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Source: http://www.stayonsearch.com/feed/

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<title>Social Media and Post-Purchase Referrals</title>
<link>https://www.stayonsearch.com/social-media-and-post-purchase-referrals</link>
<dc:creator><![CDATA[Mark Thompson]]></dc:creator>
<pubDate>Mon, 14 Nov 2011 13:00:37 +0000</pubDate>
<category><![CDATA[Social Media]]></category>
<category><![CDATA[post purchase]]></category>
<category><![CDATA[referrals]]></category>
<category><![CDATA[word of mouth]]></category>
<guid isPermaLink="false">https://www.stayonsearch.com/?p=13569</guid>
<description><![CDATA[A part, but a severely overlooked one, of running a business is motivating your customers to brag about your products to their friends and connections. In the past, this task was accomplished only through word-of-mouth referrals. But with the help of social media, doing something like bragging about their purchases is as easy as a […]
The post <a href="https://www.stayonsearch.com/social-media-and-post-purchase-referrals">Social Media and Post-Purchase Referrals</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></description>
<content:encoded><![CDATA[A part, but a severely overlooked one, of running a business is motivating your customers to brag about your products to their friends and connections. In the past, this task was accomplished only through word-of-mouth referrals. But with the help of social media, doing something like bragging about their purchases is as easy as a few clicks of the mouse.
Motivate Your Customers 
Business owners can motivate their customers to post their recent purchases by offering them discounts. With just one post, a single sale can influence future sales with minimal effort on your part. In order for businesses to do this, they can include buttons on their websites that will allow users to share content posted to their friends in Twitter and Facebook. There are a number of blogging platforms which allow businesses to easily come up with their own social media buttons. Some of these platforms include Blogger and WordPress.
<a href="https://www.stayonsearch.com/social-media-and-post-purchase-referrals/womma-school-of-wom" rel="attachment wp-att-13570"><img class="size-medium wp-image-13570 alignright img-right" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/11/word-of-mouth-300x199.jpg" alt="word of mouth" width="300" height="199" /></a>Leveraging Social Media for Word of Mouth
At the same time, when you are <a href="https://www.stayonsearch.com/design-to-covert">using your website to sell products</a>, schedule appointments or book rooms, then you should give your customers the ability to announce what they have just done through your website directly on their social networks through your website. By allowing your customers to do this your business benefits from free publicity and advertising.
Another situation wherein you can use social media to promote your business is by motivating your customers to “like” your deals online. You can launch various promotional deals which they can “like”. For instance, you can announce HD-TV discounts in time for the football season. When customers “like” these deals online, their activity is shared to all of their friends online informing every one of your current deals.
Be Where Your Customers Are
Why should business owners <a href="https://www.stayonsearch.com/six-tips-for-small-businesses-using-social-media">capitalize on social media</a>? This is because experts are convinced that people have already begun sharing their lives through these social networking sites, primarily through Facebook. 40 to 50 percent of U.S. residents have Facebook accounts and each person has an average of 130 friends on the social networking site.
A number of companies have already cashed in on Facebook. In fact, whenever their customers purchase something from any of these company’s websites, they give their customers exclusive discounts which they must share to their Facebook and Twitter friends. When a friend makes use of this discount, the original customer gets rewarded with the discount as well. This system is called the post-purchase referral system. Some companies make use of coupons which has limited validity that customers can share to their online friends.The post <a href="https://www.stayonsearch.com/social-media-and-post-purchase-referrals">Social Media and Post-Purchase Referrals</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></content:encoded>
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<item>
<title>7 Reasons Why You Need a SEMrush Pro Account</title>
<link>https://www.stayonsearch.com/7-reasons-why-you-need-a-semrush-pro-account</link>
<dc:creator><![CDATA[Mark Thompson]]></dc:creator>
<pubDate>Tue, 06 Sep 2011 12:00:24 +0000</pubDate>
<category><![CDATA[Analytics]]></category>
<category><![CDATA[Tools]]></category>
<guid isPermaLink="false">https://www.stayonsearch.com/?p=12883</guid>
<description><![CDATA[If you are an Internet Marketer, you have undoubtedly heard of SEMrush. SEMrush has probably the most comprehensive data set on the web, when it comes to keyword research and competitive intelligence. Yes, there are plenty of free SEO tools available (including SEMrush), however nothing can match the comprehensive data that SEMrush Pro provides. 1. […]
The post <a href="https://www.stayonsearch.com/7-reasons-why-you-need-a-semrush-pro-account">7 Reasons Why You Need a SEMrush Pro Account</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></description>
<content:encoded><![CDATA[If you are an Internet Marketer, you have undoubtedly heard of SEMrush. SEMrush has probably the most comprehensive data set on the web, when it comes to keyword research and competitive intelligence. Yes, there are plenty of free SEO tools available (including SEMrush), however nothing can match the comprehensive data that <a rel="nofollow" target="_blank" href="http://semrush.com/?ref=959192145">SEMrush Pro</a> provides.
<h3>1. Organic Keywords for Given Domain 
</h3>
Have you ever wanted to be able to take a sneak peak at another competitors analytics? Well the next closest thing to that would be running a search on a competitors domain and view the organic keyword results SEMrush provides. Go ahead and try it for your site…pretty accurate?
By having access to this data, you can focus on keywords that you know are already driving lots of search volume. With that being said, if you can rank above your competitors for these keywords, you can bank on some nice traffic to your site.
<img class="aligncenter size-full wp-image-12888 img-center" title="organic-keywords" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/09/organic-keywords.jpg" alt="" width="600" height="241" />
2. PPC Keywords Your Competition Uses
Want to see what PPC keywords your competitors are bidding on? Well you can easily do that by manually entering in keywords and see if their ad shows up or not…but that could take forever. Same yourself time and the headache and simply look at the PPC keyword results that SEMrush provides you. This means you can sneak in on your competitors and gather PPC intelligence that you can use for your own campaigns. Try to find some opportunities for keywords with high search volume and low cost per click.
<img class="aligncenter size-full wp-image-12886 img-center" title="ppc-data" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/09/ppc-data.jpg" alt="" width="600" height="202" srcset="https://www.stayonsearch.com/wp-content/uploads/2011/09/ppc-data.jpg 600w, https://www.stayonsearch.com/wp-content/uploads/2011/09/ppc-data-300x101.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" />
<h3>3. List of Google Content Network Opportunities</h3>
This is a nice feature that SEMrush has, where they place a “Adsense” note next to each of the different domains for a particular keyword. What this means is that any domain with “Adsense” next to their domain, allows you to place a Google Content Network ad on their site.
<h3><img class="aligncenter size-full wp-image-12887 img-center" title="competitor-data" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/09/competitor-data.jpg" alt="" width="600" height="200" srcset="https://www.stayonsearch.com/wp-content/uploads/2011/09/competitor-data.jpg 600w, https://www.stayonsearch.com/wp-content/uploads/2011/09/competitor-data-300x100.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" />4. Gain PPC Ad Insights</h3>
Probably my favorite feature of the SEMrush toolset, is the PPC ads for a given domain. This tool takes all of the PPC ads that are running for a given domain and groups them together…making it easy to see what ad copy and offers they are running at any time. A fantastic way to steal high converting ad copy!
<h3><img class="aligncenter size-full wp-image-12891 img-center" title="ppc-ads" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/09/ppc-ads.jpg" alt="" width="600" height="239" srcset="https://www.stayonsearch.com/wp-content/uploads/2011/09/ppc-ads.jpg 600w, https://www.stayonsearch.com/wp-content/uploads/2011/09/ppc-ads-300x119.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" />5. Find Potential Advertisers</h3>
Are you a blogger in search of advertisers for your blog? Use the potential advertiser feature, which will show you potential advertiser who are targeted to your particular niche or topic. I found this feature particularly helpful when I first started off and had to personally reach out to get paid advertisements.
