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  11. <title>Marketing For Cleaners | Paul Dumas</title>
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  23. <title>The Power of Google Ads for Cleaning Businesses: Dominate the SERPs</title>
  24. <link>https://marketingforcleaners.com/internet-marketing/the-power-of-google-ads-for-cleaning-businesses/</link>
  26. <dc:creator><![CDATA[webbuilderaccess@gmail.com]]></dc:creator>
  27. <pubDate>Tue, 02 Jul 2024 06:01:45 +0000</pubDate>
  28. <category><![CDATA[Internet Marketing]]></category>
  29. <guid isPermaLink="false">https://marketingforcleaners.com/?p=96717</guid>
  30.  
  31. <description><![CDATA[<p>Harness the full potential of Google Ads for your cleaning business with our expert strategies. Effective cleaning business advertising through targeted campaigns can propel you to the top of search engine results. By optimizing keywords and ad copy, you'll attract more clients seeking cleaning services. Dominate the SERPs with tailored ads that highlight your</p>
  32. <p>The post <a href="https://marketingforcleaners.com/internet-marketing/the-power-of-google-ads-for-cleaning-businesses/">The Power of Google Ads for Cleaning Businesses: Dominate the SERPs</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  33. ]]></description>
  34. <content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1310.4px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-1"><p>Harness the full potential of Google Ads for your cleaning business with our expert strategies. Effective cleaning business advertising through targeted campaigns can propel you to the top of search engine results. By optimizing keywords and ad copy, you&#8217;ll attract more clients seeking cleaning services. Dominate the SERPs with tailored ads that highlight your expertise and reliability. Stay ahead of competitors and maximize your ROI with our proven tips for successful Google Ads campaigns in the cleaning industry.</p>
  35. <p><span style="font-weight: 400;">Google Ads is a powerful tool for cleaning businesses looking to stand out online. It helps you reach customers when they search for cleaning services.</span></p>
  36. <p><span style="font-weight: 400;">With Google Ads, you can create targeted ads that appear at the top of search results. This means more visibility and more potential clients.</span></p>
  37. <p><span style="font-weight: 400;">Even if you are new to online advertising, Google Ads is user-friendly and easy to set up. By investing in Google Ads, you can grow your cleaning business and dominate the search engine results pages.</span></p>
  38. <p><span style="font-weight: 400;">In this blog post, we will discuss the various ways in which Google Ads can benefit your cleaning business and help you reach and convert more customers.</span></p>
  39. <h3><b>Why Online Presence Matters for Small Businesses</b></h3>
  40. <p><span style="font-weight: 400;">A strong online presence is crucial for small businesses in today&#8217;s digital age. With more consumers turning to the internet to find local services, having a prominent online footprint helps you stay competitive.</span></p>
  41. <p><span style="font-weight: 400;">For cleaning businesses, this means more leads, more brand recognition, and ultimately, more revenue.</span></p>
  42. <h3><b>Understanding Google Ads</b></h3>
  43. <p><span style="font-weight: 400;">Google Ads offers various campaign types tailored to different marketing goals. Whether you want to increase website traffic, boost brand awareness, or generate leads, there is a campaign type that suits your needs.</span></p>
  44. <h4><b>Search Campaigns</b></h4>
  45. <p><span style="font-weight: 400;">Search campaigns are text-based ads that appear on Google search results pages. These ads target users actively searching for specific services, such as &#8220;office cleaning services&#8221; or &#8220;affordable cleaning companies.&#8221;</span></p>
  46. <ul>
  47. <li style="font-weight: 400;" aria-level="1"><b>Advantages of Search Campaigns</b><span style="font-weight: 400;">:</span></li>
  48. <li style="font-weight: 400;" aria-level="1"><b>High Intent</b><span style="font-weight: 400;">: Users are actively looking for cleaning services.</span></li>
  49. <li style="font-weight: 400;" aria-level="1"><b>Cost-Effective</b><span style="font-weight: 400;">: You only pay when someone clicks on your ad.</span></li>
  50. <li style="font-weight: 400;" aria-level="1"><b>Customizable</b><span style="font-weight: 400;">: Adjust keywords and ad copy to match user intent.</span></li>
  51. </ul>
  52. <h4><b>Display Campaigns</b></h4>
  53. <p><span style="font-weight: 400;">Display campaigns use visual ads that appear across the Google Display Network, which includes millions of websites, apps, and Google-owned properties like YouTube. These ads are great for reaching a broader audience and enhancing brand visibility.</span></p>
  54. <ul>
  55. <li style="font-weight: 400;" aria-level="1"><b>Benefits of Display Campaigns</b><span style="font-weight: 400;">:</span></li>
  56. <li style="font-weight: 400;" aria-level="1"><b>Wide Reach</b><span style="font-weight: 400;">: Expand your brand&#8217;s presence on various platforms.</span></li>
  57. <li style="font-weight: 400;" aria-level="1"><b>Engaging Formats</b><span style="font-weight: 400;">: Use images or videos to capture attention.</span></li>
  58. <li style="font-weight: 400;" aria-level="1"><b>Remarketing</b><span style="font-weight: 400;">: Show ads to users who have previously visited your website.</span></li>
  59. </ul>
  60. <h4><b>Local Campaigns</b></h4>
  61. <p><span style="font-weight: 400;">Local campaigns are designed to drive traffic to your physical location. These ads appear on Google Maps and local search results, making them ideal for cleaning businesses targeting nearby customers.</span></p>
  62. <ul>
  63. <li style="font-weight: 400;" aria-level="1"><b>Key Features of Local Campaigns</b><span style="font-weight: 400;">:</span></li>
  64. <li style="font-weight: 400;" aria-level="1"><b>Location-Based Targeting</b><span style="font-weight: 400;">: Focus on attracting local clients.</span></li>
  65. <li style="font-weight: 400;" aria-level="1"><b>Prominent Placement</b><span style="font-weight: 400;">: Appear in prominent Google Maps spots.</span></li>
  66. <li style="font-weight: 400;" aria-level="1"><b>Easy Setup</b><span style="font-weight: 400;">: Simple to set up and manage through Google My Business.</span></li>
  67. </ul>
  68. <h3><b>The Benefits of Google Ads for Cleaning Businesses</b></h3>
  69. <p><span style="font-weight: 400;">Cleaning businesses can leverage Google Ads to boost their online presence and attract more clients. By strategically using different campaign types, your business can reap numerous benefits.</span></p>
  70. <h4><b>Increased Visibility</b></h4>
  71. <p><span style="font-weight: 400;">One of the greatest advantages of Google Ads is enhanced visibility. Your cleaning services appear prominently when potential customers search for specific keywords like &#8220;residential cleaning services&#8221; or &#8220;best cleaning companies near me.&#8221; This prominence makes your business more noticeable and can lead to a higher click-through rate (CTR).</span></p>
  72. <h4><b>Targeted Advertising</b></h4>
  73. <p><span style="font-weight: 400;">Google Ads allows for highly targeted advertising, ensuring your ads reach the right audience. With options to target specific locations, demographics, and even times of the day, your ads can be tailored to attract potential customers who are most likely to need your services.</span></p>
  74. <p><b>Personalized Ad Experiences</b><span style="font-weight: 400;">:</span></p>
  75. <ul>
  76. <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Create ads based on user behavior and preferences.</span></li>
  77. <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Utilize location-based markers to attract nearby clients.</span></li>
  78. <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Schedule ads during peak search times.</span></li>
  79. </ul>
  80. <h4><b>Measurable Results</b></h4>
  81. <p><span style="font-weight: 400;">Google Ads provides detailed analytics and reporting tools. You can track metrics like impressions, clicks, and conversions, allowing you to gauge the effectiveness of your campaigns and make data-driven decisions.</span></p>
  82. <p><b>Insightful Analytics</b><span style="font-weight: 400;">:</span></p>
  83. <ul>
  84. <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Monitor key performance indicators (KPIs).</span></li>
  85. <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Analyze conversion rates to optimize ad spend.</span></li>
  86. <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Measure ROI with precision.</span></li>
  87. </ul>
  88. <h4><b>Cost-Effective Marketing</b></h4>
  89. <p><span style="font-weight: 400;">One of the significant benefits of Google Ads is its cost-effectiveness. You only pay when someone clicks on your ad, ensuring your budget is spent on actual leads. Furthermore, you can set daily budgets and adjust bids to control spending.</span></p>
  90. <p><b>Budget-Friendly Options</b><span style="font-weight: 400;">:</span></p>
  91. <ul>
  92. <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Set maximum daily spending limits.</span></li>
  93. <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Adjust bids based on performance insights.</span></li>
  94. <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use automated bidding strategies to maximize ROI.</span></li>
  95. </ul>
  96. <h3><b>Creating an Effective Google Ads Campaign</b></h3>
  97. <p><span style="font-weight: 400;">Creating a successful Google Ads campaign for your cleaning business involves strategic planning and careful execution. Here are steps to create an impactful campaign:</span></p>
  98. <h4><b>Define Your Goals</b></h4>
  99. <p><span style="font-weight: 400;">Before setting up your campaign, it&#8217;s essential to define your marketing goals. Common goals include:</span></p>
  100. <ul>
  101. <li style="font-weight: 400;" aria-level="1"><b>Increasing Website Traffic</b><span style="font-weight: 400;">: Drive more visitors to your cleaning service website.</span></li>
  102. <li style="font-weight: 400;" aria-level="1"><b>Generating Leads</b><span style="font-weight: 400;">: Capture contact information from potential clients.</span></li>
  103. <li style="font-weight: 400;" aria-level="1"><b>Boosting Brand Awareness</b><span style="font-weight: 400;">: Make more people aware of your cleaning services.</span></li>
  104. </ul>
  105. <h4><b>Keyword Research</b></h4>
  106. <p><span style="font-weight: 400;">Researching trending keywords is crucial. For a cleaning business, some effective keywords include:</span></p>
  107. <ul>
  108. <li style="font-weight: 400;" aria-level="1"><b>Cleaning Services</b></li>
  109. <li style="font-weight: 400;" aria-level="1"><b>House Cleaning</b></li>
  110. <li style="font-weight: 400;" aria-level="1"><b>Office Cleaning</b></li>
  111. <li style="font-weight: 400;" aria-level="1"><b>Commercial Cleaning</b></li>
  112. <li style="font-weight: 400;" aria-level="1"><b>Eco-Friendly Cleaning</b></li>
  113. </ul>
  114. <p><span style="font-weight: 400;">Use tools like Google Keyword Planner to identify keywords with high search volumes and low competition.</span></p>
  115. <h4><b>Optimize Ad Copy</b></h4>
  116. <p><span style="font-weight: 400;">Your ad copy should be compelling and contain relevant keywords. Here’s an example of an effective ad copy:</span></p>
  117. <p><span style="font-weight: 400;">Top-Rated House Cleaning</span></p>
  118. <p><span style="font-weight: 400;">Affordable, Reliable Services</span></p>
  119. <p><span style="font-weight: 400;">Book Now for a Sparkling Clean Home!</span></p>
  120. <h3><b>Tips for Writing Engaging Ad Copy</b></h3>
  121. <ul>
  122. <li style="font-weight: 400;" aria-level="1"><b>Be Clear and Concise</b><span style="font-weight: 400;">: Get straight to the point.</span></li>
  123. <li style="font-weight: 400;" aria-level="1"><b>Include a Call-To-Action (CTA)</b><span style="font-weight: 400;">: Encourage users to take the next step, like ‘Contact Us,’ ‘Book Now,’ or ‘Get a Free Quote.’</span></li>
  124. <li style="font-weight: 400;" aria-level="1"><b>Highlight Unique Selling Points (USPs)</b><span style="font-weight: 400;">: Mention what sets your cleaning service apart, such as eco-friendly products, certified staff, or 24/7 availability.</span></li>
  125. </ul>
  126. <h3><b>Structuring Your Ads</b></h3>
  127. <h4><b>Ad Groups</b></h4>
  128. <p><span style="font-weight: 400;">Organize your ads into ad groups to target different service types or locations. For instance:</span></p>
  129. <ul>
  130. <li style="font-weight: 400;" aria-level="1"><b>Residential Cleaning</b><span style="font-weight: 400;">: Focuses on homeowners seeking house cleaning services.</span></li>
  131. <li style="font-weight: 400;" aria-level="1"><b>Commercial Cleaning</b><span style="font-weight: 400;">: Targets businesses needing office cleaning services.</span></li>
  132. <li style="font-weight: 400;" aria-level="1"><b>Green Cleaning</b><span style="font-weight: 400;">: Appeals to clients interested in eco-friendly cleaning solutions.</span></li>
  133. </ul>
  134. <h4><b>Split Testing</b></h4>
  135. <p><span style="font-weight: 400;">Perform A/B testing with different ad copies and keywords to see which ones perform best. This allows you to make data-driven decisions and optimize your campaigns for better results.</span></p>
  136. <h3><b>Ready to take your cleaning business to the next level?</b></h3>
  137. <p><span style="font-weight: 400;">Google Ads is a valuable tool for cleaning businesses looking to reach more customers and grow their brand online. By utilizing different campaign types, targeting options, and strategic planning, you can dominate the search engine results pages and attract more leads.</span></p>
  138. <p><span style="font-weight: 400;">Plus, with its cost-effective nature and measurable results, Google Ads is an ideal marketing solution for small businesses with limited budgets. Consider incorporating Google Ads into your digital marketing strategy today and start reaping the benefits! </span></p>
  139. <h4><b>Ready to boost your cleaning business?</b><a href="https://marketingforcleaners.com/contact-us/"> <b>Contact us today</b></a><b> to get started with your tailored Google Ads campaign!</b></h4>
  140. </div></div></div></div></div>
  141. <p>The post <a href="https://marketingforcleaners.com/internet-marketing/the-power-of-google-ads-for-cleaning-businesses/">The Power of Google Ads for Cleaning Businesses: Dominate the SERPs</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  142. ]]></content:encoded>
  146. </item>
  147. <item>
  148. <title>Social Media Secrets: How Cleaners Can Shine on Facebook, Instagram, and More</title>
  149. <link>https://marketingforcleaners.com/internet-marketing/how-cleaners-can-shine-on-facebook-instagram-and-more/</link>
  151. <dc:creator><![CDATA[Paul Dumas]]></dc:creator>
  152. <pubDate>Wed, 29 May 2024 11:36:21 +0000</pubDate>
  153. <category><![CDATA[Internet Marketing]]></category>
  154. <guid isPermaLink="false">https://marketingforcleaners.com/?p=96706</guid>
  155.  
