(seo keywords)？</span></p>
  707.  
  708.  
  709.  
  710. <p><span style="box-sizing: border-box; vertical-align: inherit;">關鍵字是訪客在搜尋引擎中輸入後能找到搜尋結果的字詞。搜尋引擎根據搜尋的關鍵字作為指令在極短的時間內匹配相關結果並推薦給搜尋者，搜尋引擎根據你搜尋的這個詞的可能動機以及可能想要看到的結果推薦，關於這一點Google是做得最好的，所以它是在所有搜尋引擎中最受歡迎的一個，因為Google推薦的結果總是比較符合搜尋者的需求。</span></p>
  711.  
  712.  
  713.  
  714. <p><span style="box-sizing: border-box; font-weight: bold;">網站的關鍵字該如何佈局？</span></p>
  715.  
  716.  
  717.  
  718. <p><span style="box-sizing: border-box; vertical-align: inherit;">關鍵字在網站中的佈局是SEO優化排名的一個重點，為了吸引訪客的注意，它通常放在比較顯眼的地方。關鍵字與網頁內容的相關性要高，它在一個頁面出現次數，以及要寫些什麼內容，可以以排名靠前的網頁作為參考。為了在佈局上突出關鍵字，h標籤必不可少，它能幫助搜尋引擎分辨哪些文字作為網頁的重點，以方便它運算及向訪客推薦搜尋結果。值得注意的是關鍵字我們不能刻意堆砌，這會被搜尋引擎認為是有惡意操作排名意圖，而被打擊。我們最好是把搜尋引擎當成一個訪客，而你要說服訪客長時間留在你的頁面，你需要紮紮實實實的站在訪客的角度去想他們進來到底是想看什麼內容的，你是否有這些內容吸引到他們。如果你明明是買牛仔褲的，為了吸引買裙子的用戶進來，你欺騙訪客說你是買裙子的，結果可想而知，一定會穿幫，當客人進你的店發現並沒有牛仔褲，他們覺得上當被騙，就會關閉網頁（即跳出網站），當網頁跳出率高於其它網站時，搜尋引擎根據人們對這個頁面的反應去判斷網頁可能有欺騙客戶的嫌疑，或者你的網站並不能給到訪客想要看到的，於是給你降權或降排名。所以關鍵字的版面一定要自然，而且是有好的規劃去準備，我們可以以一問一答的形式去安排內容，比如5條帶關鍵字的問題和5條帶關鍵字的回復組成幾段文章。</span></p>
  719.  
  720.  
  721.  
  722. <h3><span style="box-sizing: border-box; color: #990000;">3.0.8 – 語言設定</span></h3>
  723.  
  724.  
  725.  
  726. <p><span style="box-sizing: border-box; vertical-align: inherit;">如果我們的目標市場是幾個不同的國家，那麼我們的網站就需要針對國家有不同的對應語言版本，這樣可以解決用戶在訪問時選擇自己熟悉的語言，方便快速獲取自己需要了解的諮詢。但是我們解決了用戶後，還需要站在Google這個搜尋引擎的角度考慮如何方便不同國家的Google去根據指引去識別哪個語言版本才是它應該去爬取的。這是我們就需要Hreflang Tag去告訴Google。</span></p>
  727.  
  728.  
  729.  
  730. <p><span style="box-sizing: border-box; font-weight: bold;">什麼是Hreflang 標籤?</span></p>
  731.  
  732.  
  733.  
  734. <p><span style="box-sizing: border-box; vertical-align: inherit;">Hreflang 標籤是Google針對多語言版本的網站推出的識別指示，當網站有不同語言版本時，不同國家的Google進入網站後它應該爬取哪個語言版本時需要一個指令為他導航，這就是Hreflang 標籤的作用。如果沒有這個標籤，那麼Google會迷失方向，例如：當你在google.co.jp時你是希望有排名的是你的日文版的頁面，但是它可能事與願違，有排名的是中文版的頁面。像美國、英國、加拿大、澳洲等國都是以英文為母語，我們可以把這幾個國家的Google指定網站英文版當作它爬取的對象。香港、台灣會把中文繁體當作母語，我們把繁體當作香港谷歌google.com.hk和台灣谷歌google.com.tw的爬取對象， 這樣有排名的就可以為指定的語言版本。</span></p>
  735.  
  736.  
  737.  
  738. <figure class="wp-block-image aligncenter"><img src="https://cms-site.oss-accelerate.aliyuncs.com/youfindconsultancy/sites/2/2023/11/20231123043733390.png?x-oss-process=image/format,webp" alt="" class="wp-image-1192" loading="lazy"></figure>
  739.  
  740.  
  741.  
  742. <p></p>
  743.  
  744.  
  745.  
  746. <p><span style="box-sizing: border-box; vertical-align: inherit;">語言代號參考資料：https://en.wikipedia.org/wiki/List_of_ISO_639-1_codes</span></p>
  747.  
  748.  
  749.  
  750. <figure class="wp-block-image aligncenter"><img src="https://cms-site.oss-accelerate.aliyuncs.com/youfindconsultancy/sites/2/2023/11/20231123043859993.png?x-oss-process=image/format,webp" alt="" class="wp-image-1193" loading="lazy"></figure>
  751.  
  752.  
  753.  
  754. <p></p>
  755.  
  756.  
  757.  
  758. <p><span style="box-sizing: border-box; vertical-align: inherit;">國家代碼參考資料:https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2</span></p>
  759.  
  760.  
  761.  
  762. <figure class="wp-block-image aligncenter"><img src="https://cms-site.oss-accelerate.aliyuncs.com/youfindconsultancy/sites/2/2023/11/20231123044030745.png?x-oss-process=image/format,webp" alt="" class="wp-image-1194" loading="lazy"></figure>
  763.  
  764.  
  765.  
  766. <p></p>
  767.  
  768.  
  769.  
  770. <p><span style="box-sizing: border-box; vertical-align: inherit;">但要注意的是，我們一個站並非把所有的國家都開一個語言版本出來，而是需要針對自己的市場去增加，因為每新增一個語言版本都需要大量的翻譯工作，Google並不喜歡機器翻譯的語言，雖然我們可以用其它的翻譯工具翻譯以此避開引擎Google的懷疑，但我們不應低估Google的智商，Google經過多年的改進，在文章優劣質量上的判斷非常聰明。人工翻譯可以用情感、生動和豐富的語言去描述，並能展現語言的美感和魅力，而機器翻譯的語言只能對陳述句比較準確，而帶形容的句子翻譯出來的文章會不通順也有明顯的文法錯誤，Google一定會知道，而且給人的感覺非常劣質的感覺，而對網站的印像大打折扣。</span></p>
  771.  
  772.  
  773.  
  774. <h3><span style="box-sizing: border-box; color: #990000;">3.0.9 – 鏡像頁面Canonical標籤設置</span></h3>
  775.  
  776.  
  777.  
  778. <p><span style="box-sizing: border-box; font-weight: bold;">Canonial標籤是什麼？它有什麼用途？它對SEO有影響嗎？</span></p>
  779.  
  780.  
  781.  