<h3 style="text-align: left"><img class="aligncenter size-full wp-image-12892 img-center" title="potential-buyers" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/09/potential-buyers.jpg" alt="" width="600" height="175" srcset="https://www.stayonsearch.com/wp-content/uploads/2011/09/potential-buyers.jpg 600w, https://www.stayonsearch.com/wp-content/uploads/2011/09/potential-buyers-300x87.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" />6. Side-By-Side Comparisons</h3>
The side-by-side comparison report will show you which domains are trending up or down. This can be a great tool for trying to figure out which websites get massive amounts of traffic – for advertising or guest blogging opportunities. If you see a blog who’s traffic is spiking quickly, you may be able to get a great deal on advertising space, before everyone else. If traffic is increasing fast, it may be worth it to analyze their on-page SEO to see what it is they are doing.
<h3 style="text-align: left"><img class="aligncenter size-full wp-image-12893 img-center" title="comparison" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/09/comparison.jpg" alt="" width="600" height="196" srcset="https://www.stayonsearch.com/wp-content/uploads/2011/09/comparison.jpg 600w, https://www.stayonsearch.com/wp-content/uploads/2011/09/comparison-300x98.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" />7. Uncover New Keywords</h3>
Probably their most important feature is their keyword research tool. This tool can be a great compliment to the Google Keyword Tool. Personally I like using more than one keyword tool, because one tool is not going to find ALL of the keywords you may want to target. Similar to the Google Adwords tool, SEMrush provides keyword suggestions, search volume, cost per click, competition and the number of site results.
<img class="aligncenter size-full wp-image-12896 img-center" title="uncover-keywords" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/09/uncover-keywords.jpg" alt="" width="600" height="274" srcset="https://www.stayonsearch.com/wp-content/uploads/2011/09/uncover-keywords.jpg 600w, https://www.stayonsearch.com/wp-content/uploads/2011/09/uncover-keywords-300x137.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" />
<h3>Free SEMrush Pro Account for 2 Weeks</h3>
I was able to work out a deal with the guys at SEMrush, to give all of my readers a special trial of the Pro version for 2 full weeks. All you need to do is <a rel="nofollow" target="_blank" href="http://semrush.com/?ref=959192145">sign-up for a free account</a>, then use the promo code below to activate your Pro account for 2 weeks!
Promo Code: 9P15-Z5XB-J37Y-92WV
So try it out and you will <a rel="nofollow" target="_blank" href="http://semrush.com/?ref=959192145">see why SEMrush is a MUST have tool</a>!The post <a href="https://www.stayonsearch.com/7-reasons-why-you-need-a-semrush-pro-account">7 Reasons Why You Need a SEMrush Pro Account</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></content:encoded>
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<item>
<title>Using HubPages to Make Money Online and Build Backlinks to Your Blog</title>
<link>https://www.stayonsearch.com/using-hubpages-to-make-money-online-and-build-backlinks-to-your-blog</link>
<dc:creator><![CDATA[Mark Thompson]]></dc:creator>
<pubDate>Thu, 21 Jul 2011 12:00:56 +0000</pubDate>
<category><![CDATA[Blogging]]></category>
<category><![CDATA[Make Money Online]]></category>
<category><![CDATA[SEO]]></category>
<category><![CDATA[HubPages]]></category>
<category><![CDATA[making money]]></category>
<guid isPermaLink="false">https://www.stayonsearch.com/?p=11840</guid>
<description><![CDATA[Is it possible to make money on another site while promoting your blog? Of course it is! One easy way is through article marketing on HubPages. Why HubPages out of all of the other article directories and income sharing content generation sites? HubPages gives you dofollow backlinks to your blog on a PR 6 root […]
The post <a href="https://www.stayonsearch.com/using-hubpages-to-make-money-online-and-build-backlinks-to-your-blog">Using HubPages to Make Money Online and Build Backlinks to Your Blog</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></description>
<content:encoded><![CDATA[Is it possible to make money on another site while promoting your blog? Of course it is! One easy way is through article marketing on <a rel="nofollow" href="http://hubpages.com/" target="_blank" rel="noopener noreferrer">HubPages</a>.
Why HubPages out of all of the other article directories and income sharing content generation sites? HubPages gives you dofollow backlinks to your blog on a PR 6 root domain, once your profile reaches a certain score. They also allow you to directly connect your affiliate accounts directly into their site so you can see the revenue you are making through each on your hubs. While <a rel="nofollow" href="http://squidoo.com" target="_blank" rel="noopener noreferrer">Squidoo</a> is another great site to make income off of, it does not allow you the in-depth anlaysis into your income generation like HubPages does. You’ll see what I mean in a moment.
<h3>Setting Up Your HubPages Account</h3>
First, if you haven’t already, you will want to setup. The signup process is pretty standard, so there is nothing to really get excited about. What you do want to do, though, is get your profile and affiliate settings setup. Simply go to your profile and edit, and in the bio box, enter as much text as you like about yourself and your blog with keyword anchor text links to the homepage, favorite posts, etc.
Then, under Affiliate Settings, add in your <a rel="nofollow" href="http://learningcenter.hubpages.com/1-2-setting-up-your-account-affiliate-settings-adsense/" target="_blank" rel="noopener noreferrer">Adsense</a>, <a rel="nofollow" href="http://learningcenter.hubpages.com/creating-an-amazon-affiliate-account/" target="_blank" rel="noopener noreferrer">Amazon</a>, <a rel="nofollow" href="http://learningcenter.hubpages.com/signing-up-for-the-ebay-partner-network/" target="_blank" rel="noopener noreferrer">Ebay</a>, and <a rel="nofollow" href="http://learningcenter.hubpages.com/signing-up-for-kontera/" target="_blank" rel="noopener noreferrer">Kontera</a> account numbers and identifiers.
<img title="HubPages Affiliate Settings" src="https://www.blogincomemodel.com/wp-content/uploads/hubpages-affiliate-settings-300x291.jpg" alt="HubPages Affiliate Settings" width="300" height="291" />
This is also where you will want to add your <a rel="nofollow" href="http://learningcenter.hubpages.com/setting-up-google-analytics/" target="_blank" rel="noopener noreferrer">Google Analytics</a> tracking code so you can monitor more in-depth statistics about your hubs.
Last, but not least, be sure to create a custom URL / referrer tracker so you can make money off of anyone you refer to HubPages as well.
<h3>Boosting Your Profile Score</h3>
Now, to get dofollow links back to your blog through your hubs, you will need to get a profile score of 75 or higher. With a semi-passive approach, it took two weeks, two hubs, and about 13 comments on other hubs, forum posts, and questions to get the score needed. I’m sure that can be done faster with a little more time spent on the network, but as you can see, it doesn’t take too much to get there, activity wise.
<h3>Building Great Hubs</h3>
To build great hubs that make money, you will want to do some keyword research based on your topic. Use tools such as <a rel="nofollow" href="https://adwords.google.com/select/KeywordToolExternal" target="_blank" rel="noopener noreferrer">Google Adwords Keyword Tool</a> and be sure to enable the Estimated Avg. CPC column so you can see the keyword phrases that get the highest dollar amount to ensure better Adsense earnings.
<img title="Google Adwords Keywords Tool CPC" src="https://www.blogincomemodel.com/wp-content/uploads/google-adwords-keyword-tool-cpc-column-300x178.jpg" alt="Google Adwords Keywords Tool CPC" width="300" height="178" />
Great hubs consist of multiple elements – text, photos, video, Ebay, and Amazon modules will give your hub an overall higher score as well as more revenue options.