  156. <description><![CDATA[<p>Boost your cleaning business with social media marketing! Shine on Facebook, Instagram, and more by showcasing spotless transformations. Share before-and-after photos, cleaning tips, and client testimonials. Leverage advertising for your cleaning business to reach a wider audience. Engage with followers through interactive posts and stories. Consistent, quality content will help build your brand and</p>
  157. <p>The post <a href="https://marketingforcleaners.com/internet-marketing/how-cleaners-can-shine-on-facebook-instagram-and-more/">Social Media Secrets: How Cleaners Can Shine on Facebook, Instagram, and More</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  158. ]]></description>
  159. <content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1310.4px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-2"><p>Boost your cleaning business with social media marketing! Shine on Facebook, Instagram, and more by showcasing spotless transformations. Share before-and-after photos, cleaning tips, and client testimonials. Leverage advertising for your cleaning business to reach a wider audience. Engage with followers through interactive posts and stories. Consistent, quality content will help build your brand and attract new clients. Embrace these tips to elevate your social media presence and watch your business grow!</p>
  160. <p><span style="font-weight: 400;">In today&#8217;s digital world, social media isn&#8217;t just for selfies and cat videos. It&#8217;s a powerful tool for businesses, including cleaning services.</span></p>
  161. <p><span style="font-weight: 400;">As a cleaner, you might wonder how you can stand out on platforms like Facebook and Instagram. The good news is, it&#8217;s easier than you think.</span></p>
  162. <p><span style="font-weight: 400;">With the right approach, you can connect with new customers, show off your skills, and build a loyal community. This guide will share simple yet effective tips to help you shine on social media and grow your cleaning business.</span></p>
  163. <h3><b>Understanding the Social Media Landscape for Cleaners</b></h3>
  164. <h4><b>Analysis of Beneficial Platforms</b></h4>
  165. <p><span style="font-weight: 400;">Navigating the vast world of social media can be daunting, but understanding which platforms yield the most benefits for your cleaning business is crucial:</span></p>
  166. <ul>
  167. <li style="font-weight: 400;" aria-level="1"><b>Facebook</b><span style="font-weight: 400;">: With its broad user base, Facebook is perfect for targeting local communities and running targeted ads.</span></li>
  168. <li style="font-weight: 400;" aria-level="1"><b>Instagram</b><span style="font-weight: 400;">: Ideal for visual storytelling, Instagram allows you to showcase your work through before-and-after photos and short video clips.</span></li>
  169. <li style="font-weight: 400;" aria-level="1"><b>LinkedIn</b><span style="font-weight: 400;">: This professional network is excellent for building business-to-business (B2B) relationships and connecting with potential corporate clients.</span></li>
  170. </ul>
  171. <h4><b>Unique Features and Benefits</b></h4>
  172. <ul>
  173. <li style="font-weight: 400;" aria-level="1"><b>Facebook</b><span style="font-weight: 400;">: Offers robust advertising tools and community-building features, such as groups where you can engage with local customers.</span></li>
  174. <li style="font-weight: 400;" aria-level="1"><b>Instagram</b><span style="font-weight: 400;">: Utilizes hashtags and geotags to reach a wider audience. Instagram Stories and Reels provide dynamic ways to share quick tips or client testimonials.</span></li>
  175. <li style="font-weight: 400;" aria-level="1"><b>LinkedIn</b><span style="font-weight: 400;">: Enhances your professional credibility and enables you to participate in industry-specific discussions, establishing your authority and expanding your network.</span></li>
  176. </ul>
  177. <h3><b>Crafting an Engaging Social Media Strategy</b></h3>
  178. <h4><b>Creating Compelling Content</b></h4>
  179. <p><span style="font-weight: 400;">To captivate your audience, focus on content that is informative, engaging, and visually appealing:</span></p>
  180. <ul>
  181. <li style="font-weight: 400;" aria-level="1"><b>Visuals</b><span style="font-weight: 400;">: Use high-quality images and videos to showcase your cleaning services.</span></li>
  182. <li style="font-weight: 400;" aria-level="1"><b>Informative Posts</b><span style="font-weight: 400;">: Share tips on maintaining cleanliness, seasonal cleaning checklists, and eco-friendly cleaning practices.</span></li>
  183. <li style="font-weight: 400;" aria-level="1"><b>User-Generated Content</b><span style="font-weight: 400;">: Encourage satisfied customers to share their experiences and tag your business. Reposting these reviews builds trust and authenticity.</span></li>
  184. </ul>
  185. <h4><b>Leveraging Reviews and Testimonials</b></h4>
  186. <p><span style="font-weight: 400;">Positive reviews can significantly impact your credibility. Highlight customer testimonials and reviews on your social media pages to build trust with potential clients.</span></p>
  187. <ul>
  188. <li style="font-weight: 400;" aria-level="1"><b>Tip</b><span style="font-weight: 400;">: Create a dedicated highlight on Instagram for testimonials or a pinned post on Facebook featuring top reviews.</span></li>
  189. </ul>
  190. <h3><b>Utilizing Facebook and Instagram to Boost Visibility</b></h3>
  191. <h4><b>Setting Up and Optimizing Your Business Page</b></h4>
  192. <p><span style="font-weight: 400;">Creating a professional business page is the first step to establishing your presence:</span></p>
  193. <ol>
  194. <li style="font-weight: 400;" aria-level="1"><b>Complete Your Profile</b><span style="font-weight: 400;">: Ensure all business information is accurate, including contact details and operating hours.</span></li>
  195. <li style="font-weight: 400;" aria-level="1"><b>Consistency</b><span style="font-weight: 400;">: Use a consistent brand voice and visual style across all posts.</span></li>
  196. </ol>
  197. <h4><b>Using Insights to Refine Your Strategy</b></h4>
  198. <p><span style="font-weight: 400;">Both Facebook and Instagram offer analytics tools to track performance:</span></p>
  199. <ul>
  200. <li style="font-weight: 400;" aria-level="1"><b>Insights</b><span style="font-weight: 400;">: Monitor metrics like engagement, reach, and impressions to understand what content resonates most with your audience.</span></li>
  201. <li style="font-weight: 400;" aria-level="1"><b>Adjusting Content</b><span style="font-weight: 400;">: Use this data to refine your strategy, focusing on the types of posts that perform best.</span></li>
  202. </ul>
  203. <h4><b>Effective Ad Targeting and Budget Management</b></h4>
  204. <p><span style="font-weight: 400;"><a href="https://marketingforcleaners.com/social-media-manager/" target="_blank" rel="noopener"><strong>Advertising on social media</strong></a> can significantly expand your reach:</span></p>
  205. <ul>
  206. <li style="font-weight: 400;" aria-level="1"><b>Ad Targeting</b><span style="font-weight: 400;">: Utilize Facebook’s ad targeting options to hone in on your desired demographic.</span></li>
  207. <li style="font-weight: 400;" aria-level="1"><b>Budgeting</b><span style="font-weight: 400;">: Start with a modest budget and adjust based on the performance of your campaigns.</span></li>
  208. </ul>
  209. <h3><b>Growing Your Professional Network on LinkedIn</b></h3>
  210. <h4><b>Creating a Strong Professional Profile</b></h4>
  211. <p><span style="font-weight: 400;">Your LinkedIn profile should reflect your professionalism and expertise:</span></p>
  212. <ol>
  213. <li style="font-weight: 400;" aria-level="1"><b>Complete Profile</b><span style="font-weight: 400;">: Include a professional photo, a detailed description of your services, and your business achievements.</span></li>
  214. <li style="font-weight: 400;" aria-level="1"><b>Showcase Experience</b><span style="font-weight: 400;">: Highlight any notable clients or projects.</span></li>
  215. </ol>
  216. <h4><b>Engaging with the Community</b></h4>
  217. <p><span style="font-weight: 400;">Active participation on LinkedIn can lead to valuable connections:</span></p>
  218. <ul>
  219. <li style="font-weight: 400;" aria-level="1"><b>Join Groups</b><span style="font-weight: 400;">: Participate in industry-related groups to network and share your expertise.</span></li>
  220. <li style="font-weight: 400;" aria-level="1"><b>Publish Articles</b><span style="font-weight: 400;">: Share insights and expertise by publishing articles on LinkedIn, establishing yourself as a thought leader.</span></li>
  221. </ul>
  222. <h4><b>The Power of Community Engagement</b></h4>
  223. <p><span style="font-weight: 400;">Engaging with your audience fosters loyalty and community:</span></p>
  224. <ul>
  225. <li style="font-weight: 400;" aria-level="1"><b>Respond to Comments</b><span style="font-weight: 400;">: Always reply to comments and messages promptly.</span></li>
  226. <li style="font-weight: 400;" aria-level="1"><b>Host Q&amp;A Sessions</b><span style="font-weight: 400;">: Use live videos or stories to answer questions from your followers.</span></li>
  227. </ul>
  228. <h4><b>Managing Customer Inquiries and Feedback</b></h4>
  229. <p><span style="font-weight: 400;">Handling inquiries and feedback professionally enhances your reputation:</span></p>
  230. <ul>
  231. <li style="font-weight: 400;" aria-level="1"><b>Timely Responses</b><span style="font-weight: 400;">: Address customer questions and concerns quickly.</span></li>
  232. <li style="font-weight: 400;" aria-level="1"><b>Feedback</b><span style="font-weight: 400;">: Encourage feedback and use it to improve your services.</span></li>
  233. </ul>
  234. <h3><b>Measuring Success and Adapting Strategies</b></h3>
  235. <h4><b>Key Metrics to Track</b></h4>
  236. <p><span style="font-weight: 400;">Understanding the success of your social media efforts requires monitoring key metrics:</span></p>
  237. <ul>
  238. <li style="font-weight: 400;" aria-level="1"><b>Engagement Rate</b><span style="font-weight: 400;">: Likes, comments, shares, and saves.</span></li>
  239. <li style="font-weight: 400;" aria-level="1"><b>Reach and Impressions</b><span style="font-weight: 400;">: The number of people who see your content and how often they see it.</span></li>
  240. <li style="font-weight: 400;" aria-level="1"><b>Conversion Rate</b><span style="font-weight: 400;">: How many social media interactions lead to inquiries or bookings.</span></li>
  241. </ul>
  242. <h4><b>Analyzing Data and Making Informed Decisions</b></h4>
  243. <p><span style="font-weight: 400;">Regularly review your social media analytics to:</span></p>
  244. <ul>
  245. <li style="font-weight: 400;" aria-level="1"><b>Identify Trends</b><span style="font-weight: 400;">: Spot patterns in what content performs best.</span></li>
  246. <li style="font-weight: 400;" aria-level="1"><b>Optimize Strategy</b><span style="font-weight: 400;">: Make data-driven decisions to refine your approach and improve performance.</span></li>
  247. </ul>
  248. <h3><b>Conclusion</b></h3>
  249. <p><span style="font-weight: 400;">Social media offers an incredible opportunity for cleaners to grow their business, build community, and establish credibility. By understanding the platforms, crafting a compelling strategy, engaging with your audience, and continuously measuring and adapting your efforts, you can shine brightly in the digital landscape.</span></p>
  250. <p><b>Ready to Shine on Social Media? Discover how we can help you elevate your cleaning business with tailored social media strategies.</b><a href="https://marketingforcleaners.com/contact-us/"> <b>Contact us today</b></a><b>.</b></p>
  251. </div></div></div></div></div>
  252. <p>The post <a href="https://marketingforcleaners.com/internet-marketing/how-cleaners-can-shine-on-facebook-instagram-and-more/">Social Media Secrets: How Cleaners Can Shine on Facebook, Instagram, and More</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  253. ]]></content:encoded>
  257. </item>
  258. <item>
  259. <title>Cleaning Business Branding: Stand Out in a Squeaky Clean Market</title>
  260. <link>https://marketingforcleaners.com/marketing-tips/cleaning-business-branding-stand-out-in-a-squeaky-clean-market/</link>
  262. <dc:creator><![CDATA[Paul Dumas]]></dc:creator>
  263. <pubDate>Wed, 20 Mar 2024 04:40:05 +0000</pubDate>
  264. <category><![CDATA[Business]]></category>
  265. <category><![CDATA[Internet Marketing]]></category>
  266. <category><![CDATA[Marketing Tips]]></category>