  782. <p><span style="box-sizing: border-box; vertical-align: inherit;">Canonical 標籤（eg ）是用來告訴搜尋引擎以指定的頁面為它對應的重複頁面的規範版本。使用Canonial的用途是能有效避免網站因重複內容而被Google懲罰，它對SEO有正面的影響，向Google申明了重複頁面的指引，減少了Google對重複頁面的爬取和運算工作。有時我們的網站會自動加入一些標籤，導致一個頁面自動產生多條路徑的URL，有時連自己都不知道產生了多少個頁面，這時就要把這種一個頁面產生多條URL的頁面加上相同的canonial tag就解決一問題。</span></p>
  783.  
  784.  
  785.  
  786. <h3><span style="box-sizing: border-box; color: #990000;">3.1.0 – SSL 安全性憑證</span></h3>
  787.  
  788.  
  789.  
  790. <h4>SSL安全性憑證是什麼？它有什麼作用？</h4>
  791.  
  792.  
  793.  
  794. <figure class="wp-block-image aligncenter"><img src="https://cms-site.oss-accelerate.aliyuncs.com/youfindconsultancy/sites/2/2023/11/20231123044533475.jpg?x-oss-process=image/format,webp" alt="" class="wp-image-1195" loading="lazy"></figure>
  795.  
  796.  
  797.  
  798. <p><span style="box-sizing: border-box; font-weight: bold;"></span></p>
  799.  
  800.  
  801.  
  802. <p><span style="box-sizing: border-box; vertical-align: inherit;">SSL安全憑證是在網站與伺服器互動時為通訊提供安全及資料完整性的一種加密保護協定。它的作用是防止瀏覽器的資料在向伺服器請求過程中被截取或竊聽。例如：一個人在登陸網路銀行時，當他在網站的登陸表格填寫好帳號密碼點擊提交，這個過程就是在向服務器傳遞數據，如果網站是有裝SSL的，它就會將這個登陸數據進行加密，讓不法份子無法破解被加密的內容，保障了你的帳號和密碼別人看不到、取得不到。</span></p>
  803.  
  804.  
  805.  
  806. <h4>SSL憑證的工作原理</h4>
  807.  
  808.  
  809.  
  810. <p><span style="box-sizing: border-box; vertical-align: inherit;">1.瀏覽器連接到受SSL保護的網站</span></p>
  811.  
  812.  
  813.  
  814. <p><span style="box-sizing: border-box; vertical-align: inherit;">2.瀏覽器請求Web服務器標識</span></p>
  815.  
  816.  
  817.  
  818. <p><span style="box-sizing: border-box; vertical-align: inherit;">3.Web服務器向瀏覽器發送SSL憑證副本作為回應</span></p>
  819.  
  820.  
  821.  
  822. <p><span style="box-sizing: border-box; vertical-align: inherit;">4.瀏覽器檢查它是否是可信的SSL證書，如果確定的，則繼續向服務器發出信號</span></p>
  823.  
  824.  
  825.  
  826. <p><span style="box-sizing: border-box; vertical-align: inherit;">5.Web服務器回傳數字簽章確認啟動SSL加密包</span></p>
  827.  
  828.  
  829.  
  830. <h4>如何檢測網站SSL部署狀態？</h4>
  831.  
  832.  
  833.  
  834. <ul>
  835. <li>
  836. <strong>流覽器安全標識驗證</strong>：地址欄左側顯示?安全鎖標識（SSL/TLS加密協議啟動狀態）</li>
  837. <li>
  838. <strong>URL協議檢測</strong>：頁面地址首碼為”https://”（超文本傳輸安全協議）而非基礎HTTP</li>
  839. <li>
  840. <strong>證書鏈查驗</strong>：點擊安全鎖可核查SSL證書頒發機構（CA）、加密強度及有效期週期</li>
  841. </ul>
  842.  
  843.  
  844.  
  845. <h4>SSL未配置的SEO風險與安全隱患：</h4>
  846.  
  847.  
  848.  
  849. <ul>
  850. <li>用戶端與伺服器端傳輸數據存在中間人攻擊（MITM）風險（如支付資訊洩露）</li>
  851. <li>觸發流覽器安全警告機制（顯示”不安全”提示），導致用戶信任指數下降</li>
  852. <li>遭受搜索引擎演算法懲罰（HTTPS為Google核心排名信號之一），影響自然搜索權重</li>
  853. </ul>
  854.  
  855.  
  856.  
  857. <h4>SSL證書的搜索引擎優化價值與安全必要性</h4>
  858.  
  859.  
  860.  
  861. <ul>
  862. <li>
  863. <strong>數據加密傳輸保障</strong>：採用TLS1.3協議建立端到端加密通道，防範敏感數據攔截</li>
  864. <li>
  865. <strong>合規性戰略需求</strong>：滿足GDPR、PCI DSS等全球數據保護法規強制要求</li>
  866. <li>
  867. <strong>搜索可見性提升</strong>：HTTPS協議被納入Core Web Vitals評估體系，作為E-A-T準則的重要組成部分</li>
  868. <li>
  869. <strong>商業信任度構建</strong>：安全站點標識可降低購物車放棄率（Cart Abandonment Rate），優化用戶轉化漏斗</li>
  870. </ul>
  871.  
  872.  
  873.  
  874. <p><span style="box-sizing: border-box; vertical-align: inherit;">查看網站在網址列左邊是否有一把鎖的小圖標，如果有則代表你訪問的網站有受到SSL的保護。</span></p>
  875.  
  876.  
  877.  
  878. <h3><span style="box-sizing: border-box; color: #990000;"><strong>3.1.1 – 品牌社媒曝光</strong></span></h3>
  879.  
  880.  
  881.  
  882. <p><span style="box-sizing: border-box; font-weight: bold;">品牌社媒曝光有什麼好處？對<span style="box-sizing: border-box; vertical-align: inherit;">Google</span>排名有幫助嗎？</span></p>
  883.  
  884.  
  885.  
  886. <p><span style="box-sizing: border-box; vertical-align: inherit;">品牌社媒曝光能提升品牌形象，有助於人們從其它管道從側面了解你。這很符合人們對一個品牌的考量方法，當人們想要了解一個品牌時，除上從官網上去了解你，也會從一些社交平台上，看其它人對你的評價，通過各種平台信息的收集，最後綜合得出結論，從而決定買還是不買。 Google對一個品牌的認知也一樣會從各個管道去獲得，例如：Facebook, Youtube, Linkedin, Integram, Twitter……一個品牌如果有用心經營這些社媒平台，並且與訪客有一定互動，持續在社群組平台保持活躍度，那麼Google也會基於品牌在網路上產生的正面效應會取信於你，進而對品牌的官網一些加持，即對網站的SEO給一定的加分。</span></p>
  887.  
  888.  
  889.  
  890. <h3><span style="box-sizing: border-box; color: #990000;"><span style="box-sizing: border-box; font-weight: bold;">3.1.2 – 內容行銷</span></span></h3>
  891.  
  892.  
  893.  