<h3>Monitoring Your Adsense Earnings</h3>
One way to see how your hubs are coming along in the monetization department is to always remember to create an individual URL channel for each of your hubs individually. To do this, go into your Google Adsense account and click on the Adsense Setup tab, then Channels. Switch to URL channels, and Add a New URL Channel which will be a direct link to your hubs.
<img title="Google Adsense Custom URL Channels for HubPages" src="https://www.blogincomemodel.com/wp-content/uploads/adsense-hubpages-url-channel.jpg" alt="Google Adsense Custom URL Channels for HubPages" width="550" height="64" />
This way, you will see which ones specifically get clicks and how much they make.
<h3>Promoting Your Hubs</h3>
Part of your hub’s score and profile score comes from the popularity of your hubs. Therefore, it is important to do things such as build a few links to them via <a rel="nofollow" href="http://hubpages.com/hub/Promote-HubPages-Using-CommentLuv" target="_blank" rel="noopener noreferrer">blog commenting</a> and <a href="https://www.stayonsearch.com/7-social-bookmarking-tools-you-should-know-about" target="_blank" rel="noopener noreferrer">social bookmarking</a>, especially on sites that drive a lot of traffic such as <a rel="nofollow" href="http://www.viperchill.com/stumbleupon-traffic/" target="_blank" rel="noopener noreferrer">StumbleUpon</a>. Also, if you have a Twitter account, be sure to tweet it out to your followers, share it on Facebook, etc.
<h3>Your Take on HubPages</h3>
Do you use HubPages for link building and making money online? Share your experience in the comments!The post <a href="https://www.stayonsearch.com/using-hubpages-to-make-money-online-and-build-backlinks-to-your-blog">Using HubPages to Make Money Online and Build Backlinks to Your Blog</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></content:encoded>
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<item>
<title>Without Analytics, You Might As Well Be Working In The Dark</title>
<link>https://www.stayonsearch.com/without-analytics-you-might-as-well-be-working-in-the-dark</link>
<dc:creator><![CDATA[Mark Thompson]]></dc:creator>
<pubDate>Thu, 10 Feb 2011 12:00:21 +0000</pubDate>
<category><![CDATA[Analytics]]></category>
<category><![CDATA[alexa ranking]]></category>
<category><![CDATA[analytics]]></category>
<category><![CDATA[google analytics]]></category>
<guid isPermaLink="false">https://www.stayonsearch.com/?p=8977</guid>
<description><![CDATA[Have you ever tried running in the dark? I know you can’t – I have tried. It is the same with running a website. If you don’t know what is happening inside your site, you won’t be able to steer it towards success. Unfortunately, very few of us tend to pay attention to analytics and […]
The post <a href="https://www.stayonsearch.com/without-analytics-you-might-as-well-be-working-in-the-dark">Without Analytics, You Might As Well Be Working In The Dark</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></description>
<content:encoded><![CDATA[Have you ever tried running in the dark? I know you can’t – I have tried. It is the same with running a website. If you don’t know what is happening inside your site, you won’t be able to steer it towards success. Unfortunately, very few of us tend to pay attention to analytics and depend on guesswork and intuition. But, it need not be that way. With some free analytic tools you can know how the clock ticks inside your website.
<h3><img class="alignnone size-full wp-image-8978" title="analytics" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/02/analytics.jpg" alt="" width="500" height="270" /></h3>
<h3>Google Analytics </h3>
<h3><img class="size-full wp-image-8979 alignright img-right" title="google analytics working" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/02/google-analytics-working.jpg" alt="" width="196" height="439" /></h3>
Google Analytics is a great tool which you as a website owner or master must use to gather information about the traffic coming into your site. This free tool provides you with all the information you need about visitors coming to your site. It will help you in knowing where your visitors come from and how they behave when inside your site. You can even analyze the pages each person visits, buttons which they click and the path of exit. You can get fine grained information about the region from where your visitors arrive and even the exact IP of their network. Google Analytics is an awesome tool to understand the dynamics of a website.
I have known web masters who spend the entire day analyzing their traffic. But, what’s more important is to respond effectively and fine tune your site. Here is great example of how a website managed to change the profile of visitors, using Google Analytics. For a website I worked for earlier, I found that the traffic was coming mostly from Asian countries whereas the owner wanted an American audience. I found that most of the images used were Oriental which we later changed, giving it an American look. I was not surprised to find that we started getting more traffic from US and Europe. We even changed the content to suit American taste. This is what I call proactive adaptation. Without Analytics we would never have known about our traffic, let alone modify our web strategy.
<h3>Alexa Ranking</h3>
This is another huge site for gathering information about web traffic. I have used it to find out more about my competitors. Once, traffic to my site jumped dramatically without any reason. When I went to Alexa I found that my rival’s traffic was down to zero – possibly because their servers had gone down. Without Alexa we would never have known the reason for this sudden upsurge in traffic – probably we would have celebrated our success with a glass of Sherry, thinking we had arrived, only to realize later that we are back to our old numbers.
Analytics is therefore critical to see what is going on inside our website and plan into the future. Running a website without Analytics is as good as groping in the dark.The post <a href="https://www.stayonsearch.com/without-analytics-you-might-as-well-be-working-in-the-dark">Without Analytics, You Might As Well Be Working In The Dark</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></content:encoded>
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<item>
<title>Create 100% SEO Friendly Pages With the New Website Auditor 2.0</title>
<link>https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0</link>
<dc:creator><![CDATA[Mark Thompson]]></dc:creator>
<pubDate>Wed, 25 Aug 2010 12:05:01 +0000</pubDate>
<category><![CDATA[SEO]]></category>
<category><![CDATA[Tools]]></category>
<category><![CDATA[seo spyglass]]></category>
<category><![CDATA[tools]]></category>
<category><![CDATA[website auditor]]></category>
<guid isPermaLink="false">https://www.stayonsearch.com/?p=5733</guid>
<description><![CDATA[For any company or internet marketer who is looking to better optimize their website for the search engines, it can be a huge time saver to have software that can gather important site data that the search engine analyze when ranking your site. Meet the new and improved Website Auditor 2.0. This powerful piece of […]
The post <a href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0">Create 100% SEO Friendly Pages With the New Website Auditor 2.0</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></description>
<content:encoded><![CDATA[For any company or internet marketer who is looking to better optimize their website for the search engines, it can be a huge time saver to have software that can gather important site data that the search engine analyze when ranking your site. Meet the new and improved <a href="https://www.stayonsearch.com/websiteauditor">Website Auditor 2.0</a>. This powerful piece of software and SEO tool, can help you to quickly gather everything you will need to better optimize your site. From on-page SEO, to Social Media data, to various off-site SEO data; Website Auditor will do it all.
I have tried lots of different SEO software products, including WebCEO and IBP, and truly beleive Website Auditor has an edge over the others. For the most part they all provide similar data, however Website Auditor is able to create clean reports that are super easy to understand. The problem I was having with the other products, we it was more like a data dump of information, which made it hard to make anything from the reports. Not the case with Website Auditor.
Check out why it is so clean and simple to use.
<h2>Tour of Website Auditor 2.0 Reports</h2>
For starters, Website Auditor will provide you all of the high-level data about a website to give you a birds-eye view of the site. That includes PR, Alex Rank, Pages Indexed, Inbound Links, Domain Age, Traffic Estimates (Compete), Domain IP Address, and if you are listing in directories like DMOZ and Yahoo.
PR Distribution 

What I love about Website Auditor, is not only do they provide your PageRank for your homepage, but the distribution of PageRank across ALL of your pages on your site. This makes it extremely easy to identify the pages that search engines find most valuable. It can also identify opportunities in your SEO strategy, for pages that need attention to increase their organic visibility.