  267. <guid isPermaLink="false">https://marketingforcleaners.com/?p=96638</guid>
  268.  
  269. <description><![CDATA[<p>The cleaning industry is incessantly growing, with seemingly a new service popping up every sweep of the broom. For those who own or manage a cleaning business, this bustling market presents as many opportunities as it does challenges. In this extensive guide, we will explore the nuances of building a strong brand for your</p>
  270. <p>The post <a href="https://marketingforcleaners.com/marketing-tips/cleaning-business-branding-stand-out-in-a-squeaky-clean-market/">Cleaning Business Branding: Stand Out in a Squeaky Clean Market</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  271. ]]></description>
  272. <content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1310.4px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-3"><p><span style="font-weight: 400;">The cleaning industry is incessantly growing, with seemingly a new service popping up every sweep of the broom. For those who own or manage a cleaning business, this bustling market presents as many opportunities as it does challenges.</span></p>
  273. <p><span style="font-weight: 400;">In this extensive guide, we will explore the nuances of building a strong brand for your cleaning business, allowing you to cut through the daily dust of competition and emerge as a shining, memorable service provider.</span></p>
  274. <h3><b>The Importance of Branding for Cleaning Businesses</b></h3>
  275. <p><span style="font-weight: 400;">With a plenitude of service providers, the question is no longer just about being seen, it’s about being remembered. Branding in the cleaning industry is the difference between a company that’s merely known and one that’s revered. Here’s why it&#8217;s integral:</span></p>
  276. <ul>
  277. <li style="font-weight: 400;" aria-level="1"><b>Distinct Identity</b><span style="font-weight: 400;">: Establishing a brand gives your cleaning business a unique identity, separating you from competitors and allowing customers to easily recognize and remember your services.</span></li>
  278. <li style="font-weight: 400;" aria-level="1"><b>Trust and Loyalty</b><span style="font-weight: 400;">: A strong brand builds trust among your clientele. When clients feel connected to your brand, they are more likely to become repeat customers and refer others.</span></li>
  279. <li style="font-weight: 400;" aria-level="1"><b>Professional Image</b><span style="font-weight: 400;">: A cohesive branding strategy portrays a professional image, which is essential in attracting both residential and commercial clients.</span></li>
  280. <li style="font-weight: 400;" aria-level="1"><b>Marketing Efficiency</b><span style="font-weight: 400;">: Branded marketing materials, from your website to your service vehicles, work more effectively to convey your message and attract the right clientele.</span></li>
  281. <li style="font-weight: 400;" aria-level="1"><b>Value Proposition</b><span style="font-weight: 400;">: Through branding, you can communicate your value proposition – what makes your cleaning services unique, better, or special – more clearly and compellingly.</span></li>
  282. </ul>
  283. <h3><b>Elements of Effective Branding</b></h3>
  284. <p><span style="font-weight: 400;">Branding encompasses several elements, and when each is carefully crafted, they work in harmony to build a robust and identifiable brand.</span></p>
  285. <ul>
  286. <li style="font-weight: 400;" aria-level="1"><b>Logo and Design</b><span style="font-weight: 400;">: The visual foundation of your brand, your logo, and design elements should be memorable and reflect the essence of your cleaning services. This includes colors, fonts, and imagery that resonate with your target audience.</span></li>
  287. <li style="font-weight: 400;" aria-level="1"><b>Brand Message and Tone</b><span style="font-weight: 400;">: Your brand&#8217;s message communicates what you stand for, and the tone of your communication should consistently reflect your brand personality. Whether professional, friendly, or eco-conscious, ensure it aligns with your audience&#8217;s values and expectations.</span></li>
  288. <li style="font-weight: 400;" aria-level="1"><b>Online Presence</b><span style="font-weight: 400;">: A professional website and active social media accounts are crucial in today’s digital world. They should reflect your branding in design and content, making it easy for customers to identify and connect with you online.</span></li>
  289. <li style="font-weight: 400;" aria-level="1"><b>Customer Experience</b><span style="font-weight: 400;">: Every interaction with your brand, from the booking process to the cleaning service itself, should reflect your brand values and promise. A positive customer experience fosters brand loyalty and advocacy.</span></li>
  290. <li style="font-weight: 400;" aria-level="1"><b>Employee Engagement</b><span style="font-weight: 400;">: Your employees are ambassadors of your brand. Ensuring they understand and embody your brand values in their work and interactions can significantly enhance your brand&#8217;s perception.</span></li>
  291. <li style="font-weight: 400;" aria-level="1"><b>Community and Environmental Responsibility</b><span style="font-weight: 400;">: Highlighting your commitment to the community and environmentally friendly practices can differentiate your brand, especially if these values resonate with your target clientele.</span></li>
  292. </ul>
  293. <h3><b>Strategies to Stand Out</b></h3>
  294. <p><span style="font-weight: 400;">A well-executed branding strategy can help your cleaning business stand out in a crowded market. It’s not just about being different; it’s about being distinctly and consistently different. Here’s how you do it:</span></p>
  295. <ul>
  296. <li style="font-weight: 400;" aria-level="1"><b>Innovate with Service Offerings</b><span style="font-weight: 400;">: Differentiate your cleaning business by introducing unique services or packages that address specific needs or segments of the market. Tailor offerings to niches such as eco-friendly products, high-tech cleaning solutions, or specialized services for unique spaces.</span></li>
  297. <li style="font-weight: 400;" aria-level="1"><b>Leverage Testimonials and Reviews</b><span style="font-weight: 400;">: Positive word-of-mouth is gold in the cleaning industry. Encourage satisfied customers to leave reviews online and use these testimonials in your marketing materials to build credibility and attract new clients.</span></li>
  298. <li style="font-weight: 400;" aria-level="1"><b>Engage Through Social Media</b><span style="font-weight: 400;">: Use social media platforms not just for promotion but to engage with your audience. Share tips on maintaining a clean home, behind-the-scenes looks at your team in action, and stories that showcase your company&#8217;s values and personality.</span></li>
  299. <li style="font-weight: 400;" aria-level="1"><b>Partnerships and Collaborations</b><span style="font-weight: 400;">: Forge partnerships with local businesses or complementary service providers. These collaborations can broaden your reach and introduce your cleaning services to new customer bases.</span></li>
  300. <li style="font-weight: 400;" aria-level="1"><b>Continuous Improvement and Feedback Loop</b><span style="font-weight: 400;">: Implement a system for gathering customer feedback and make improvements based on this input. Demonstrating that you value and act on client suggestions can significantly boost customer loyalty and satisfaction.</span></li>
  301. <li style="font-weight: 400;" aria-level="1"><b>Offer Loyalty Programs</b><span style="font-weight: 400;">: Reward repeat customers with discounts, special services, or exclusive offers. Loyalty programs not only encourage repeat business but also help in creating brand ambassadors who spread the word about your services.</span></li>
  302. <li style="font-weight: 400;" aria-level="1"><b>Community Involvement</b><span style="font-weight: 400;">: Engage in community service or sponsor local events to increase brand visibility and showcase your business as a responsible and caring member of the community. This not only helps in building a positive brand image but also connects you with potential clients on a more personal level.</span></li>
  303. </ul>
  304. <h3><b>Online Presence and SEO</b></h3>
  305. <p><span style="font-weight: 400;">With the majority of consumers turning to the internet to find local services, a strong online presence is non-negotiable. This section is dedicated to helping you bolster your digital brand presence.</span></p>
  306. <ul>
  307. <li style="font-weight: 400;" aria-level="1"><b>Website Optimization</b><span style="font-weight: 400;">: Ensure your cleaning business website is professionally designed, easy to navigate, and optimized for search engines. Use keywords related to cleaning services to improve your search rankings.</span></li>
  308. <li style="font-weight: 400;" aria-level="1"><b>Content Marketing</b><span style="font-weight: 400;">: Publish valuable content such as cleaning tips, how-to articles, and company updates on your blog. This not only helps with SEO but establishes your brand as an authority in the cleaning industry.</span></li>
  309. <li style="font-weight: 400;" aria-level="1"><a href="https://marketingforcleaners.com/search-engine-optimization-seo/" target="_blank" rel="noopener"><b>Local SEO</b></a><span style="font-weight: 400;">: Optimize your online presence for local search by claiming your Google My Business listing, ensuring your contact information is consistent across the web, and collecting reviews to improve visibility.</span></li>
  310. <li style="font-weight: 400;" aria-level="1"><b>Social Media Strategy</b><span style="font-weight: 400;">: Develop a strategic approach to social media. Decide which platforms are most relevant to your target audience and focus on creating engaging, brand-consistent content.</span></li>
  311. <li style="font-weight: 400;" aria-level="1"><b>Online Advertising</b><span style="font-weight: 400;">: Consider using paid <a href="https://marketingforcleaners.com/internet-advertising/" target="_blank" rel="noopener"><strong>online advertising</strong></a> methods like Google AdWords or <a href="https://marketingforcleaners.com/social-media-manager/" target="_blank" rel="noopener">social media ads</a> to target specific audiences and draw traffic to your website.</span></li>
  312. <li style="font-weight: 400;" aria-level="1"><b>Email Marketing</b><span style="font-weight: 400;">: Keep in touch with your clients and prospects through email newsletters. Share special offers, industry news, and tips to stay top of mind.</span></li>
  313. <li style="font-weight: 400;" aria-level="1"><b>Analytics and Monitoring</b><span style="font-weight: 400;">: Regularly monitor the performance of your website and social media channels using analytics tools. Adjust your strategies based on what the data tells you about your audience&#8217;s behavior and preferences.</span></li>
  314. </ul>
  315. <h3><b>Conclusion</b></h3>
  316. <p><span style="font-weight: 400;">In the inexorably expanding cleaning industry, branding serves as the anchor that keeps customers coming back. For small business owners, investing in branding will not only bolster your competitive edge but also engrave your business into the collective memory of your community. Remember, in the cleaning business, as in branding, it’s not just about looking good — it&#8217;s about doing a thorough job that leaves a lasting, positive impression.</span></p>
  317. <p><span style="font-weight: 400;">Incorporate the above-mentioned insights and watch your cleaning business shine brighter than its competitors. Flaunt a brand that&#8217;s not just a name but a legacy your customers come to rely on day after day, service after impeccable service.</span></p>
  318. </div></div></div></div></div>
  319. <p>The post <a href="https://marketingforcleaners.com/marketing-tips/cleaning-business-branding-stand-out-in-a-squeaky-clean-market/">Cleaning Business Branding: Stand Out in a Squeaky Clean Market</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  320. ]]></content:encoded>
  324. </item>
  325. <item>
  326. <title>Boost Your Cleaning Business: Online Marketing Strategies That Work</title>
  327. <link>https://marketingforcleaners.com/strategy/boost-your-cleaning-business-online-marketing-strategies-that-work/</link>
  329. <dc:creator><![CDATA[Paul Dumas]]></dc:creator>
  330. <pubDate>Mon, 29 Jan 2024 07:39:16 +0000</pubDate>
  331. <category><![CDATA[Strategy]]></category>
  332. <guid isPermaLink="false">https://marketingforcleaners.com/?p=96600</guid>
  333.  