  894. <p><span style="box-sizing: border-box; vertical-align: inherit;"><a href="https://www.youfind.hk/blog/digital-content-marketing-strategy-seo.html">內容行銷</a>是以圖文訊息去跟人們講解你的品牌和產品的故事，這點對Google來說非常重要，你的產品或服務呈現得好不好，前提是你是否知道Google如何評判，我們應該把Google當成一個人來看，事實上Google的智能遠比你想像的更聰明，為何現在的人都只要求做Google首頁？因為Google首頁推薦的結果完全能滿足搜尋者的需求，以至於很多人不用翻到第二頁或第三頁以後才能找到自己想要的結果。 Google很清楚你搜尋一個字的目的是想看到什麼，他會精準把與你最匹配的目的網頁推薦給你，舉個例子：你是一個water dispenser（飲水機）生成商或是批發商，那你的客戶群應該是B端客戶，如果你想要把這個詞當作你網站的SEO詞，那就行不通，因為Google會把搜尋「water dispenser」的人當作C端客戶，意思是當有人搜尋這個詞時，它揣摩到這個人大概是要買一部飲水機，而不是要批量購買飲水機，所以穀歌會向搜索者推薦商城網站，而你是生產批發性質的網站，那應該做與之匹配的詞，像manufacturer, supplier, factory….，雖然搜尋量低，但它一定是精準的。只有搞懂了Google的這個底層邏輯，才能鎖定你的客戶群。話題收回來內容行銷，我們客戶網站最大的問題是產品描述過於簡單，只放一些產品的參數表格，覺得這樣就夠了，認為他們的產品內容是給懂他們這行的人去看的，所以不必把訪客當成小白，這是大錯特錯的。我們不妨看看Google排名靠前的站去證實一下結果與你的法想是否一樣，優易化做Google seo已經超過十多年了（到2022年為止已經有17年），我們所了解的Google是更願意放低姿態從基本開始去了解你，而並非把自己當成行業專家去看待你，除商城網站外能上Google首頁的結果的那些頁面的文字信息平均約為1500個字。大部分頁面文字內容不外乎以下：</span></p>
  895.  
  896.  
  897.  
  898. <p><span style="box-sizing: border-box; font-weight: bold;">Home/About內容建議包含：</span></p>
  899.  
  900.  
  901.  
  902. <p><span style="box-sizing: border-box; vertical-align: inherit;">1 . Who we are（我們是誰）</span></p>
  903.  
  904.  
  905.  
  906. <p><span style="box-sizing: border-box; vertical-align: inherit;">2 . What we offer（我們提供什麼產品或服務）</span></p>
  907.  
  908.  
  909.  
  910. <p><span style="box-sizing: border-box; vertical-align: inherit;">3 . High lights（高光時刻）</span></p>
  911.  
  912.  
  913.  
  914. <p><span style="box-sizing: border-box; vertical-align: inherit;">4 . Hot products/services（熱門產品/服務）</span></p>
  915.  
  916.  
  917.  
  918. <p><span style="box-sizing: border-box; vertical-align: inherit;">5 . Work flow（工作流程)</span></p>
  919.  
  920.  
  921.  
  922. <p><span style="box-sizing: border-box; vertical-align: inherit;">6 . Meet the experts（專家）</span></p>
  923.  
  924.  
  925.  
  926. <p><span style="box-sizing: border-box; vertical-align: inherit;">7 . Business partner（合作夥伴）</span></p>
  927.  
  928.  
  929.  
  930. <p><span style="box-sizing: border-box; vertical-align: inherit;">8 . Our story（發展故事）</span></p>
  931.  
  932.  
  933.  
  934. <p><span style="box-sizing: border-box; vertical-align: inherit;">9 . Patent / Certificate（榮譽證書）</span></p>
  935.  
  936.  
  937.  
  938. <p><span style="box-sizing: border-box; vertical-align: inherit;">10 . Why Choose Us（為何選擇我們）</span></p>
  939.  
  940.  
  941.  
  942. <p><span style="box-sizing: border-box; vertical-align: inherit;">11 . How to order（如何下單）</span></p>
  943.  
  944.  
  945.  
  946. <p><span style="box-sizing: border-box; vertical-align: inherit;">12 . Latest Blog /New（最近新聞）</span></p>
  947.  
  948.  
  949.  
  950. <p><span style="box-sizing: border-box; vertical-align: inherit;">13 . Comments from customer（客戶對我們的評價）</span></p>
  951.  
  952.  
  953.  
  954. <p><span style="box-sizing: border-box; vertical-align: inherit;">14 . Factory &amp; Facilities（工廠）</span></p>
  955.  
  956.  
  957.  
  958. <p><span style="box-sizing: border-box; font-weight: bold;">產品描述內容應該包含：</span></p>
  959.  
  960.  
  961.  
  962. <p><span style="box-sizing: border-box; vertical-align: inherit;">1 . What is, product application(產品詞義, 產品用於什麼範圍)</span></p>
  963.  
  964.  
  965.  
  966. <p><span style="box-sizing: border-box; vertical-align: inherit;">2 . Material / type (材料/ 種類）</span></p>
  967.  
  968.  
  969.  
  970. <p><span style="box-sizing: border-box; vertical-align: inherit;">3 . How does it work(產品的工作原理)</span></p>
  971.  
  972.  
  973.  
  974. <p><span style="box-sizing: border-box; vertical-align: inherit;">4 . Industry information(產業發展及現況與痛點)</span></p>
  975.  
  976.  
  977.  
  978. <p><span style="box-sizing: border-box; vertical-align: inherit;">5 . Examples of products/services (代表性的案例，該產品可用於哪些行業)</span></p>
  979.  
  980.  
  981.  
  982. <p><span style="box-sizing: border-box; vertical-align: inherit;">6 . Benefit of products/service(該產品/服務的好處，清單清單式)</span></p>
  983.  
  984.  
  985.  
  986. <p><span style="box-sizing: border-box; vertical-align: inherit;">7 . Data report; figure/graphic(相關實驗數據報告或圖表證明及優點)</span></p>
  987.  
  988.  
  989.  
  990. <p><span style="box-sizing: border-box; vertical-align: inherit;">8 . FAQ (針對這款產品，別人可能會問的問題)</span></p>
  991.  
  992.  
  993.  
  994. <p><span style="box-sizing: border-box; vertical-align: inherit;">……</span></p>
  995.  
  996.  
  997.  
  998. <p><span style="box-sizing: border-box; font-weight: bold;">Case Study內容建議包含：</span></p>
  999.  
  1000.  
  1001.  
  1002. <p><span style="box-sizing: border-box; vertical-align: inherit;">1. 客戶的背景故事</span></p>
  1003.  
  1004.  
  1005.  
  1006. <p><span style="box-sizing: border-box; vertical-align: inherit;">2. 客戶遇到了什麼問題</span></p>
  1007.  
  1008.  
  1009.  
  1010. <p><span style="box-sizing: border-box; vertical-align: inherit;">3. 你如何幫客戶解決了問題</span></p>
  1011.  
  1012.  
  1013.  
  1014. <p><span style="box-sizing: border-box; vertical-align: inherit;">4. 客戶對你的滿意度</span></p>
  1015.  
  1016.  
  1017.  
  1018. <p><span style="box-sizing: border-box; vertical-align: inherit;">……</span></p>
  1019.  
  1020.  
  1021.  
  1022. <p><span style="box-sizing: border-box; vertical-align: inherit;">另外，部落格頁面也是首選的SEO頁面，因為能用大篇幅文字表達，更利於Google讀懂資訊。部落格內容行銷效果不亞於產品頁面，建議多以What, Why, Which, How…..提問形式去向人們展現你的產品，建議每個小話題用定位形式，方便人們能快速的定位到感興趣的話題。</span></p>
  1023.  
  1024.  
  1025.  
  1026. <h3><span style="box-sizing: border-box; color: #990000;"><span style="box-sizing: border-box; font-weight: bold;"><strong>3.1.3 – 固定更新頻率</strong></span></span></h3>
  1027.  