<a rel="attachment wp-att-5736" href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0/pr-distribution"><img class="alignnone size-full wp-image-5736" title="PR-distribution" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/08/PR-distribution.jpg" alt="" width="550" height="118" /></a>
Top 10 Linked to Pages
The top 10 linked-to pages will show you which pages on your site are receiving the most inbound links. For anyone with a blog, this can help to show which pages are gaining the most popularity and what topics are more likely to used as link bait.
<a rel="attachment wp-att-5737" href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0/pr-distribution-2"></a><a rel="attachment wp-att-5741" href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0/most-linked-pages"><img class="alignnone size-full wp-image-5741" title="most-linked-pages" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/08/most-linked-pages.jpg" alt="" width="550" height="243" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/08/most-linked-pages.jpg 550w, https://www.stayonsearch.com/wp-content/uploads/2010/08/most-linked-pages-300x132.jpg 300w" sizes="(max-width: 550px) 100vw, 550px" /></a>
HTTP Status Code
What I love about the HTTP status report is that it is very clean and easy to read. You can see a high level overview of which pages are OK, as well as other pages that are either being redirected or are receiving the dreaded 404 error. Personally I have seen sites that have hundreds and even thousands of 301 redirects, which is not necessarily good for SEO. Using this report you can clean up the site and minimize the 301 redirects and 404 errors, making your site much cleaner and better organized.
<a rel="attachment wp-att-5739" href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0/http-status-codes"><img class="alignnone size-full wp-image-5739" title="http-status-codes" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/08/http-status-codes.jpg" alt="" width="550" height="215" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/08/http-status-codes.jpg 550w, https://www.stayonsearch.com/wp-content/uploads/2010/08/http-status-codes-300x117.jpg 300w" sizes="(max-width: 550px) 100vw, 550px" /></a>
Pages Indexed
The # of pages indexed is a very important report to analyze. Why? Because if a search engine doesn’t know about certain pages on your site, you have no chance of that page getting ranked. Using this report you can identify and work at getting ALL of those deep pages indexed by the search engines. You can drill down to see which pages you need to drive more links to and work on your internal link structure, so that more pages start to get indexed.
<a rel="attachment wp-att-5738" href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0/pages-indexed"><img class="alignnone size-full wp-image-5738" title="pages-indexed" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/08/pages-indexed.jpg" alt="" width="550" height="120" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/08/pages-indexed.jpg 550w, https://www.stayonsearch.com/wp-content/uploads/2010/08/pages-indexed-300x65.jpg 300w" sizes="(max-width: 550px) 100vw, 550px" /></a><a rel="attachment wp-att-5740" href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0/link-destination"></a>
Link Destination
I thought this was a pretty cool report, that no other SEO software provides. This will show you the number and percentage of links that point to internal pages within your site, versus links that go to external websites. This can be useful if you notice that you have very few internal links, it can be correlated to the number of pages that are indexed. 

<a rel="attachment wp-att-5740" href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0/link-destination"><img class="alignnone size-full wp-image-5740" title="link-destination" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/08/link-destination.jpg" alt="" width="550" height="119" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/08/link-destination.jpg 550w, https://www.stayonsearch.com/wp-content/uploads/2010/08/link-destination-300x64.jpg 300w" sizes="(max-width: 550px) 100vw, 550px" /></a>
<h2>Optimize Specific Pages 
</h2>
Another awesome feature is the ability to optimize and focus on individual pages within your site that you are trying to get ranked organically. Website Auditor will scan your site and pull information on each page/post on your site. You can then click any of the pages to further analyze.
<a rel="attachment wp-att-5931" href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0/analyze-a-page"><img class="alignnone size-full wp-image-5931" title="analyze-a-page" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/08/analyze-a-page.jpg" alt="" width="550" height="175" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/08/analyze-a-page.jpg 550w, https://www.stayonsearch.com/wp-content/uploads/2010/08/analyze-a-page-300x95.jpg 300w" sizes="(max-width: 550px) 100vw, 550px" /></a>
After it has completed the analysis, it will give you a bunch of data to show you which aspects of the page need to be improved. In the graphic below you will see that the page titles need to be reworked to better optimize for the terms I am going for.
<a rel="attachment wp-att-5929" href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0/optimization-rate"><img class="alignnone size-full wp-image-5929" title="optimization-rate" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/08/optimization-rate.jpg" alt="" width="550" height="265" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/08/optimization-rate.jpg 550w, https://www.stayonsearch.com/wp-content/uploads/2010/08/optimization-rate-300x144.jpg 300w" sizes="(max-width: 550px) 100vw, 550px" /></a>
It will also check the competitors in Google for the terms I am trying to rank for, to have a better idea as to how hard it will be to rank with or above them.
<a rel="attachment wp-att-5930" href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0/competitors"><img class="alignnone size-full wp-image-5930" title="competitors" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/08/competitors.jpg" alt="" width="550" height="169" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/08/competitors.jpg 550w, https://www.stayonsearch.com/wp-content/uploads/2010/08/competitors-300x92.jpg 300w" sizes="(max-width: 550px) 100vw, 550px" /></a>
Other Awesome Features
<ul>
<li>Manage Multiple Projects: Easily manage multiple client projects so that you can quickly pull reports, update statistics, and analyze the data.</li>
<li>Scheduling: One of my favorite features is you can set it and forget it. Schedule when you want the software to run and it will automatically update your projects while you sleep.</li>
<li>Branded Reporting: If you are going to be showing these reports to a client, you want them to look professional and have the same look and feel of your company branding. Easily add your company information and logo to make a seamless report.</li>
<li>Software Updates: Since the search engines are always making updates, it can cause the software to not be able to access certain data. With the automatic updates, you will be able to stay up-to-date and make sure you can pull in all of the necessary data.</li>
</ul>
<h2>Other SEO Powersuite Products</h2>
SEO Powersuite offers not only <a href="https://www.stayonsearch.com/websiteauditor">Website Auditor 2.0</a>, but a whole suite of Internet Marketing products to help you automate tasks that could save you hours and hours if you did manually. 

<a rel="attachment wp-att-5757" href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0/sps-box"><img class="size-full wp-image-5757 alignleft img-left" title="sps-box" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/08/sps-box.png" alt="" width="126" height="134" /></a><a href="https://www.stayonsearch.com/seospyglass">SEO PowerSuite</a>
SEO PowerSuite is made up of four software tools in one pack that, when put together, creates the ultimate SEOs toolkit. You get Website Auditor, Link Assistant, Rank Tracker, and SEO SpyGlass each piece of software focused on a particular area of Search Engine Optimization. If you are serious about SEO, I would strongly recommend getting the entire suite. You can also receive a bit of a discount if you purchase the entire suite.
<a rel="attachment wp-att-5751" href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0/la-box"><img class="size-full wp-image-5751 alignleft img-left" title="la-box" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/08/la-box.png" alt="" width="126" height="134" /></a><a href="https://www.stayonsearch.com/linkassistant">Link Assistant</a> 
LinkAssistant is the all-in-one link building manager, allowing you to add, track, and manage your link building efforts. For any link builder or SEO who wants to keep track of the links they are building, this is the ultimate tool. No more having to update an excel spreadsheet with your link building progress, everything is managed for you. Become more efficient with your link building efforts by being better organized and effective with acquiring high quality links.
<a rel="attachment wp-att-5752" href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0/rt-box"><img class="size-full wp-image-5752 alignleft img-left" title="rt-box" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/08/rt-box.png" alt="" width="126" height="134" /></a><a href="https://www.stayonsearch.com/ranktracker">Rank Tracker</a> 
Rank Tracker is a SEOs best friend, because it can check all of your clients websites organic rankings with the push of a button. Have the ability to check up to 663 different search engines, including all of the major search engines and countries. The best part about Rank Tracker is the ability to set up automated tasks that can run every day, week, or month so that you don’t have to keep manually going back to update your ranking reports.