  334. <description><![CDATA[<p>In the era of technology, the game of marketing has shifted online. This shift is not only a trend but a necessity, particularly for businesses like cleaning services that often rely heavily on local customers. By using effective online marketing strategies, a cleaning business can significantly enhance its visibility, attract more customers, and boost</p>
  335. <p>The post <a href="https://marketingforcleaners.com/strategy/boost-your-cleaning-business-online-marketing-strategies-that-work/">Boost Your Cleaning Business: Online Marketing Strategies That Work</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  336. ]]></description>
  337. <content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1310.4px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;" data-scroll-devices="small-visibility,medium-visibility,large-visibility"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-4"><p><span style="font-weight: 400;">In the era of technology, the game of marketing has shifted online. This shift is not only a trend but a necessity, particularly for businesses like cleaning services that often rely heavily on local customers. By using effective online marketing strategies, a <a title="advertising cleaning business" href="https://marketingforcleaners.com/internet-advertising/" target="_blank" rel="noopener">cleaning business</a> can significantly enhance its visibility, attract more customers, and boost profits.</span></p>
  338. <p><span style="font-weight: 400;">This blog post will provide you with some proven online marketing strategies that can give your cleaning business a competitive edge. So, whether you are a small, locally-owned cleaning business or a larger entity, stick around; these tips are tailored for everyone aiming to make a stronger digital footprint.</span></p>
  339. <h3><b>Create a Professional and User-Friendly Website</b></h3>
  340. <p><span style="font-weight: 400;">Your website is often the first point of contact between your cleaning business and potential clients. Therefore, it’s essential to make a solid first impression with a professional and user-friendly website. This means creating a site that is easy to navigate, visually appealing, and contains all the necessary information a potential client might need. Include clear details about your services, pricing, and contact information.</span></p>
  341. <p><span style="font-weight: 400;">Also, consider incorporating customer testimonials or before-and-after photos of your work to showcase your skills and build trust with site visitors. Remember, a well-constructed website can serve as a powerful marketing tool, helping to attract and convert more customers.</span></p>
  342. <h4><b>Tips for Creating a Professional and User-Friendly Website</b></h4>
  343. <ul>
  344. <li style="font-weight: 400;" aria-level="1"><b>Prioritize Simplicity:</b><span style="font-weight: 400;"> Keep your <a title="cleaning website design" href="https://marketingforcleaners.com/website-design/" target="_blank" rel="noopener">website design</a> simple and clutter-free. Too many elements can overwhelm visitors and make it difficult for them to find what they need.</span></li>
  345. <li style="font-weight: 400;" aria-level="1"><b>Use High-Quality Images:</b><span style="font-weight: 400;"> Use high-quality images to make your website more appealing. Images of your team at work, your equipment, or before-and-after photos can give potential customers a better idea of what to expect.</span></li>
  346. <li style="font-weight: 400;" aria-level="1"><b>Responsive Design:</b><span style="font-weight: 400;"> Ensure your website is mobile-friendly. A significant number of users will likely access your site from their mobile devices, and a responsive design ensures they have the same user-friendly experience as desktop users.</span></li>
  347. <li style="font-weight: 400;" aria-level="1"><b>Clear Call to Action:</b><span style="font-weight: 400;"> Every page of your website should have a clear and direct call to action, like &#8220;Book Now,&#8221; &#8220;Get a Free Quote,&#8221; or &#8220;Contact Us.&#8221; This will guide visitors toward the action you want them to take.</span></li>
  348. <li style="font-weight: 400;" aria-level="1"><b><a href="https://marketingforcleaners.com/search-engine-optimization-seo/">SEO Optimization</a>:</b><span style="font-weight: 400;"> Incorporate SEO strategies in your website design and content. This will help your website rank higher in search engine results, making it easier for potential customers to find you.</span></li>
  349. </ul>
  350. <h3><b>Optimize Your Website for Search Engines</b></h3>
  351. <p><span style="font-weight: 400;">Search Engine Optimization (SEO) is a crucial component of online marketing. When done correctly, it can significantly improve your website&#8217;s visibility in search engine results, ultimately driving more traffic to your site. Here are some SEO strategies to optimize your cleaning service website:</span></p>
  352. <ul>
  353. <li style="font-weight: 400;" aria-level="1"><b>Keyword Optimization:</b><span style="font-weight: 400;"> Identify relevant keywords that potential customers might use when searching for cleaning services. Incorporate these keywords into your website content, meta tags, and URLs to improve your site&#8217;s ranking in search engine results.</span></li>
  354. <li style="font-weight: 400;" aria-level="1"><b><a href="https://marketingforcleaners.com/search-engine-optimization-seo/" target="_blank" rel="noopener">Local SEO</a>:</b><span style="font-weight: 400;"> As a cleaning business, you likely serve a specific geographical area. Including location-specific keywords in your website can help attract local customers. Also, make sure to list your business on Google My Business and other local directories.</span></li>
  355. <li style="font-weight: 400;" aria-level="1"><b>High-Quality Content:</b><span style="font-weight: 400;"> Search engines favor websites that provide valuable, high-quality content. Regularly update your site with helpful content, such as blog posts about cleaning tips or articles on the importance of professional cleaning services.</span></li>
  356. <li style="font-weight: 400;" aria-level="1"><b>Website Speed:</b><span style="font-weight: 400;"> Site speed is a ranking factor for search engines. Make sure your site loads quickly to provide a better user experience and improve your SEO ranking.</span></li>
  357. <li style="font-weight: 400;" aria-level="1"><b>Backlinks:</b><span style="font-weight: 400;"> Backlinks (links from other websites to your site) are another critical SEO factor. You can build backlinks by guest posting on other relevant websites or collaborating with local businesses and influencers.</span></li>
  358. </ul>
  359. <h3><b>Leverage Social Media Platforms</b></h3>
  360. <p><span style="font-weight: 400;">Social media platforms are powerful tools in <a href="https://marketingforcleaners.com/" target="_blank" rel="noopener"><strong>digital marketing</strong></a>. As a cleaning business, you can use these platforms to showcase your services, share customer testimonials, and offer cleaning tips. Here are some strategies to leverage social media for your cleaning business:</span></p>
  361. <ul>
  362. <li style="font-weight: 400;" aria-level="1"><b>Create Engaging Content:</b><span style="font-weight: 400;"> Post regular content that provides value to your audience. This could be cleaning tips, behind-the-scenes looks at your operations, or before-and-after photos of your cleaning services.</span></li>
  363. <li style="font-weight: 400;" aria-level="1"><b>Use the Right Platforms:</b><span style="font-weight: 400;"> Identify which social media platforms your target customers use the most, and focus your efforts on those. For instance, Instagram and Facebook are great for sharing visual content, while LinkedIn might be more suitable for B2B marketing.</span></li>
  364. <li style="font-weight: 400;" aria-level="1"><b>Respond to Comments and Messages:</b><span style="font-weight: 400;"> Social media is all about engagement. Make sure to respond to comments and messages in a timely manner to show your customers that you value their input.</span></li>
  365. <li style="font-weight: 400;" aria-level="1"><b>Run Contests and Giveaways:</b><span style="font-weight: 400;"> Contests and giveaways are an effective way to increase your social media following and engagement. It could be as simple as offering a discount to a randomly selected follower.</span></li>
  366. <li style="font-weight: 400;" aria-level="1"><b>Paid Advertising:</b><span style="font-weight: 400;"> Use paid advertising to promote your cleaning services to a larger audience. Most social media platforms offer targeting options, allowing you to reach people in a specific location or those who have shown interest in similar services.</span></li>
  367. </ul>
  368. <p><span style="font-weight: 400;">Remember, consistency is key in <a href="https://marketingforcleaners.com/social-media-manager/">social media marketing</a>. Regular updates and engagement can help build your brand, cultivate customer loyalty, and ultimately drive more business your way.</span></p>
  369. <h3><b>Collaborate With Influencers or Local Businesses</b></h3>
  370. <p><span style="font-weight: 400;">Influencers can endorse your services to their followers, providing you with access to a larger audience that trusts their recommendations. Be sure to choose influencers whose followers align with your target demographic to ensure maximum impact.</span></p>
  371. <p><span style="font-weight: 400;">Similarly, local businesses can offer mutually beneficial partnership opportunities. For instance, real estate firms or property management companies might refer your <a title="advertising house cleaning services" href="https://marketingforcleaners.com/internet-advertising/" target="_blank" rel="noopener">cleaning services</a> to their clients in exchange for you promoting their business.</span></p>
  372. <p><span style="font-weight: 400;">When collaborating, always ensure the partnership aligns with your brand values and serves your business goals. This type of networking not only helps to enhance your visibility but also establishes your standing within the local community, which can translate into increased trust and more customers.</span></p>
  373. <h4><b>Here are some tips for successful collaborations:</b></h4>
  374. <ul>
  375. <li style="font-weight: 400;" aria-level="1"><b>Define Mutual Benefits:</b><span style="font-weight: 400;"> Clearly outline what each party stands to gain from the collaboration. This could be increased visibility, access to a new customer base, or reciprocal referrals.</span></li>
  376. <li style="font-weight: 400;" aria-level="1"><b>Promote Each Other:</b><span style="font-weight: 400;"> Use your social media platforms, website, or email newsletters to promote each other. This could include sharing each other&#8217;s posts, mentioning each other in relevant content, or offering special deals for each other&#8217;s customers.</span></li>
  377. <li style="font-weight: 400;" aria-level="1"><b>Track the Results:</b><span style="font-weight: 400;"> Monitor the success of the collaboration by tracking metrics such as referral traffic, new customer acquisition, or increased social media engagement. This can help you understand what&#8217;s working and make any necessary adjustments.</span></li>
  378. <li style="font-weight: 400;" aria-level="1"><b>Maintain Open Communication:</b><span style="font-weight: 400;"> Regularly communicate with your partners to ensure the collaboration is working smoothly. This can also help to build stronger relationships, which can lead to more opportunities down the line.</span></li>
  379. </ul>
  380. <h3><b>Utilize Email Marketing Tactics</b></h3>
  381. <p><span style="font-weight: 400;">Email marketing is another effective way to reach out to potential customers and keep existing ones engaged. When used properly, it can efficiently drive traffic to your website, increase bookings, and build customer loyalty. Here are some tactics you should consider:</span></p>
  382. <ul>
  383. <li style="font-weight: 400;" aria-level="1"><b>Sending Newsletters:</b><span style="font-weight: 400;"> Regular newsletters can keep your clients updated about your services, offers, and other news related to your cleaning business. Ensure your newsletters are engaging and valuable to your readers. Include cleaning tips, new services, or special offers to keep your audience engaged.</span></li>