  1028.  
  1029.  
  1030. <p>網站內容更新頻率的確定應基於多個因素的綜合考量，以確保既能滿足搜索引擎的要求，又能維持內容的品質和深度。以下是對網站內容更新頻率方案的一個建議：</p>
  1031.  
  1032.  
  1033.  
  1034. <p>1. 品質為先：始終將內容品質放在首位，確保每篇發佈的內容都能為用戶提供價值。</p>
  1035.  
  1036.  
  1037.  
  1038. <p>2. 受眾需求：通過用戶回饋和數據分析瞭解受眾對內容的期望和偏好。</p>
  1039.  
  1040.  
  1041.  
  1042. <p>3. 資源評估：根據團隊的資源和能力來確定能夠持續生產的內容量。</p>
  1043.  
  1044.  
  1045.  
  1046. <p>4. 行業觀察：參考同行業內其他成功網站的更新頻率和受眾回應。</p>
  1047.  
  1048.  
  1049.  
  1050. <p>5. 搜索引擎行為：利用工具分析搜索引擎爬蟲的行為，瞭解其對網站更新的反應。</p>
  1051.  
  1052.  
  1053.  
  1054. <p>6. 逐步增加：對於新站，可以逐步增加更新頻率，以培養搜索引擎的抓取習慣。</p>
  1055.  
  1056.  
  1057.  
  1058. <p>7. 內容多樣化：除了文章，還可以通過視頻、圖像、播客等多種形式豐富網站內容。</p>
  1059.  
  1060.  
  1061.  
  1062. <p>8. 長期規劃：制定並遵循長期的內容策略和發佈計畫，確保內容發佈的持續性和規劃性。</p>
  1063.  
  1064.  
  1065.  
  1066. <p>9. 適度頻率：避免過度更新，找到適合自己網站的適度頻率，以免影響內容品質和可持續性。</p>
  1067.  
  1068.  
  1069.  
  1070. <p>10. 效果監測：定期評估更新策略的效果，根據網站表現和用戶行為進行調整。</p>
  1071.  
  1072.  
  1073.  
  1074. <p>記住，搜索引擎優化是一個長期過程，關鍵在於持續提供高質量內容，而不是單純追求更新頻率。</p>
  1075.  
  1076.  
  1077.  
  1078. <h3><span style="box-sizing: border-box; color: #990000;"><span style="box-sizing: border-box; font-weight: bold;"><strong>3.1.4 – 使用者體驗</strong></span></span></h3>
  1079.  
  1080.  
  1081.  
  1082. <p>在追求卓越的用戶體驗時，一個網站應該具備以下要點：直觀的介面設計讓用戶輕鬆導航，快速的加載速度減少等待，回應式佈局適配各種設備，強大的搜索功能快速定位資訊，個性化推薦增加用戶滿意度。同時，安全性保護用戶數據，無障礙性確保所有用戶都能訪問，清晰的資訊架構幫助用戶理解網站結構，有效的回饋機制促進網站改進。多語言支持拓寬用戶基礎，社區和客戶支持提供幫助，透明度讓用戶瞭解數據使用，互動性提高用戶參與度，以及可靠性保證網站穩定運行。</p>
  1083.  
  1084.  
  1085.  
  1086. <h3><span style="box-sizing: border-box; color: #990000;"><span style="box-sizing: border-box; font-weight: bold;"><strong>3.1.5 – 訪客的行為</strong></span></span></h3>
  1087.  
  1088.  
  1089.  
  1090. <h4>您的網站是否有設置訪客追蹤？</h4>
  1091.  
  1092.  
  1093.  
  1094. <p>訪客行為是訪客在網頁上活動表現，比如點擊按鈕，填寫表單，下載文件、複製郵件……，通過在Google Tag Manager(GTM)對一些頁面的Unique div ID或class設置一個觸發事項(BrowserTrigger)，并在Google Analytics(GA)后臺將這些Trigger 設置一個Goal名稱后， 就可以通過一段時間的Goal的數據用來分析客戶意圖，它是SEO重點數據分析對象。</p>
  1095.  
  1096.  
  1097.  
  1098. <figure class="wp-block-image aligncenter size-full"><img loading="lazy" width="1075" height="763" src="https://cms-site.oss-accelerate.aliyuncs.com/youfindhk/2024/10/20241002073809798.png?x-oss-process=image/format,webp" alt="" class="wp-image-6288"></figure>
  1099.  
  1100.  
  1101.  
  1102. <figure class="wp-block-image aligncenter size-full"><img loading="lazy" width="978" height="518" src="https://cms-site.oss-accelerate.aliyuncs.com/youfindhk/2024/10/20241002073847130.png?x-oss-process=image/format,webp" alt="" class="wp-image-6289"></figure>
  1103.  
  1104.  
  1105.  
  1106. <p>比如一個賣女性鞋子的商家想統計不同類別的鞋子銷量，可以對同類鞋子的購買按鈕自定一個Unique div ID或class名稱，然后在GTM后臺設置一個觸發事件（Browser Trigger），當有人購買鞋子點擊這個購買按鈕就會產生一個觸發事件，比如：我想對女性高跟鞋追蹤購買行為，那麼我在GA后臺設置了一個goal name 為“fashion shoes”的名稱，那麼我從設置該goal后的一段時間可以獲取到fashion shoes的所有購買數據。</p>
  1107.  
  1108.  
  1109.  
  1110. <figure class="wp-block-image aligncenter size-full"><img loading="lazy" width="797" height="411" src="https://cms-site.oss-accelerate.aliyuncs.com/youfindhk/2024/10/20241002073938459.png?x-oss-process=image/format,webp" alt="" class="wp-image-6290"></figure>
  1111.  
  1112.  
  1113.  
  1114. <h3><span style="box-sizing: border-box; color: #990000;"><strong>4 –做SEO的流程大概是怎麼樣的？</strong></span></h3>
  1115.  
  1116.  
  1117.  
  1118. <h3><span style="box-sizing: border-box; color: #990000;"><strong>4.0.1 – 定KPI</strong></span></h3>
  1119.  
  1120.  
  1121.  
  1122. <p><span style="box-sizing: border-box; vertical-align: inherit;">1. 對網站的整體情況有基本了解。</span></p>
  1123.  
  1124.  
  1125.  
  1126. <figure class="wp-block-table">
  1127. <table class="YfModel0009855Tab">
  1128. <tbody>
  1129. <tr>
  1130. <td>查詢內容</td>
  1131. <td>專案清單</td>
  1132. <td>原因或作用</td>
  1133. </tr>
  1134. <tr>
  1135. <td rowspan="8">網站</td>
  1136. <td>網站表現值</td>
  1137. <td>SEO工具查詢各項值，如DR值,UR值，關鍵字排名數量，流量來源，外鏈數量等</td>
  1138. </tr>
  1139. <tr>
  1140. <td>網站回應式</td>
  1141. <td>Google將不再收錄沒有適配移動端的PC網站</td>
  1142. </tr>
  1143. <tr>
  1144. <td>網站架構清晰</td>
  1145. <td>搜索引擎是否能讀得懂層次結構和邏輯關係</td>
  1146. </tr>
  1147. <tr>
  1148. <td>功能變數名稱年齡</td>
  1149. <td>功能變數名稱超過一年以上的比新功能變數名稱更適合做Google seo</td>
  1150. </tr>
  1151. <tr>
  1152. <td>功能變數名稱現有權重</td>
  1153. <td>可以用來衡量網站權重和推廣難度</td>
  1154. </tr>
  1155. <tr>
  1156. <td>索引頁面數量</td>
  1157. <td>取決了網站現有架構的大小。傾向大而有品質的網站</td>
  1158. </tr>
  1159. <tr>
  1160. <td>網站內容的原創度</td>
  1161. <td>網站原創度若不夠可能會被認為抄襲而降低權重</td>
  1162. </tr>
  1163. <tr>
  1164. <td>競爭對手網站表現</td>
  1165. <td>瞭解競爭對手網站類型、做了哪些優化、與競爭對手的差距有哪些</td>
  1166. </tr>
  1167. </tbody>
  1168. </table>
  1169. </figure>
  1170.  