<a rel="attachment wp-att-5753" href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0/sg-box"><img class="size-full wp-image-5753 alignleft img-left" title="sg-box" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/08/sg-box.png" alt="" width="126" height="134" /></a><a href="https://www.stayonsearch.com/seospyglass">SEO SpyGlass</a>
SEO Spyglass queries multiple search engines to digg down deep for places you or your competitors are receiving backlinks from. This can be a great way to spy on your competitors and find new link building opportunities. Just launch SEO SpyGlass, and in a matter of minutes you will know everything humanly possible about why ANY site ranks well.The post <a href="https://www.stayonsearch.com/create-100-seo-friendly-pages-with-the-new-website-auditor-2-0">Create 100% SEO Friendly Pages With the New Website Auditor 2.0</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></content:encoded>
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<title>How To Make My Website Attractive, Without Overhauling The Design Frequently</title>
<link>https://www.stayonsearch.com/how-to-make-my-website-attractive-without-overhauling-the-design-frequently</link>
<dc:creator><![CDATA[Mark Thompson]]></dc:creator>
<pubDate>Thu, 11 Mar 2010 12:00:51 +0000</pubDate>
<category><![CDATA[Design/Development]]></category>
<category><![CDATA[design]]></category>
<category><![CDATA[web design]]></category>
<guid isPermaLink="false">https://www.stayonsearch.com/?p=2244</guid>
<description><![CDATA[Businesses offering an online storefront, know very well about the importance that this medium holds for their overall business sales. This becomes all the more true for those businesses whose only storefront is their online avatar, with no other brick and mortar presence. It is useful to think from the perspective of the loyal customer […]
The post <a href="https://www.stayonsearch.com/how-to-make-my-website-attractive-without-overhauling-the-design-frequently">How To Make My Website Attractive, Without Overhauling The Design Frequently</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></description>
<content:encoded><![CDATA[Businesses offering an online storefront, know very well about the importance that this medium holds for their overall business sales. This becomes all the more true for those businesses whose only storefront is their online avatar, with no other brick and mortar presence.
It is useful to think from the perspective of the loyal customer who makes frequent trips to your online store. This person is extremely familiar with the nuances of your website, and a sudden, drastic change in its appearance will only confuse the individual with him or her having to carefully browse through and look at all your pages in order to determine where the previous links now lay.
In this context, it would be useful for you to note the sections of your website which are most commonly traversed by visitors, and make sure that the changes in these portions are really minimal. For instance, if the majority of your customers head straight to the ‘Purchase’ section of your website, make sure that the ‘Purchase’ link on the redesigned version is located at more or less the same place as earlier.
Broadly, any major change made to the design of the website should be done keeping the interest of customers in mind. If it is done only to please your creative side, or worse, to keep your web designer busy, then the whole purpose of redesigning or overhauling your website as the case may be, is not being achieved.
In this context, it would be immensely useful to inform all your customers about any major redesign initiative being undertaken on your website. To make the process hassle free and convenient for you, you could always set up a follow up autoresponder which will send out emails for the same and also follow up on them.
Essentially, the question to ask yourself constantly is “<a rel="nofollow" target="_blank" href="http://internetbusinessbts.com/building-website.html">How can I make my website attractive</a>” without destroying the familiarity that customers have with the existing design?
Most often, simple, subtle and basic changes should do the trick for you. For instance, you could change the colors of the buttons and links on your website, without changing their location. That way, your customers will continue to click where they always did, and yet find that the same experience has become a little more colorful!!
<a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/03/iStock_000004522597XSmall.jpg"><img class="alignnone size-full wp-image-2249 img-none" title="iStock_000004522597XSmall" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/03/iStock_000004522597XSmall.jpg" alt="" width="635" height="228" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/03/iStock_000004522597XSmall.jpg 960w, https://www.stayonsearch.com/wp-content/uploads/2010/03/iStock_000004522597XSmall-300x108.jpg 300w, https://www.stayonsearch.com/wp-content/uploads/2010/03/iStock_000004522597XSmall-768x276.jpg 768w" sizes="(max-width: 635px) 100vw, 635px" /></a>
You can also consider increasing the number of pages of your website by adding additional content to it, rather than redesigning and repackaging what you already have. Additional content is what will pull more and more customers as well as the search engines towards your website.
With cheap reliable hosting commonly on offer, this should not be a problem for you at all, since increasing the overall number of pages would not push up your total web space requirement much, in light of the ample space that these hosting service providers offer.
Additional pages make particular sense for any time bound or seasonal promotional activity that you might be undertaking. These could even be designed in a novel and attractive way which will keep your creative instincts happy and at the same time, attract more and more customers.
Thus, as you can clearly see, simple changes alone can work wonders for your website. Simply make sure that you plan ahead very well, and apply sufficient doses of common sense, while going about or even considering redesigning your website.
<h2>About The Authors</h2>
Lena Morrish & Dima Nikolayenko, founders and developers of InternetBusinessBTS.com Co. 
In their FREE e-mail course “7 Vital Facts You Should Know Before Starting an Internet Business” you will find a comprehensive guide on how to start your internet business, find <a rel="nofollow" target="_blank" href="http://internetbusinessbts.com/low-cost-web-hosting.html">cheap reliable hosting</a> for your website, how to use such features like <a rel="nofollow" target="_blank" href="http://internetbusinessbts.com/autoresponder-software.html">follow up autoresponder</a> to effectively build and take care of your customer base, and much more.The post <a href="https://www.stayonsearch.com/how-to-make-my-website-attractive-without-overhauling-the-design-frequently">How To Make My Website Attractive, Without Overhauling The Design Frequently</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></content:encoded>
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<title>Live From SMX Seattle: Conversion Optimization – Winning After They Arrive</title>
<link>https://www.stayonsearch.com/live-from-smx-seattle-conversion-optimization-winning-after-they-arrive</link>
<dc:creator><![CDATA[Mark Thompson]]></dc:creator>
<pubDate>Thu, 05 Jun 2008 02:24:55 +0000</pubDate>
<category><![CDATA[News]]></category>
<category><![CDATA[SEO]]></category>
<category><![CDATA[conversion optimization]]></category>
<category><![CDATA[google website optimizer]]></category>
<category><![CDATA[seattle]]></category>
<category><![CDATA[smx advanced]]></category>
<category><![CDATA[tom leung]]></category>
<guid isPermaLink="false">http://www.greendotinteractive.com/blog/?p=29</guid>
<description><![CDATA[Moderator: Jeffrey Rohrs, Vice President, Marketing, ExactTarget Speakers: Scott Brinker, President and CTO of Ion Interactive Robert Bergquist, CEO of Widemile Tom Leung, Business Product Manager at Google Jonathon Mendez, Founder and CEO of RAMP Digital Tom Leung talked about creating a great ad and beautiful landing pages. Ad Creative: 0-3 seconds, 3% of pixels, […]
The post <a href="https://www.stayonsearch.com/live-from-smx-seattle-conversion-optimization-winning-after-they-arrive">Live From SMX Seattle: Conversion Optimization – Winning After They Arrive</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></description>
<content:encoded><![CDATA[<a class="flickr-image" title="SMX Advanced: Conversion Optimization - Winner After They Arrive" rel="nofollow" target="_blank" href="http://www.flickr.com/photos/26828262@N05/2552821346/"></a><a rel="nofollow" target="_blank" href="http://flickr.com/photos/26828262@N05/2552821346/"><img class="alignnone size-full wp-image-30" style="float:none" title="SMX Advanced: Conversion Optimization" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2008/06/smx-advanced-conversion-session.jpg" alt="smx advanced, seattle, conversion optimization" width="500" height="356" srcset="https://www.stayonsearch.com/wp-content/uploads/2008/06/smx-advanced-conversion-session.jpg 587w, https://www.stayonsearch.com/wp-content/uploads/2008/06/smx-advanced-conversion-session-300x214.jpg 300w, https://www.stayonsearch.com/wp-content/uploads/2008/06/smx-advanced-conversion-session-400x284.jpg 400w" sizes="(max-width: 500px) 100vw, 500px" /></a>
Moderator:
Jeffrey Rohrs, Vice President, Marketing, ExactTarget
Speakers:
Scott Brinker, President and CTO of Ion Interactive
Robert Bergquist, CEO of Widemile
Tom Leung, Business Product Manager at Google
Jonathon Mendez, Founder and CEO of RAMP Digital
Tom Leung talked about creating a great ad and beautiful landing pages.