  384. <li style="font-weight: 400;" aria-level="1"><b>Email Automation:</b><span style="font-weight: 400;"> Implementing email automation can help you send personalized messages, like appointment reminders or follow-up emails, to your clients without the need for manual intervention. This not only saves you time but also improves your customer service.</span></li>
  385. <li style="font-weight: 400;" aria-level="1"><b>Segmentation:</b><span style="font-weight: 400;"> Segment your email list based on your clients&#8217; needs, preferences, or behavior. This can allow you to send customized emails to different subsets of your audience, leading to higher engagement rates.</span></li>
  386. <li style="font-weight: 400;" aria-level="1"><b>Promotions and Discounts:</b><span style="font-weight: 400;"> Special offers and discounts can encourage prospective clients to try out your services and existing clients to book more frequently. Sending these promotions via email can help you reach a wider audience.</span></li>
  387. </ul>
  388. <p><span style="font-weight: 400;">Remember to always comply with email marketing laws and regulations. Ask for permission before adding someone to your mailing list, provide an option to unsubscribe in every email, and respect your subscribers&#8217; privacy.</span></p>
  389. <h3><b>About Marketing For Cleaners</b></h3>
  390. <p><span style="font-weight: 400;">Marketing For Cleaners is a dedicated platform designed to help cleaning businesses establish a strong online presence and attract more clients. We understand the unique needs and challenges of the cleaning industry and provide tailored online marketing strategies to boost your visibility and customer reach.</span></p>
  391. <p><span style="font-weight: 400;">Our services include <a href="https://marketingforcleaners.com/website-design/" target="_blank" rel="noopener">website design</a>, search engine optimization, <a title="social media marketing for cleaning business" href="https://marketingforcleaners.com/social-media-manager/" target="_blank" rel="noopener"><strong>social media marketing</strong></a>, email marketing, and much more. We aim to empower cleaning businesses of all sizes to thrive in the digital age, leveraging the power of online marketing to drive growth and profitability.</span></p>
  392. <p><span style="font-weight: 400;">Whether you&#8217;re a start-up or an established cleaning service, Marketing For Cleaners has the expertise, tools, and strategies to help your business succeed.</span></p>
  393. <h3><b>Contact Us</b></h3>
  394. <p><span style="font-weight: 400;">If you&#8217;re interested in learning more about our services or have any questions, we&#8217;d love to hear from you. Please get in touch with us by filling out the contact form on our website, and we&#8217;ll get back to you as soon as possible. Let&#8217;s work together to take your cleaning business to new heights.</span></p>
  395. </div></div></div></div></div>
  396. <p>The post <a href="https://marketingforcleaners.com/strategy/boost-your-cleaning-business-online-marketing-strategies-that-work/">Boost Your Cleaning Business: Online Marketing Strategies That Work</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  397. ]]></content:encoded>
  401. </item>
  402. <item>
  403. <title>10 Digital Marketing Mistakes Home Cleaning Companies Make</title>
  404. <link>https://marketingforcleaners.com/internet-marketing/10-digital-marketing-mistakes-home-cleaning-companies-make/</link>
  406. <dc:creator><![CDATA[Paul Dumas]]></dc:creator>
  407. <pubDate>Tue, 25 Jul 2023 14:53:48 +0000</pubDate>
  408. <category><![CDATA[Internet Marketing]]></category>
  409. <guid isPermaLink="false">https://marketingforcleaners.com/?p=96336</guid>
  410.  
  411. <description><![CDATA[<p>In today's digital age, a strong online presence is crucial for the success of any business, including home cleaning companies. However, navigating the world of digital marketing can be challenging, especially if you're new to the game. To help you make the most of your online marketing efforts, we've compiled a detailed guide on</p>
  412. <p>The post <a href="https://marketingforcleaners.com/internet-marketing/10-digital-marketing-mistakes-home-cleaning-companies-make/">10 Digital Marketing Mistakes Home Cleaning Companies Make</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  413. ]]></description>
  414. <content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1310.4px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-5"><p>In today&#8217;s digital age, a strong online presence is crucial for the success of any business, including home cleaning companies. However, navigating the world of digital marketing can be challenging, especially if you&#8217;re new to the game. To help you make the most of your online marketing efforts, we&#8217;ve compiled a detailed guide on the <strong>10 Digital Marketing Mistakes Home Cleaning Companies Make</strong>. By addressing these common pitfalls, you can develop effective strategies, reach your target audience, and grow your customer base.</p>
  415. <h2><strong>1. Ignoring Local SEO Strategies</strong></h2>
  416. <p><a href="https://marketingforcleaners.com/search-engine-optimization-seo/">Local SEO</a> is the backbone of any <a title="cleaning company seo services" href="https://marketingforcleaners.com/search-engine-optimization-seo/" target="_blank" rel="noopener">home cleaning company</a>&#8216;s online marketing efforts. Failing to optimize your website and content for local searches can result in missed opportunities. To boost your local visibility, incorporate location-specific keywords, claim your Google My Business listing, and encourage customer reviews.</p>
  417. <h2><strong>2. Neglecting Mobile-Friendly Design</strong></h2>
  418. <p>In the mobile era, neglecting a mobile-friendly website can alienate potential customers. Mobile users expect a seamless browsing experience, and a responsive website design is essential for meeting their needs. Ensure your site adapts to different devices, loads quickly, and maintains its user-friendliness on smartphones and tablets.</p>
  419. <h2><strong>3. Overlooking Content Marketing</strong></h2>
  420. <p>Content marketing is a powerful tool for establishing authority, building trust, and attracting potential customers. Many home cleaning companies overlook this aspect, but providing valuable content such as cleaning tips, guides, and industry insights can set you apart from competitors and drive organic traffic.</p>
  421. <h2><strong>4. Failing to Leverage Social Media</strong></h2>
  422. <p>Social media platforms offer an excellent opportunity to engage with your target audience directly. Don&#8217;t make the mistake of underutilizing <a title="social media marketing for cleaning business" href="https://marketingforcleaners.com/social-media-manager/" target="_blank" rel="noopener"><strong>social media</strong></a>. Create engaging content, interact with followers, run promotions, and showcase before-and-after cleaning transformations to build a strong online presence.</p>
  423. <h2><strong>5. Inconsistent Branding Across Channels</strong></h2>
  424. <p>Consistency is key when it comes to branding. Make sure your logo, colors, and brand message are uniform across all digital channels. This fosters brand recognition and instills confidence in your audience, enhancing the overall user experience.</p>
  425. <h2><strong>6. Neglecting Online Reviews and Reputation Management</strong></h2>
  426. <p>Online reviews can make or break a home cleaning company&#8217;s reputation. Ignoring reviews, especially negative ones, is a grave mistake. Embrace reviews as an opportunity to address concerns publicly, show your commitment to customer satisfaction, and build a positive brand image.</p>
  427. <h2><strong>7. Overlooking Email Marketing</strong></h2>
  428. <p>Email marketing remains a highly effective digital marketing strategy. Don&#8217;t miss out on the chance to nurture leads and retain customers through personalized emails, exclusive offers, and helpful content.</p>
  429. <h2><strong>8. Disregarding Data Analytics</strong></h2>
  430. <p>Without data-driven insights, you&#8217;re essentially flying blind in the <a title="cleaning company marketing" href="https://marketingforcleaners.com/" target="_blank" rel="noopener"><strong>digital marketing</strong></a> realm. Embrace data analytics to understand your audience, track marketing performance, and make informed decisions to improve your strategies continually.</p>
  431. <h2><strong>9. Ignoring Video Marketing</strong></h2>
  432. <p>The popularity of video content has skyrocketed, and it presents a unique opportunity for home cleaning companies. Utilize video marketing to showcase your services, demonstrate cleaning techniques, and connect with your audience on a more personal level.</p>
  433. <h2><strong>10. Underestimating the Power of SEO</strong></h2>
  434. <p>Search engine optimization (SEO) is the cornerstone of successful online marketing. Neglecting SEO means you risk being overshadowed by competitors in search results. Invest in optimizing your website, content, and <a href="https://marketingforcleaners.com/search-engine-optimization-seo/" target="_blank" rel="noopener">local SEO</a> to rank higher and attract organic traffic.</p>
  435. <h2><strong>Frequently Asked Questions (FAQs)</strong></h2>
  436. <p><strong>Q:</strong> How can I enhance my home cleaning company&#8217;s local SEO? <strong>A:</strong> To boost your local SEO, incorporate location-based keywords, ensure your Google My Business listing is accurate, and encourage positive customer reviews.</p>
  437. <p><strong>Q:</strong> Can content marketing really make a difference for my home cleaning business? <strong>A:</strong> Absolutely! Valuable content, such as cleaning tips and guides, can establish your expertise, build trust, and attract potential customers.</p>
  438. <p><strong>Q:</strong> Is social media essential for a home cleaning company&#8217;s digital marketing? <strong>A:</strong> Yes, social media platforms provide an excellent opportunity to engage with your audience, showcase your services, and build a strong online presence.</p>
  439. <p><strong>Q:</strong> How should I handle negative online reviews? <strong>A:</strong> Embrace negative reviews as an opportunity to demonstrate your commitment to customer satisfaction. Respond promptly, address concerns, and showcase your willingness to resolve issues.</p>
  440. <p><strong>Q:</strong> Why is data analytics crucial for digital marketing success? <strong>A:</strong> Data analytics provides valuable insights into your audience&#8217;s behavior, marketing performance, and areas for improvement, helping you make informed decisions.</p>
  441. <p><strong>Q:</strong> Can video marketing help my home cleaning company stand out? <strong>A:</strong> Yes, video marketing allows you to showcase your services, demonstrate cleaning techniques, and connect with your audience on a more personal level.</p>
  442. <h2><strong>Conclusion</strong></h2>
  443. <p>Avoiding these 10 digital marketing mistakes can significantly impact your home cleaning company&#8217;s online success. By embracing local SEO, content marketing, social media, and video marketing, while staying consistent with your branding and reputation management, you&#8217;ll enhance your online visibility and attract more customers. Don&#8217;t neglect the power of email marketing, data analytics, and SEO, as they play crucial roles in optimizing your strategies and fostering growth. Remember, a strong digital presence can set your home cleaning business on the path to long-term success.</p>
  444. </div></div></div></div></div>
  445. <p>The post <a href="https://marketingforcleaners.com/internet-marketing/10-digital-marketing-mistakes-home-cleaning-companies-make/">10 Digital Marketing Mistakes Home Cleaning Companies Make</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  446. ]]></content:encoded>
  450. </item>
  451. <item>
  452. <title>Navigating Your Cleaning Business Through Our New Normal</title>
  453. <link>https://marketingforcleaners.com/marketing-tips/navigating-your-cleaning-business-through-our-new-normal/</link>
  455. <dc:creator><![CDATA[Paul Dumas]]></dc:creator>
  456. <pubDate>Sat, 04 Apr 2020 00:27:58 +0000</pubDate>
  457. <category><![CDATA[Marketing Tips]]></category>
  458. <guid isPermaLink="false">https://mfc2023.wpengine.com/?p=1210</guid>
  459.  