  1171.  
  1172.  
  1173. <p><span style="box-sizing: border-box; font-family: Arial, Helvetica, sans-serif; font-size: 14px;"><span style="box-sizing: border-box; font-family: Poppins, sans-serif; vertical-align: inherit;">2.了解預算。 預算決定了站內優化的力度、要推廣的關鍵字數量所需的相應成本。</span></span></p>
  1174.  
  1175.  
  1176.  
  1177. <p><span style="box-sizing: border-box; vertical-align: inherit;">3. 依以上自身網站的權重情況在預算範圍內評估能做哪些SEO詞，並定下合理的KPI。</span></p>
  1178.  
  1179.  
  1180.  
  1181. <h3><span style="box-sizing: border-box; color: #990000;"><strong>4.0.2 – 網站具體分析</strong></span></h3>
  1182.  
  1183.  
  1184.  
  1185. <p><span style="box-sizing: border-box; vertical-align: inherit;">1. 用google search console，查看網站的表現報告，如：流量關鍵字的展示次數及點擊次數，網站有效索引頁面、錯誤頁面、網站外鏈，行動裝置的適用狀等。</span></p>
  1186.  
  1187.  
  1188.  
  1189. <figure class="wp-block-image aligncenter"><img src="https://china-cms.oss-cn-hongkong.aliyuncs.com/eb33409181270e92/google-search-console.png?x-oss-process=image/format,webp" alt="" loading="lazy"></figure>
  1190.  
  1191.  
  1192.  
  1193. <p></p>
  1194.  
  1195.  
  1196.  
  1197. <p class="has-text-align-center"><span style="box-sizing: border-box; vertical-align: inherit;">Google search console 後台</span></p>
  1198.  
  1199.  
  1200.  
  1201. <p><span style="box-sizing: border-box; vertical-align: inherit;">2. 將網站目前的狀態做以下項目檢查</span></p>
  1202.  
  1203.  
  1204.  
  1205. <figure class="wp-block-table">
  1206. <table class="YfModel0009855Tab">
  1207. <tbody>
  1208. <tr>
  1209. <td>查詢內容</td>
  1210. <td>專案列表</td>
  1211. <td>原因或作用</td>
  1212. </tr>
  1213. <tr>
  1214. <td rowspan="4">網站爬取路徑</td>
  1215. <td>網站架構</td>
  1216. <td rowspan="4">搜索引擎在站內爬行是否暢通無阻，是否能爬取所有頁面<br>（注意：頁面重定向和死鏈處理、url結構保持在3級或以內為妥）</td>
  1217. </tr>
  1218. <tr>
  1219. <td>Inlink</td>
  1220. </tr>
  1221. <tr>
  1222. <td>sitemap.xml</td>
  1223. </tr>
  1224. <tr>
  1225. <td>robots.txt</td>
  1226. </tr>
  1227. <tr>
  1228. <td rowspan="3">訪問速度</td>
  1229. <td>image size</td>
  1230. <td rowspan="3">網站開啟速度越快，越能提升用戶體驗和Google爬取速度<br>若速度太慢，Google爬取有困難，便會直接離開</td>
  1231. </tr>
  1232. <tr>
  1233. <td>Javascript</td>
  1234. </tr>
  1235. <tr>
  1236. <td>CSS</td>
  1237. </tr>
  1238. <tr>
  1239. <td>原創內容</td>
  1240. <td>Canonical Tag<br>301 Redirect</td>
  1241. <td>若無法避免重複的內容(duplicate content)，便告訴搜尋引擎你想要展現哪個版本的URL</td>
  1242. </tr>
  1243. <tr>
  1244. <td rowspan="7">必要元素</td>
  1245. <td>Title</td>
  1246. <td rowspan="4">網站必不可少的SEO元素</td>
  1247. </tr>
  1248. <tr>
  1249. <td>Description</td>
  1250. </tr>
  1251. <tr>
  1252. <td>H1 Tag</td>
  1253. </tr>
  1254. <tr>
  1255. <td>Keywords 分佈</td>
  1256. </tr>
  1257. <tr>
  1258. <td>Image Alt Tag</td>
  1259. <td>能讓搜索引擎清楚這是一張關於什麼的圖片</td>
  1260. </tr>
  1261. <tr>
  1262. <td>Hreflang Tag</td>
  1263. <td>讓搜索引擎知道對應不同國家的語言版本</td>
  1264. </tr>
  1265. <tr>
  1266. <td>Breadcrumb</td>
  1267. <td>向Google申明網站的層次結構</td>
  1268. </tr>
  1269. <tr>
  1270. <td rowspan="2">伺服器</td>
  1271. <td>Server Location</td>
  1272. <td>Google會針對客戶所在地推薦當地網站，所以伺服器所在地需要與客戶所在地一致/td&gt;<br>
  1273.  </td>
  1274. </tr>
  1275. <tr>
  1276. <td>SSL安全認證</td>
  1277. <td>幫助你與顧客建立信任</td>
  1278. </tr>
  1279. </tbody>
  1280. </table>
  1281. </figure>
  1282.  
  1283.  
  1284.  
  1285. <p><span style="box-sizing: border-box; font-family: Poppins, sans-serif; vertical-align: inherit;">3. 檢查報告出來後，要設定最佳化項目，並且評估不能做的最佳化項目對Google SEO的影響。你不用先完成所有內容優化才做Google SEO，優化也並非一步登天。有些優化要根據推廣過程中的表現而決定是否有必要去做。</span></p>
  1286.  
  1287.  
  1288.  
  1289. <p>
  1290. </p>
  1291.  
  1292.  
  1293.  
  1294. <h3><span style="box-sizing: border-box; color: #990000;"><strong>4.0.3 –選關鍵字</strong></span></h3>
  1295.  
  1296.  
  1297.  
  1298. <p><span style="box-sizing: border-box; vertical-align: inherit;">1. 根據網站現有的產品決定重點關鍵字。</span></p>
  1299.  
  1300.  
  1301.  
  1302. <p><span style="box-sizing: border-box; vertical-align: inherit;">2. 用Google Adwords的推薦取得重點字的擴充詞。</span></p>
  1303.  
  1304.  
  1305.  
  1306. <figure class="wp-block-image aligncenter"><img src="https://china-cms.oss-cn-hongkong.aliyuncs.com/68ed8a85df1c3bc5618050272d687e44.png?x-oss-process=image/format,webp" alt="" loading="lazy"></figure>
  1307.  
  1308.  
  1309.  
  1310. <p></p>
  1311.  
  1312.  