<ul>
<li>Ad Creative: 0-3 seconds, 3% of pixels, no commitment</li>
<li>Landing Pages – 0-20 Seconds, 100% of pixels, committed</li>
<li>Closing Pages: 2-3 Minutes, 100% of pixels, significant commitment</li>
</ul>
He gave this funny acronym, HiPPO – Highest Paid Person in the Organization Decides. With testing you will have evidence as to which test was more effective, compared to your executives going with what they assume is right.
He shows a step by step process on how to use <a rel="nofollow" href="https://www.google.com/analytics/siteopt/splash" target="_blank" rel="noopener noreferrer">Google’s Website Optimizer</a>. He then showed actual Google tests they ran with the optimizer.
<ul>
<li>Gmail – increased sign up rate by 30%</li>
<li>Picasa – increased downloads by 30%</li>
</ul>
*He makes a key point in regards to testing. Testing is not only there to improve your conversion, it’s there to make sure you don’t kill your conversion rate by assuming that it will work.
Tom went into what resources you will need to perform these A/B and Multivariate tests.
<ul>
<li>Designer: To design the different layout, buttons, headlines, images, etc…</li>
<li>Manager: To communicate with the client on their goals and objectives from the tests.</li>
<li>Developer: To implement the actual changes on the site.</li>
</ul>
A key point during testing is you must have a commitment from everyone as well as the leadership from your marketing department. “I will not spend more money on a site, if I do not know if it converts properly”
He announced the Website Optimizer, Website Workout. Learn more about the <a rel="nofollow" href="http://www.google.com/websiteoptimizer/workout/index.html" target="_blank" rel="noopener noreferrer">website workout contest by Google</a>.
Scott Brinker started off by stating that all clicks are not created equal.
He brought up the concept of trying to move away from the traditional landing page (headline, description, form). We need to move to a Landing Page 2.0 concept. He goes on to explain what Landing Page 2.0 is.
<ul style="margin-left: 72pt">
<li>More than a page</li>
<li>Creative Experience design</li>
<li>Rich media (flash, video, avatars)</li>
<li>Interactive widgets, applications</li>
<li>Social media interfaces</li>
<li>Mobile Optimization</li>
</ul>
His next point was, 3 different ways to scale:
<ul>
<li>
<div>Test Scaling 
</div>
<ul>
<li>Increase the number of alternate page elements and layouts being tested</li>
<li>A/B vs Multivariate techniques</li>
<li>However to the outside world, the user only sees one page</li>
</ul>
</li>
<li>
<div>Horizontal Scaling 
</div>
<ul>
<li>Increase the number of distinct landing page “destinations”</li>
<li>Long tail ads mapped to long tail landing pages</li>
<li>Landing page ratio (LPR) metric</li>
<li>Optimizing by tighter message</li>
</ul>
</li>
<li>
<div>Vertical Scaling 
</div>
<ul>
<li>Increase the number of pages in a specific landing destination</li>
<li>Micro-sites and conversion paths</li>
<li>Evolve beyond POLP (plain old landing pages)</li>
<li>Behavioral Optimization</li>
</ul>
</li>
</ul>
Things to think about when develop landing pages.
<ul>
<li>
<div>Directed behavioral segmentation</div>
<ul>
<li>Segment by geography, industry, pain point, identity, role, desire, purchase stage, knowledge</li>
</ul>
</li>
<li>
<div>The most important aspect is Audience Segmentation. Identify who these visitors are.</div>
<ul>
<li>Find out who your ideal customer is and then run some test</li>
</ul>
</li>
</ul>
Jonathon Mendez started off by talking about how user controlled applications like search, do so well. The reason is that it gives the user control of what they are looking for. The key is to give users the ability to define their experience
He showed a diagram, where he flipped the sales funnel. He said that we should start to think of marketing in these terms.
<ul style="margin-left: 72pt">
<li>Content (location)</li>
<li>Context (relevant)</li>
<li>Intelligence (content)</li>
<li>Tools (search)</li>
</ul>
Robert Bergquist:
<ul>
<li>87% not satisfied with their testing</li>
<li>60% doing no testing or optimization of any kind</li>
</ul>
He talked about 3 things you need to do to optimize your website
<ul>
<li>Analyze your audience and its needs – make as many assumptions as you would like so you can test those assumptions</li>
<li>Embrace marketing and design best practices</li>
<li>Test everything – all your assumptions</li>
</ul>
Related blog posts on this session: 

<a rel="nofollow" href="http://www.seroundtable.com/archives/017300.html" target="_blank" rel="noopener noreferrer">Conversion Optimization: Winning After They Arrive</a>by Scott Brinker
<a rel="nofollow" href="http://www.webpronews.com/topnews/2008/06/03/smx-amazin-conversion-optimization" target="_blank" rel="noopener noreferrer">SMX: Amazin’ Conversion Optimization</a> by David UtterThe post <a href="https://www.stayonsearch.com/live-from-smx-seattle-conversion-optimization-winning-after-they-arrive">Live From SMX Seattle: Conversion Optimization – Winning After They Arrive</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></content:encoded>
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<title>Top Reasons Why Your Website Doesn’t Convert</title>
<link>https://www.stayonsearch.com/top-reasons-why-your-website-doesnt-convert</link>
<dc:creator><![CDATA[Mark Thompson]]></dc:creator>
<pubDate>Mon, 03 Dec 2012 20:30:03 +0000</pubDate>
<category><![CDATA[Design/Development]]></category>
<guid isPermaLink="false">https://www.stayonsearch.com/?p=15208</guid>
<description><![CDATA[Have you been working for a long time to build the perfect website but you still can’t figure out why your website doesn’t convert? It’s a hard pill to swallow. After all, your website is a thing of beauty in your eyes. However, you’ve gone half a year without a sale. Hmm. What happened? Actually, […]
The post <a href="https://www.stayonsearch.com/top-reasons-why-your-website-doesnt-convert">Top Reasons Why Your Website Doesn’t Convert</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></description>
<content:encoded><![CDATA[Have you been working for a long time to build the perfect website but you still can’t figure out why your website doesn’t convert? It’s a hard pill to swallow. After all, your website is a thing of beauty in your eyes. However, you’ve gone half a year without a sale. Hmm. What happened?
Actually, there are many reasons for this phenomenon. It’s a lot like trying to write a hit song. It’s hard to predict the patterns of the listener. By the same token, it’s difficult to predict the patterns of the user. However, there are some common web design errors that could be preventing your website from making conversions. So, stop tweaking the graphics on your website and think about these five causes for high <a href="https://www.stayonsearch.com/5-effective-ways-to-reduce-website-bounce-rate">bounce rates</a> on websites.