  460. <description><![CDATA[<p>On April 3rd, I had the privilege of being a featured speaker during Debbie Sardone’s “Urgent:  Corona Crisis Response Training” where I discussed the importance of messaging as we all attempt to navigate businesses through these uncertain times.  This post is a summary of this discussion.</p>
  461. <p>The post <a href="https://marketingforcleaners.com/marketing-tips/navigating-your-cleaning-business-through-our-new-normal/">Navigating Your Cleaning Business Through Our New Normal</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  462. ]]></description>
  463. <content:encoded><![CDATA[<p><div class="fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1310.4px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-6"><h2>Indulge me, it you would for just a moment&#8230;.</h2>
  464. <p>On April 3rd, I had the privilege of being a featured speaker during <a href="https://themaidcoach.com" target="_blank" rel="noopener noreferrer">Debbie Sardone&#8217;s</a> &#8220;Urgent:  Corona Crisis Response Training&#8221; where I discussed the importance of <span style="text-decoration: underline;">messaging</span> as we all attempt to navigate businesses through these uncertain times.  The discussion points are provided below or you can <a href="https://mfc2023.wpengine.com/wp-content/uploads/2020/04/mfc-words-matter.pdf" target="_blank" rel="noopener noreferrer">download the full slideshow</a> (.pdf).</p>
  465. <p>I hope you find the information useful.  Please <a href="https://facebook.com/marketingforcleaners.com" target="_blank" rel="noopener noreferrer">follow us on Facebook,</a> where we often share tips provided to us from industry insiders (aka &#8211; our kind clients).</p>
  466. <p>Thank you,<br />
  467. Paul Dumas</p>
  468. </div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;width:100%;"><div class="fusion-separator-border sep-double sep-solid" style="--awb-height:20px;--awb-amount:20px;border-color:e8eaf0;border-top-width:1px;border-bottom-width:1px;"></div></div><div class="fusion-text fusion-text-7"><h2 style="text-align: center;">Black Monday</h2>
  469. <p>On or around March 16th, our world tilted a bit on its axis.  We got knocked down.  Shock, panic and fear dominated our every thought.  We got up.  Dusted ourselves off.  We addressed the crisis the best we could.</p>
  470. <p style="text-align: center;">The message of the day became some variation of:  “COVID-19: What We’re Doing About It”</p>
  471. <p>Seemingly overnight, we lost 30-40% of our recurring business and new leads came in at a snail’s pace.  Now, the shock is wearing off.  We know more today than we did yesterday and fear has morphed into an underlying anxiety.</p>
  472. </div><div class="fusion-text fusion-text-8"><h3 style="text-align: left;">Now What?</h3>
  473. <p>Now we get to learn how to conduct business in our new normal. Now we prepare for the day we all slowly begin to emerge from our caves and strive for “business as usual” – whatever that is going to look like.</p>
  474. <p style="text-align: center;"><b><i>Now is the time to </i></b><u><b><i>focus </i></b></u><u><b><i>on our messaging</i></b></u><b><i>. </i></b></p>
  475. </div><div class="fusion-text fusion-text-9"><h3 style="text-align: left;"><img fetchpriority="high" decoding="async" class="alignright size-medium wp-image-1215" src="https://mfc2023.wpengine.com/wp-content/uploads/2020/04/Lets-Eat-Grandma-300x300.jpg" alt="Your Words Matter When Marketing" width="300" height="300" />Words Matter</h3>
  476. <p style="text-align: left;"><strong>BEFORE:</strong> “We are taking precautions”</p>
  477. <p style="text-align: left;"><strong>NOW:</strong> “We have implemented procedures”</p>
  478. <p>The difference is subtle, but the result is immense.   &#8220;Precautions&#8221; are taken when something is going badly.  &#8220;Procedures&#8221; are implemented to maintain a standard.  Stuntpeople take precautions.  Doctors use procedures.</p>
  479. <p style="text-align: center;"><strong>Positive messaging is KEY.  Be part of the <u>solution</u>.</strong></p>
  480. <p>If you’re <u>confident</u> that your services are essential AND you have the proper procedures in place, your customer will be confident letting you in their home.</p>
  481. </div><div class="fusion-text fusion-text-10"><h3>Your business isn’t fighting a virus.  Your business is fighting <u>consumer confidence</u>.</h3>
  482. <p>You’ve already seen businesses address this:</p>
  483. <ul>
  484. <li><a href="https://www.bloomberg.com/news/articles/2020-03-31/masks-gloves-and-one-way-aisles-walmart-amps-up-virus-response" target="_blank" rel="noopener noreferrer">Wal Mart makes aisles one-way</a> to facilitate social distancing</li>
  485. <li>Dominos introduces <a href="https://www.youtube.com/watch?v=LZWG008ZaBI" target="_blank" rel="noopener noreferrer">“No Contact Delivery”</a></li>
  486. <li><a href="https://corporate.aldi.us/en/newsroom/aldi-covid-19-updates/" target="_blank" rel="noopener noreferrer">Aldi installs sneeze guards</a> at every register</li>
  487. <li>“Curbside Pickup” becomes a buzzword</li>
  488. </ul>
  489. <h3 style="text-align: center;">Now its your turn.</h3>
  490. </div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1310.4px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column"><div class="fusion-text fusion-text-11"><h3 style="text-align: center;">The “customer experience” has never been so important.</h3>
  491. <ul>
  492. <li>Educate your staff so they are equipped for every customer interaction</li>
  493. <li>Foster a positive work-place full of positive re-enforcement</li>
  494. <li>Truly become an “essential business” – and be proud of it.</li>
  495. </ul>
  496. </div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column"><div class="fusion-text fusion-text-12"><p><a href="https://www.facebook.com/MarketingForCleaners" target="_blank" rel="noopener noreferrer"><img decoding="async" class="aligncenter size-full wp-image-1212" src="https://mfc2023.wpengine.com/wp-content/uploads/2020/04/nextdoor-customer-service.jpg" alt="Communication is KEY" width="454" height="362" srcset="https://marketingforcleaners.com/wp-content/uploads/2020/04/nextdoor-customer-service-177x142.jpg 177w, https://marketingforcleaners.com/wp-content/uploads/2020/04/nextdoor-customer-service-200x159.jpg 200w, https://marketingforcleaners.com/wp-content/uploads/2020/04/nextdoor-customer-service-300x239.jpg 300w, https://marketingforcleaners.com/wp-content/uploads/2020/04/nextdoor-customer-service-400x319.jpg 400w, https://marketingforcleaners.com/wp-content/uploads/2020/04/nextdoor-customer-service.jpg 454w" sizes="(max-width: 454px) 100vw, 454px" /></a></p>
  497. </div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-13"><h3>A happy, confident staff is the single biggest asset you have.</h3>
  498. <p>Visit a Disney theme park, and you&#8217;ll notice that Snow White is always smiling.  Do you really believe she is always having a great day?</p>
  499. <p><em>It’s training.  It’s a positive work-place. It’s her job and she chose it.</em></p>
  500. <p><strong>Bob Iger, former CEO of The Walt Disney Company:</strong></p>
  501. <blockquote>
  502. <p>&#8220;I want people to be proud to work here, to feel good about what we do and how we do it.&#8221;</p>
  503. </blockquote>
  504. <p>If Disney can do this with 201,000 employees, you can too!  Read the full article containing Mr. Iger&#8217;s quote that includes an employee survey summary as well.  The data is pretty astounding.</p>
  505. </div><div class="fusion-text fusion-text-14"><h2>The Bottom Line</h2>
  506. <ul>
  507. <li>Resist using the phrase “until further notice”. Just give regular updates. Nothing today is definite.</li>
  508. <li>Articulate your procedures and make a point of adhering to them.</li>
  509. <li>Make sure every employee, regardless of position, is fully informed and able to communicate your message.</li>
  510. <li>Words matter. Even the most subtle thing can have an immense impact.</li>
  511. <li>Stay positive and inspire those around you. If you don’t always feel positive, fake it!  As they say, smiling is contagious (in a good way).</li>
  512. </ul>
  513. </div><div class="fusion-text fusion-text-15"><h3>Scroll Down and Comment</h3>
  514. <p>We want to hear from you!  Share what things you&#8217;ve done during this crisis to help mitigate the impact it is having on your business.  I&#8217;ll compile the best ideas and post them to <a href="https://www.facebook.com/MarketingForCleaners/" target="_blank" rel="noopener noreferrer">our Facebook page</a> for everyone to see (with appropriate credit given, of course).   We&#8217;re in this together.</p>
  515. <p>Oh! And be sure to like us on Facebook, too.</p>
  516. </div><div class="fusion-text fusion-text-16"><p><img decoding="async" class="aligncenter size-full wp-image-1211" src="https://mfc2023.wpengine.com/wp-content/uploads/2020/04/Uhope-flowers.png" alt="Marketing in a New Normal" width="940" height="788" srcset="https://marketingforcleaners.com/wp-content/uploads/2020/04/Uhope-flowers-768x644.png 768w, https://marketingforcleaners.com/wp-content/uploads/2020/04/Uhope-flowers.png 940w" sizes="(max-width: 940px) 100vw, 940px" /></p>
  517. </div></div></div></div></div></p>
  518. <p>The post <a href="https://marketingforcleaners.com/marketing-tips/navigating-your-cleaning-business-through-our-new-normal/">Navigating Your Cleaning Business Through Our New Normal</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  519. ]]></content:encoded>
  523. </item>
  524. <item>
  525. <title>COVID-19: Pro-active Communication is Key in a Crisis</title>
  526. <link>https://marketingforcleaners.com/business/covid-19-pro-active-communication-is-key-in-a-crisis/</link>
  528. <dc:creator><![CDATA[Paul Dumas]]></dc:creator>
  529. <pubDate>Mon, 16 Mar 2020 17:49:13 +0000</pubDate>
  530. <category><![CDATA[Business]]></category>
  531. <guid isPermaLink="false">https://mfc2023.wpengine.com/?p=1195</guid>
  532.  