  1313.  
  1314. <p class="has-text-align-center"><span style="box-sizing: border-box; vertical-align: inherit;">Google ads关键詞搜索量查询</span></p>
  1315.  
  1316.  
  1317.  
  1318. <p><span style="box-sizing: border-box; vertical-align: inherit;">3.用工具查詢競爭對手所做的關鍵詞，可用工具有semrush、ahrefs和similarweb。</span></p>
  1319.  
  1320.  
  1321.  
  1322. <figure class="wp-block-image aligncenter"><img src="https://china-cms.oss-cn-hongkong.aliyuncs.com/bc98e2493a125ca6/semrush.png?x-oss-process=image/format,webp" alt="塞姆拉什" loading="lazy"></figure>
  1323.  
  1324.  
  1325.  
  1326. <p></p>
  1327.  
  1328.  
  1329.  
  1330. <p class="has-text-align-center"><span style="box-sizing: border-box; vertical-align: inherit;">SEM Rush競爭對手對比</span></p>
  1331.  
  1332.  
  1333.  
  1334. <p><span style="box-sizing: border-box; vertical-align: inherit;">4. 搜尋引擎下拉式選單擴充關鍵字</span></p>
  1335.  
  1336.  
  1337.  
  1338. <figure class="wp-block-image aligncenter"><img src="https://china-cms.oss-cn-hongkong.aliyuncs.com/39579b337aef15d8/online_payment.png?x-oss-process=image/format,webp" alt="" loading="lazy"></figure>
  1339.  
  1340.  
  1341.  
  1342. <p></p>
  1343.  
  1344.  
  1345.  
  1346. <p class="has-text-align-center">Google search pull down list</p>
  1347.  
  1348.  
  1349.  
  1350. <p><span style="box-sizing: border-box; vertical-align: inherit;">5. 其他人搜尋的關鍵字</span></p>
  1351.  
  1352.  
  1353.  
  1354. <figure class="wp-block-image aligncenter"><img src="https://china-cms.oss-cn-hongkong.aliyuncs.com/faa8557972d5f033/relative_search.png?x-oss-process=image/format,webp" alt="" loading="lazy"></figure>
  1355.  
  1356.  
  1357.  
  1358. <p></p>
  1359.  
  1360.  
  1361.  
  1362. <p class="has-text-align-center">Google search Pople also ask</p>
  1363.  
  1364.  
  1365.  
  1366. <p><span style="box-sizing: border-box; vertical-align: inherit;">6. 相關搜尋關鍵字</span></p>
  1367.  
  1368.  
  1369.  
  1370. <figure class="wp-block-image aligncenter"><img src="https://china-cms.oss-cn-hongkong.aliyuncs.com/b6926114bdc24034/people_also_ask.png?x-oss-process=image/format,webp" alt="" loading="lazy"></figure>
  1371.  
  1372.  
  1373.  
  1374. <p></p>
  1375.  
  1376.  
  1377.  
  1378. <p class="has-text-align-center"><span style="box-sizing: border-box; vertical-align: inherit;">Google search 相關搜尋</span></p>
  1379.  
  1380.  
  1381.  
  1382. <h3><span style="box-sizing: border-box; color: #990000;"><strong>4.0.4 –選取著陸頁面</strong></span></h3>
  1383.  
  1384.  
  1385.  
  1386. <p><span style="box-sizing: border-box; vertical-align: inherit;">關鍵字數量取決於現有網站的頁面是否足夠，以及有沒有對應頁面，一般建議每個頁面1-3個關鍵字。選關鍵字之前要留意，不要為商品選了一堆關鍵字，然後才發現網站頁面不夠。</span></p>
  1387.  
  1388.  
  1389.  
  1390. <h3><span style="box-sizing: border-box; color: #990000;"><strong>4.0.5 –選關鍵字植入</strong></span></h3>
  1391.  
  1392.  
  1393.  
  1394. <p><span style="box-sizing: border-box; vertical-align: inherit;">優化網站和選關鍵字可同步進行，因為關鍵字可以在優化過程中植入，方便加快站內優化進度。優化完畢後，請記得再用Google SEO工具偵測是否符合推廣標準。不是所有網站優化專案都是由Google SEO公司獨立完成的，如果您想要做到好的Google SEO效果，您也需要配合Google SEO公司一起做好網站的內容更新。</span></p>
  1395.  
  1396.  
  1397.  
  1398. <h3><span style="box-sizing: border-box; color: #990000;"><strong>4.0.6 – 做優質外鏈</strong></span></h3>
  1399.  
  1400.  
  1401.  
  1402. <p><span style="box-sizing: border-box; vertical-align: inherit;">外鏈就是外部連結。字面意思就是從外面的網站連連進來，也就是跨網域連結。為何要做外鏈呢?這就像一個國家想進軍國際市場一樣，首先要建設多條國際線路。線路越多，才能建造多元化的市場橋樑。做外鏈時要避免色情、賭博網外鍊和垃圾外鏈。外鏈頁面被Google索引後，就等於成功打通了一條道路，增加了一條有效的外鏈。不過，優質外鏈並不是三言兩語就能解釋清楚的，想了解更多的話，請持續留意關注Google SEO學術專區，以後會分享一些Google SEO課程。</span></p>
  1403.  
  1404.  
  1405.  
  1406. <h3><span style="box-sizing: border-box; color: #990000;"><strong>關於網站優化</strong></span></h3>
  1407.  
  1408.  
  1409.  
  1410. <p><span style="box-sizing: border-box; vertical-align: inherit;">優化網站和選關鍵字可同步進行，因為關鍵字可以在優化過程中植入，方便加快站內優化進度。 優化完畢後，請記得再用SEO工具偵測是否符合推廣標準。 不是所有網站優化專案都是由SEO公司獨立完成的，如果您想要做到好的SEO效果，也需要配合SEO公司一起做好網站的內容更新。</span></p>
  1411.  
  1412.  
  1413.  
  1414. <p><span style="box-sizing: border-box; vertical-align: inherit;">外鏈就是外部連結。 字面意思就是從外面的網站連結進來，也就是跨網域連結。 為何要做外鏈呢？ 這就像一個國家想進軍國際市場一樣，首先要建造多條國際路線。 線路越多，才能建造多元化的市場橋樑。 做外鏈時要避免色情、賭博網外鍊和垃圾外鏈。 外鏈頁面被Google索引後，就等於成功打通了一條道路，增加了一條有效的外鏈。 不過，優質外鏈並不是三言兩語就能解釋清楚的，想了解更多的話，請持續留意關注SEO學術專區，以後會分享一些SEO課程。</span></p>
  1415.  
  1416.  
  1417.  
  1418. <p> </p>
  1419.  
  1420.  
  1421.  
  1422. <p><strong><strong>關注</strong>SEO行業<strong>的</strong>其它話題：</strong></p>
  1423.  
  1424.  
  1425.  
  1426. <p><a href="https://www.youfind.hk/blog/185390.html">企業網站如何利用Google SEO優化開發海外市場</a></p>
  1427.  
  1428.  
  1429.  
  1430. <p><a href="https://www.youfind.hk/blog/188735.html">谷歌SEO優化推廣過程中如何做好內容優化</a></p>
  1431.  
  1432.  
  1433.  
  1434. <p><a href="https://www.youfind.hk/blog/187728.html">谷歌SEO優化站外引流攻略為您的外貿網站帶來更多的流量</a></p>
  1435.  