<h2>Lack of Hooks</h2>
<img class="aligncenter size-full wp-image-15219" title="call-to-action-button-template" src="https://www.stayonsearch.com/wp-content/uploads/2012/12/call-to-action-button-template.jpg" alt="" width="500" height="279" srcset="https://www.stayonsearch.com/wp-content/uploads/2012/12/call-to-action-button-template.jpg 500w, https://www.stayonsearch.com/wp-content/uploads/2012/12/call-to-action-button-template-300x167.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" />
Sometime the reason a website won’t convert is quite simple. You must give people an easy opportunity to let you know that they are interested. If you’re not doing, how with they ever make a purchase from you? In many cases, they won’t make a purchase from you on the first visit, but giving them an opportunity to sign up for your newsletter is something they can commit to. With this, they’ll be more likely to remember your company when the time comes for them to make a purchase.
A lead generation sheet that invites users to give you some information should be placed above the fold. This refers to a newspaper figure of speech that means on the top of the front page. In web terms, it means somewhere toward the top of the front page. Some websites have a hard time converting because of this mistake. Don’t allow your business to make it, too.
<h2>Ugly Graphics</h2>
1998 was a good year for French Wine, but it was a terrible year for web design. If that is when you designed your website, it likely hasn’t aged well. One of the biggest reasons a website doesn’t convert is because of poor design. A website that looks like it was designed by an amateur does not reflect favorably on the business it represents. However, a website that functions well and looks like it was designed by professionals can do much to build the authority of your business within its field.
You might need to completely do away with your current website and start from scratch. It may be painful to think about, but consider it like moving to a bigger, better house. Once you’ve transitioned to the new website, you’ll be happy when you see your conversion rate improve.
<h2>Navigation That Doesn’t Make Sense</h2>
<img class="aligncenter size-full wp-image-15216" title="complicated-navigation-ipad-app" src="https://www.stayonsearch.com/wp-content/uploads/2012/12/complicated-navigation-ipad-app.jpg" alt="" width="700" height="320" srcset="https://www.stayonsearch.com/wp-content/uploads/2012/12/complicated-navigation-ipad-app.jpg 700w, https://www.stayonsearch.com/wp-content/uploads/2012/12/complicated-navigation-ipad-app-300x137.jpg 300w" sizes="(max-width: 700px) 100vw, 700px" />
One of the reasons for a high bounce rate on websites is that it’s difficult to navigate. Ask yourself how customers use your site? Do they bounce after only a few clicks? Your problem might be <a href="https://www.stayonsearch.com/rules-of-successful-site-navigation">navigation</a>. Sometimes having multiple navigation bars or buttons with confusing labels can cause people to get the heck out of dodge.
An easy way to test your website’s usability is to visit it from several different platforms. Spend some time trying to navigate through it while on a smartphone, a laptop or on a tablet device. Chances are you’ll see some room for improvement. You might even see some room for simplification, which is one of the best techniques for improving a website’s usability. Don’t give people an opportunity to be distracted.
<h2>No Direction</h2>
When people land on your homepage, what do they do next? Do you have clear instructions for them? See, one of the best things you can do is have a call to action toward the top of the home page on your website. Make sure it’s above the fold (high up on the front page).
<h2>Chicken Scratch Typography</h2>
<img class="aligncenter size-full wp-image-15212" title="typography" src="https://www.stayonsearch.com/wp-content/uploads/2012/12/typography.jpg" alt="" width="640" height="320" srcset="https://www.stayonsearch.com/wp-content/uploads/2012/12/typography.jpg 640w, https://www.stayonsearch.com/wp-content/uploads/2012/12/typography-300x150.jpg 300w" sizes="(max-width: 640px) 100vw, 640px" />
It’s a simple fact of life that as people get older, their eyesight begins to wear out. Because of this, the type on a lot of websites can be difficult to read. This can be a problem for your business, especially considering that a large number of senior citizens (more than half, and the number continues to grow) are on the web. For this reason, you might consider switching to a 16-point font.The post <a href="https://www.stayonsearch.com/top-reasons-why-your-website-doesnt-convert">Top Reasons Why Your Website Doesn’t Convert</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></content:encoded>
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<item>
<title>Six Outbound Linking Tips for Free Blog Promotion</title>
<link>https://www.stayonsearch.com/six-outbound-linking-tips-for-free-blog-promotion</link>
<dc:creator><![CDATA[Mark Thompson]]></dc:creator>
<pubDate>Mon, 12 Dec 2011 16:01:46 +0000</pubDate>
<category><![CDATA[Blogging]]></category>
<category><![CDATA[linking out]]></category>
<category><![CDATA[outbound linking]]></category>
<guid isPermaLink="false">https://www.stayonsearch.com/?p=13756</guid>
<description><![CDATA[Generosity is a great virtue. Even in terms of blogging, you can use this virtue to promote your blog for no cost at all. One way of showing your generous side to niche bloggers is by linking out to their blogs. However, many bloggers complain that they see little or no results from outbound linking. […]
The post <a href="https://www.stayonsearch.com/six-outbound-linking-tips-for-free-blog-promotion">Six Outbound Linking Tips for Free Blog Promotion</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></description>
<content:encoded><![CDATA[Generosity is a great virtue. Even in terms of blogging, you can use this virtue to promote your blog for no cost at all. One way of showing your generous side to niche bloggers is by linking out to their blogs. However, many bloggers complain that they see little or no results from outbound linking. Have you tried outbound linking on your blog ever?
Without a doubt, linking out to other blogs in your niche can help you attract some instant attention. But there are some tips that you need to follow to make the most of this free blog promotion strategy.
Here’re some of the most important ones that you can try.
#1. Link Out Only to Enrich the Value of Your Own Content 
Selection of articles or blog posts that you want to link out to is the most vital part that you need to focus on. Remember, the internet is simply overflowing with low-quality content. While linking out, you should choose only those topics or posts that increase the overall value of your blog’s content. If you link to poorly-written content, outbound linking will definitely bring no results.
#2. Link Out to Build Relationships 
Outbound linking is a powerful strategy to expand your professional network of contacts in a niche industry. Prepare a list of bloggers who you are planning to build relationships with. Focus on connecting with those <a href="https://www.stayonsearch.com/will-niche-blogging-work-for-you">niche bloggers</a> who you think can bring you potential benefits in future. Link out to their posts or content so they can return the favor in some way or the other.
#3. Link to Active Commenters’ Blogs 
This is yet another important tip. If you want to get maximum benefits from outbound linking, you should try to link to those who comment on your blog on a regular basis. By adopting this strategy, you can encourage those bloggers to participate at your blog more actively.
#4. Target Small Blogs 
If you only link out to top blogs in your niche industry, you may not be able to attract those bloggers’ attention. Since<a href="https://www.stayonsearch.com/5-blogging-habits-that-makes-you-popular-and-rich"> popular blogs</a> are linked out very frequently, you can easily lose yourself in the crowd. That’s why, it’s a good strategy to link out to smaller blogs from where you can expect some immediate favor in return.
#5. Make the Subject of the Linked Post Evident 
Many times, people don’t click an outbound link simply because they are not sure where it will lead them. Of course, visitors are always interested in exploring more on a certain topic or subject. Therefore, it’s important to inform your readers a little about the posts you are linking out to.
#6. Become an Information Resource 
You can also use relevant outbound linking to become an information resource in your niche industry. Once people know that they will find valuable links and resources in your blog posts, they will return for more.
Relevant outbound linking enhances the overall value of your blog. It doesn’t only attract the attention of bloggers you link out to, but also builds your blog’s reputation in the eyes of search engines. Linking out is an excellent way of rewarding the blog community, and the value it brings can surprise just anyone.