  533. <description><![CDATA[<p>Employee call in sick?  Time to fix the schedule.  Customer complaint?  Better jump on that quickly or it will go public via an online review.  But what do we do if the crisis had the potential to go beyond just a moment and potentially impact all current and future customers?</p>
  534. <p>The post <a href="https://marketingforcleaners.com/business/covid-19-pro-active-communication-is-key-in-a-crisis/">COVID-19: Pro-active Communication is Key in a Crisis</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  535. ]]></description>
  536. <content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1310.4px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-17"><h2 style="text-align: center;">As a business owner, you deal with crises everyday.</h2>
  537. <p>Employee call in sick?  Time to fix the schedule.  Customer complaint?  Better jump on that quickly or it will go public via an online review.  But what do we do if the crisis had the potential to go beyond just a moment and potentially impact all current and future customers?</p>
  538. <p>This is precisely what we&#8217;re all facing today as the COVID-19 virus affects every aspect of our daily lives and has the potential to impact our business in the coming weeks if not far longer.</p>
  539. <h3 style="text-align: center;">Communication is key to mitigating the impact a crisis will have on your cleaning business.</h3>
  540. <p>It&#8217;s important to properly communicate to your existing and prospective customers what you are doing to address the crisis.  We recommend drafting a letter directly from the business owner that details each and every process your business has in place as it relates to the crisis.  Be sincere, truthful and clear with your messaging.  Educate yourself and your employees.  Provide links to creditable resources so your customers can educate themselves and further understand the reasoning beyond your processes. Post your information to your website and send the letter via email to every current customer.  Update your message as the situation evolves and let everyone know how to receive updates (website, social media, etc.).</p>
  541. <h3 style="text-align: center;">If you are pro-active, your customers will think of you as part of the solution rather than part of the risk.</h3>
  542. <p style="text-align: center;">###</p>
  543. <h2>Tips Specifically for House Cleaning Companies:</h2>
  544. <ul>
  545. <li>Remember that each of your customers has invited you into their home.  This is no small thing.  Let this act of ultimate trust inform all of your communications.</li>
  546. <li>Share how your services can actually help homeowners follow CDC guidelines for protecting their family (think: disinfect, wash and clean!).</li>
  547. <li>Educate your staff so they can have informed conversations with customers should the opportunity arise.  An informed employee is your advocate.  An employee who exudes uncertainty or fear is a liability.</li>
  548. <li>If your schedule allows, invite your customers to increase the frequency of their services during this crisis &#8211; perhaps even offer a discount for temporarily shifting from monthly to weekly service, etc.</li>
  549. <li>Be patient and flexible with your customers.  Considering waiving cancellation fees, etc.</li>
  550. <li>Consider hiring a registered nurse or other healthcare professional to visit (or video chat) during your next staff meeting to share best practices or even conduct additional training &#8211; AND share that you did this with your customers, on your website and via social media.</li>
  551. </ul>
  552. <p style="text-align: center;">###</p>
  553. <p><strong>Coronavirus and COVID-19 Resources:</strong></p>
  554. <ul>
  555. <li><a href="https://www.cdc.gov/coronavirus/2019-ncov/index.html" target="_blank" rel="noopener noreferrer">Center for Disease Control</a> (CDC)</li>
  556. <li><a href="https://www.who.int/emergencies/diseases/novel-coronavirus-2019" target="_blank" rel="noopener noreferrer">World Health Organization</a> (WHO)</li>
  557. <li><a href="https://stanfordhealthcare.org/stanford-health-care-now/2020/novel-coronavirus.html" target="_blank" rel="noopener noreferrer">Stanford Health Care</a> (a consumer friendly educational resource)</li>
  558. </ul>
  559. <p>Are we missing anything with our recommendations?  We&#8217;d love to hear from you via the comments section below.</p>
  560. </div></div></div></div></div>
  561. <p>The post <a href="https://marketingforcleaners.com/business/covid-19-pro-active-communication-is-key-in-a-crisis/">COVID-19: Pro-active Communication is Key in a Crisis</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  562. ]]></content:encoded>
  566. </item>
  567. <item>
  568. <title>SEO, Pay-Per-Click or Both?</title>
  569. <link>https://marketingforcleaners.com/internet-marketing/seo-pay-per-click-or-both/</link>
  571. <dc:creator><![CDATA[Paul Dumas]]></dc:creator>
  572. <pubDate>Tue, 18 Feb 2020 22:38:51 +0000</pubDate>
  573. <category><![CDATA[Internet Marketing]]></category>
  574. <category><![CDATA[Google Ads]]></category>
  575. <category><![CDATA[pay-per-click]]></category>
  576. <category><![CDATA[PPC]]></category>
  577. <category><![CDATA[search engine optimization]]></category>
  578. <category><![CDATA[SEO]]></category>
  579. <guid isPermaLink="false">https://mfc2023.wpengine.com/?p=1121</guid>
  580.  
  581. <description><![CDATA[<p>Which is better?  Search engine optimization or pay-per-click advertising? The million dollar question and the answer, quite frankly, is both.  Our most successful clients take advantage of any and all methods for getting leads so long as those leads are affordable.</p>
  582. <p>The post <a href="https://marketingforcleaners.com/internet-marketing/seo-pay-per-click-or-both/">SEO, Pay-Per-Click or Both?</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  583. ]]></description>
  584. <content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1310.4px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-18"><h2 style="text-align: center;"><img decoding="async" class="alignright size-medium wp-image-1123" src="https://mfc2023.wpengine.com/wp-content/uploads/2020/02/seo-vs-ppc-300x300.png" alt="SEO vs. PPC for cleaning businesses" width="300" height="300" />There are basically two methods of getting search engine traffic (and, of course, leads) from the Internet:  <strong>Organic Search</strong> and <strong>Paid Search</strong>.</h2>
  585. <p><strong><u>Organic Search</u></strong>: Organic search is the result of organically &#8211; or &#8216;naturally&#8217; &#8211; ranking on search engines for searches related to your services in your service area.  Improving Organic Search is done through <a href="https://mfc2023.wpengine.com/search-engine-optimization-seo/">Search Engine Optimization</a> (SEO).</p>
  586. <p><em>Pros:  </em></p>
  587. <ul>
  588. <li>It&#8217;s continues to improve “forever”. Once you start to see results of the SEO, they tend to continue to improve over time.  What works today will likely be even better in a year.</li>
  589. <li>It works for all search engines. SEO for Google also improves rankings on Bing, Yahoo, etc.  One investment works across the entire Internet.</li>
  590. <li>Lower cost (over time). The average cost per lead ultimately is far less with Organic Search versus Paid Search – once everything is firing on all cylinders.</li>
  591. </ul>
  592. <p><em>Cons:</em></p>
  593. <ul>
  594. <li>It takes time (and patience). SEO efforts done today may not show tangible results for weeks or even months.  And everything done has an accumulative effect on traffic.  SEO is NOT a magic bullet.  It involves many moving parts that all work together to steadily increase search engine traffic.</li>
  595. <li>It’s an investment that requires trust in the company hired to produce results – and not all SEO companies are the same. It’s why we offer no-contract, month-to-month services – so we can earn your business one month at a time.</li>
  596. </ul>
  597. <p><strong><u>Paid Search</u></strong>: Simply give a credit card to Google (and/or Bing).  Set up the right kind of ad campaigns.  Get leads. Paid search is the way you advertise on search engines.</p>
  598. <p><em>Pros:  </em></p>
  599. <ul>
  600. <li>It&#8217;s fast. Ads can be showing typically within 24 hours.</li>
  601. <li>It&#8217;s targeted. Done properly, the ads can generate high quality leads that turn into real business.</li>
  602. <li>It can be a faucet for generating leads &#8211; increase ad spend when you need more and reduce ad spend when your leads outpace your ability to service them.</li>
  603. </ul>
  604. <p><em>Cons:</em></p>
  605. <ul>
  606. <li>It can be expensive. Typically, only about 10% of ad clicks turn into a lead.  If we assume an average close rate of 50%, it means you need 20 clicks on the ad to get a paying customer.  If you pay an average of $5 per click (though it varies by industry and market), then the lead would cost $100.  It is important to make sure the cost per customer makes sense for your business model.</li>
  607. <li>It requires regular over-site and management to make sure it works. Its why we’re able to offer it as a service.  The goal of <a href="https://mfc2023.wpengine.com/internet-advertising/">Paid Search Management</a> is to continually maximize the ROI as much as possible.</li>
  608. </ul>
  609. <h2 style="text-align: center;">So which is better?  SEO or PPC?</h2>
  610. <p>That&#8217;s the million dollar question and the answer, quite frankly, is both.  Our most successful clients take advantage of any and all methods for getting leads so long as those leads are affordable.  The Internet is easily the biggest source of leads available to any cleaning business, far surpassing historically traditional marketing channels including print media.</p>
  611. <p>It is critical to understand how to leverage both search engine optimization opportunities and how to properly maximize ROI for <a href="https://marketingforcleaners.com/internet-advertising/" target="_blank" rel="noopener">paid advertising campaigns</a> so you can steadily grow your cleaning business. Or hire an Internet Marketing agency with experience in your industry who can do it for you.</p>
  612. <p>If cash flow is driving your decision in the short term, then your choice between SEO or <a href="https://marketingforcleaners.com/internet-advertising/">PPC advertising</a> should be based on your immediate goals.  We typically find businesses fit one of three categories:</p>
  613. <ol>
  614. <li><strong>I need leads now!</strong> Give Google a credit card and your ads could be running as soon as tomorrow.  Once your leads start coming in, consider re-investing the additional revenue into adding SEO.</li>
  615. <li><strong>I have leads, but I want to grow at a manageable rate. </strong> It may be best to start with search engine optimization so your leads can steadily grow and you can grow your staff, etc. along with it.</li>
  616. <li><strong>I have a marketing budget and I am ready to take this thing to the next level.  </strong>Talk to your friendly <a href="https://mfc2023.wpengine.com/free-consultation/">Internet Marketing gurus</a> and put together a plan and a budget that makes sense for your growth goals &#8211; utilizing both <a href="https://marketingforcleaners.com/search-engine-optimization-seo/" target="_blank" rel="noopener"><strong>SEO</strong></a> and <a href="https://marketingforcleaners.com/internet-advertising/" target="_blank" rel="noopener"><strong>PPC advertising</strong></a>.</li>
  617. </ol>
  618. </div></div></div></div></div>
  619. <p>The post <a href="https://marketingforcleaners.com/internet-marketing/seo-pay-per-click-or-both/">SEO, Pay-Per-Click or Both?</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  620. ]]></content:encoded>
  624. </item>
  625. <item>
  626. <title>How to Add a Manager to Your Google My Business Listing</title>
  627. <link>https://marketingforcleaners.com/google-my-business-gmb/how-to-add-a-manager-to-your-google-my-business-listing/</link>
  629. <dc:creator><![CDATA[Paul Dumas]]></dc:creator>
  630. <pubDate>Wed, 05 Feb 2020 15:56:31 +0000</pubDate>
  631. <category><![CDATA[Google My Business (GMB)]]></category>
  632. <guid isPermaLink="false">https://mfc2023.wpengine.com/?p=1059</guid>
  633.  