  1436.  
  1437.  
  1438. <p><a href="https://www.youfind.hk/blog/198453.html">谷歌SEO排名優化指南：做好3點排名想不好都難</a></p>
  1439.  
  1440.  
  1441.  
  1442. <p><a href="https://www.youfind.hk/blog/199408.html">Google SEO必看！Google將不再收錄沒有適配移動端的PC網站</a></p>
  1443.  
  1444.  
  1445.  
  1446. <p><span style="font-size: 24px; color: #cc0000;"><strong>SEO工具大集合（含官網鏈接）：</strong></span></p>
  1447.  
  1448.  
  1449.  
  1450. <h4><strong>? 關鍵字研究工具</strong></h4>
  1451.  
  1452.  
  1453.  
  1454. <figure class="wp-block-table"><table>
  1455. <thead><tr>
  1456. <th>工具名稱</th>
  1457. <th>功能</th>
  1458. <th>鏈接</th>
  1459. </tr></thead>
  1460. <tbody>
  1461. <tr>
  1462. <td>Google Keyword Planner</td>
  1463. <td>官方關鍵字搜索量數據</td>
  1464. <td><a href="https://ads.google.com/home/tools/keyword-planner/" target="_blank" rel="noreferrer noopener">鏈接</a></td>
  1465. </tr>
  1466. <tr>
  1467. <td>Ahrefs Keywords Explorer</td>
  1468. <td>關鍵字難度/流量分析</td>
  1469. <td><a href="https://ahrefs.com/keywords-explorer" target="_blank" rel="noreferrer noopener">鏈接</a></td>
  1470. </tr>
  1471. <tr>
  1472. <td>SEMrush Keyword Magic Tool</td>
  1473. <td>長尾詞拓展/競品詞分析</td>
  1474. <td><a href="https://www.semrush.com/keyword-magic-tool/" target="_blank" rel="noreferrer noopener">鏈接</a></td>
  1475. </tr>
  1476. <tr>
  1477. <td>AnswerThePublic</td>
  1478. <td>用戶搜索問題可視化</td>
  1479. <td><a href="https://answerthepublic.com/" target="_blank" rel="noreferrer noopener">鏈接</a></td>
  1480. </tr>
  1481. </tbody>
  1482. </table></figure>
  1483.  
  1484.  
  1485.  
  1486. <h4><strong>? 網站分析工具</strong></h4>
  1487.  
  1488.  
  1489.  
  1490. <p>| Google Search Console | 監測索引/點擊率/錯誤 | <a href="https://search.google.com/search-console" target="_blank" rel="noreferrer noopener">鏈接</a> |<br>| Google Analytics 4 | 流量來源/用戶行為分析 | <a href="https://analytics.google.com/" target="_blank" rel="noreferrer noopener">鏈接</a> |<br>| Ahrefs Site Audit | 技術SEO檢測 | <a href="https://ahrefs.com/site-audit" target="_blank" rel="noreferrer noopener">鏈接</a> |<br>| Screaming Frog SEO Spider | 網站爬取/診斷 | <a href="https://www.screamingfrog.com/seo-spider/" target="_blank" rel="noreferrer noopener">鏈接</a> |</p>
  1491.  
  1492.  
  1493.  
  1494. <h4><strong>✍️ 內容優化工具</strong></h4>
  1495.  
  1496.  
  1497.  
  1498. <p>| Surfer SEO | 內容長度/關鍵字密度建議 | <a href="https://surferseo.com/" target="_blank" rel="noreferrer noopener">鏈接</a> |<br>| Clearscope | 語義SEO優化 | <a href="https://clearscope.io/" target="_blank" rel="noreferrer noopener">鏈接</a> |<br>| Frase.io | AI生成SEO內容框架 | <a href="https://www.frase.io/" target="_blank" rel="noreferrer noopener">鏈接</a> |<br>| Hemingway Editor | 內容可讀性優化 | <a href="https://hemingwayapp.com/" target="_blank" rel="noreferrer noopener">鏈接</a> |</p>
  1499.  
  1500.  
  1501.  
  1502. <h4><strong>? 外鏈分析工具</strong></h4>
  1503.  
  1504.  
  1505.  
  1506. <p>| Majestic | 外鏈品質評估（TF/CF） | <a href="https://majestic.com/" target="_blank" rel="noreferrer noopener">鏈接</a> |<br>| Moz Link Explorer | 外鏈數量/功能變數名稱權重 | <a href="https://moz.com/link-explorer" target="_blank" rel="noreferrer noopener">鏈接</a> |<br>| Linkody | 外鏈增長監控 | <a href="https://www.linkody.com/" target="_blank" rel="noreferrer noopener">鏈接</a> |<br>| Hunter.io | 找聯繫郵箱（外鏈合作） | <a href="https://hunter.io/" target="_blank" rel="noreferrer noopener">鏈接</a> |</p>
  1507.  
  1508.  
  1509.  
  1510. <h4><strong>? 本地SEO工具</strong></h4>
  1511.  
  1512.  
  1513.  
  1514. <p>| BrightLocal | GMB管理/本地排名追蹤 | <a href="https://www.brightlocal.com/" target="_blank" rel="noreferrer noopener">鏈接</a> |<br>| Whitespark | 本地引文建設 | <a href="https://whitespark.ca/" target="_blank" rel="noreferrer noopener">鏈接</a> |<br>| Yext | 多平臺企業資訊同步 | <a href="https://www.yext.com/" target="_blank" rel="noreferrer noopener">鏈接</a> |</p>
  1515.  
  1516.  
  1517.  
  1518. <h4><strong>? 免費工具推薦</strong></h4>
  1519.  
  1520.  
  1521.  
  1522. <p>| Google Trends | 關鍵字趨勢分析 | <a href="https://trends.google.com/" target="_blank" rel="noreferrer noopener">鏈接</a> |<br>| Ubersuggest | 基礎關鍵字研究 | <a href="https://neilpatel.com/ubersuggest/" target="_blank" rel="noreferrer noopener">鏈接</a> |<br>| SEO Minion | 流覽器SEO插件 | <a href="https://www.seominion.com/" target="_blank" rel="noreferrer noopener">鏈接</a> |</p>
  1523.  
  1524.  
  1525.  
  1526. <hr class="wp-block-separator has-alpha-channel-opacity">
  1527.  
  1528.  
  1529.  
  1530. <h3><strong>? 使用建議</strong></h3>
  1531.  
  1532.  
  1533.  
  1534. <ol>
  1535. <li>
  1536. <strong>新手入門</strong>：先用Google免費工具（Search Console + Keyword Planner）</li>
  1537. <li>
  1538. <strong>深度優化</strong>：搭配Ahrefs/SEMrush進行競品分析和外鏈建設</li>
  1539. <li>
  1540. <strong>企業級需求</strong>：選擇Surfer SEO + Clearscope + Majestic組合</li>
  1541. </ol>
  1542.  
  1543.  
  1544.  
  1545. <p><strong>提示</strong>：部分工具提供免費試用版，建議先測試再訂閱付費方案。</p>
  1546.  
  1547.  
  1548.  
  1549. <h3><strong>AI工具大全（SEO/畫圖/寫作/視頻）</strong></h3>
  1550.  
  1551.  
  1552.  
  1553. <h4><strong>? SEO優化工具</strong></h4>
  1554.  