I would love to hear your thoughts and personal experiences about linking out to other blogs or website. Please feel free to talk back in comments.The post <a href="https://www.stayonsearch.com/six-outbound-linking-tips-for-free-blog-promotion">Six Outbound Linking Tips for Free Blog Promotion</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></content:encoded>
</item>
<item>
<title>5 Blogging Habits That Makes You Popular And Rich</title>
<link>https://www.stayonsearch.com/5-blogging-habits-that-makes-you-popular-and-rich</link>
<dc:creator><![CDATA[Mark Thompson]]></dc:creator>
<pubDate>Fri, 09 Sep 2011 12:00:21 +0000</pubDate>
<category><![CDATA[Blogging]]></category>
<category><![CDATA[article marketing]]></category>
<category><![CDATA[become rich]]></category>
<category><![CDATA[blogging habits]]></category>
<category><![CDATA[blogging tips]]></category>
<category><![CDATA[drive targeted traffic]]></category>
<category><![CDATA[guest posting]]></category>
<category><![CDATA[link building]]></category>
<category><![CDATA[seo]]></category>
<category><![CDATA[social media]]></category>
<guid isPermaLink="false">https://www.stayonsearch.com/?p=12666</guid>
<description><![CDATA[I have learned so much from blogging. Although, as a young blogger, there are several hassles I encountered especially in the area of driving free traffic. Every blogger and internet marketer must pass through their own time of dryness. I call this “the wilderness experience.” It’s a time when nothing seems to be working. You’ve […]
The post <a href="https://www.stayonsearch.com/5-blogging-habits-that-makes-you-popular-and-rich">5 Blogging Habits That Makes You Popular And Rich</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></description>
<content:encoded><![CDATA[I have learned so much from blogging. Although, as a young blogger, there are several hassles I encountered especially in the area of driving free traffic. Every blogger and internet marketer must pass through their own time of dryness.
I call this “the wilderness experience.” It’s a time when nothing seems to be working. You’ve implemented everything but yet, your subscription box is lying fallow. What’s happening?
Sounds similar to your experience Huh? But do you know you can trounce this unhealthy feeling, and become the best blogger you’ve always wanted to be – well, in this jaw-dropping post, I unveil some blogging habits that takes you to the next level in your adventure.
They are simple and comes in no order. So, here’s what you have to do.
Read. Understand. Implement
1. Decide To Think And Ask Questions 
Thinking is a good habit. I like to take both together because they deal intensely with the emotional sequences of your life. As a blogger, you should schedule your time, in so a way that you set “thinking and asking” time as a priority. You may not understand what this would mean to your success, but it’s SO VITAL. Please do not regard thinking with worrying. Both are entirely different things.
Thinking constructively exposes answers that are within you. In fact, 80% of what you need to become a better you, is already inside of you. This sounds like motivational expose-e but that’s the truth.
You don’t have to travel miles to discover how awesome your abilities are. Worrying takes away your innate potentials and cause you to complain. Don’t give a place to worrying – replace with thoughtful questions and your life would become brand new.
Some questions you should ask yourself are:
<ul>
<li>– What is blogging?</li>
<li>– I’m I solving people’s problems?</li>
<li>– Why should people visit my blog anyway?</li>
<li>– Why is my traffic not growing?</li>
</ul>
I dare you to think about these emotional questions, as it applies and affects your blogging life. You would discover amazing ways to get through them – that’s the first approach to building and sticking with productive habits.
2. Stop Chasing The Wind (Worthless Stuffs) 
The wind may have direction but you don’t know where it comes from. A lot of bloggers are pursuing the wind, with the hope of hitting it big one day. Please can someone help me out here. “One day,” who invented it – I’m sure that word was coined by lazy people who takes delight in <a rel="nofollow" href="http://www.blast4trafficnow.net/15-things-bloggers-should-do-to-overcome-procrastination/" target="_blank" rel="noopener noreferrer">procrastination</a>.
A lot of things would go wrong when you chase the wind. No, not the usual wind, I mean when you neglect the real things that matters to your online business.
One major way bloggers chase the wind is Social networking. We all believe you must have a facebook page and network with twitter. If you look at this critically,<a href="https://www.stayonsearch.com/top-25-social-media-keyword-search-tools-and-engines" target="_blank" rel="noopener noreferrer"> social media</a> marketing takes some guts before anyone can succeed with it. One of my student complained to me about a week ago, that his niche blog is not bringing traffic.
After auditing his blog and the unique entertaining content he wrote, I discovered he has been wasting his time on twitter. I’m not saying they are worthless in totality – what I’m saying is that if you’re not getting results from your network of friends on these sites, QUIT and FOCUS on your primary site where you have 100% control. It’s a priceless blogging habit that makes for success.
3. Become A Guest Posting Maniac 
Guest posting is one traffic generation method that has no rivals. I have tried several way methods to get free <a rel="nofollow" href="http://www.blast4trafficnow.net/3-tips-to-drive-free-traffic-with-do-follow-blog-comments/" target="_blank" rel="noopener noreferrer">targeted traffic</a> to my blog, but guest posting beats all the strategies hands down. I don’t know about you, but you should develop this habit. It’s allowed to get stuck in it. Content is king but marketing is the queen. If you can take care of your queen, the big contract could still be won.
As I mentioned earlier, if all you do everyday is to write guest post, you will go places and become popular. I landed my first search engine optimization deal that is now paying my bills, as a result of guest posting. Please forgive me if I’m exalting this method. I don’t waste time on traditional article marketing, forum posting and all those rubbish. You have the best traffic system within you. Get lost in this habit and you’ll become popular and rich in your own way.
4. Content Is Still King 
Quality content is still the best meal of Google spiders and the recent panda that was conceived. You should develop this habit of churning out informative and unique content at all times. It’s a personal decision to make – when quality becomes your watchword, even the guest post you write is going to reflect your stand.
We all know what happened after the recent <a href="https://www.stayonsearch.com/google-panda-alrorithm-update-infographic" target="_blank" rel="noopener noreferrer">Google updates</a>. Several web 2.0 popular sites lost their pagerank and suffered real good. What happened? They adulterated their quality and Google had to infuse them. Don’t let that happen to you. Growing a blog is much more easier, when you concentrate all your energy and enthusiasm in writing quality content.
Since 2010 when I made this decision to always publish original content, I disposed all my article spinning tools and the results have been “HEAVENLY.” My niche sites are performing well with good positions on search engines. No, it’s not all about writing articles everyday, I write once a week but I take my time to make it phenomenal. Will you?
5. Just Take Action 
Action takers are achievers. Until you take that bold step, nothing changes. But you have got to make up your mind from the inside first. It’s your inside that controls your outside. It’s pretty difficult to practice what you just read, if your inner spirit is still sleeping and snoring.
Even though what you’ve learnt today isn’t clear, as you wanted it – just take action. Sometimes, we need to put our foot forward before a call is made. Life is in stages and the more action you take, the greater your chances of reaching your goals long before your competitors.
What’s the thumb secret? Everyone can talk, everyone can research, everyone can watch but only a few are willing to TAKE ACTION. Remember, with that good idea in your head, nothing is going to change. Your blog would still be dormant, making you $0.00 every single month. Take action and develop these habits – it pays great dividends.
All in all, I want to hear from you. Share your frank comment and don’t forget to add your own blogging habits if I forgot to highlight it.
image source: <a rel="nofollow" href="http://4.bp.blogspot.com/_XJ0ZuAIb0DM/TPA1SJe75PI/AAAAAAAAAqs/_gqIZtE7u90/s400/Habits+-+good%253Abad.jpg" target="_blank" rel="noopener noreferrer">bp.blogspot</a>The post <a href="https://www.stayonsearch.com/5-blogging-habits-that-makes-you-popular-and-rich">5 Blogging Habits That Makes You Popular And Rich</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.]]></content:encoded>
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