  634. <description><![CDATA[<p>Hiring someone to manage your SEO or Social Media and need to give access to your Google My Business listing? A Step-By-Step Guide to Adding Users to Your Google My Business Listing First a word of caution: We recommend that you NEVER provide full admin access to your Google My Business (GMB) listing unless</p>
  635. <p>The post <a href="https://marketingforcleaners.com/google-my-business-gmb/how-to-add-a-manager-to-your-google-my-business-listing/">How to Add a Manager to Your Google My Business Listing</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  636. ]]></description>
  637. <content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1310.4px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-19"><h2 style="text-align: center;">Hiring someone to manage your SEO or Social Media and need to give access to your Google My Business listing?</h2>
  638. <h3 style="text-align: center;">A Step-By-Step Guide to Adding Users to Your Google My Business Listing</h3>
  639. <p>First a word of caution: We recommend that you NEVER provide full admin access to your Google My Business (GMB) listing unless it is to a co-owner.  Full admins, labeled as &#8216;Owners&#8217; in the GMB system, have full control over everything including the ability to add/remove users and delete the listing.  Thankfully, GMB offers different user roles that you can use.</p>
  640. <p>GMB has three user roles:  Owner, Manager and Editor.  The Owner role allows a user to do anything with the listing as previously mentioned.  The Manager role allows a user to do anything to a listing EXCEPT add/remove users and delete the listing.  The Editor role is far more limited in that it only allows a user to edit select portions of a listing and post to the social feed.</p>
  641. <p><strong>GMB listings are managed by Google accounts. </strong> This can often lead to confusion, but hopefully this simple description will clear things up.  All Google services, from gmail to YouTube, Ads to Google Drive, can be managed with a single Google login.  The account can initially be setup to create a new gmail email account &#8211; or a user can register their account using any email address including their business email.  Once a user has registered with Google the user <em><strong>automatically has access to ALL of Google&#8217;s free services</strong></em> including GMB.  One login for everything.</p>
  642. <h3 style="text-align: center;">If you&#8217;ve hired someone to manage your GMB, they likely will need Manager access in order to properly optimize and manage the listing.</h3>
  643. <p><strong>How to add a user to your GMB listing:</strong></p>
  644. <ul>
  645. <li>Ask the user you wish to add for the email address they use to access Google&#8217;s services.</li>
  646. <li>Log in to your GMB listing via <a href="https://google.com/business" target="_blank" rel="noopener noreferrer">https://google.com/business</a></li>
  647. <li>Access is shared on a per listing basis.  If you have more than one listing, select the proper one from the list from within the GMB dashboard.</li>
  648. <li>From the listing dashboard, click on Users (near the bottom of the left most vertical menu).</li>
  649. </ul>
  650. <p><img decoding="async" class="aligncenter wp-image-1054 size-large" src="https://mfc2023.wpengine.com/wp-content/uploads/2020/02/add-a-user-to-GMB-1024x472.jpg" alt="Add a User to Your GMB Listing" width="1024" height="472" /></p>
  651. <ul>
  652. <li>From the Manager Permissions screen, click on the add users icon in the top left of the popup window and then click on Invite New Users in the drop-down menu.</li>
  653. <li>From the Add New Users popup, enter the user&#8217;s email that they previously provided.  The email address must have been registered as a Google account.</li>
  654. <li>Choose a Role &#8211; Again, typically you&#8217;ll want to make new users Managers, but choose the role that is best suited to your needs.</li>
  655. <li>Click Invite to trigger an email invite to your new user.  The new user must click on a link in the email to accept the invite.</li>
  656. </ul>
  657. <p>If you have a need to remove a user in the future, simply return to the Manager Permissions screen and click the X beside the user&#8217;s name and they will be removed.  By keeping a tight rein on who accesses your GMB listing, you can prevent problems should someone happen to make a mistake &#8211; or worse &#8211; attempt to intentionally harm your business.</p>
  658. <p>Your GMB listing may very well be the most effective FREE marketing tool available to your business.  Be sure you understand how to maintain control over it.</p>
  659. </div></div></div></div></div>
  660. <p>The post <a href="https://marketingforcleaners.com/google-my-business-gmb/how-to-add-a-manager-to-your-google-my-business-listing/">How to Add a Manager to Your Google My Business Listing</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  661. ]]></content:encoded>
  665. </item>
  666. <item>
  667. <title>How to Choose the Best Internet Marketing Agency for Your Cleaning Business</title>
  668. <link>https://marketingforcleaners.com/internet-marketing/how-to-choose-the-best-internet-marketing-agency-for-your-cleaning-business/</link>
  670. <dc:creator><![CDATA[Paul Dumas]]></dc:creator>
  671. <pubDate>Wed, 14 Aug 2019 18:51:09 +0000</pubDate>
  672. <category><![CDATA[Internet Marketing]]></category>
  673. <guid isPermaLink="false">https://mfc2023.wpengine.com/?p=63</guid>
  674.  
  675. <description><![CDATA[<p>How do you filter the bad from the good internet marketing companies? Read this guide for how to choose the best SEO agency for your cleaning business.</p>
  676. <p>The post <a href="https://marketingforcleaners.com/internet-marketing/how-to-choose-the-best-internet-marketing-agency-for-your-cleaning-business/">How to Choose the Best Internet Marketing Agency for Your Cleaning Business</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  677. ]]></description>
  678. <content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1310.4px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-20"><h2><img decoding="async" class="alignright size-medium wp-image-65" src="https://mfc2023.wpengine.com/wp-content/uploads/2019/08/how-to-choose-seo-agency-300x300.jpg" alt="Guide to Choosing the Right Internet Marketing Agency for Your Cleaning Business" width="300" height="300" />Not All Internet Marketing Agencies Are Created Equally</h2>
  679. <p>From robocalls to unsolicited emails, we all get contacted by <a href="https://marketingforcleaners.com/internet-advertising/" target="_blank" rel="noopener">internet marketing</a> companies promising the moon and sometimes even itemizing things that are wrong with your current efforts.</p>
  680. <p>In fact, this blog post was inspired by an email I just received a few minutes ago.  It reads:</p>
  681. <blockquote>
  682. <p>Hi Paul Dumas!</p>
  683. <p>We have analyzed your website “<a href="http://www.olsmail.com">www.olsmail.com</a>”</p>
  684. <p>We’d like to inform you a very important issue <strong>regarding your website</strong> which is the reason why you are losing lots of traffic.</p>
  685. <p>Your website is great in terms of design and content. However, it doesn’t follow Search Engine Guidelines. So, it has a very low visibility in search results.</p>
  686. <p>We’ve done a thorough SEO audit of your website and found that it has a big potential to generate more revenue than what it might be earning at the present. And yes, we have generated a report for the same as well.</p>
  687. <p>We’d be glad to share the SEO audit report with you so that you can check it yourself and find out what should be done to make it SEO friendly.</p>
  688. <p>If you are interested in the <strong>free of cost and no obligations audit and keywords recommendation report</strong>, please reply to this email and one of our consultants will share the report.</p>
  689. <p>Regards,</p>
  690. <p>Maria | Project Manager</p>
  691. </blockquote>
  692. <p>How do I know this company is basically full of bunk?  First, the email was received via an address that has not been my primary email in over 2 years.  Second, it says that my &#8220;website is great in terms of design and content&#8221; despite the fact the domain has never had a website on it.  I used this domain exclusively for email accounts.  Finally, the email came from a seemingly random Yahoo.com email address.</p>
  693. <h3>Over the last 10+ years, I&#8217;ve learned that TWO things are absolutely true in this business:</h3>
  694. <ol>
  695. <li>Unless you&#8217;re an expert in <a href="https://mfc2023.wpengine.com/search-engine-optimization-seo/">SEO</a> and internet marketing, anyone can make what you&#8217;re doing sound like it needs help.  How would you know, anyway?</li>
  696. <li>It is far easier to sell you internet marketing than it is to deliver great results.</li>
  697. </ol>
  698. <p>I have clients send me the results of various types of &#8220;SEO Analysis&#8221; provided by other agencies all of the time &#8211; and question whether what we do is the right thing.  I really don&#8217;t mind since we don&#8217;t do anything unless we can articulate why we do it and provide real-world results via ranking reports, Google Analytics traffic monitoring and other systems to prove that what we&#8217;re doing is actually working.  We also offer services on a month-to-month basis &#8211; with no long term contracts &#8211; so we can earn your business every month.</p>
  699. <h3>Does this mean that I think we&#8217;re the best in the world at internet marketing and SEO?</h3>
  700. <p>Considering that I literally learn something new every single day, the answer is quite obviously &#8216;NO&#8217;.  But I am confident that we offer the most <a href="https://marketingforcleaners.com/internet-advertising/">affordable internet marketing services</a> in the market &#8211; AND &#8211; we have over a decade of experience working specifically with cleaning businesses to generate more leads across whatever service area geographically that a client is targeting.  And we track everything.  And results do not lie. That&#8217;s why we have many cleaning businesses that have been with is for 5 or even 10 years.</p>
  701. <h3>How do you filter the bad from the good internet marketing companies?</h3>
  702. <p>Anytime you purchase something you&#8217;re taking a bit of a leap of faith, but there are some things you can do to minimize your risk.  It is pretty simple, actually:</p>
  703. <ol>
  704. <li>Ask for references of other companies in your industry &#8211; AND actually talk to them.</li>
  705. <li>Do not sign long term contracts unless you have a history with the company and simply exchange the contract for a discount.</li>
  706. <li>Make sure you receive regular reporting &#8211; AND assistance in understanding how to interpret the data.</li>
  707. </ol>
  708. <h3><a href="https://mfc2023.wpengine.com/free-consultation/"><img decoding="async" class="alignright wp-image-64 size-medium" src="https://mfc2023.wpengine.com/wp-content/uploads/2019/08/Where-does-YOUR-website-rank-300x300.png" alt="SEO for Cleaning Businesses" width="300" height="300" /></a>So how does all this apply to the Optimized Marketing Group?</h3>
  709. <p>We&#8217;re confident that our services will work for you.  That&#8217;s why we do not require any type of contract beyond a month-to-month agreement that can be cancelled at any time.</p>
  710. <p>We also have extensive experience working with cleaning businesses of all types thanks to a fortuitous meeting nearly 10 years ago with Debbie Sardone, <a href="https://themaidcoach.com/" target="_blank" rel="noopener noreferrer">The Maid Coach</a>, and our work with both her cleaning business <a href="https://bucketsandbows.com/" target="_blank" rel="noopener noreferrer">Buckets &amp; Bows Maid Service</a> and her cleaning supply company <a href="https://www.thecleanteam.com/" target="_blank" rel="noopener noreferrer">The Clean Team</a>.  Over the years we&#8217;ve had the privilege of working with dozens of cleaning businesses thanks to the more than occasional kind word from Ms. Sardone.</p>
  711. <p>Finally, we&#8217;ve set up our services so that the proof is in the reporting.  Whenever possible, we track everything from traffic to lead sources so we can show you how well everything is working for you.</p>
  712. <p style="text-align: center;"><strong>So next time you get a random robocall saying that your website is broken &#8211; you&#8217;ll know what to do.  </strong></p>
  713. </div></div></div></div></div>
  714. <p>The post <a href="https://marketingforcleaners.com/internet-marketing/how-to-choose-the-best-internet-marketing-agency-for-your-cleaning-business/">How to Choose the Best Internet Marketing Agency for Your Cleaning Business</a> appeared first on <a href="https://marketingforcleaners.com">Marketing For Cleaners | Paul Dumas</a>.</p>
  715. ]]></content:encoded>
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  720. </channel>
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  722.  

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