  1555.  
  1556.  
  1557. <figure class="wp-block-table"><table>
  1558. <thead><tr>
  1559. <th>工具名稱</th>
  1560. <th>功能</th>
  1561. <th>鏈接</th>
  1562. </tr></thead>
  1563. <tbody>
  1564. <tr>
  1565. <td><strong>Surfer SEO</strong></td>
  1566. <td>內容優化、關鍵字分析</td>
  1567. <td><a href="https://surferseo.com/" target="_blank" rel="noreferrer noopener">surferseo.com</a></td>
  1568. </tr>
  1569. <tr>
  1570. <td><strong>Clearscope</strong></td>
  1571. <td>語義SEO優化</td>
  1572. <td><a href="https://clearscope.io/" target="_blank" rel="noreferrer noopener">clearscope.io</a></td>
  1573. </tr>
  1574. <tr>
  1575. <td><strong>Frase.io</strong></td>
  1576. <td>AI生成SEO文章</td>
  1577. <td><a href="https://www.frase.io/" target="_blank" rel="noreferrer noopener">frase.io</a></td>
  1578. </tr>
  1579. <tr>
  1580. <td><strong>Jasper AI</strong></td>
  1581. <td>AI輔助SEO寫作</td>
  1582. <td><a href="https://www.jasper.ai/" target="_blank" rel="noreferrer noopener">jasper.ai</a></td>
  1583. </tr>
  1584. </tbody>
  1585. </table></figure>
  1586.  
  1587.  
  1588.  
  1589. <hr class="wp-block-separator has-alpha-channel-opacity">
  1590.  
  1591.  
  1592.  
  1593. <h4><strong>? AI畫圖工具</strong></h4>
  1594.  
  1595.  
  1596.  
  1597. <figure class="wp-block-table"><table>
  1598. <thead><tr>
  1599. <th>工具名稱</th>
  1600. <th>功能</th>
  1601. <th>鏈接</th>
  1602. </tr></thead>
  1603. <tbody>
  1604. <tr>
  1605. <td><strong>Midjourney</strong></td>
  1606. <td>AI藝術生成（需Discord）</td>
  1607. <td><a href="https://www.midjourney.com/" target="_blank" rel="noreferrer noopener">midjourney.com</a></td>
  1608. </tr>
  1609. <tr>
  1610. <td><strong>DALL·E 3</strong></td>
  1611. <td>OpenAI圖像生成</td>
  1612. <td><a href="https://openai.com/dall-e" target="_blank" rel="noreferrer noopener">openai.com/dall-e</a></td>
  1613. </tr>
  1614. <tr>
  1615. <td><strong>Stable Diffusion</strong></td>
  1616. <td>開源AI繪圖</td>
  1617. <td><a href="https://stability.ai/" target="_blank" rel="noreferrer noopener">stability.ai</a></td>
  1618. </tr>
  1619. <tr>
  1620. <td><strong>Canva AI</strong></td>
  1621. <td>一鍵生成設計圖</td>
  1622. <td><a href="https://www.canva.com/ai/" target="_blank" rel="noreferrer noopener">canva.com/ai</a></td>
  1623. </tr>
  1624. </tbody>
  1625. </table></figure>
  1626.  
  1627.  
  1628.  
  1629. <hr class="wp-block-separator has-alpha-channel-opacity">
  1630.  
  1631.  
  1632.  
  1633. <h4><strong>✍️ AI寫作工具</strong></h4>
  1634.  
  1635.  
  1636.  
  1637. <figure class="wp-block-table"><table>
  1638. <thead><tr>
  1639. <th>工具名稱</th>
  1640. <th>功能</th>
  1641. <th>鏈接</th>
  1642. </tr></thead>
  1643. <tbody>
  1644. <tr>
  1645. <td><strong>ChatGPT</strong></td>
  1646. <td>AI寫作、內容優化</td>
  1647. <td><a href="https://chat.openai.com/" target="_blank" rel="noreferrer noopener">chat.openai.com</a></td>
  1648. </tr>
  1649. <tr>
  1650. <td><strong>Copy.ai</strong></td>
  1651. <td>行銷文案生成</td>
  1652. <td><a href="https://www.copy.ai/" target="_blank" rel="noreferrer noopener">copy.ai</a></td>
  1653. </tr>
  1654. <tr>
  1655. <td><strong>Writesonic</strong></td>
  1656. <td>博客/廣告文案</td>
  1657. <td><a href="https://writesonic.com/" target="_blank" rel="noreferrer noopener">writesonic.com</a></td>
  1658. </tr>
  1659. <tr>
  1660. <td><strong>Grammarly</strong></td>
  1661. <td>語法校對</td>
  1662. <td><a href="https://www.grammarly.com/" target="_blank" rel="noreferrer noopener">grammarly.com</a></td>
  1663. </tr>
  1664. </tbody>
  1665. </table></figure>
  1666.  
  1667.  
  1668.  
  1669. <hr class="wp-block-separator has-alpha-channel-opacity">
  1670.  
  1671.  
  1672.  
  1673. <h4><strong>? AI視頻工具</strong></h4>
  1674.  
  1675.  
  1676.  
  1677. <figure class="wp-block-table"><table>
  1678. <thead><tr>
  1679. <th>工具名稱</th>
  1680. <th>功能</th>
  1681. <th>鏈接</th>
  1682. </tr></thead>
  1683. <tbody>
  1684. <tr>
  1685. <td><strong>Runway ML</strong></td>
  1686. <td>AI視頻剪輯/特效</td>
  1687. <td><a href="https://runwayml.com/" target="_blank" rel="noreferrer noopener">runwayml.com</a></td>
  1688. </tr>
  1689. <tr>
  1690. <td><strong>Synthesia</strong></td>
  1691. <td>AI數字人視頻</td>
  1692. <td><a href="https://www.synthesia.io/" target="_blank" rel="noreferrer noopener">synthesia.io</a></td>
  1693. </tr>
  1694. <tr>
  1695. <td><strong>Pictory</strong></td>
  1696. <td>文字轉視頻</td>
  1697. <td><a href="https://pictory.ai/" target="_blank" rel="noreferrer noopener">pictory.ai</a></td>
  1698. </tr>
  1699. <tr>
  1700. <td><strong>HeyGen</strong></td>
  1701. <td>AI口播視頻</td>
  1702. <td><a href="https://www.heygen.com/" target="_blank" rel="noreferrer noopener">heygen.com</a></td>
  1703. </tr>
  1704. </tbody>
  1705. </table></figure>
  1706.  
  1707.  
  1708.  
  1709. <hr class="wp-block-separator has-alpha-channel-opacity">
  1710.  
  1711.  
  1712.  
  1713. <h3><strong>? 推薦組合使用</strong></h3>
  1714.  
  1715.  
  1716.  
  1717. <ul>
  1718. <li>
  1719. <strong>SEO+寫作</strong>：Surfer SEO + ChatGPT</li>
  1720. <li>
  1721. <strong>畫圖+視頻</strong>：Midjourney + Runway ML</li>
  1722. <li>
  1723. <strong>行銷全流程</strong>：Jasper AI + Canva AI + Pictory</li>
  1724. </ul>
  1725.  
  1726.  
  1727.  
  1728. <p><strong>提示</strong>：部分工具免費試用，企業級需求可選擇付費方案提升效率。 ?</p>
  1729. </div>
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